How to become a distributor of Korean cosmetics. Purchase and sending to Russia Korean cosmetics

Korean cosmetics are actively gaining popularity not only in Asian countries, but also around the world. Korean funds are allocated from the total mass of European funds with their unusual, pleasant eye, packaging. But, in addition to a beautiful appearance, Korean cosmetics hears its quality and efficiency. And this, for the most part, the merit of the Koreans themselves, who very picky about her choice, carefully studying the compositions and reviews on the Internet. Thanks to the great competition and the severity of buyers, manufacturers constantly have to improve the quality of their products, developing new components and new formats.

Consumers from Asian countries are more focused on skin care - spending on leaving funds are about four times more than on decorative cosmetics.

Koreans believe that the main beauty is enclosed in clean, fresh and healthy skin. At the same time, the main focus is on the achievement of three effects - lightening skin anti-aging action and uV protection protection .

1. There are two major cosmetic competitor in South Korea:

The largest South Korean manufacturer of high-quality cosmetics. Their slogan is "calm and integrity." Today, the company controls more than half of the cosmetic market of the country, making the highest class cosmetic products for the year by more than $ 3 billion. The company has 140 patents proving a positive effect on the skin of complexes from 🌱 green tea 🎍 bamboo I.🌺 ginseng. It is these ingredients that were based on the cosmetic formulas of their brands.

Both of these concerns have many brands, each of which is different from each other with style, orientation and price.

2. Korean brands. Separation on topics.

2.1 Vegetable / Natural / Natural Cosmetics

Pseudo-ecological cosmetics using images of nature and plants. Equally these brands make focus on plant extracts in the composition and in the absence of aggressive synthetic ingredients - such as benzophenone, alcohol, mineral oil, parabens, synthetic dyes, synthetic fragrances, animal products. In the packages, the trend towards environmental friendliness is traced - the use of non-heated, secondary-recycled cardboard, soy ink, beige-brown natural gamma.

This is usually cosmetics massmarket level, with a fairly low and medium price range.

Representatives: Innisfree, Nature Republic, The Face Shop, It's Skin, Skin Watchers, Organia, Secret Key

2.2. Dermatological cosmetics / cosmeceutic.

Pseudo-medical cosmetics using medical themes. In the history of brands, it is often emphasized that cosmetics were developed with the participation of dermatologists and cosmetologists. However, dermatological cosmetics is another marketing stroke. But this does not mean that it is not high quality, it only means that it is not a drug and should not be expected from her greater efficiency than from any other.

The names are often used by the word "doctor", and in the design of packages, medical motifs are pronounced - syringes, droppers, laboratory flasks and mines, pharmacy cans from dark glass and in general a strict design resembling medicines.

The price level is more often low and medium, less often - high.

Representatives: MBSkin, Dr.Jart +, Dr.g, Brtc, Atopalm, Dr.Post, Dr.Pharm, Ciracle, Rojukiss

2.3. Cosmetics based on traditional oriental medicinal grasses and ancient recipes (Hanbang).

In this cosmetics are used traditional medicinal ingredients and compositions taken from old drug tracts for Korean and Chinese medicine. These are the ingredients as ginseng root, peony root, licorice root, gold, pearls, traditional Asian mushrooms, birch juice, damnik root.

This cosmetics is characterized by a characteristic oriental design - luxurious, richly decorated packaging in yellow-gold, red-burgundy and silver tones, with plenty of gold, special shape vials, use in the design of chinese hieroglyph inscriptions and with Chinese red print. All this is designed to call associations with antiquity and jewel of the components used and recipes.

Most of this cosmetics refers to a high and very high price category.

The same segment includes fermented cosmetics, which recently gains increasing popularity - these are funds based on traditional Asian herbs that have passed the fermentation process.

Representatives: The History of Whoo, Sulwhasoo, Sooryehan, Danahan, Saimdang, Ceaana (somewhat separately there are such brands such as SU: M37, Hyosiah, Illi, using the Hanbang concept, but in design based on modern forms).

Cosmetics betting for recent developments, innovation and biotechnology in the field of cosmetology and biochemistry. Brands use advanced ingredients and formulas, such as retinol, peptides, various cellular technologies, capsulated forms of active ingredients.

Packaging of this products are distinguished by modernity, manufacturability and conciseness in design - white color, silvery shiny surfaces, translucency.

Products of these brands are in high price segment.

Representatives : Iopea, O Hui, Hera, IPKN, ISA KNOX

2.5. Brands "General Direction", similar to European and major world cosmetic brands.

They have a universal-neutral and at the same time elegant packaging, which is little different from European major brands. At the same time, inside the brand there may be separate product line, which meets one of the above trends - for example, vegetable-natural or traditional or east to cover as much segment of buyers. The price level is very different - from the average to the luxury segment.

Representatives: Missha, ENPRANI, ELISHACOY, SKIN79, THE SAEM, HANSKIN, VOV, AMOREPACIFIC

3. Korean brands. Separation by price category.

3.1. Massmarket

These are cosmetic brands at a reasonable price, with competent compositions and perfectly packed. Korean cosmetic massmarket is represented by many lines satisfying the most diverse needs of buyers. Thanks to the famous products of the Korean massmarket, the Russian-speaking public meets the cosmetic market of South Korea. ()

• - Brand of care cosmetics, actively promoting funds based on.
• - Many series of caring and makeup in the package, which will definitely raise you the mood.
• Missha.- inexpensive elite skin care cosmetics.
• A'pieu. - The daughter brand Missha, is ideal for young skin.
• The Saem.- inexpensive natural cosmetics ,
• IT's Skin. - Cosmetics to create and maintain perfect skin. The first among the Koreans used snail mucin in the recipe, created by them, still is in the opinion of buyers.
• Holika Hoilka. - Witches of potions, magical topics, black cats and beauty spells. Teenage brand for fantasy fantasy fairy tales.
• Skin Food. - All the line products of this brand are based on edible ingredients, and cause associations with delicious food - fresh fruits, milk, caviar, greens, eggs, chocolate, delicious salmon and even brandy and beer.
• Nature. REPUBLIC - Brand policy - the use of exclusively natural sources and natural raw materials with the latest modern technologies.
• Skin 79. - It is famous for its BB creams and luxurious night masks
• Banila CO.- The company producing products for makeup.
• Cosrx.- Brand is focused on eliminating skin problems, as well as their prevention.
• A.h.c.- Care products from this brand are given a pronounced aesthetic effect.
• Dr.Jart +.- dermatological cosmetics;
• SECRET KEY, etc.

