* The calculations use average data for Russia

1. PROJECT SUMMARY

This business plan discusses the creation own production full cycle knitted clothing. The production will be located in a city with a population of more than 1 million people. The company will specialize in the production of original knitted jerseys for men, women and children.

The production area of ​​the enterprise will be 65 square meters. meters. For the arrangement, the necessary knitting, sewing and auxiliary equipment will be purchased in the amount of 798.1 thousand rubles. Overall volume starting investments will be 1.4 million rubles. The success factors of the enterprise can be called:

increased demand for knitted wool products due to fashion;

originality and modernity of manufactured products;

work for a wide target audience: different genders and ages;

affordable prices with high quality products.

The planned monthly turnover of the enterprise is 925 thousand rubles. Net profit - 311 thousand rubles. Return on sales - 33.6%. The main indicators of the project's effectiveness are given in Table. 1 business plan.

Table 1. Integral performance indicators

2. COMPANY DESCRIPTION

For a long time, knitted clothing in the public consciousness was associated with rather simple and unpresentable clothing, suitable for wearing only at home. However, in recent years the situation has changed radically: knitted clothes have become the highlight of fashion shows and entered the everyday wardrobe of many people, including those with high incomes. If previously the practical factor came first - convenience and comfort, now consumers value the design of knitwear no less. The brightness and originality of the author's idea often become the decisive pros and cons in choosing a purchase.

This business plan discusses the creation of our own full-cycle production of knitted clothing. The production will be located in a city with a population of more than 1 million people. The enterprise will specialize in the production of original knitted knitwear. These will be original designer sweaters, coats, cardigans, tops, scarves and other knitted products. The basis of the product range will be products for women and children (about 70%), the rest will be knitted goods for men.

The organizational and legal form of business will be individual entrepreneurship (IP). The business is opened from scratch, the initiator of the project is a person who previously had experience in the production and sale of designer knitted products at home. The products will be sold in small wholesale and retail through own online store.

The production will be located within the city in a rented premises with an area of ​​65 sq. m. meters. For the arrangement, the necessary knitting, sewing and auxiliary equipment will be purchased in the amount of 798.1 thousand rubles. The total volume of start-up investments will be 1.4 million rubles. In Table. 2 business plans present all the starting costs for opening a workshop.

Table 2. Investment costs of the project

3. DESCRIPTION OF GOODS AND SERVICES

The clothes that will be produced by the company will not only be warm and comfortable, but will also be able to emphasize the individuality of the owner due to a wide selection of designer patterns. All products will be created so as not to restrict a person’s movement and at the same time emphasize his style. Raw materials for production (yarn, accessories) will be purchased in bulk from a local supplier working directly with several dozen manufacturers, which will ensure the purchase of various types of products in a “one-stop shop” mode. The list of manufactured products and variable costs are given in Table. 3 business plans. Note that in the future, with access to wider production capacity, the range of products produced will be expanded.

Table 3. Nomenclature and variable costs

4.SALES AND MARKETING

Our products will be aimed at people of both sexes and all ages. The main emphasis will be on female audiences aged 18-35 and children. A typical representative of our target audience is a solvent person who strives to keep up with fashion, is interested in new and unusual things, and has a good sense of humor. Such a person is ready good clothes, but at the same time requires from it the highest possible quality and comfort at a reasonable and affordable price.

Sales will be carried out in small wholesale in Retail Stores clothing, as well as retail through its own online store. In parallel, it is planned to promote in social networks: product samples will be presented in the company’s communities on Instagram, VKontakte and Odnoklassniki. It is also planned to participate in specialized clothing fairs and knitwear fairs.

5. PRODUCTION PLAN

The production will be located in a rented premises with an area of ​​65 square meters. meters. 40 sq. meters will be used directly for the knitting shop, 10 sq. meters will be occupied by a sewing room, the rest of the area will be for utility rooms, a warehouse, and a bathroom.

For production will be purchased necessary equipment in the amount of 798.1 thousand rubles. A detailed list is given in Table. 4 business plans. Preference will be given universal equipment, namely fifth-class knitting machines, which will make it possible to easily expand the line of knitted products in the future. Some of the knitting machines will be electronic, which will allow you to create precise patterns, automatically knit a pattern, create and edit patterns on a computer, etc. All knitting equipment and components come with a 1-year seller's warranty. Installation and basic training are included in the price.

Table 4. List of equipment

In addition to what is listed, you will need specialized software, necessary for tracking the process of knitting patterns and working on creating projects with complex designs. The cost of the software will be 25,500 rubles.

