Proposals to increase turnover in the children's supermarket. Conspiracies and signs for good trading at the market or in a store

Trading is not an easy task, and to avoid failure, learn the merchant secrets for successful trading, which were collected and used by Slavic merchants from ancient times. And then even in a crisis you will be with big profit, because you will know how to trade well!

If you decide to engage in trade (large or small - it doesn’t matter), plant a money tree at home. It doesn’t have to be the fat woman everyone is familiar with. Any indoor plant can become your money tree. Just when planting at the bottom of the pot you need to put 3 white coins of different denominations and say:

“I plant a tree - I call for good luck in trade matters. The tree will branch, but I won’t go astray - trade boldly, sell skillfully, greet customers, make a profit.”

And then your business will go well.

It is considered a good omen for any seller to have with him a small icon or simply an image printed on a printer of the holy martyr Anatoly of Nicaea. In any difficult situation involving commercial affairs, you can ask him for intercession:

“Saint Anatoly of Nicaea, patron saint of all trading people, do not forget about me, be my intercessor, settle my affairs and fight off my enemies.”

You will definitely sell out your goods and attract a substantial profit if, when you go to trade, you pour a handful of millet under the rug in the hallway and say:

“If there’s a lot of haggling, there’s no return for the goods. How many grains are under the carpet - so many thousands in my house today.”

To protect goods from thieves, take a small bunch of straw, tie it with a red ribbon and say:

“Straw of gold, lock the gates, don’t miss the money - protect the goods from the thief.”

Tie this amulet under the counter or under the table on which the goods are laid out.

Before you start selling, walk around the trading place (store building) or just walk back and forth near front door his shopping pavilion, repeating to yourself 3 times:

“Mother of God, with your help, let the day be set; let there be a merchant for every product.”

After this, trading will go briskly.

If you sell vegetables, fruits or anything else from your yard, try in the morning to give something free to the first buyer or just a passerby (an apple, a bunch of greenery, a bouquet of flowers, etc.). This will attract good luck. Just when giving, don’t forget to say to yourself:

“I will give it to you, I will sell it to myself. Truly.”

If you happen to change money to one of your fellow sellers by handing over a coin or bills, first clasp them in your fist, and then say this:

“I change money, but I won’t lose it myself.”

If you don’t do this, you can give away your trading luck.

You can forestall the machinations of competitors who want to disrupt your trading affairs in every possible way with the help of ordinary salt. Pour a small pile of salt onto your right palm, and then, holding it under a thin stream of water, say:

“Water washes away the salt, it protects my business. Just as salt cannot catch on the palm, so the dark thoughts of my competitors are not allowed to come true. They should not rejoice at my failures, I should not be sad.”

No one will be able to spoil your trading luck and jinx your success if you tie a green woolen thread around your left wrist and tie 7 knots on it. While you are doing this, say the following spell 7 times (for each knot):

“The knot fits the knot, the evil eye and damage to trading success will not happen.”

If some product is lying around, hold a pocket mirror over it, saying:

“What is reflected in the mirror will not sit on the counter, there will be a buyer, and it will come back to me in hard cash.”

And everything will really be sold out soon.

If you “happen” to have a very profitable customer, perform a ceremony to ensure that he becomes a regular customer. Give him the change or the card that he presented to pay for the goods with your left hand, and say to yourself:

“A good buyer is loved by any seller, but now you won’t pass by, you’ll always come to us. As we said, so it will be.”

The next day, you will sell significantly more if you put the largest bills you can get from customers that day in your breast pocket and say this:

“Money will flow to money, my business will not be left without a large profit. What is received today will double tomorrow. My merchant’s word is strong.”

To avoid troubles from services inspecting your outlet, make a talisman. On a full moon, pour any oil into the smallest bottle you can find and throw flaxseed into it. Say over the bubble:

“Following the oil path from my threshold, I will brave troubles, and with pure seed I will cultivate goodness. If there is a check, then it will not harm my affairs, no mistakes will be found, and I will leave with nothing.”

Hide the bottle in a secluded place in your outlet.