• Innisfree - natural brand that uses raw materials and minerals with Eco-Oasis Island of Jeju;
• Etude House. - All means are created in the style of the princess. Brand for teenagers and young women who feel like girls in the shower;
• Happy Bath - Means contain complexes of natural ingredients and plants for skin care;
• Mamonde. - Complex care for beauty and skin health, youth leaving cosmetics;
• Aritaum - Pharmacy brand corporation.

3.2. Medium-premium

The composition of the cosmetic means of the average price category includes more expensive natural ingredients, and the concentration of active substances is higher than in the budget, therefore the effectiveness of such cosmetics is also higher.

• Hannule. - cosmetics of the middle class in the traditions of oriental medicine, cheaper than Sulwhasoo, but some funds can cost more than $ 100;
• Hyosiah. -Commetics based on enzymes;
• Mirepa. and Odyssey. - brands for male leather;
• Laneige - the most famous corporation brand in Southeast Asia;
• Annick Goutal, Lolita Lempika., espoir. - Western perfume brands purchased by the corporation;
• Verite. and Primera. - Natural rules;
• Mise En Scene. - West hair care;
• Ryeol. - Hair care in the traditions of oriental medicine (herbal care);
• Iopee. - West stylized brand combining plant stem cells, plant extracts, retinols, etc.;
• Lirikos. - Premium care that uses marine ingredients.

• Belif - Natural skin care at a reasonable price;
• Beyond. - genuine line LG;
• Mule. - a line created in collaboration with a famous makeup artist JUNG Saem Mool;
• ISA KNOX. - Skin care in Western style, cheaper than Ohui;
• SOORYEHAN. - Cheaper History of Whoo, comparable to Haneul (AmorePacific);
• Mirepa. and Vonin. - Men's leather care series.

3.3. Premium

These brands can compete with any of the Western top brands in all respects. Most often, these are brands that pay special attention to the care of age-related skin, pursuing the traditions of Eastern medicine or using advanced ingredients and formulas. If you allow the budget, then these are those to which it is really worth spending ().

• - Brand, where the West meets the East, includes Western, and Eastern philosophy;
• Sulwhasoo. - The line-oriented line - the Asian market is the market, is a leaving cosmetics created according to the treatises of traditional East medicine. This is the most-selling brand of cosmetics of South Korea;
• Hera. - Premium brand in Western style;
• VB Program - Brand dealing with dietary additives.

• THE HISTORY OF WHOO - skin care in the traditions of oriental (Eastern) medicine, Sulwhasoo competitor;
• SU: M37 - cosmetics based on enzymes, huge success LG;
• Ohui. - Skin care in Western style, focused on high-tech ingredients, such as stem cells, and so on.

4. Where to buy Korean cosmetics.

In fact, there is no problem with the purchase of Korean cosmetics. On the network there are a lot of online stores on its sale.

Most large online stores in Russia are official representatives of a particular brand. They write about it on their sites and even post certificates confirming it. In this case, you can not worry about the quality of the products selling them. To find Russian online stores in the network, it is enough to gain a request in the search engine - "Korean cosmetics to buy".

If you want to save, it is possible to buy Korean cosmetics on foreign sites. The prices of their products are significantly lower, but delivery, taking into account the dollar, dear. Therefore, if you need one - two tools, then of course it is more profitable to buy in Russia, and if you, together with girlfriends, chose a few kilograms of Korean cosmetics (practice shows that it is not difficult), boldly order directly from Korea.

The most popular stores that inspire confidence is for example GMarket, Koreadepart and Testerkorea.

Also, you can purchase cosmetics with us, more.

Text Victoria Tsarenkova

Photo Inna Polysna

This story is full of entrepreneurial experience with all possible failures, failures and debts. But at the same time, the ability to analyze and learn not only on their mistakes, but also with the help of other people's knowledge. Alena Aleshkova - a student of the course "The Way of Dreams", which could overcome the fear of disappointments and launch a new project.

Alena Aleshkova

"Coconut": about the project

Coconut - stores of original certified Korean cosmetics in Kaliningrad.

The project began in 2016 with a small shelving in the basement floor of the shopping center. Now we have 2 offline store in Kaliningrad and online store. Plans - exit beyond one city.

We buy the entire range from large dealers in Russia. Choosing which product to bring to the store, read hundreds of reviews - our customers, bloggers and people who enjoy Korean cosmetics. We have about 1,500 items of various Korean funds.

The first business turned around a bunch of problems and almost ended the collapse of friendship

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Over the age of one and a half years, each of us earned about 5,000 rubles per month

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The first problem is the lack of knowledge

Everything somehow did not create. We had no knowledge of how to conduct a business, nor understanding how to attract customers. I tried to read something on the Internet, but there were few materials.

Production was on an outsource in another agency, because of which the whole process was always slow. Their manager first processed the application and only then passed it into production. At best, our order was ready in a day. We had to also call and learn whether the products are ready. Then go and pick it up. If they did with marriage, this cycle repeated again.

The design of the products did I myself, and he had a hardheld with us, and we could not afford a class specialist - they did not save. We generally found our first customers - spamped people in Vkontakte. But since we could not offer a high quality service, then the check on our services was very low. Because of this, there was no profit. Over the age of one and a half years, each of us earned about 5,000 rubles per month. It was hard, but we ourselves are to blame.

The problem is the second - friendship intervened

Money in business was absent. And against the background of this, problems with the girlfriend began with a partner. The fact is that we did not discussed "on the shore" who is responsible for what. Thought that everything and so succeed - we are so cool girlfriends.

But here our friendship only added fire to the fire of problems. You know the closest people with all their shortcomings. It turned out that in business just flaws feel sharper. This can be compared with a hike in the mountains. I was told that when climbing, for example, all the sores of the body are sharpened to Elbrus and even something you did not suspect what you did not suspect. In business as well.