Knitted clothes are seasonal goods and enjoys most in demand during the period from October to April, which will be taken into account in production plan enterprises. During the off-season, production will be partially reoriented to the spring-summer assortment, while revenue targets will include a 30% reduction in planned levels. Planned production indicators are given in Table. 5 business plan.

Table 5. Planned production indicators

6. ORGANIZATIONAL PLAN

The organizational and legal form of doing business will be individual entrepreneurship(IP). The form of taxation is simplified (6% of income). The business will be initiated by individual entrepreneur, who previously had experience in selling knitted products of his own production in small volumes. In addition to his responsibilities for managing the company, his responsibilities will include sales management. The company's staff will include 8 people, including 5 knitters, 2 seamstresses and a design programmer. The wage fund and staffing table are shown in Table. 6. Accounting will be outsourced. Maintenance Responsibilities sewing machines will be carried out by mechanics-adjusters, whose labor will be paid under a contract. Production is scheduled to begin in August, before the start of the sales season.

Table 6. Staffing table and wage fund

7. FINANCIAL PLAN

Investment costs for opening an enterprise will amount to 1.4 million rubles. The main amount of funds will be used for the purchase of equipment (798.1 thousand rubles), the purchase of raw materials (308 thousand rubles) and the formation of a fund working capital(200 thousand rubles). The structure of start-up costs is shown in Table. 2 business plans.

Variable costs include expenses for the purchase of raw materials and fare. Variable costs are presented in detail in Table. 7 this business plan. Fixed expenses include rent, accounting, depreciation, and website hosting (see Table 8). Depreciation of fixed assets is calculated using the straight-line method over a service life of 10 years.

The financial plan for a three-year perspective is presented in Appendix 1.

Table 7. Fixed costs enterprises

8. EVALUATION OF EFFECTIVENESS

The project to open an enterprise for the production of knitted clothing is effective, as evidenced by financial plan, as well as simple and integral indicators designed for 5 summer period. The simple and discounted payback period for the project will be 7 months. The break-even point is expected to be reached within the 2nd month of operation.

To account for the time value of money, a discount rate of 8% was used. The planned monthly turnover of the enterprise is 925 thousand rubles. Net profit - 311 thousand rubles. Return on sales (ROS) - 33.6%, return on investment ratio (ARR) - 16.64%. The internal rate of return (IRR) will be 14.27%, which is higher than the discount rate. The net present value of the project (NPV) is positive, and the profitability index (PI) in our case is 1.55, which exceeds 1. Thus, the project is attractive for investment.

9. RISKS AND GUARANTEES

The main risks of a project for the production of knitted products include the following factors presented in Table. 8 business plan.

Table 8. Possible risks and ways to prevent them

10.APPLICATIONS

ANNEX 1

Production plan and main financial indicators in a three-year perspective

Earn up to
200,000 rub. per month while having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum investment. No additional deductions or payments. Turnkey training.

(we cooperate directly with largest producers and yarn suppliers, this gives us the opportunity to set minimum prices for knitted products)

— unique technologies for the production of knitwear (the company employs qualified employees whose task is to constantly improve the stock of knitwear equipment and monitor the serviceability of all mechanical processes)

Production divisions of the company:

— Experimental workshop – The workshop is engaged in rationing the costs of all types of fabrics and accessories, making patterns based on models, testing fabrics before starting cutting (washing, ironing), preparing technical documentation per model, production of pre-production samples to launch the model into mass production, development of a collection based on customer orders.

— Planning and Modeling Department– Precisely measured patterns ensure the perfect fit of classic, sports and original knitwear for daily wear. We constantly follow the growth of customer requests, taking into account modern tendencies fashion and time.

- Sewing factory– equipped modern equipment the latest generation, which allows you to sew products of any complexity. Thanks to the latest equipment and qualified personnel, our company can guarantee consistently high quality within the deadlines set by the customer.

— Knitting shop– The heart and power of our factories, Japanese SHIMA SEIKI equipment performs key tasks knitting production. Thanks to this equipment, we can produce knitwear products of any complexity, from jacquard to solid knitted knitwear.

- Department technical control – at this stage, the absence of pellets, the quality of assembly of the product, and the absence of defects in the products are checked.

— Ironing and packaging workshop– Finished products are cleaned and sorted, after which the products undergo heat treatment. The products are then labeled and packaged for shipment to the client.

