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Many aspiring entrepreneurs, thinking about starting their own business, consider opening a store. What does a person who decides to become an entrepreneur need and how to open a household chemicals store from scratch? Is it profitable?
Everyday goods
Unlike food, cleaning products and washing powders They have a long and sometimes unlimited shelf life, in addition, they are quickly consumed. This is especially true for personal hygiene products and washing powders. This means that goods are in high demand among buyers. Storing such inventory does not require refrigeration or other special commercial equipment.
A well-organized, thoughtful and well-located store selling cosmetics and cleaning products will be popular with good housewives and will not leave its owner without profit even in a crisis. In addition to all of the above, this type of trade does not require licensing. So, what does it take to open a household chemicals store?
Business plan for a household chemicals store
Before taking concrete steps in this area, it is necessary to draw up a business plan for a store selling household chemicals, which must include an analysis of competitors and an assessment of the presence of potential buyers in the most suitable places for the store. The walkability of a location and pedestrian traffic are no less important than the absence of competitors nearby.
To open, it is important to make a choice target audience, understand who will be the buyer of these products. A business plan for a household chemicals store should include calculation of financial investments, reaching the break-even point and analysis of demand.
Registration
Which organizational and legal form to choose for running the business of a store is the choice of each entrepreneur. Both individual entrepreneurs and LLCs have pros and cons. It all depends on the size of the budget and the correct assessment of the planned profit. You can make your choice either independently or by receiving free consultation at the Small Business Development Center. It will also help in choosing.
The business plan justifies the possibility of opening a household chemicals store. To substantiate the positive results of opening a store, the necessary amount of calculations was carried out, which can later be used as the basis for your business plan. The calculations performed made it possible to show the profitability of the business project and take into account the accumulated experience and results of work on other similar developments and take into account the features of the FCMG market. The calculations are made in Excel, which makes them easy to change. You will be able to independently assess the financial attractiveness of opening a household chemicals store, determine investment goals, payback periods and profitability. You will also be able to present your own business project to a banking or financial credit organization.
Summary
Objective of the project: launch of a household chemicals store in Ulan-Ude
Project objectives: launching a convenience store on the household chemicals market for a wide target audience of 14 years and older with low and average incomes relative to the region.
Initiator of the project
The initiator is a private entrepreneur who wants to open a household chemicals store. According to him, there are no convenience stores in the city with the main category of goods being household chemicals. The initiator has experience in trading in the non-food FCMG sector and believes that such a store will be able to generate income and pay for itself within an acceptable time frame.
Investment costs
Initial capital investment (in rubles):
- Registration with tax authorities: 14000 rub..
- Security deposit for renting retail space: RUR 36,000.
- Obtaining permission from sanitary authorities: 10000 rub.
- Finishing of the retail space: 150,000 rub..
- Making a sign: 25,000 rub..
- Entrance refurbishment: 30,000 rub..
- RUB 267,800.
- Purchase of goods: 400,000 rub..
- Starting advertising costs: 56000 rub..
Total investment: RUB 988,800, rounded to 1 million rubles
The work space is a one-room apartment on the ground floor of a residential building, converted by the owner into commercial real estate, which has its own exit to the street. The reconstruction of the premises was agreed upon and carried out by the owner several years before the start of the project. The fire alarm required for household chemical stores has already been installed.
Project financing
Investments are planned in the amount of 1.5 million rubles. Capital expenses are 1 million rubles, working expenses are 500 thousand rubles. The initiator plans to invest in opening the store: 700 thousand of his own funds and 800 thousand rubles. receives in the form of a loan received from a bank at 14% per annum.
Project payback
Planned payback for a household chemicals store:
- NPV - 5103.52 rubles;
- The simple payback period for the store is 24 months;
- The discounted payback period for the store is 25 months.
Suppliers and contractors
The rented area will undergo cosmetic renovations. Updated shopping room and a ventilation system, which is required to comply with SNIP. The renovation allows the interior to be decorated in the same style. The repairs are carried out by a team of builders selected by the project initiator.
Furniture and equipment will be purchased from a company that supplies equipment for trading enterprises. The supplier was selected by the initiator, who had experience working with the supplier company and was familiar with its pricing policy and has discounts.
Services
Main groups of products presented in the store:
- Hygiene products (soap, shampoos, toothpaste etc.)