When you finish the day, be sure to tidy up your retail space. Do this especially carefully if the past day was unsuccessful: you were not pleased with the revenue, there were quarrels with customers, or you were presented with claims for the goods sold. When the cleaning work is finished, light the church candle and say this:

“Burn, the fire is hot, everything bad - send the good. Day is no match for day, if I cry today, I expect good luck tomorrow. So it goes.”

Then extinguish it and leave it at the trading place. And the next day you will definitely be lucky in business.

Sales is one of the foundations of a successful enterprise, no matter what it does. Even if the products most needed by the population are manufactured, they still need to be sold. And within the framework of the article, we will look at how to increase sales in retail trade.

general information

1. First, you should take a look at the companies that offer goods delivery services. It is quite possible that the supplier sells food products at quite an expensive price and you can find companies on the market with a more pleasant price. pricing policy. In this case, it will be possible to reduce the selling price.
2. You should experiment when placing goods and see what is most often taken together.
3. You should pay considerable attention to the identified patterns and try to turn them to your advantage.

Unconventional ideas

The greatest attention in in this case the following approaches should be taken into account:

1. Sensitivity to trends. Let's look at an example. When winter ends, the demand for rolled metal products for houses, sheds, fences, etc. increases. Mutual advertising, gifts and recommendations can be used for additional effect.
2. Exactly the same, but better. The essence of this approach is that there is a choice of goods that are similar in cost. In such cases, the highest quality is selected. Using such a “background” can be of great service.
3. More expensive means better. Many people think that than more product worth it, the better it is. And this is often true. In other cases, they simply make money from it.
4. Symbiotic partnership. Think about where is the best place to place a retail outlet? Here are a couple of combinations: pharmacy and grocery store or auto parts and bicycles. Related areas can help very well in increasing sales levels.

And if you are interested in how to increase sales in the retail trade of flowers or other fast-moving items, then the last option will be literally ideal for growth. If you think about it, you will find a good place you can do it almost everywhere.

Automated sales systems

This is a popular way to organize, customize and increase the efficiency of work with a client when it is carried out in several stages. Let's say there is an online clothing store. Is it possible to improve its performance? How to increase sales in clothing retail during a crisis and difficult times?

An automated sales system will help with this! With its help, you can facilitate the establishment of contact, clarification of requirements and requests, registration of requests, their processing and implementation, including delivery. An automated sales system also helps with after-sales service and follow-up interactions. Exists a large number of advantages and useful functions that they have to offer.

Building a sales system

A lively mind, sensitivity to the market and quick wits provide ample opportunities. But to improve performance, you need to take care of building a sales system. It will allow you to understand the structure of goods sold in the picture of the overall assortment and analyze intermediate results.

Use as a base automated system sales will significantly streamline the available information. In addition, it will be easier to build relationships with clients, from the first call to the issuance of an invoice. The ability to make accompanying notes also helps significantly. In addition, they may have various add-ons such as the ability to send instant messages or emails.

Various tools for increasing sales

Let's look at a case where something is retailed through the World Wide Web. Only we will pay attention not to websites, but to social networks. These are quite popular sites where there are a large number of people, and all of them are potential buyers.

According to quite a number of people, having a company representative who provides feedback via social networks increases the number of sales by a third of the existing turnover. We should not neglect the various pleasant bonuses and souvenirs that can please customers with their availability. It could also be an offer to make an additional purchase along with the product.

Consider the following case: a person buys a computer, and they offer him a router at a reduced price or even give it for free. You just have to adhere to the rule that additional service should not cost more than the main purchase. You can also use the establishment of a certain purchase threshold.

It should be noted that in this case there is no specific model of interaction and you can work here within the framework of your imagination. The general gist is something like this:

1. When the purchase price exceeds a certain amount, the buyer will receive a gift, a coupon for a drawing, or free shipping. Although it may be something else.
2. When two goods are purchased, the third one is given free of charge.