We began to swear strongly. And this ultimately led to the fact that after a year and a half we diverged as partners. And in fact, "as friends" - too. Although we discussed that everything was fine, continued to communicate, but a big aggression was felt, the quarrels broke out due to trifles. As a result, the common acquaintances made us talk to each other. That conversation continued for several hours. School offenses got out and all the years stretched. But, fortunately, we all expressed, found out and still fully communicate.

Employees persuaded me not to close the project: they said they were ready to sit without salary

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Cool customers appeared who brought us high income. But there were few them, and it was no longer possible to attract - then it lacked knowledge and strength. We had a lot of small orders, and they took almost all the time and strength. So, on business cards we earned 200 rubles for the minimum batch of 100 pieces. With the fact that the work here is a full cycle: we will discuss with the customer, agree, send an order to the printing house, how to print - go and take. The average check in the end was obtained tiny. There was not enough money. And you have to pay salary, rent. I also had enough for life barely barely - only the most necessary.

"Everything, I can not, we will close," I declared girls a year and a half years old. They then persuaded me not to close. They said that we work so cool, they like everything and that they are even ready to sit without salary, that is, debt. And we worked for another two or three months, closed in 2016.

I never wanted to earn money. And hence the total lack of money: I did what I like, and the money did not go

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Motivation "from" - get away from poverty

I was hard to let go of this failure. I believed in this case and he was predicted for four years, but in the end I could not. Full failure - I thought about myself. Everything else, the project left me a bunch of debts - about 200,000 rubles, which I still pay. From all this, I was seriously visiting the thoughts to get to the end of the life for the usual work.

But I can't. When I just started this business, I had a desire to achieve freedom and do something. Now I am aware of: I needed to do something, unite people around myself, expand the boundaries of my projects, invent a new one and implement it in business. This is my essence that does not take away. Therefore, I did not go to the hired job, so that you just had money for life. And it began to analyze.

Money all my life was not in priority for me, I did not love them. At the same time, I wanted to buy something expensive, traveling. Such a root contradiction was sitting in me. And suddenly Ozaro! Remember, in fairy tales, poor people were well done, and rich - despot and self-keys. Pupil on such sendments, I never wanted to earn money. And he threw this total lack of money: I did what I like, and the money did not go.

Gradually, my poles changed in this regard. I read blogs of successful people. They said that you can earn your brains and abilities. Learn about the stories of success: how people themselves created wealth. And she began to understand that there is nothing wrong with wealth. If you are talented, smart, able to develop and strive for something, you can achieve a comfortable standard of living. But if you are lazy, apathetic, then, most likely, you will live badly.

I do not want to say that poor people are bad. Among them are many good, wonderful. Yes, and I can say about myself that I am also poor: I still love to buy goods on stocks. But I saw that rich people are much more calm to everything, they seek to improve themselves more, help others.

This motivation "from poverty" pushed me forward. I am confident man. Maybe sometimes even a bit arrogant. And when I see that others turn out, it means, and I have to do.

We spent a bunch of time for small orders, and it was necessary to give up all unnecessary

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What did the first business failure taught me

First of all, I realized what the partnership in business means. As important to agree in advance, who has some role who will respond to, discuss the personal goals of everyone. Objectives should be general, and not when one "burns" by work, and the second has other interests.

Also, the question of confidence in partnership is the most important. Perhaps, here it stands as acute as in a relationship with his man. You both should be simultaneously honest, and fully trust each other, do not fit into someone else's area of \u200b\u200bresponsibility. Without this, nothing will work in business.

You still need a business model to build correctly. Otherwise, everything will suffer in the project. I learned later when I went to study for the course "Dream path." This was our mistake - we worked with very small orders, and spent a bunch of time on them. And it was necessary to give up them and all extra.

Yes, and I was too inexperienced for doing business. I wanted to build something serious, but knowledge, how to do it, was not. I could not do well and qualitatively. I could not manage. Some little things could easily beat me out of the gauge. Although I analyzed the problems, I tried to invent something - it was not particularly worked.

What I saw a new project

I began to reflect on what my new project will be. It came to this case very seriously.

• First, I decided to launch exactly a retail business because I thought that it was easier to implement marketing chips in retail.

• Secondly, it is important for me to build long-term relationships with buyers. So cool so that a person bought once in my store and began to come here again and again. Therefore, I immediately focused on goods that enjoy regular demand.

• Third, I also wanted to sell the goods for women. Men are more practical, it is harder to hook them with their shares. Yes, and in social networks, they do not leave emotional reviews. And with women in this regard it is nice to work. Running forward, I will say that today girls constantly write that they are delighted with us. Many say they buy cosmetics only in our store.

• Fourthly, there was a desire to sell a high-quality product of the average price segment. Before that, I worked with people who have very little money. It came across that they were nervous, struggling to break up with money, worried about each ruble. This was hard. Therefore, now I wanted to work with more secured customers, ready to buy such a product.

At that time, there was Korean cosmetics in the trend, and I paid attention to it, began to study. The cosmetic market in southern Korea is innovative, violently developing. There are very monitored for quality, since the Korean audience is very biased. Even men follow and care for themselves. And if the company has released bad cream, it immediately leaves the shelves and is no longer returning. I myself enjoyed two means, and they helped me hard. Therefore, I understood: things are really cool - they can be treated.

The first store is a sullen and indispensable place. I tried to hire sellers, but they did not delay

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Starting investment in a new project. Opening a point

In 2016, I opened a small point in the shopping center. It looked like this: a glazed rack with cosmetics on the zero floor, around dull light and gray walls, and there are practically no people. With the opening of the second business, my mother helped me again - gave 150,000 rubles. We agreed that instead of this she could not work for 2 years, being at home under my provision.

In the first purchase of cosmetics, I invested 100,000 rubles. In general, it is very small. Now we have 15 square meters in one store. The meters of the commodity remains simply for "survival" should be 500,000 rubles (in the procurement value), and then it will be the semi-empty shelves. By 50,000 rubles, I bought a rack on Avito, paid 2 months of rent and very minor expenses - on the Internet, backlighting into the rack. Without backlight, the rack did not look the workers, the "basement" light did not allow to see the product.

I developed my account in Instagram and a group in " In contact with " It was on these channels that mainly managed to attract buyers.

At this point I worked for a whole year. It was hard. And the place itself is sullen and disadvantaged. Worked almost without days off. I tried to hire sellers, but they did not delay. Revenue was small - on average, about 3000 rubles per day.