- Hygiene products for children
- Products for washing and treating fabrics and leather goods
- Fertilizers and reagents
- Household goods, garden tools, disposable tableware
- Packaging materials
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Investment plan
Investment size
Capital investments amount to 1.5 million rubles, of which:
- working capital: 500 thousand rubles.
- capital investment for opening a store: 1 million rubles. (rounded up from RUB 998,800)
Investments in capital funds are given below:
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Name of works/products/services |
Quantity |
Price |
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|---|---|---|---|
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Registration with tax authorities |
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Security deposit for renting retail space |
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Obtaining permission from sanitary authorities |
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Room renovation |
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Making a sign |
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Refurbishment of the entrance |
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Purchase of commercial equipment and furniture: |
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Cash register with reception bank cards |
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Barcode reader |
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Storage Sections |
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Rear trade stands |
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Trade counters with showcase |
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Counter table |
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Baskets |
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Purchase of goods |
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Launching a video on the radio |
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Group on VK and Odnoklassniki |
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Total investment |
Investment work plan
The work and investments necessary for their implementation will be carried out according to the following schedule:
The amount to pay for the patent for the first half of the year is paid for 6 months. the amount is included in the calculation, but can be paid out of profit. All other patent payments are paid from profits.
Production plan
Room
Work space - one-room apartment on the ground floor of a residential building with a total area of 38.5 m², of which 12 m² is a sales area (room), 7.5 m² - Staff only, 4 m² - warehouse converted from a bathroom, 2 m² - bathroom. There are two entrances: the main one from the street, the second from the yard, through the entrance of a residential building.
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Equipment
Equipping the store through purchasing necessary equipment and furniture from a supplier company that professionally sells and supplies equipment for retail businesses. The purchase amount is included in capital investments.
Store time
The store will be open from 8.00-21.00 without breaks and weekends. On Fridays an inventory of goods is carried out.
Sales process
The procedure for selling consumer products classified as “Household Chemicals” product group for retail outlets is regulated by the provisions of Section 10 of the Decree of the Government of the Russian Federation “On approval of the Rules for the sale of certain types of goods ...” No. 55 of January 19, 1998 (as amended on December 23, 2016). this document V mandatory required:
- Providing the consumer with complete information:
- Name of product;
- information about the manufacturer;
- data about chemical composition goods and possible dangerous, potentially dangerous and harmful substances;
- about the procedure for use;
- Certificate of conformity and technical certificate (for products with statutory requirements requiring confirmation of its suitability when used for construction purposes);
- Ensuring the required storage conditions if for the product, with the legally established special requirements for storage.
- Products must undergo pre-sale preparation before display:
- the container used during transportation is removed;
- information about the manufacturer and composition of the product is checked;
- goods are sorted by types and groups;
- checking the integrity of packaging containers. For household chemicals in aerosol packaging, the functioning is checked;
- the availability of instructions on how to use the product is checked;
- quality is verified based on external signs;
- price reconciliation against invoices and price tags.
- Providing merchandising. Arrangement into groups and types, according to the purpose of the products, and in order to ensure better visibility.
- Testing the functioning of products in aerosol packaging is prohibited in enclosed spaces.
Sales are carried out in the following sequence:
- Greeting and establishing contact with a possible client;
- Clarification of needs;
- Offering products that can satisfy needs;
- Overcoming objections;
- Making a sale;
- Farewell to the buyer.
Cost of services
The margin on goods is set at 40% of the sales price.
Marketing plan
To promote the store starting from 2 months. From the beginning of the project the following marketing tools are used:
- Launching a video on the radio
- Group on VK and Odnoklassniki
- Advertisements in local newspapers
- Preparation and distribution of advertising leaflets
In the future, SMM promotion, direct marketing and distribution of leaflets and advertising booklets are carried out.
The target audience
Target audience: residents of nearby houses. Mostly family women over the age of 18, married and with children (80%), men over the age of 18. For the latter, a special group of products is being introduced into the assortment: car cosmetics.
Below you can see the seasonality graph:
Competition and location
A residential area with a high population density.
The main competitor is convenience stores that are part of federal or regional chains. The problem is that chain stores have the opportunity to receive goods with a minimum margin, received directly from manufacturers with a minimum margin, and a wider range. This approach makes it possible to implement a dumping policy and provide profitability due to sales volumes at more low prices. An example of such stores is Magnit-cosmetics, Fix-price, etc.
