Gym layout. How to open a gym from scratch

Nowadays, the popularity of sports is growing every day. Today more and more people are interested in a healthy way life and, despite being very busy and lacking time, strive to maintain their body in good physical shape. Thus, opening a sports club or fitness center is a popular and sought-after type of commercial activity.

Today, competition in this area is quite high, so entrepreneurs have to come up with new ways to attract customers, implement modern technologies. One way to succeed in this area is to specialize in a specific group of consumers. As a result, a separate area emerged - sports clubs for women.

Women's fitness is more popular and promising. According to statistics, among athletic women, 71% consider fitness to be the most suitable activity, but among athletic men, the share of fitness adherents does not exceed 40%.

A business plan for a sports club is developed taking into account the format of the institution, its target group, planned location and many other factors.

The target audience is women 27-48 years old with an average level of income.

Room area: 100-250m2.

Location: residential areas with a large number of residential buildings.

Success factors: high-quality equipment, highly qualified coaching staff, friendliness and responsiveness of staff, quality of services provided, marketing support.

The amount of initial investment is 3,000,000 rubles;

Break-even point - for 3 months;

Payback period - 7 months;

Average monthly profit is 220,000 rubles.

2. Description of the business, product or service

A sports club for women is not just a gym for sports activities, but a real club where a woman receives not only results, but also a new social circle that shares her interests, the opportunity for relaxation and entertainment. An individual approach is important here. Each woman can receive qualified advice from a specialist who will develop a training and nutrition program to achieve the most effective results.

IN modern world Women's rhythm is very fast, and their daily schedule is very busy, so being close to home is important. Thus, a fitness club for women should be located in a residential area within walking distance from home.

List of services provided:

• Group classes. Group classes include aerobic classes, stable classes (Pilates, yoga).
• Gym. The gym is equipped with equipment that allows you to work on different muscle groups. Fitness instructors provide mandatory instruction and talk about the possibilities gym and techniques for performing exercises on various machines.
• Personal training. Personal training program and individual approach - the most effective method improve your health and fitness levels. Personal trainer develops individual program training, taking into account the physiological capabilities of the body and wishes, selects the necessary load, controls the technique of performing exercises, and the dynamics of sports achievements.

Benefits of personal training:

Setting the right goals;

Creating the most accessible and effective program;

Training safety. Reduces the likelihood of injury;

Acquiring the correct skills to perform exercises;

Correct choice of means and intensity of training;

The most noticeable result of training;

Discipline and organization.

• Fitness testing.

Initial fitness testing. The purpose of the initial testing is to determine the level of physical performance, identify the condition physical qualities human, such as strength, endurance, flexibility, etc., as well as the harmony of their development. The result of the initial testing is a strategic training plan based on your desires, goals, and overall health.

Standard testing assesses basic health indicators and levels of physical development, as well as the state of the central and peripheral nervous system, which is very important for the correct selection of a training regimen and the prevention of physical overstrain syndrome.

You can increase your establishment's revenue by selling additional products.

Additional products:

Healthy diet;

Cosmetics for a good figure.

All products in the line work for three purposes:

1. Slimness and lightness throughout the body.
2. Youth and beauty of the skin.
3. Harmony and general feeling of comfort.

Clients can get advice from a nutritionist and choose the most effective diet, supplementing it with vitamins and healthy foods and cocktails.

3. Description of the sales market

Over the past 15-20 years, the fitness industry market has undergone great metamorphosis. This area began to emerge in Russia in 1993, and only wealthy people could afford to visit a fitness room. Now fitness has penetrated into all layers of society. Sports clubs are opening all over Russia to suit every taste and budget.

Optimistic forecasts for the fitness industry are provided by various research companies. For example, the marketing agency Business Port says that the growth of this market will remain at a level of no less than 25%, and the NeoAnalytics company puts the figure at $3.2 billion, speaking about the potential capacity Russian market fitness services.

In mid-2015, there were more than 3,000 sports clubs in Russia, attended by more than 1.7 million people. But, as in many other areas, the capitals remain the leaders - Moscow and St. Petersburg. The capital's market for fitness services is close to Western standards in terms of development rates and trends. The competition here is very high, and the crisis is only aggravating the situation .