Main mistakes at the start

And here failed to avoid mistakes. I did not analyze the market and made the first purchase as an ordinary girl - on emotions. I just liked one site - everything is in beautiful jars, and I ordered this cosmetics. It turned out that the brand is expensive for Russia. Yes, and recently appeared, I have not yet proven myself. As a result, this product is bad and for a long time I sold.

Then I bought cosmetics already at famous brands. But here again made a mistake: I did not analyze the range - which people are more often buying, but I chose what I liked it myself. As a result, I ordered many products that have long occupied the place on the shelves.

Our favorite men at night collected cosmetics racks

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Faithful solution: Moving and new partner

I thought about what to move to the "normal place". The girls who buy not available tools want to have fun in general from the process: come to a cozy place, see, try, hold in your hands. And my jars and tubes stood in the glass rack. I had to get, show. Agree, it creates a certain voltage for the buyer.

And the good place in the other shopping center, so and cozy, and the passability is big, it cost expensive in the city, I do not pull. Moreover, rent must be paid immediately in two months.

The question arose: how to find money to open the store. And then I accepted one of the significant solutions - to unite with a person who manifests interest in imprisoned theme. I had a familiar Polina. We saw every year at the bottom of the birth of a common girlfriend. And every time she told me that he wanted to do something with his own. Once again we met at the end of January 2017. I told her: "I want to open the store." And offered to unite efforts. Polina liked this idea. She said that she has accumulations.

All February we discussed the conditions and plans. I was looking for a place. Only in March we agreed with the shopping center. I immediately terminated the contract with the landlord, who removed the place in the basement. We drove in a new place very quickly, literally for the week. Our favorite men at night collected racks for cosmetics, although both early in the morning needed to go to work.

And in April 2017, I opened our first joint store with Polina, paying for rent for two. In general, the discovery (without a marketable stock) cost less than 100,000 rubles. Since all trading equipment made our men, it cost 3 times cheaper than market value. For lease, agreed to transfer the "security" payment for a couple of weeks ahead. By the way, today, on the discovery, for example, the third store (without a marketable stock), we will leave in the area of \u200b\u200b250,000 - 300,000 rubles.

How we rich in the world "coconut"

Initially, we had a test drive of a joint business. Polina entered the business with investments about 100,000 - 150,000 rubles. Part went to the rental of rent, part - to buy her share of cosmetics. We agreed that we would buy an assortment separately, each for myself. It will be just a common ticket office, and we will work in turn to work by sellers. With Polyna, I shared contacts of Korean cosmetics suppliers, and we started.

From April to September 2017, we worked. I still developed store accounts in Instagram and VKontakte. And the Polina manifested itself to the procurement. She better asking me demand and eventually selectively selects the range. And I suggested to unite completely to strengthen the effect.

We have distributed all the responsibilities from and to. I am responsible for marketing, promotion, personnel management. Polina is engaged in procurement, search for suppliers, communicating with them and everything related to the goods, - arrangement on the shelf, price tags.

And we have appointed yourself a salary. I just read in the book "Business as a game" from the guys from Mosiger, that it is possible to live on a salary, and everything else to invest in business.

And then we have all the money before that. It turned out - you either infringe yourself in life or in business. Now we have a net profit fully goes into development, in the expansion of the range, opening stores and buying equipment for them.

Began to be consumed with each other on controversial situations. In general, we have no disagreement. There are disputes - how to do better, but we always come to consensus.

Long thought how to name the project. I wanted something Russian, simple, memorable. And at the same time associated with Korean cosmetics. There are many natural ingredients in it, and we sought to bring it in the name. And then somehow - Coconut! Here the game is still the game turned out: "Coconut" - Korean cosmetics.

When Polyna and I decided to fully unite, I saw that they launched the sale of the course "Dream path". And for about a year I read the Womenbz portal and watched his founder - Galia Berdnikova. Dreamed to get on the course "Life. Business. Sucked", but I did not have money.

And here I see: "The path of dreams" has become an expanded version of the course "Life. Business.". And the price is still the lowest - the start of sales, installments for 3 months. There was still no money, but I turned out as it could. Even asked to make the first payment not within the deadline, but 2 days later. I was allowed for what I am very grateful.

During this period, everything has grown so on time that our "coconut" went into growth.

First try ourselves. We have all different skin type, and we can appreciate the remedy from different sides.

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Task - ahead of competitors

An important decision we accepted during my learning: by all means to be ahead of competitors - cosmetics sellers. And for this we need the best assortment, and it is necessary to present it in the store so that the buyer is clear - what and for what.

The range was greatly expanded and put new racks in the store. By the way, when we choose the goods for the order, we carry out colossal work on the search for the desired one. We read the reviews of our bloggers. We look and analyze which brands in Russia are already popular and are often mentioned. Most often, we order probes if they are. First try ourselves - I, Polina, sellers. We have all different skin type, and we can appreciate the remedy from different sides. And if everyone did not like it, we do not take this product anymore.

On the price tags, we wrote mini instructions for each product. The idea is that a person can come and choose and independently choose. Many buyers do not want to communicate with the consultant. Someone does not want to take tubes and jars from the shelves. And all information in Russian is indicated on the back of the packaging. Some brands write in detail and understandable, while others are common phrases, so it is not clear what kind of means it is.

Our price tags look like this: "Face cream with snail, suitable for fat and combined skin", and below - "smoothes wrinkles, removes pigmentation, heals acne."

Polyna and I read hundreds of reviews for each tool on the Internet. We took feedback from our buyers for every product. It turned out, the translation on the label does not always correspond to how the product behaves on the human skin. Often they write on the label - "Suitable for any skin type." At the same time, according to reviews it is clear that for people with dry skin, this product is not suitable, they complain.

The fact is that manufacturers write the compositions and the main components of the means, but their action depends on what kind of ratio components are added to the composition. In addition, the skin of Koreans differs from our - it is more dense and elastic. From here there may be some inconsistencies between the description and the result. This we all detected and pointed out real information on the price tags.

Customers write to us: "What is your honest instagram"

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Do not just sell - carefully consult

As I already said, I wanted to build a business where I would build long-term and pleasant relationship with customers as with friends. In the instructions for sellers in our first paragraph it is written: "The client is a friend, and it is not necessary to advise him that you would not advise to a friend, just to sell more."