The emergence of a chain store, especially one that is part of a federal-level chain, significantly worsens competitive situation. Individual stores have the opportunity to compete with chain stores only if their assortment includes high-quality, inexpensive products from brands that are not represented in chain stores of household chemicals.
Range of services
The sales structure of a household chemicals store is shown in the figure:
Note. The sales structure does not include goods classified as household chemicals and used in construction work, such as, for example, paints and varnishes and various adhesives for construction purposes. Products classified in these categories are reserved and if diversification of the assortment is necessary, this category will be introduced first. Another direction for expanding the range could be mass-segment cosmetics, primarily deodorants, mousses, etc.
Price policy
Average price level, close to the boundaries of the lower price segment. The products are designed for people with low and middle incomes who are prone to visible savings. Therefore, it will be necessary to introduce preferential programs, periodic temporary discounts, sales, etc., i.e. It is necessary to use every opportunity to attract customers and ensure loyalty.
Volume of sales
The number of buyers per day is planned at 50 people, on average buying 4 items.
Below you can see the plant's load chart:
Sales volume is presented in the table
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Product groups |
Average unit cost |
Quantity per month |
Sales amount per month (thousand rubles) |
|---|---|---|---|
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Household chemicals for cleaning the premises |
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Hygiene products (soap, shampoo, toothpaste) |
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Hygiene products for children |
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Detergents for washing and treating fabrics and |
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Air fresheners, repellents, disinfectants |
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Fertilizers and reagents |
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Cleaning equipment and workwear |
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Household goods, garden tools, |
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Car cosmetics and chemicals for cars |
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Packaging materials |
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Adhesive materials (glues, tapes, etc.) |
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TOTAL |
SWOT analysis
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Force:
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Weaknesses:
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Possibilities:
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Difficulties and threats:
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Advertising strategy
Provide widespread advertising in your area. The main direction is mass direct mail. To do this, you need to consider the possibility of cooperation with the post office. The second direction is distributing leaflets. If possible, introduce a system of discount coupons for repeat purchases. If your business develops and additional retail outlets open, you can introduce a system of savings cards.
Website and group support in social network secondary. It is possible to organize additional discounts for customers and group members who make advance orders online and delivery services. Website and group maintenance is outsourced.
Organizational plan
Form of doing business
The main form of doing business as an individual entrepreneur with a patent system. The patent form for a household chemicals store allows you to save on costs during the first year and simplifies taxation and filing reports with the Federal Tax Service.
The cost of the patent is 30,500 rubles. in year. In the first year, a third of the cost of the patent is paid in the first half of the year and the rest during the 2nd. Starting from the 2nd year, the cost of the patent is paid in equal installments.
Personnel and staffing structure
The initiator is the director of the store and carries out management.
Job structure and salaries the following are provided:
The store director has irregular working hours.
There are 2 sellers in the store, working on a 2-by-2 schedule.
The store manager receives goods, monitors the store's workload, ensures its smooth operation, controls the sales schedule, interacts with customers in case of complaints, monitors advertising, accepts orders via the Internet, makes deliveries, provides information about stores and purchases of supplies and equipment.
The process of organizing sales of household chemicals:
- The decision to purchase and receive goods for sale is made by the store director;
- Delivery is made by the store director or the supplier's delivery service;
- The received goods are arranged by the seller together with the store director;
- Direct sales are carried out by the seller, who, after selling the product, pushes it through the cash register.
- The director receives a sales report daily.
- The inventory is carried out by the director together with the seller at the end of the seller’s 2nd shift and before his replacement leaves.
- The results of the daily report and periodic inventory are sent to the accountant.
Financial plan
Project financing
Initial investments are planned in the amount of 1.5 million rubles, of which:
700 thousand rubles. own funds.
800 thousand rubles. bank loan at 14% per annum for 5 years secured by an apartment.
Funds in the amount of 600 thousand rubles. There are initial investments, consumables, which the bank credits in payments of 200 and 400 thousand rubles. within 2 and 3 months, another 200 thousand rubles. for working capital in the 4th investment month.
The project initiator spends funds on registering an individual entrepreneur
Calculation of loan payments differentiated (equal payments for the loan body and interest on the total balance) for 5 years
Return of own funds to the project initiator after repayment of the loan within 2 years. in equal shares taking into account inflation, but without interest, starting from the 3rd year
Project payback indicators
Calculations of the return on investment of a household chemicals store were carried out for 10 summer period. Basic indicators:
- contributions to social funds 30% of the payroll, of which the Pension Fund - 22%, the Compulsory Medical Insurance Fund - 5.1%, social insurance - 2.9%;
- patent rate 30,500 rub. in year;
- annual inflation 10%.