Production equipment:

+ 27 SHIMA SEIKI knitting machines

They are used for coupon knitting of most modern weaves, such as press loops, braids, jacquards, there are also 3 inlaid machines that allow the use of up to 24 colors in a product.
Include optional equipment for the production of more complex products, such as intarsia, inlaid jacquards, and can also produce yarn with a high wool content, including three all-knitting machines with 3 or more needle beds.
Designed for the production of seamless products and accessories such as scarves, mittens, hats.

+ 187 sewing machines

Ensure proper quality of assembly of the seam of the product, making the seam high-quality and durable

+ 7 steam irons

They provide high-quality WTO, which is inaccessible to ordinary home steam irons; they use distilled water so that the products do not have the smell of uncleaned liquid or rust, giving presentation products and obtaining final shrinkage. The temperature of such irons reaches 300 degrees, due to which the product acquires a unique look.

+ 3 washing machines

Washing required for all new items, Washable with concentrated industrial softener that comes out after only 10 washes! Required for shrinkage. The first shrinkage from washing ranges from 5 to 20%. This guarantees the end buyer that his product will not fade. Industrial washing improves the consumer properties of the final product.

+ 2 dryers

Simply an integral part in knitwear, the drying machine dries a batch of products, up to 50 products in 1.5. hours!

+ 47 kettel machines

Not found in any other area light industry. Ensures the most accurate assembly of complex areas of knitwear. The process of kettle assembly is the most labor-intensive, but of the highest quality.

Sooner or later, any person who is passionate about any craft or needlework thinks about whether his hobby can bring additional (or even main) income. Not every master achieves success in these endeavors, which is due to the specifics of self made. Truly high-quality, unique and beautiful hand-made products are expensive, and the majority of consumers prefer to buy ready-made, albeit mass-produced products, which often do not fit perfectly in all respects, but are usually cheaper. However, in recent years the clientele of the masters has been increasing. This also affected knitters.

When is it worth taking the risk of turning a hobby into a business?

If you knit yourself and have been knitting for quite some time, are aware of fashion trends and are able to embody them in your creativity, you have established a private practice (that is, many customers) - you can try to go out to official earnings. It’s great if you know both hand knitting (hook, knitting needles) and machine knitting - using technology significantly speeds up the production process of the product.

If a knitting machine, even if not the most modern, is already available, even better. The costs of starting your own business will decrease significantly. By the way, the model of the machine that is popular today costs about 120 thousand rubles, plus additional parts are purchased, for example, an openwork carriage; Add to this the cost of yarn - the amount comes out to be quite large.

State support makes it easier to start your own business financially: you can contact the employment center at your place of registration and apply for a subsidy. However, be prepared to provide a well-thought-out business plan, with special attention to the sale of the product.

Is it necessary to register a business officially?

If you start your business seriously, there can be no question of “illegal” work. An individual entrepreneur is very useful if you want to knit not only to order, but also for sale, that is, you plan to hand over knitted items to specialized departments and stores where they will be sold. Moreover, you need to register as an entrepreneur if you want to open your own point of sale of products.

When collaborating with points of sale, it is important to consider the following: when you give items for sale, you risk getting them back if they are not sold in a deplorable condition after many fittings. Therefore, it is much more profitable for a master to work with departments and shops on the terms of their purchasing things. However, finding such partners is very difficult.

Cheap or expensive?

Business in the manufacture and sale of knitted products can be done in several ways. In one case, you can completely rely on yourself - both on the master and on the organizer. This option is suitable for those who are confident in their talent, knit exclusive items that are strikingly different from ready-made knitted items, and have experienced the “saleability” of manufactured products. The work will be carried out mainly to order, but models can also be knitted for free sale - if you have time, of course (and knitters are often in short supply).

To sell things not related to specific clients, you cannot find anything better than your own showroom, department, store. To help the craftswoman, Internet blogging with beautiful photos will attract new customers. With such an organization of work, each item will be ideally suited to the client, take into account all his wishes and parameters, and be created in a single copy - which means the cost of the product will be high.

Another option for doing business is suitable even for those who do not know how to knit at all, but have organizational inclinations. In this case, several knitters are hired, working either at home or in a studio. If necessary, they provide them with equipment and knit items in whole batches at the request of points of sale. Of course, implementing this option will require much more funds. However, it is worth noting that material state support can also be much greater, because for each hired employee the entrepreneur will receive a considerable amount. Making knitted items in batches reduces their cost, as well as exclusivity.

The expansion of the customer base

The main weapon of any master is word of mouth. One satisfied client told a friend, he was also pleased and shared with his relatives - and away we go, everyone is tied up from head to toe.