There is a wonderful book - "Korean beauty secrets" Charlotte Cho. It tells about all the intricacies of the care taken in Korea, it is in our stores, and sellers regularly use it in work. We also sell this book - it is not only cognitive, but also interesting, autobiographical.

In general, the Koreans have a rather complicated care system - it can be from 5 to 10 steps. We try to file this information available and not to scare buyers. We explain that we have the main thing - to clean the skin, prepare it with a tonic to apply the cream and after smearing with cream. And everything else - already additionally. It already depends on the needs of the client. We select a mask for the night, the skin for the skin around the eyes or under the main cream when there are problems.

We also started writing about the care and features of the funds: not only their advantages, but also disadvantages, if we know about them. Many customers wrote: "What is your honest instagram."

Gifts to customers and other shares

We have a chip - we give gifts to regular customers. We have a success staircase in stores. These are stepped shelves: on the first one - a gift when buying from 500 rubles, then - from 1000 rubles, and up to 5,000 rubles. Gifts are good. First, this is a tissue mask. And when buying at 5,000, we give the funds that are in retail at 1500 rubles. We redeem them with the supplier on stocks. But man is nice.

Another approach increases the check. Our consultants say: "You lack 100 rubles to get a better gift." And a person can score not 100, but for 500 rubles. This also happens.

Also different shares began to practice. For two months, we work well a proposal - a 30% discount on the third means in the check. Buyers almost always take a third tool. We still have a promotion: Buy a face cream - get a 30% discount on tonic. This brings a person to the use of a complete set of care. For us, this is important not only because of sales, but also that the buyer felt changes for the better.

People who are afraid to try something, offer funds for 100-200 rubles. These are miniatures of products or masks. They are just a few applications to understand - the remedy is suitable or not. Sometimes we give probes when we see that a person is interested.

Earn 30 000 rubles per week

On the course "The Way of Dreams" was the task that I was greatly excited. It is called "from words - to business," but I died about myself "Earn money or die." His essence is to earn 30,000 rubles for a week. Throw yourself challenge and execute.

I first thought about what to do. Then he decided that we could test our unique trading offer. Simply put - the chip of "coconut", because of which buyers trust us. We understand so carefully in detail in all subtleties, analyze many moments that we can confidently position ourselves as professionals in the selection of Korean cosmetics.

I wrote a post in Instagram: "Leave an application for the selection of a full-fledged Korean care for this winter. I will try in 3 hours to offer 3 options in 3 price categories! Then we will discuss - it will be possible to change something and choose your ideal set of Korean funds. "

About 30 applications came. I disassembled in detail every and answered everyone. As a result, we earned 27 thousand in two or three days. People ordered a consultation, and then came to the store and spoke to the sellers, what exactly they need. Someone ordered delivery. Since then, we are constantly writing in social networks, which consult.

Made a widget in Vkontakte. A person comes into our group and immediately sees a post with a proposal of free consultation.

He clicks the button "I want to consult!" - And immediately opens a message box with text: "Hi) If you have any questions - write to us."

Previously, we were simply asked, there is a product or not or what is better. And now they ask to choose care depending on the skin or if there is any problem.

How to work out negative

It seems to me that we work well with a negative. Cases are different.

• So, one girl bought a megapopular "grout" for pores. It costs 1300 rubles, that is, not enough. And someone works cool. And she placed the post that this is a terrible thing, which is sold in our store. I wrote her: "It's a pity that you did not fit. It's really controversial reviews. " It turned out, the girl bought without a consultation. We just talked with her, and this was enough. Later, she even asked the Care Council.

• Another girl bought a brightening face cream - these are often used in Korea. He gives an instantly face, but the girl emphasized all the peeling on the face. She writes: "Nightmare! The consultant advised me. I asked the most cool. " And we just did testers. I answered her: "It's a pity that you did not fit. The cream is good. But we just need a tester on it. If you want, we will exchange it to another cream, which will suit you more. " The girl wrote: "Thank you, I will not change anything. I'm just nice that you answered like that. "

• Recently, the girl writes to me in Instagram: "I bought serum with vitamin C, and my skin burns from it. I want her to use and do not know what to do. " I asked her, her skin was not sensitive. It turned out, the girl did not say this consultant. Then I asked the question, what kind of money she still has. After her answer, he was offered: "Let's not use this serum and the other washout at least two or three weeks - it is also aggressive. Most likely, your skin is still restored after winter. Then slowly begin to use these means in turn. "

Hire staff from their subscribers

We hired first sellers from the nearest environment. We work Mom Polina and my best friend, which was my partner in the first business. She has the best consultant, her revenue for the biggest day. We even joke that she shamans somehow or a secret newsletter makes in their shifts. That's so interesting can turn life. And Mom Polina is an education accountant, and we recently handed it all our accounting pieces.

Although everything is fine with us, I do not advise you to hire people from the nearest environment. Relatives and friends can refer to such work unpervently, no subordination. There may also be disagreements, and the relationship rules.

When we opened the second store, then hired employees through our social networks. The benefit is now 11,000 subscribers in Instagram. It is worth posting the announcement, immediately a lot of resume comes - wonderful girls who buy cosmetics with us and love our store. It is important for us that the seller is imbued with our values, he knew how to care for him, loved our store, and not just came to work.

We are trying to the team with Polina, so that the team is charged, it strives and work, and develop. Just before March 8, we expanded the team and invited everyone to the sushi bar. They talked, met, and I and I gave all the certificates for massage.

In the "Vkontakte" we have a common chat. We write there about problems - someone came inadequate and spoiled the mood. Or girls bragging - "8000 sold one person." From this, its atmosphere is formed, everyone becomes closer.

Hiring assistant and how our problems solved it

On the course "The Way of Dreams" in several lessons in a row was the same thought: hide the assistant, so as not to bury yourself in Routine. But Polina did not agree for a long time - on the eve I took a loan to significantly increase the range of goods.

I proved to her: "If we hire an assistant, you will not do the price tags for two hours, for two hours in traffic jams to stand our huge orders. Development from this is very much suffering. And personal time does not remain. " As a result, Polina agreed, and we hired an assistant.