There is a trend in the market to diversify the fitness industry. IN Lately large sports complexes with swimming pools, spas and others additional services began to fade into the background. More and more people who care about their health and physical fitness are giving preference to “home” clubs that are within walking distance. For entrepreneurs who want to open their own business in the fitness field, this arrangement can be beneficial. You need to understand that a sports club will not pay for itself in a short time, and the size of the initial investment cannot be called small.

The target audience of a sports club for women is women whose age is 27-48 years old and their income level is average.

Slimness, beauty and health will always be at the top of the list of priorities of a modern woman, because self-care is an expense item that is almost the last to be cut. When there is uncertainty around and every news makes you nervous, it is important for a woman to please herself and create an atmosphere of comfort and calm around her. Therefore, the popularity of sports clubs for women will only increase in the coming years.

4. Sales and marketing

5. Production plan

• Overview of the real estate market to select the optimal premises

Basic requirements for the premises.

Select area:
- “Sleeping” areas with a higher share target audience. The main type of buildings is multi-storey residential. If you choose an old housing stock, then it must be of medium and high cost, since pensioners usually live in cheap old housing stock; if new buildings, then with a completion period of more than 1 year (residents of new buildings with a completion period of less than a year, as a rule, spend all their income and savings in the first year on furnishing a new apartment).

It is recommended to locate a sports club near healthcare enterprises, pharmacies, banks, utility payment collection points, educational institutions for children, beauty salons of medium and high price categories.

Characteristics of the premises:
- Room area 100-250 m2 (less is considered individually);
- Separate entrance from the street or from the end;
- It is desirable to have parking for 5 cars or more;
- Preferably the first floor or semi-basement with windows. Basement not considered. You can consider the second floor with a convenient and short flight of stairs. It is not recommended to consider the location of the club above the second floor;
- A place on the façade facing the street is required to place a sign; it is also advisable to have a place to place a banner.

Technical requirements for the premises:
- Guaranteed water consumption of at least 8 cubic meters/day;
- Floor load 100 kg/sq.m;
- Availability of connecting bathrooms and showers, at the rate of 1 per 50 sq.m;
- Possibility of redevelopment and reconstruction of utility networks;
- The height of the ceiling is at least 2.8 m (up to the suspended ceiling);
- Availability or possibility of placing supply and exhaust ventilation. In accordance with SNIP, the air exchange per person should be at least 80 cubic meters. m per hour at

Investing free funds in opening a gym club is a good opportunity to receive stable income. high profits. There are a number of reasons/prerequisites for this. Firstly, every year the population’s interest in an active lifestyle increases. Secondly, for many people this is the only way to achieve a beautiful figure. Thirdly, the state has recently been actively encouraging people to lead a healthy and active life, which increases the demand for these services. Also, the sports/gym club market has been on the rise lately. Thus, opening a gym club is a promising investment with a payback period of 15 months.

To open a club, 17 employees are needed, as well as a premises with an area of ​​1,500 m2. You can rent premises in shopping centers, business centers and in free-standing buildings with high traffic.

The average number of season ticket buyers per month is 160 people. The club's opening hours are from 6:00 to 22:00. Currently, due to the changing culture and perception of fitness clubs, this business ceased to have a sharp seasonality. A slight decline is observed in summer period. The cost of 1 subscription per year is 19,000 rubles. Considering the high and constantly increasing demand, the project has positive financial indicators:

Initial investment amount 4 146 000 rub.

Average monthly profit 339 000 rub.

Payback period 15 months

The break-even point is reached at 7 month

Return on sales - 22%

2. Description of the business, product or service

That's all for today large quantity Both young and more mature men and women want to engage in sports clubs because they want to be healthy and happy. For some, the main goal is the desire to gain a beautiful figure, for others to bring their physical condition back to normal. It should be noted that the demand for these services is constantly growing.

It is necessary to open a gym in a city with a population of 200 thousand people. The total area is 1,500 m2.

The main service is the provision of sports and fitness services, as well as individual lessons with a trainer.

To open, you will need specialized training equipment:

From the training equipment for the club you will need:

• Treadmills
• Exercise bikes
• Rowing machine
• Strength trainer
• Benches
• Group simulator
• Dumbbell set
• Rugs

From household equipment you will need:

• Cooler
• Acoustic system
• Sports bar equipment
• Electric kettle
• TV
• Computer
• Printer
• Cash machine

Also be sure to take care of installing a ventilation and air conditioning system. Don't forget to purchase fire extinguishers as well. To prevent theft, install an alarm.