Non-standard models

Overall list in various ways I could go on for quite a long time. And it wouldn’t hurt to try to use your imagination and come up with something new that will help increase sales. Finally, you can remember this:

1. Payment of change in goods. This technique cannot be called widespread, but it is still quite interesting. So, when a buyer pays for a product, he receives change not in money, but in some small change. For example - chewing gum, candy or matches.
2. Multi-colored price tags. This technique is used in cases where it is necessary to draw attention to specific product and show that he is special. For example, something that will spoil soon and is therefore sold at a discount.
3. Limited time price. It has a strong motivating influence on buyers, literally forcing them to buy the product at the moment.
4. Possibility of return. There's a pretty neat trick here. There is a law that requires you to accept a product back if it is returned 14 days after it was purchased. You can further play on this. It is enough to offer customers that if they don’t like the product, they can return it after 14 days.
5. Hints on price tags. In addition to the cost, in this case it is useful to post information about what is included in this particular product.

Conclusion

It is impossible to say exactly how effective these measures will be. A lot depends on the practical implementation and many different aspects. But there is no doubt that there will be a result. The main thing is to build a strategy. There is no need to put everything in a heap and pile one thing on top of another. If something happens, you can always use one thing first, and then something else. In addition, you can time various special moments to coincide with dates like New Year, summer season, etc.

But in pursuit of the number of sales, one should not forget about the minimum required price. Because the client, of course, is a valuable person, but it is not good to work at a loss. Therefore, it is necessary to look for a golden mean. And if one person leaves, you should not be sad, but you need to concentrate on the rest of the people who are in the status potential client.

We'll talk about possible reasons a drop in retail sales or wholesale store, ways to solve the problem and how to increase the number of sales step by step.

When they fall financial results business, measures must be taken promptly. How to increase sales? - the cornerstone issue of business.

There are several effective ways to increase sales and improve store profitability. Qualitative analysis activities will allow us to identify effective tools to stabilize the situation.

1. Features of wholesale and retail trade - sales psychology

Retail sales - individual sales of goods to the end consumer.

• furniture showrooms;
• women's clothing stores;
• pharmacies;
• markets;
• crafts fairs, etc.

Wholesale trade is aimed at corporate buyers purchasing products in bulk. More often these are intermediaries who are engaged in resale. In some cases, large quantities are needed for the personal purposes of the enterprise.

Example:

The factory produces upholstered furniture - sofas, armchairs and ottomans. To ensure an uninterrupted supply of upholstery material, the company enters into a supply contract with a wholesale manufacturer.

When drawing up a plan to increase profitability, the director wholesale enterprise does not focus on the end consumer.

Attention is paid to:

1. Finding new contractors - achieved through presentations, a recommendation channel, cold phone calls, personal selling, studying the psychology of buyers, etc.
2. Developing relationships with current partners - optimizing logistics, providing discounts, processing feedback, etc.
3. Increasing customer focus and developing professional skills of salespeople - training, mentoring, motivation, etc.

For the head of a retail outlet the main objective- to interest and encourage a visitor to a representative office or online store to make a purchase. To increase sales you will need analysis current situation, identifying weaknesses, developing and implementing measures to improve the situation.

2. Why retail sales are falling - possible reasons

Economic, political, social and other factors influencing sales volumes are difficult to take into account and predict. Even if they are obvious, it is often almost impossible to influence them.

But there are probable reasons for the decline retail sales that need to be identified and eliminated first.

Poor location of the outlet

Even when choosing commercial premises To purchase or rent, you need to compare the location of the object and the specifics of the company’s activities.

Example:

An entrepreneur decides to open a clothing store near a popular business center with the expectation of a large flow of customers. This idea is unsuccessful - visitors come for work, and not to update their wardrobe. It is better to move the retail outlet to a residential area and open a stationery store near the business center.

You need to take into account the presence of competitors and their conditions, transport accessibility, ease of access, population of the area and the daily number of people passing by. If the store is in the courtyard of a house with a barrier, then only customers living nearby will visit it.

Poor display design

If the buyer does not like the appearance of the store, he will not enter it.

A showcase that will encourage the buyer to visit the outlet:

• informative - the consumer understands what the store sells;
• attractive in appearance - the design is bright and noticeable, but not flashy;
• talks about current promotions - the data must be relevant and truthful;
• indicates a price category - an example of a product with an indication of its cost looks advantageous.