It was very on time. Polina just went to the mountains for 3 weeks, and at that time we found a trading area. It was necessary to urgently open the second store. And make it differently. As a result, it turned out much more prettier than the first. But without an assistant, I would not have done. I and so for two weeks worked for 12-13 hours without days off. Plus was constantly in touch with polyna, and these chats on the phone and the Internet also take a lot of time.

I allowed me to earn more, do not be shying for this and at the same time respect your man

»

Harmony and balance in life

In general, I am traveling to me. When there is no possibility, you just need to go to nature with my man, take a walk with the dog. Or watch a movie, read the book. It helps to dispel when with a beloved ride on his motorcycle. I can order a spa for two in the hotel to just relax. Previously, I could not afford such relaxes.

In the "dream paths" there was a very good lesson about the relationship. Galia told about his personal relationship. This topic has always been interested in me. And what Galia told, helped me reconsider my views.

She wrote that he earns much more than her man. At the same time, it provides it and all the need for food, housing. And she has her whim, and she is spent on them - travel, gorgeous apartment. At the same time, the man remains a man.

I have a similar situation. I'm already developing in business, and my man is just starting his way. There are financial difficulties. Previously, I could also offer to pay for the rest somewhere, but I was uncomfortable, and I could not file it. And now everything is harmonious. I allowed me to earn more, do not be shying for this and at the same time respect your man.

It used to be: "As if I no longer find where to spend money." And now you do as more comfortable, but not as cheaper

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It is on the "dream paths" everything on the shelves declined. Step by step by performing tasks, you understand what and why happens in your business. You start to see what it should be. Understand your values \u200b\u200band make the right decisions. For example, we decided that we would never sell fakes - analogues of famous brands, although there was such an opportunity that would bring good money because of the markup. But these are not our values. Money is important to us, but the benefits that our business people bring are important. "The path of dreams" helped lay a strong foundation and give confidence.

All new knowledge was reflected in the monetary indicators the most wonderful way. You can not imagine how cool to feel that you ride a taxi, and not on the bus simply because it is more convenient. And park in paid parking, instead of trying to find a free space on free parking in the middle of the day. It seems to be trifles, but before for me it was from the series "as if I would no longer find where to spend money." And now you do as more comfortable, but not as cheaper.

I do not know when we will focus on the development of Coconut. Polina is also a big workaholic and with the same principles. When we started, I had a little more experience in everything. Now we are already practically at the same level in this regard. And it is very comfortable to work when you are with a partner at one level of development and you have common goals.

Business based on the Trade of Cosmetics from South Korea brings good, stable income. Quality at the level of the European and affordable price makes this type of goods particularly in demand. The most popular cosmetic brands in Korea are:

1. Missha.
2. The Face Shop.
3. Skin Food.
4. Beyond.
5. Innisfree.
6. Tony Moly.
7. Hanskin.
8. Etude House.

For the purchase of Korean cosmetics in large and small wholesale, you can contact the proven South Korean companies Rich Trading CO. or The Best Choice

Methods of profitable cosmetics purchases in Korea

1. Purchase of cosmetic products of popular brands can be made in branded stores that are in every major Korean city. Especially many of them in Seoul (Art. Metro Cannes, Rh Möndon, large shopping center). It is better to buy cosmetics during the period of 3 days discounts that are satisfied quite often. So you can save 20-50% at cost. Frequently used marketing techniques: "Buy one product, then the second will receive the same for free!". If the private person does not need two identical creams or hair foams, then the representative of a small business is a great help.
2. The second way is the wholesale purchases from the company. It will take a lot of effort, but it is worth it. Koreans on the wholesale well reduce the price. In addition, all documents are drawn up for the export of goods abroad. However, it is not easy to become a dealer or distributor of the brand. This will require the services of a professional translator who will help draw up information about the company-applicant to cooperate and will help negotiate if the Korean side is interested.
3. There is a third method. You need to contact the intermediary. Often, announcements for sale appear on the Internet. There is a danger of fraud. We recommend using only proven resources. On our site you can find not only intermediaries, translators, logistics, but also the companies themselves to establish trade on a permanent basis.
   Delivery from South Korea to Russia

The most popular and cost-effective, in relation to cosmetic products are container transportation. Containers are most often transferred according to multimodal schemes, providing for a combination of marine and land transport. The container is transported by the sea into the Russian port or to port of neighboring states, after which the car or train is delivered to the carrier's warehouse in Russia or to the specified addressee. If the volume of goods is small, use shipping delivery. Sending scheme:

Build goods from different suppliers at the consolidation warehouse of the transport company.

Combining a few cargo to one container.

Transportation of cargo to Russia.

Delivery to the Warehouse of the Transporter or at the specified address.

Those who are just starting a cosmetic business with partners from Korea, you need to remember the features of Korean cosmetics. In many means, bleaching substances are added in the Korean manufacturers. This is due to the fact that in the view of Koreans, beauty and handsome are characterized by snow-white leather. Such an idea of \u200b\u200bbeauty is divided away from all Russians, so the purchase of goods should be carried out taking into account the diversity of the range, but not all means should be with bleaching.

Among the many directions in the health and beauty industry, the sale of cosmetics seems the most profitable. The demand for this product is high, stable and little depends on the season. The habit of daily use of decorative and caring cosmetics firmly entered the lives of most modern women. Consider the most successful business models, features of the choice of suppliers and financial calculations for the cosmetics store.

To make a business plan of the cosmetics store, you need to decide on the business model. From this will depend on the launch of the case, action plan and marketing. What are the options? The first option is own new store. For him, it will be necessary to independently choose the room, the name, range and suppliers. This is a complex version that is not too suitable for a novice businessman.

Another variant - franchise cosmetics. Proposals to open a cosmetics shop and perfumery on a franchise so much that the choice can become a real problem. The risk is that you can get to the unfair franchiser, which will take money, but will not have real help. The discovery of the franchise is likely to be even more expensive than the creation of its own trading point identifies the paustal contribution and royalties. On the other hand, the franchisee gets the opportunity to work under the "promoted" brand, consult, use branded design.

Third option - the Internet. Sale of cosmetics over the Internet allows for renting premises and personnel, not spend money on advertising using social networks instead. Many buyers like to buy online, because the cost of goods with this trading option is reduced (does not include personnel and premises). Such a business can be launched with a minimum of funds if you use dropshipping.