If possible, purchase new equipment to reduce the number of sudden breakdowns.

For the bar you need to purchase:

• Juicer
• Coffee machine
• Bar utensils (plates, glasses, etc.)
• Sports nutrition (snacks, bars, nuts, etc.)
• Tables and chairs

Thus, this equipment will allow you to receive high profits and delight customers with high-quality service and products.

3. Description of the sales market

The most important factor in the success of a gym is its proper location. Therefore, it is necessary to locate the club near or inside large business centers, shopping centers, and streets with high traffic. This will help you reach the payback period faster and get constant profits faster.

The main target audience are:

• Young people (women and men) aged 16 to 35 years
• People aged 35 to 60 years

The price segment of the gym is average and is accessible to most citizens. As the gym club develops, you can add children's clubs and sections to attract families to your club, women's programs, a bath complex, and beauty services.

Elderly people may also use the services of your club, but their share will be small.

Currently, the demand for gyms is constantly increasing, but often many clubs cannot provide quality service. Therefore, a free market share is formed in the market, which can be taken.

To increase interest in your club, develop a loyalty system for customers, including corporate programs.

When sales decline during the summer and pre-New Year period, hold promotions and organize internal competitions among club members.

4. Sales and marketing

5. Production plan

6. Organizational structure

A full calculation of the payroll, taking into account the bonus part and insurance premiums, is presented in the financial model.

1. . At the initial stages, it is possible to register an individual entrepreneur. But keep in mind that when expanding your business, you need to register an LLC.
2. . If you plan to expand your network of clubs, this option is suitable.

Type and operating time

The goal of the project is to open an economy class gym for low- and middle-income people. Revenue is planned from large quantity visitors.

The business plan assumes daily work, even on weekends and holidays. Sports club opening hours:

• weekdays – 8.00-22.00;
• Saturday – 9.00-21.00;
• Sunday – 10.00-16.00.

The club should be open from morning until late evening. Some people prefer to study in the morning, but most people choose the time from 18 to 22 (after work). Detailed club rules can be found at.

It is planned to open without additional complexes in the form of saunas, swimming pools, etc. Types and cost of services:

• one-time lesson - 120 rubles;
• lesson with an instructor – 200 rubles;
• subscription for 8 classes – 500 rubles;
• monthly subscription: morning (before 15.00) – 600 rubles, all day – 800 rubles;
• annual subscription – 6,000 rub.

A morning pass is cheaper due to minimal traffic until 4-5 pm. Most of the visits come in the evening, so keep this in mind.

Basic equipment for the gym

If you plan to visit men and women, you need to buy high-quality equipment for cardio exercises and make sure there are enough dumbbells, barbells and weight plates. Equipment costs are substantial. The best option compared to purchase – .

Cardio zone:

• treadmill (3 pcs.);
• exercise bike (2 pcs.);
• orbitrek (1 piece).

Strength training equipment:

• for top traction;
• for lower traction;
• block frame or four-position station with single block frame;
• chest machine;
• hip extensor;
• seated hip flexor;
• lying leg press platform;
• for the hip abductors;
• for abdominal muscles;
• Shin-machine.

Bars, set of weights and dumbbell:

• free weights – from 1 to 40 kg in 2 kg increments;
• vultures – 6 pcs;
• pancakes 2.5, 5, 10, 15, 20, 25 kg.

Racks and benches:

• Scott bench;
• roman chair
• hyperextension angular
• parallel bars rack - press
• bench press at an angle up
• downward angle bench press
• adjustable bench (2 pcs.);
• horizontal bench (6 pcs.);
• racks for barbells (for chest press, squats), for dumbbells – as needed.

The table shows the cost of equipping gyms with turnkey equipment from the Techno Fitness company.