Payback of the project without discount (simple) - 24 months.
Efficiency indicators were calculated at a discount rate of 16.85%:
- NPV - 5103.52 rubles;
- IRR - 5.9%;
- The payback period taking into account the discount is 25 months.
Risk analysis
Calculations have shown that the business project of a household chemicals store is interesting for both the initiator and the investor. The investor can receive a return on time, and the project initiator can receive a salary, and after repaying the loan, a refund taking into account inflation.
When implementing a project, it is necessary to highlight difficult-to-predict changes in economic conditions, the assessment of the impact of which on a business project has certain difficulties. These include the following risks:
- decrease in purchasing power. The population is cutting back on spending, and the cost utilities and rental of premises will continue to grow at the same pace. Risk countermeasures: control of costs and price levels, focus on cheaper goods that allow maintaining the planned margin;
- opening of chain stores of household chemicals in the same area. The biggest problem is created federal networks. Price competition will increase sharply. The task is to diversify the business in a timely manner: to introduce into the assortment brands that are not available in point of sale competitor; use loyalty programs; expand the range with new product items (mass segment cosmetics; household chemical products used in construction, etc.).
conclusions
Calculations have shown that the opening of household chemicals stores in Ulan-Ude shows positive planned indicators, allowing return of investment to both investors and the initiator, as well as obtain additional profit. The level of risks is assessed as increased, because associated with the low level of purchasing power of the population and the development of network retail. This requires significant organizational and marketing work.
Let's consider information on how to open a household chemicals store, as well as free ready-made example business plan for opening it.
People use household chemical products every day. Because there is a demand for these products, many entrepreneurs decide to move in this direction. A additional benefits The fact is that these products do not require a license, and their shelf life is quite long. But, of course, due to such favorable conditions, quite a lot of competition has already created in the household chemicals market. And due to the large number of competitors, the profit you can count on is constantly falling. Although many entrepreneurs are unable to obtain discounts from suppliers, they still continue to run a business that is at times not particularly profitable.
Business plan
We present to you a free ready-made example of a business plan for a household chemicals store. This material contains all expense items, examples of schedules and calculations.
This type of trade entrepreneurship is relevant for almost all cities in Russia and the CIS countries, because we have always washed, washed, cleaned, and will continue to do so.
Instructions on how to open
Let's consider step by step information on how to open a household chemicals store. Read about its registration.
Selecting a room
This is the main decision that a businessman has to make. The household chemical store should be located in an area where the population density is high, but the rent should be affordable. There should be no competitors in the vicinity, and the place should be passable.
One of the most good options- This is the city center. Large chains selling household chemicals often cannot afford to rent large premises, because prices in the center are high, and payment for a small area will be affordable. The plus is that he lives in the center a large number of people and they need household chemicals. So all that remains is to do correct advertising and customers will go to the store right away. A combination of good advertising and right place These are the two most important components of a business.
Organization
In order to organize a small household chemicals store, you should focus on individual entrepreneurs. The Law “On Licensing of Certain Types of Activities” confirms that a license is not required. But you will still need to contact the SES and firefighters. Legal security also implies the presence of all required certificates from suppliers.
In order to organize right choice product, you should turn to different price categories and means for different purposes. You should always have the most advertised brands. The most useful assortment of household chemicals store includes:
- Laundry powder;
- Hair care;
- Personal hygiene;
- Washing and cleaning products;
- Toilet paper;
- Wipes, brushes, protective gloves and other related products.
How to attract clients
In order to attract a sufficient number of buyers, it is not enough to distribute flyers and hang up advertisements, you need to promote a household chemicals store. Here you need to approach marketing wisely. Flexibility can manifest itself in various tricks. For example, you can sell the most well-known products without a markup, and lesser-known products with a higher markup. Thus, the client, buying an expensive detergent for cheap, also buys another product, which in total will bring enough profit.
IN modern world Buyers, including household chemicals, also count on gifts and loyalty cards. You should know your regular customers and delight them, since many modern stores and chains use to attract discount cards. But you should choose a method of working with clients that will really interest them. To do this, you should compare all existing discount systems from competitors.