Sale of cosmetics - business, not losing relevance even in a crisis

Franchise cosmetics

Buying a franchise allows entrepreneurs to adopt someone else's experience and use to attract buyers a well-known brand. The franchisors help to choose the room (if the opening of the real trading point is assumed), think over the design and design of the showcases, train staff. A good franchise solves a whole range of problems, but it is not so easy to find as it may seem.

To judge the proposal of the franchiser is needed not only on the basis of the paustal contribution and royalties. It is worth clarifying that it is precisely the help in opening a business, whether the company plans to provide goods or suppliers whether to advertise the trading points of its network. Consider some popular options.

How to open a Korean cosmetics shop from scratch? Cosmetics from Korea are now on the wave of popularity. The buyers consider it more efficient, innovative and at the same time. The range is wide: body care, face and hair, rejuvenation, makeup. Korean cosmetics franchise promises good income due to the interest of buyers to the direction. Popular cosmetics franchises:

1. MySkin - no initial contribution and royalties, general investments up to 2 million rubles. 20 brands, environmental friendliness, natural composition and professional consultants. Ensures the opening of a trading point from 20 to 40 sq.m, payback in 10 months.
2. Danaco - no initial contribution and royalties, investments from 1 million rubles. The franchisee receives an individual design project, full support at the start and work stage. Open in shopping centers in the format of island (8 sq.m) or a full-fledged store (from 20 sq.m).

Other popular franchises:

1. The franchise of "Belarusian cosmetics" suggests the initial contribution of 150 thousand rubles and the total volume of investments from 950 thousand rubles. A trade markup from 80% to 150% allows you to quickly pay off. Works without royalties. Several formats of cooperation - island in the shopping center, shop or wholesale of natural cosmetics.
2. MixFit. The initial contribution is 450 thousand rubles, investments - from 2 to 3 million rubles, without royalties. These are cosmetics of its own production. The franchisor promises turns from 1 million rubles per month and payback in 7 months. Format - shop in the shopping center.

Online store cosmetics

The opening of the real store involves the volume of investments at the level of 2-3 million rubles. Often it is not forces novice entrepreneurs. How to start selling cosmetics with minimal investments? There is one working version - online. Create an account on social networks is possible for free, as well as start selling through it. Proper promotion will help to attract as many customers as the usual shopping point would attract.

Business plan of the online store of cosmetics should provide for the supply system. Will the entrepreneur order large parties of goods for their money or will begin to work on the dropship? The first option is more expensive, but will allow you to quickly deliver goods to customers. The second option is dropshipping - free for the store, because it assumes the order of cosmetics from the customer's supplier for money. This increases the delivery time, but actually allows you to earn without investments.

Girls who want to start their business in the beauty industry are often wondering how to sell cosmetics in instagram. This social network opens up for business just enormous opportunities: bright photos, detailed descriptions of them, the opportunity to search for customers for free and contact them. Recommendations for this will be thrown into a separate article, because there are really many nuances. It matters the name of the profile, its design, photo quality and frequency of publications, a set of tags.

Thus, on the sale of cosmetics over the Internet, it is worth stopping novice entrepreneurs without starting capital. Dropshipping allows you to start trading at all without investments. In general, it is easier than the opening of a real store, although it is not devoid of important features.

The opening of the cosmetics store on the franchise will cost an average of 1.5 million rubles

Select room

Now the optimal location for the cosmetics shop is trading centers. High passability of potential customers in many ways even replaces advertising. The more popular the place in which the store offers, the better for the business. Another option is a separate room in the central or lively part of the city, a multi-depleted area. It costs more than renting square meters in the shopping center, but also attracts many potential buyers.

The large area is not required, usually 20-40 sq.m.

This is enough to install trading equipment in the buyer room, equip the warehouse and room for staff. If the point is located in the shopping center, you do not need your own bathroom. In a separate store, there will have to provide separate square meters for it.

Store design

Interior design fundamentally for cosmetics store. It should be modern and memorable. When buying a franchise, the entrepreneur receives recommendations and rules for designing the interior of the trading point. This greatly simplifies the opening process. With an independent opening, the design will have to be thought out independently. If you allow funds, you should invite a professional designer. But the absence of such a possibility is not a problem.

In fact, there are only some important principles that will help excellent to issue any cosmetics store:

• light walls, pastel colors, no screaming and acid details;
• tile or tile on the floor - it is easier to maintain purity;
• open shop windows for cosmetics so that buyers can consider and study the goods interested;
• many mirrors:
• the easiest version of the decoration is advertising posters and play posters and cosmetics.

The name of the store is written on the sign at the entrance. It is also desirable to order a logo and writing from a designer. In fact, to invest in the interior a lot of money at least in the early stages of work is not practical. It is much more important to find reliable suppliers and offer high-quality exclusive products to customers.

Equipment of the room

Strict rules as to what should be in the cosmetics store is not. The equipment is made at the request of the entrepreneur in accordance with the store's area. An exemplary list of equipment includes:

• glass showcases (from 30 thousand rubles per piece);
• open shop windows (from 20 thousand rubles per piece);
• closed hanging shelves (from 15 thousand rubles per piece);
• cash register (from 20 thousand).

Glass showcases with a lock are designed for more expensive products, such as goods from elite producers. Open shelves are used for more massive and inexpensive products that often buy. It can be both decorative cosmetics and shampoos, gels, cream. On closed suspended shelves, they usually exhibit expensive perfume.

Cosmetics from Korea - Sustainable Trend of the last few years

Sales consultants

Store state base will be consultants. These are usually women who are interested in and dismantling in cosmetics. It is important not only to sell, but also be able to advise on the assortment, as well as recommend funds depending on the characteristics of the client. From personal qualities, goodwill, delicacy and ability to settle conflicts are important.

Special education is not required. The advantage will be experience in trade or with cosmetics. When opening on a franchise, you can train personnel at special courses. It is important to constantly improve not only in the knowledge of products, but also in the sales technique.