Hall area, m2	Coll. work places	Description	Throughput, people per day	price, rub.
14	4	power rack, dumbbells, multi-station, spin bike for cardio training	for home	170000
38	7	power racks, dumbbell row, orbitrek, exercise bike, simulator for adductor/abductor muscles of the thigh	for home	380000
43	10	cardio area, dumbbells, aerobics area, strength training equipment	for home	750000
98	17		105	1200000
73	12	cardio area, aerobics area, strength training equipment	100	1200000
180	17	cardio area, free weights area, strength training equipment	105	1350000
317	54		277	2400000
450	72	cardio area, free weights area, personal cross training area, strength training equipment, aerobics area, massage and solarium area, bar, locker rooms	670	2800000

Opening a fitness center or sports club is a difficult task; this business plan involves daily work.

Required personnel:

• 2 instructors, schedule - 1 through 1, salary - from 20,000 rubles. per month + interest from individual training;
• 3 reception administrators, salary – 12,000 rubles. per month;
• cleaning lady - 10,000 per month, will come every morning to clean the hall.

Total costs for staff salaries - 86,000 rubles, per year - 1,032,000 rubles. For a serious club, it is advisable to organize.

Total opening costs

To find out how much it costs to open a gym, let’s calculate all the expense items. Economy class involves renting a room of 180 m2 and equipping 3 zones: cardio, free weights and strength. sports club.

Costs for opening a gym:

• rent of premises – 8,000 rub. per month, 96,000 rub. in year;
• turnkey – RUB 1,350,000-1,500,000;
• staff salary – 1,032,000 rubles. in year;
• depreciation of simulators - 4,000 rubles. per month or 48,000 rubles. in year;
• arrangement, carpet, public utilities– 50,000 rub.;
• additional monthly expenses – 30,000 rubles. per month or 360,000 rubles. in year.

The total costs of opening a sports club plus expenses for the first year are equal to 2 million rubles. If you don't have money, you can.

Business payback, monthly revenue calculation

If you definitely decide to open a gym, a business plan is required. It will help you calculate expenses, income and return on investment.

The total attendance of the hall per day is 100 people. Each person visits the gym 10 times a month on average. That is, you can safely count on selling 300 monthly passes. The hall is open 350 days a year (several days off for Maintenance and major holidays). The average price for a monthly subscription (30% daily + 70% for the whole day) is 600*0.3+800*0.7=740 rubles.

The total income from visiting the hall per year is 300 subscriptions * 12 months * 740 rubles = 2,664,000 rubles. Considering the workload of 90%, we calculate the annual revenue - 2,664,000 * 0.9 = 2,397,600 rubles.

Business payback:

• capital costs for opening and maintaining the hall - 2,000,000 rubles;
• profit - 2,397,600 rubles;
• payback – 11 months.

Next, you will spend 700,000 rubles annually on servicing the club, net revenue in subsequent years will be 1,700,000 rubles, monthly revenue will be 142,000 rubles. Quite a good profit, especially considering that you can open a chain of gyms.

Other options for making money on health and sports

You can make money in sports in different ways, here are some options:

• dance or gymnastics training;
• and so on.

Download the finished sample

If you are not satisfied with the investments or other positions of the presented plan, we invite you to download ready plan. There are also many others on the site for different directions.

In this material:

A business plan for a fitness club, an example with calculations of which will be given below, is designed for an initial investment of about 2 million rubles.

This will be a full-fledged hall with several rooms, which will offer clients a dozen different services. The estimated payback of the project is less than 2 years. To make your own ready business-plan, a fitness club that provides a wide range of services, use the template in Appendix No. 1.
Appendix No. 1. Sample business plan for a fitness club.

Carrying out analysis

Potential clients of the establishment will be young men and women aged 18 to 35 years. With the right approach, the age range can be expanded. For example, there may be children's fitness groups, and men over 50 also visit the gym. In aerobics and yoga groups, a good trainer can conduct classes for women who are over 50 years old. It is precisely these age categories that lack sports facilities. All clients are middle-income people.

The competitors are well-promoted clubs, the presence of which is known to everyone in the area where the project is supposed to operate. You can win the competition with them by professional staff and lower cost of services.

Please note that family fitness services are available. Such services are not very developed, so you can be the first. At the same time, not one client is attracted to the hall, but several.

The emphasis in the project is on providing the services of a gym that enjoys the most in great demand among potential clients.

The club will be open daily from 9:00 to 21:00, which is 84 hours a week. The club’s attendance does not depend much on the season, but in the summer there are fewer clients, and the attendance is worse in December.