Sad math
Among household chemical goods, the markup is rarely higher than 15%. Taking into account employee fees and rent, you should consider whether this amount will be enough to cover all expenses and make a profit. In order to calculate the minimum income of a store when selling household chemicals, you should take all expenses, including wages and rent, and multiply by 10. This amount will be the one you should focus on so that the business does not turn out to be unprofitable.
Ideas for additional income
Fortunately, if in business high competition, then you can find a certain niche in the market. For example, you can sell drugs that do not harm health, the environment and are hypoallergenic. You can also work with non-cash payments so that the store can buy goods for offices and businesses. A good move is to sell holiday sets, which should be replenished with the onset of major holidays.
In order to open a household chemicals store, you will have to work hard. You need not only to search for the most favorable conditions, but also to be able to conduct accounting, marketing and development of the company, as well as know your clientele and those buyers who should be attracted. You also need to have good relationships with suppliers and be able to find the most profitable terms.
In addition, you need to have communication skills in order to hire qualified workers, or in order to act in this role yourself. You should also constantly monitor the actions of competitors and keep up with advanced technologies. At first, every business operates in the red and does not make any profit, but after a while the debts will be covered and the store will begin to generate income. It will be possible to develop a base of regular customers, as well as suppliers who will provide discounts and deliver all new products.
We hope that this article and an example of a business plan for a household chemicals store will help you open a successful business in your city.
Production of household chemicals: classification of means + where to start your production + workshop rental + how to build advertising campaign+ who to hire + production technology + equipment purchase + cost calculation.
Our mothers and grandmothers had only two detergents and for household purposes - powder and laundry soap. Even shampoo was rarely used, and if it was used, it was herbal and not chemical-based.
Today we are presented with a wide range of household chemicals from brands from all over the world: dishwashing detergent, household and industrial washing powders, tablets for cleaning washing and dishwashers etc. Every housewife today has 5-10 different cleaning products in the house and kitchen.
Despite the fact that there are many brands that have become famous throughout the world, a start-up enterprise still has a chance for success. After all, the production of household chemicals includes more than 40 products that can be produced and sold on the Russian market.
Household chemicals and their classification
Chemicals for use at home (household) are products that are used to remove dirt from fabric or any other surface (glass, stoves, cars, wooden tables, etc.)
Household detergents are based on a synthetic substance that goes to manufacturing enterprise in the form of an aqueous solution.
All household chemicals are divided into 4 types (according to their state of aggregation):
- liquid;
- pasty;
- powder;
- hard.
If we talk about the product range itself, it is currently very wide.
Let's name the most popular types:
- Dishwashing detergents.
- Powder or gel for washing.
- Household soap.
- Glass cleaning liquid.
- A product for removing dirt from tiles.
- Gel or powder for carpet cleaning.
- Spray or gel for cleaning in the kitchen (for each type of dishes there is separate species household chemicals - for stainless steel, enamel surfaces, hoods, ovens, stoves, etc.)
Powdered chemicals are in greatest demand, because they have the highest concentration, so they easily cope with their direct task - removing dirt in everyday life. In addition, powder for any purpose does not require expensive packaging - just cardboard box or a plastic bag.
The liquid product does not contain enzymes, alkaline salts or chemical bleaches, so such substances are considered safer. They are less likely to cause allergies in the consumer.
Household chemicals in the form of a paste are almost identical in composition to powder ones, but there is no chemical bleach among the ingredients.
Solid chemicals are sold in tablets, but are not in great demand on the market. It has several layers, which, depending on the temperature and time of interaction with water, dissolve gradually. First when minimum temperature Chemical enzymes dissolve, followed by a layer of bleach, which contains oxygen.
To create household solid chemicals in production, you will have to purchase additional equipment, which at the final stage of production will dry the tablet under high temperature.
As you can see, the range of household chemicals is very wide. We suggest that you initially cover only the most popular options and implement them on the market. Choose one direction or several (TOP 5).
It will be cheaper to produce only household powder or dishwashing detergent, but the consumer likes to have plenty to choose from. In addition, this way you will reach a larger audience and be able to generate income from production in a shorter time.
For example, focus on the kitchen. Produce household cleaning chemicals hob, washing dishes, tiles, hoods, caring for stainless surfaces, etc.
Getting into business - where to start producing household chemicals?
In law Russian Federation any business must be registered and make monthly contributions to the state treasury. To act according to the law, you will have to seek help from a tax inspector. He will tell you which organizational and legal form to choose for your production of household chemicals.