Product Choice for Store

Perhaps the choice of products for the store is the most responsible stage in creating a business. Before looking for specific suppliers, you need to form an assortment, that is, to understand what the entrepreneur will be traded. Standard list includes the following categories:

• face care (lotions, tonic, cream, gels, serums, masks);
• body care (shower gels, lotions, creams);
• hair care (shampoos, balms, air conditioners, serums);
• makeup (tonal bases, powders, pencils, lipstick, shine);
• manicure (varnishes, care products);
• other goods (calculations, cotton disks, manicure accessories).

Each category can have dozens of items. The more the choice will be, the better. Cosmetics are a specific product, buyers in most cases are ready to constantly try new. Therefore, the wide range is extremely important. It is necessary to regularly deliver new items, as well as track which of them are in demand, and which - no.

Supplier search

The correct answer to the question "where to take the goods" is equivalent to the success of everything. Pick up the optimal combination of price and quality from the first time is likely to fail. Therefore, it is not worth winning on the same suppliers. There are so many proposals on the market that finding several options for each category.

Dropshipping Korean Cosmetics, Suppliers:

• Bbcream;
• Beauty Travel;
• tonyMolystore.ru;
• market-kor.ru;
• strawberrynet.com;
• asiansecret.ru.

Cosmetics sale wholesale:

• Dreamterra;
• Belarusian cosmetics;
• El Corone;
• Geernetic-shop;
• Perfumes;
• Cosmetics wholesale;
• Argion;
• Phoenix;
• Mersia Dead SEA;
• Rapsalin;
• IMTEK.

Russian Distributors for the sale of professional hair cosmetics:

• Kemon;
• Londa;
• Kezy;
• Selective Professional;
• Barex Italiana.

Equipment for a small trading point will cost an average of 100 thousand rubles

Placing goods on shop windows

Beautiful placement of goods on store shelves attracts buyers and provokes them to buy more. There are several principles:

1. Accommodation by category. Buyers should be easy to navigate among the goods, so similar goods from different manufacturers are set together.
2. Placement by manufacturers. Another accommodation option is to group goods by manufacturers. It is not so comfortable, because buyers are often interested in a specific product (for example, shampoo) and want to explore all the offers than they want to buy several goods of one manufacturer.
3. Harmonicity. Shelves do not need to overload, to view the goods should be convenient. There should be no threat to wake up, drop or damage products. At the same time, the shelves should not be empty - it looks ugly.
4. Testers. In cosmetics stores, many buyers love to try the goods, because for each product there must be a signed tester.

Financing volumes

The value of the opening of the cosmetics store completely depends on the business format. For example, start working on a dropsipping through social networks in general without investment. True, turnover will be modest, it is not a fact that the business will "go." Thus, you can try to accumulate money to your own website or even a real store.

The opening of a full-fledged store will cost 1 to 3 million rubles from 1 to 3 million rubles. This applies to both its own trading point and franchise. These costs include rental area, repair, trading equipment, batch of goods and related costs.

Payback - from 7 months.

Business registration

Sale of cosmetics can be conducted in the form of IP or LLC, there is no fundamental difference. The status of an entrepreneur is optimal for small business. The status of a legal entity is suitable for large workshops, which are conjugate with financial risks. The fact is that the entrepreneur is responsible for the debts of personal property. If a business does not go, in the case of bankruptcy there is a threat to lose property. Ltd. is responsible for obligations only by authorized capital.

Conclusion

Sale of cosmetics can be organized in several ways, each of which is effective in its own way. Plus this business is that it is possible to start work without the initial capital - if you use dropshipping. The opening of the real point will cost a minimum of 1 million rubles. The best place is a shopping center. A little simplify the opening of the store will help the purchase of the franchise.

I bring a brief overview and data on the cosmetics market in Korea. I specify how it is better to plan exports of your cosmetics to the country of morning freshness.

If there is interest, it is ready to make a more detailed report on the Korean cosmetics market. And collaborate on the conclusion of your cosmetics and private brand to the Korea market or China.

Cosmetics market in Korea:

Korea is considered 10 in the world in the market for cosmetics. This is about 3% of the global market. Agree to such a fairly small country very well.

In 2016, the volume of the cosmetics market in Korea was about 16 billion US dollars. For the past five years, this market grew 7% per year.

Import cosmetics in Korea in 2017 was order one and a half billion dollars.

What is most interesting is the largest importer of cosmetics in Korea is the United States (about 29%). Next comes France, Japan and Italy.

Here the import mirror reflects the state of affairs in the sales of local cosmetics in Korea and cosmetics for export. Also basic are the skin care products. Then hair products.

Import sales are mainly made through on sale (33%).

The main indicators of the cosmetics market in Korea:

• Production: About 8 billion USD per year
• Number of manufacturers: about 2300 (in 2016)
• Export: about 2 billion USD per year (in 133 countries)
• Import: about 1.5 billion a year (out of 76 countries)
• Local Market Ratio to Import: 61:39

On average, the costs of cosmetics in Korea are about 32 - 33 USD per month per capita.

Mostly korean buyer more draws attention to functionality, and not on the brand (Attention to our exporters !!!)

Main Foreign Brands on the Korean Market: Unilever, L'Oréal, Beiersdorf, Mac, Revlon, Olay, Avon, Boots No 7, Maybelline, Neutrogena

The main sales channels in Korea are currently the following:

• Online shopping
• Purchase on TV channels (such as shops on the sofa)

In 2015 - 2016, a study was conducted (more than 3,000 Korean women and men) and revealed that on average they use about 27 different cosmetic products per month.

In Korea, now three main networks selling cosmetics who compete with each other: CJ Olive Young, GS Watsons, and Lotte Lohbs.

SHINSEGAE plans to join them.

It is very appreciated in the Korea natural and organic cosmetics. But she is very expensive. Almost all components are imported.

So there is a chance with our natural cosmetics We invade the Korean market. Ready to cooperate.

Of course, in Korea there is its own certification system for cosmetics. It is not easy, but nothing terrible. We know how and what should be done correctly to get all the necessary certificates and licenses for sale in Korea.

More good news for our exporters - Korean buyers are very actively shown online from abroad. In 2016 purchased almost per billion dollars in foreign online stores.

Korean customs simplified many formalities for this kind of procurement.

Ready to help run a specialized online store in Russia for sales in Korea (or in China).

We can open your executive office in Korea for the start of promoting your products.

Or open the joint venture for exporting your products in Korea.

Many options. Happy New Year 2018.