Club premises

Before opening a fitness club, you need to decide on the premises. You need to choose a room for a gym on the basis that there should be at least 6 m² for each client of the gym, and at least 2-3 m² for each client of the gym. The premises must be commercial; you can choose it either in the city center or in a residential area. The lease agreement must be concluded for a period of 3-5 years.

The area of ​​the room can be calculated. The calculation is based on the fact that fitness groups will have an average of 15 people. They will need a room of 30-45 m². The gym will accommodate 15 people at a time, requiring 90 m². Two locker rooms - men's and women's - should be 25 m² each, and the reception and corridors will take another 50 m². The total area of ​​the fitness club is 220-235 m².

If the level of gym attendance is expected to be higher, for example, 25-30 people, then the area of ​​the premises will increase to 280-315 m².

Calculation of expected income

It is necessary to include a calculation of the expected income in the finished business plan, for which the fitness club will provide the following services:

• gym 84 hours a week;
• aerobics and step aerobics (7 groups) - 20 hours per week;
• strength training in the fitness room (5 groups) - 10 hours per week;
• yoga (5 groups) - 10 hours per week;
• dance classes (5 groups) - 15 hours per week.

Exercises in the fitness room are mainly carried out in the afternoon. In the morning, these groups are poorly filled, but this time can also be used. It is popular among housewives and office employees who study before work or during a break.

150 people per month will be able to visit the gym. The average cost of a monthly subscription is 1.5 tr. The average occupancy of each group in the fitness room is 10 people. Taking into account all groups, and there are 22 of them, the expected number of visitors is 22x10=220 people. The cost of the subscription is 2 tr.

Total expected income is:

• from the gym - 1.5×150=225 rubles;
• from the fitness room -2×220=440 rub.

The total expected income is 665 tr.

Estimated Costs

The rented premises require renovation before opening the fitness club. Repair work includes:

• bringing the halls into proper shape;
• installation of mirrors in the halls;
• providing adequate lighting;
• installation of showers and air conditioners.

For furniture you need to provide another 70 thousand rubles, for which you will have to buy:

• table;
• chairs;
• benches;
• reception desk;
• chairs for visitors;
• lockers in the locker room.

Equipment you will have to purchase:

• musical centers - 2 pcs.;
• laptop - 1 pc.;
• printer - 1 pc.;
• cash register - 1 pc.;
• refrigerator - 1 pc.

This will still require 75 tr. Personnel must include:

• administrators - 2 people;
• trainers in the gym - 3 people;
• trainers in the fitness room - 4 people;
• cleaning lady - 1 person.

Total 10 people. Their wages are uneven and depend on attendance, but you need to expect that the fund wages will be 300-330 tr. Additionally, you need to provide for the costs of providing the Internet, installing furniture and equipment, and ordering branded clothing. You will have to spend another 65 thousand rubles on this.

The total costs for starting the project will be as follows:

• rental of premises for 2 months - 200 rubles;
• renovation and equipment of the premises - 1 million rubles;
• equipment - 900 TR;
• furniture - 60 rubles;
• equipment - 75 rubles;
• additional expenses - 65 tr.

The total initial amount is 2.3 million rubles.

The fitness club will incur the following expenses monthly:

• Payroll - 320 tr;
• rent - 100 rubles;
• utilities - 30 tr;
• costs for water, towels, etc. — 20 t.r.;
• unforeseen expenses - 10 tr.

In total, you need to spend 480 thousand rubles per month. Monthly profit enterprises before taxes is 665-480=185 tr.

Advertising of services provided

The income of the gym does not depend on the simulators and not on the qualifications of the coaching staff, which must be at the required level, but on the level of promotion of the project.

If the project is not promoted, does not invest in advertising and does not create a system for attracting clients, it will not bring good profits and may close.

For small enterprise advertising on television and radio will be ineffective and very costly. Use Internet promotion, create a club website and business pages in in social networks. For each type of service offered, create a sales page. Once all this is ready, order flyers and leaflets that would encourage potential clients to go to these pages of the site where the sales text works.

This approach allows you to effectively spend your advertising budget. Setting up various metrics allows you to control which advertising channel is effective and which it is better to stop spending money on. If you spend money only on banners and flyers, the effectiveness of such promotion is very low. At the same time, it is unknown what was done well and what was not.