There are two options - individual entrepreneur or society with limited liability. Each has its own advantages and disadvantages.
If you are new to business and want to take your first steps in the production of household chemicals in small volumes, then an individual entrepreneur is suitable. To register, you need the minimum - a passport and TIN, a completed application (form No. P21001), an application to pay taxes according to the simplified tax system + you will also have to pay a state fee (800 rubles) and present a receipt.
Within 5 days you will receive an extract from the Unified State Register of Individual Entrepreneurs and a certificate of registration. The data will be transferred to the Pension and Insurance Fund by the inspector.
Registration of an LLC is associated with many difficulties that a beginner may not be able to overcome on his own (this includes drawing up the Charter, having a registered legal address, and an open bank account. Before submitting documents to the tax office, a meeting of participants must be held and minutes drawn up).
If you still want to choose exactly this form for your production of household chemicals, then ask for help from a specialist who, in a short time for a fee, will be able to collect all the documents for the Tax Inspectorate.
Be sure to indicate the activity code for the production of household cleaning chemicals when filling out the application:
In addition to the business registration document, there is another important one - a quality certificate for chemicals and detergents. You will receive it only after all production samples have been tested in a special laboratory.
The cost of such a procedure differs in the regions of the country, and, of course, depends on the number of submitted samples of household chemicals. Without this certificate you will not be able to enter the market. Also, the presence of the document will prove to the consumer that the product is not harmful, safe for the environment and can be used by people when cleaning the house.
The declaration of raw materials must also be present in your package of documents. It can only be obtained from the supplier. The document is valid for 1-5 years.
We would also like to draw your attention to the fact that to maintain records in the production of household chemicals, you will need the 1C program, which costs about 20,000 rubles.
Workshop rental
While the documents are being prepared, we advise you to start looking for premises for manufacturing facility. Its area largely depends on the dimensions of the equipment itself.On average, for a small mini-factory for the production of household chemicals you will need to rent an area of 300 m2.
There will be a warehouse on site finished products, components for the production of household chemicals, containers, a production workshop, several offices for staff, a locker room for workers and a bathroom with showers.
The average cost for such an area is from 150,000 rubles per month, but the price depends on the region and the condition of the building.
In addition, there are a number of requirements for technical condition future premises for a household chemicals plant:
- The wiring must withstand a voltage of 380 Volts.
- Serviceable water supply, sewerage and heating.
- Strong hoods.
- It is desirable that the workshop has windows and is well lit.
- Cleanliness and order should always be in the workshop.
- Every quarter you need to check for harmful chemicals in the premises.
- Ideally, the floor and walls should be tiled (at least in the production workshop).
- Every worker must receive individual remedy protection that meets GOST 12.4.011 – 89.
Do not forget that before starting work, the enterprise will undergo inspections: by the Fire Inspectorate, SES, and environmental supervision (after all, household chemicals can be harmful to the environment).
To avoid paying a fine for non-compliance with standards, before the inspection begins, find out what requirements the plant must meet in order to obtain a permit.
You need to have a fire protection system, good ventilation and exhaust hoods, working equipment, cleanliness and order, an evacuation plan, and comply with labor safety standards. Do not forget to appoint one of the workers responsible for conducting safety training at the enterprise.
Among other things, documents will be checked that confirm the fact that the workshop was rented or purchased by the owner of the enterprise.
Detailed technology for the production of household chemicals
Synthetic detergent and its mixtures are the main component of household chemicals.
Surfactants (surfactants), which are also included in detergents, consist of the following components:
- amphoteric;
- anionic substances;
- cationic;
- nonionic.
The main feature of the surfactant and all its components is the ability to clean any type of pollution, and at the same time biodegrade without harming the environment.
To create liquid household chemicals, the following additional components are needed:
- Amplifier.
- Concentrated detergent.
- A bio-enhancer that is capable of removing biological contaminants.
- Alkali.
- Bleach with oxygen.
- Finishing agent.
Each type of household chemical has its own recipe - some components are added, others are replaced.
The technology for producing liquid household cleaning products is simple - all the ingredients are mixed according to the recipe in one container, and then packaged in bottles.
Each bottle must have a label describing the product, listing all components, expiration date, precautions, country of origin, GOST, barcode.