Participation in exhibitions and fairs can also increase the number of potential customers - do not skimp on making business cards when participating in such events. If you decide to implement finished goods in departments, for example, selling yarn, leave your business cards there too.

A modern needlewoman who makes money from her hobby should take advantage of the possibilities of the Internet. This is a storehouse of creative ideas and a lot of opportunities to get a client. A group on a social network, your own blog, a website - choose the most convenient option taking into account your target audience.

What about profit?

Creating and selling knitted items is not an easy task, especially if the craftswoman regards her work as a creative process, and not as assembly line work. Starting your own business from scratch and spending a minimum of 200 thousand rubles (including the purchase of a machine, a supply of yarn, a steamer, necessary tools), you should expect that the expenses will pay off within a year at most, but rather in two or three. The same goes for organizing a knitting workshop. Although the costs will be higher, the sale of products is guaranteed, the production rate is higher - in the end, the first net profit will also appear a year or two after the start of work.

It should be taken into account that knitting has its own seasonality - even with a stable demand for summer things in winter, there is still more work, and you can make good money just on mittens and warm house slippers and socks. What can we say about cozy sweaters with fashionable Scandinavian patterns!

Eventually

When you decide to start your own craft business, be prepared for any outcome, but still hope for the best. The demand for handmade items is steadily growing, and gradually the consumer understands what determines the high price of such products. Moreover, he agrees to this price at proper quality products. So the craftswoman only needs to add the ability of an organizer to the knitter’s talent and move according to plan, stitch by stitch, to make a profit.

Our factory, to expand the range of services for tailoring products, offers knitted textile products. We have our own production base! Our equipment allows you to knit items such as scarves, hats, sweaters, blankets, tracksuits and much more. Yarn for making knitwear can be cotton, wool and acrylic. Our production is equipped with flat knitting equipment from the German company Stoll, model 530 hp multi gauge, classes 3.5.2 and 6.2.

Possibility of branding with woven (jacquard) and printed labels at the request of the customer.

Our team will help make your clothes unique and original!

Hand knitting is a long and difficult process. Wardrobe items created using this method are expensive and slow to create. A worthy alternative is the production of knitted products using special machines to order in Moscow. This greatly reduces the price, increases production speed and makes it possible to create unique things.

The Symbol + company produces knitted products wholesale and retail. We guarantee efficiency, affordable cost and fulfillment of the most complex requirements.

The manufacturer specializes in the production of:

• sweaters;
• hats;
• scarves;
• gloves and much more.

Wool mixture, cotton and acrylic are used to create items. The speed of production depends on the complexity of the task and the quantity of goods required.

Advantages of cooperation with us

By contacting our company, you will receive the following benefits:

• Production of knitted goods of any complexity. We produce custom knitted sweaters, hats, scarves, gloves, blankets and similar items, from coarse to fine fabric. Regardless of the technology used, the result will be reliable and beautiful.
• High speed . We sell wholesale batches from manufacturers of any volume as quickly as possible. This result was achieved thanks to the use the latest devices, which are designed for increased loads.
• Low cost. Machine knitting costs much less than hand knitting, but the quality increases significantly. The probability of error tends to zero, the item will correspond 100% to the layout. Even the slightest loop defects are not allowed.
• Individual approach to each client. German installations are suitable for creating complex designs. For example, with their help you can make a large blanket with a large pattern, or vice versa - small clothes with a small image.

Our company has been providing wholesale supplies of clothing, bed linen, accessories and symbols to business representatives and government agencies in Moscow for many years.

You can buy children's items decorated with exclusive elements at the best prices on the store's website.

We guarantee the highest quality of finished goods!

Sales and shipment are carried out as soon as possible!

Manufacturing process

Our company has its own workshop and industrial machines from Stoll (Germany).

All you need to do to get started is provide the outlines. Specialists will study the submitted material and produce a batch of the required volume. It is possible to use different types of weave, from openwork to stockinette, as well as a combination of several methods.

Machine-made clothing does not require additional processing - it is immediately ready for use. Knitting techniques are ideal for realizing the contours of products with complex small details. An image can be applied to the fabric. Thanks to the increased power of the equipment, it is possible to sell products in any volume in a short time.

Patterns embroidered using knitting equipment differ high quality. The pattern will always remain bright and perfectly visible. The reason is that the tension is even, so the stitches are even and tight. The threads do not fray or deteriorate over time (even with repeated washings).

Call us or leave a request on the website. The manager will help you place an order, guide you by cost, and tell you about the technologies used.