It is recommended not to skimp on renovating the premises. It is very important for clients what kind of room it is, how clean and comfortable it is. Invite experienced trainers to the fitness room. If in the gym clients are attracted by the equipment, then in yoga or aerobics groups clients stay only due to the qualified work of the trainer. The longer they stay there, the more regular customers and so more stable income enterprises.

To make additional profit, set up sales in the club sports nutrition and clothes. Their sale can bring the project additional profit of 120-250 tr. As soon as one project is ready, use a ready-made business plan, according to which the fitness club is already successfully operating, and proceed to open the next club. This scaling will allow us to create a network soon.

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We offer a ready-made business plan for a fitness club. Examples, tables, lists, videos.

Capital investments to the fitness club: 7,200,000 rubles
Fitness club profitability: 44.8%
Fitness club payback: 24 months

At the moment, the sports services market is extensive and actively developing. However, the niche for serving middle-income clients is still only partially filled. And growing demand stimulates the emergence of new establishments, despite the high level of competition.

A well-designed and ready-made business plan for a fitness club.

Purpose of the business plan: to open a fitness club for the middle-income category of the population.

Fitness club business plan: planning

Summary

This business plan for a fitness club describes the opening of a project for the middle-income category of the population.

The establishment will be located at: N, st. Gorky, 170. The premises located there will be rented and converted to meet the specific needs of the project.

To cover the costs of opening and developing a business, investments in the amount of 5,000,000 rubles will be attracted. The rest - 2,200,000 rubles - will be covered from the personal funds of the project owners.

Pursued goals:

1. Receiving profit from activities.
2. Satisfying the needs of the middle-income population to receive services.
3. Open a fitness club with a high level of profitability.

Competitive advantages

The level of competition in the fitness club industry is very high.

At the moment, there are already more than 2,500 thousand companies in Russia and their number is gradually growing. Moreover, about 30% of their number belongs to networks with a proven name, which is even more difficult to compete with.

To stimulate sales growth and create competitive advantages over other companies, we introduce the following techniques into the business plan of a fitness club:

1. Possibility of paying for services by non-cash method.
2. Discounts for corporate clients(in order to attract companies to order services for their employees).
3. Loyalty program for regular customers.
4. Carrying out themed parties for visitors.
5. Original interior design of a fitness club.
6. Convenient parking location near the entrance to the building.
7. Attracting trainers with a high level of professionalism and experience to the team.

Range of services

Another competitive advantage What is worth using is the variety of services that will be provided in the fitness club. Among them can be both standard and original options that need to be listed in the business plan:

• a room with exercise machines and equipment for cardio training;
• personal training with a trainer;
• activity programs for children;
• aerobics programs;
• fitness bar;
• bath;
• solarium;
• and equipment.

The target audience

As we see, the age range of the target audience of fitness clubs is changing.

Previously, these were young people 25-30 years old, now among the visitors you can see many representatives of the 40+ category.

At the moment, the distribution looks like this: 44% of visitors are men, 56% are women. Of these, 70% are representatives age category 20-45 years old.

Sports activities are used not only to radically correct the figure or lose excess weight. First of all, it is a way to keep yourself in good shape and improve your health.

Advertising

• outdoor advertising on busy roads near the establishment;
• distributing leaflets in places with a large flow of people;
• open and promote a fitness club website;
• printing and distribution of business cards in thematic places (sporting goods and food stores, beauty salons, parking lots - to reach audiences based on territory).

According to statistics, after just a year of operation, 80% of clients are regular visitors. Therefore, the primary task is not just to attract a client, but to create for him all the conditions for a comfortable pastime.

Staff

One of the main factors for the success of a fitness club is the presence of highly qualified trainers. There must always be at least one person in the room to provide assistance. free consultations clients. Personnel must have special education and periodically undergo advanced training courses.

The staff must also include an administrator, a cleaner and security guards.

All personnel must be neat, qualified and punctual.

For personal needs, a separate room must be provided in the clubhouse.

P.S. It is necessary to consider the possibility of delivering home to employees who stay at the workplace until night time.