The production of household powders has a different technology:
| 1. | Surfactants are mixed with others useful substances, which help remove contaminants depending on their further purpose. |
| 2. | At the first stage, it is impossible to ensure that the consistency is uniform. To do this, at the second stage the mixture is passed through a mill (also called a colloid machine). |
| 3. | Powder from liquid state can be converted to dry using spray drying at high temperature(250-350 °C). Here you will need a drying bath, where drying will take place under a pressure of 30-50 atmospheric amperes and high temperature. |
| 4. | This is how we get granular powder, which needs to be packaged in cardboard or plastic packaging. |
There are several other technologies that are used in the production of granular household chemicals:
As you already understand, the cheapest way is to produce liquid chemicals for home use. To produce it you need a mixer and a strain gauge. The finished raw materials go through pipes directly to the packaging machine. Automatic line is able to measure down to the gram how many and what components are needed to obtain the initial product of household chemicals.
The production of household powder will be more expensive ( high pay utility bills for using ovens) + you will have to buy additional powerful drying chambers and use a lot of packaging.
Equipment for the production of household chemicals
You need to purchase equipment after you have decided on the assortment. In our business plan, we propose to consider 2 options: purchasing a line for the production of liquid household chemicals and for powder for various purposes.You can buy equipment in Russia or Europe. It all depends on how much capital you have to start a business. Another option is to purchase turnkey equipment in Russia.
a) Equipment for the production of liquid chemicals for home LZhMS-2.
The equipment is capable of producing the following liquid chemistry:
- dishwashing detergent;
- household soap (liquid consistency);
- soap with added glycerin;
- household detergent (universal), which is even added to the solution when building houses.
Along with the kit there are 4 more recipes for the above products, technological instructions and a database of suppliers of chemical components for detergent.
There must be documentation for the equipment - State registration certificate + declaration of compliance with standards and technical specifications of Russia.
The line can easily be operated by 3 people. The equipment occupies up to 50 m2. The package also includes a packaging machine. Liquid household chemicals are poured into plastic bottles (volume from 0.25 to 5 liters). The output can be 1 ton per hour of production. The cost of equipment is from 1,250,000 rubles.
The set of equipment for the production of liquid chemicals includes:
- Mixer.
- Pump.
- Technological reservoir.
- Filter.
- Pipeline.
- Dispenser.
b) Equipment for the production of household powder chemicals.
In an hour of work, you can actually get 1 ton of powder or any other granular cleaning product. Mixing homogeneity – up to 98%.
To reduce the cost of the product, a device was installed into the equipment to remove liquid that binds the components. There is no expensive thermal oven here. Instead, specialists have improved production technology. When screening out the powder, the granules are crushed again and repeated granulation is carried out.
Specialists who sell such installations are usually ready to “go to the site”, install the equipment, carry out explanatory work with the staff, and provide a recipe for obtaining chemicals for the home.
A set of equipment for the production of household chemicals consists of:
- Mixer-granulator.
- Stations for introducing liquid components into SMS.
- Bunker.
- Vibrating screens.
- Hopper with vibrator and shutter for finished powder.
- Disintegrator.
- Return feeder.
- Metal constructor.
- Aspiration.
- Feeder feeder.
- Packing machine up to 50 kg (with dispenser, clamp and table).
The approximate cost of the set is from 2,400,000 rubles (floating price).
How to make successful sales in the household chemicals industry?
There are many companies involved in the production of household chemicals that have already managed to win their audience and are successfully thriving in this business. To catch up with competitors, you need to work hard and especially on creating an advertising campaign.
It is advisable that this be done by a marketer or other specialist in this industry who knows the methods of influencing the buyer and can persuade wholesale buyers to conclude a deal.
Let's name the main points that you should pay attention to when planning an advertising campaign:
- You must create a brand, a whole image of the company, for example, like Mr. Proper, but only something unique and new. We recommend registering trademark, come up with a unique logo and an easy-to-remember name. For example, “Housewife”, “Clean House”, etc.
- Make a catalog and list all your products in it. The same catalog should contain information about the composition, volume in packaging or bottle, advantages, areas of application, wholesale price.
You will send this catalog to all potential wholesale buyers - shops, supermarkets, hotels, kindergartens and schools, etc.
Your main client is a wholesale buyer. Only through it will you be able to trade in such a way that you don’t have to invest all your strength into the process and still get a decent profit. - As a rule, household chemicals are of interest primarily to women 25-55 years old. This doesn't mean others don't use dish soap and detergent. It’s just that this category devotes more time to choosing household chemicals.