	Quantity (rub)	Salary (rub)	Total (RUB)
		Total:	132,000 rub.
Administrator	2	20 000	40 000
Trainer	2	25 000	50 000
Security guard	2	15 000	30 000
Cleaning woman	1	12 000	12 000

...in the future it is possible to increase wages, which is indicated in the calculations financial indicators business plan. To open a full-fledged fitness club, get ready to spend at least 132,000 rubles monthly on salaries.
We also must not forget about the additional costs of providing employees with comfortable working conditions.

Equipment

The list of equipment for fitness clubs is approximately the same and will vary depending on the budget and services provided:

• treadmills and exercise bikes for the cardio zone;
• benches;
• bars and sets of pancakes;
• dumbbells of different weights;
• racks;
• equipment for children and adults for classes (aerobics, fitness, swimming, yoga, Pilates);
• office equipment (computers, printer, router, etc.);
• equipment for a fitness bar.

A separate application of the business plan indicates specifications for each item, cost, service features, supplier.

Fitness club business plan: implementation

Calendar plan

Fitness club business plan is compiled taking into account and analyzing the implementation of the project on a monthly basis.
After 1 year of operation, the breakdown is reduced to quarterly.
Subsequently, the plan is outlined for a one-year period.

Stages of opening a fitness club

To open a fitness club on time, the entire process is divided into separate stages.

Stage	Jan	Feb	Mar	Apr	May	Jun	Jul
Enterprise registration
Renting premises for a fitness club
Installation of necessary systems
Indoor renovation
Purchase and installation of equipment
Obtaining the necessary permits
Recruitment
Launch advertising campaign
Start of operation of the company

The process of organizing a fitness club until the start of work takes 7 months.

In the section describing the implementation of the plan, it is also worth indicating who is in charge of this or that stage and what specific actions will be taken.

Example: Indoor renovation.
Performed by a hired team of workers from the MasterOk organization.
Allocated budget: RUB 4,000,000.
The water supply system will be replaced, a ventilation system will be installed, Finishing work etc. Time allotted for implementation: 4 months.

Opening Costs Table

Expense item	Amount (rub.)
Total:	RUB 7,200,000
Registration of an enterprise, purchase of a seal	20 000
Repair and refurbishment of premises	4 000 000
Obtaining permits and bringing the premises into compliance with standards	50 000
Purchase of equipment for the hall and office	2 800 000
Advertising campaign	120 000
Additional expenses	210 000

Thus, 7,200,000 rubles will be required.

The most important expense items will be renovations to the premises and the purchase of quality equipment.

Literally everything depends on the level of fulfillment of these indicators in a fitness club: prices for services, their list, the reputation of the establishment.

Fitness club business plan: financial section

Financial section fitness club business plan contains information with calculations of current costs for maintaining and developing a business, the amount of revenue and the payback period.
For convenience, the information is also presented in tables.

Calculation of revenue and profit

To conclude about the payback of a fitness club, it is necessary to calculate the potential profit margin. Of course, all numbers in a business plan must be justified. Where to get them from if the project still exists only on paper? You can estimate your income as accurately as possible thanks to two indicators:

• the planned cost of the services you are going to provide;
• information about the sales level and the most popular positions of the nearest competitive fitness clubs (by territorial or budgetary principle).

About 2/3 of revenue comes from selling club cards to customers. And only 1/3 is for other additional services.

Expenses for maintaining and developing a fitness club

According to the calculations of the business plan, in addition to the contribution to the launch of the fitness club, at least 550,000 rubles will need to be spent monthly on its development and maintenance.

The most extensive categories of expenses are paying the cost of renting premises and salaries to employees. Also, a large amount is spent on an advertising campaign. However, as the fitness club reaches break-even level, these costs will decrease significantly.

Calculation of project payback

• Project start date: January, * years.
• Opening of the fitness club: July, *year.
• Date of full payback of the project: January, *+2 years.
• Payback period for a fitness club: 24 months.

Based on the available data, we can conclude that the creation of such an institution is, although risky, but very profitable business.

An interesting video about

how I opened my first fitness club

Director of the network of sports clubs "HOLLYWOOD" - Andrey Popov

The main thing that is necessary for successful start and development - to receive investment, which means to develop a high-quality business plan for a fitness club.

Having a sufficient budget, you can choose the best premises for rent and carefully develop a concept, including features unique to you.

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