They rely on price, quality, read the ingredients, and look for a product that does not cause allergies, especially in children. This important information, which must be taken into account when creating commercial on TV.
Advertising must attract a potential buyer. Involve children and animals in the video. According to the scenario, they can stain the whole house, and your household chemicals will come to the aid of the housewife. The plot is simple, but it works and helps. - In-store promotions will help complement television advertising. Sell samples for a minimal price, distribute leaflets, balloons, etc. If your product is really good, then next time the client will come for it.
- When starting a business, it is better not to inflate the price of household chemicals. Offer your partners favorable conditions so that not only wholesalers buy your chemicals, but ordinary people can afford them.
- At first, work only in your region. This will reduce the cost of producing household chemicals. If there is demand, you can safely expand the boundaries.
- Buy a website and sell the product to a retail buyer. Create an open discussion on your portal where people can easily leave feedback about household chemicals. Accept criticism and try to correct shortcomings right away.
| № | Expense item | Amount (rub.) |
|---|---|---|
| TOTAL: | 792,000 rubles | |
| 1. | Creation of logo, packaging design and name | 25 000 |
| 2. | Advertising on television (regional television, advertising 30 seconds, 20 times a day) | From 700,000 |
| 3. | Shooting a commercial | From 40 000 |
| 4. | Buying a website and filling it out | From 9 000 |
| 5. | Creation of an online catalog | From 15 000 |
| 6. | Business cards (1,000 pcs.) | 3 000 |
Personnel for work in the chemical production workshop
The equipment is fully automated, so the number of line workers will be minimal. You will need 3-4 workers at the machine who will produce household chemicals, and 2 people to package the products.
You can’t do production without loaders. You will definitely have to hire a technologist who will ensure that the components are connected correctly. He will also check finished products and raw materials brought by the supplier.
You don’t have to hire an accountant, but pay for the services of an outsourcing company. The cleaner may come at the end of working hours or be on site throughout the working day.
You definitely need to hire a driver (part-time is enough) with a personal truck who will deliver products to stores.
As we wrote above, you cannot do without a competent marketer. For him to really try to increase sales of household chemicals, offer him a rate + a percentage of sales.
| № | Job title | Quantity | Total salary (RUB/month) |
|---|---|---|---|
| TOTAL: | 144,000 rubles/month | ||
| 1. | Equipment adjuster | 1 | 16 000 |
| 2. | Line worker | 5 | 70 000 |
| 3. | Technologist | 1 | 20 000 |
| 4. | Marketer | 1 | 14 000 + % |
| 5. | Driver | ½ bet | 10 000 |
| 6. | Cleaning woman | 1 | 6 000 |
| 7. | Outsourcing services | 1 | 8 000 |
Production laundry soap as a business idea.
What is needed to implement this idea? Start-up investments.
Calculation of costs and income from the production of household chemicals
Let's summarize. According to our calculations, in the first month of household chemicals you need to spend about 5,000,000 rubles.
This amount includes the following costs:
| № | Expense item | Amount (rub.) |
|---|---|---|
| 1 | Workshop rental | 150 000 |
| 2 | Preparing the premises, purchasing furniture and equipment for workers, purchasing special uniforms | From 120,000 |
| 3 | Collection of documents and purchase of accounting software | From 35 000 |
| 4 | Communal payments | From 15 000 |
| 5 | Wage | 144 000 |
| 6 | Equipment | 3 750 000 |
| 7 | Advertising | 792 000 |
We did not include one important item in the expense item - the purchase of raw materials. The fact is that this expense item completely depends on the choice of household chemicals that you are going to produce.
Here is an example of cost calculation liquid soap in a 5 liter bottle:
- You need to purchase components for 9 rubles to produce 1 liter of soap. For 5 liters of soap - 45 rubles.
- Price plastic bottle with handle and lid (5 liters) – 17 rubles.
- Gluing a label will cost 2 rubles.
- Total – 64 rubles.
The cost of household soap on the market will be at least 100 rubles (and this is for a wholesale buyer). We will be able to produce 154 tons of household chemicals per month, i.e. approximately 30 thousand bottles of 5 liters, subject to work 7 hours 5 days a week.
Approximate income excluding raw material costs is 1,080,000 rubles, subject to full sales.
Do not forget about paying taxes, fuel costs, delivery of chemicals and many other unforeseen costs that may arise when creating a household chemical production facility.
The business will be able to pay for itself within two years, but you need to work hard to develop this business from scratch.
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