If you want to know an objective opinion about the design of the store, ask the customers themselves to evaluate this criterion through a survey or checklist.

Small assortment

If a competitor has a wider choice, then the buyer will go to him. Comparing the assortment of a similar outlet with your own will allow you to understand what is missing.

Another way to expand your product offering is to take into account the interests of a larger number of visitors. In a shoe store, it is good to have each model in unpopular sizes, and when selling food products, products for diabetics should be added to the assortment.

Poor quality of service

If salespeople are careless in communicating with the buyer, he will not want to return to the store. Service should be polite but not intrusive.

Trainings and seminars will teach staff the basics of quality sales, and secret shopping and Feedback from users will help monitor the fulfillment of service requirements.

3. 7 simple tools to increase retail sales

When a manager sees that profitability is falling, he needs effective measures to stabilize the situation.

When developing measures to increase profitability, be sure to take into account the specifics of the company. But there are a number of universal methods that will increase profits from product sales.

Method 1. Competent merchandising

Clear and visual placement of goods in the store - simple and effective method increase sales by tens of percent at once. But the products should be laid out not only conveniently for the visitor, but also beneficial for the seller.

Place the most profitable products at eye level of the consumer, and place promotional products in the checkout area - these are the main recommendations of specialists for the effective display of assortments.

Pay special attention appearance goods. The packaging should be neat and intact, and the item should make you want to look at it closer.

Method 2: Related offer

McDonald's uses this technique - with each order you are offered to try a pie or something else. Products related to the purchase are available in every store.

Example:

IN furniture showroom The buyer purchases a sofa with luxury fabric used for upholstery. The consultant suggests taking a cleaning product that will effectively remove the most common types of stains.

Some customers will agree to make an additional purchase, others will refuse it. But if you offer it to every buyer, then average bill will increase.

Method 3. Loyalty program

Discounts on discount cards and bonus points for purchases are powerful tools that increase sales. If a client chooses between two similar retail outlets, he will prefer the one in which he has privileges.

Use this method with caution. It happens that the return from a loyalty program does not cover the costs of using it. This happens if regular customers were given discount cards, but new customers did not appear. In this case, the bonus system is subject to revision or cancellation.

Method 4. Promotions and sales

The goal is to motivate the client to purchase more than he originally planned. The tool is especially popular for increasing sales during a crisis or when there is a need to get rid of old stock.

There are several promotion options:

Method 5. Social networks

Representation of your store on Instagram, Facebook and VK will significantly increase the number of users. They will learn from public pages and groups about the product range, promotions and discounts. To do this, the manager needs to fill accounts with interesting content and relevant information.

An effective way to increase returns from a site or group in in social networks- announce a repost competition with a real prize.

The conditions are approximately as follows:

1. The user shares the post with friends.
2. The message is not deleted within a month.
3. A winner is selected at random.

It is better to offer a product being sold or a service provided as a prize - the advantages and features of the offer indicated in the text of the repost will be read by a large number of users.

Method 6. Feedback

Selective calls to customers, questionnaires, surveys in groups on social networks - these tools will allow you to identify what customers are missing. It's better to ask closed questions about the assortment, quality of service, availability and design of the store and any other aspects, but detailed answers should also be provided.

Proper use of the information received will not only increase sales, but also improve service.

Method 7. Marketing promotions

Distributing leaflets, competitions and sweepstakes, gifts for purchases, offering to try products for free - these and other events will increase customer interest and business profitability.

When conducting marketing research, monitoring its effectiveness is important. If the costs do not pay off, the customer acquisition policy should be reconsidered.

4. How to increase sales - step-by-step instructions

To determine which tools to use first, follow three simple steps.

Step 1. Determine the specifics of trading

Each store's problem is unique.

The specifics of the activity depend on:

• product categories - food or non-food products;
• forms of enterprise - network, single a store, mobile trade, etc.;
• type of service - online store, distribution through catalogues, posting ads on Avito, self-service point, vending machines, etc.

To understand the reasons for the decline in profits, it is necessary to determine the characteristics of a particular outlet.

Step 2. Looking for weaknesses

It will be possible to determine which method is more effective and will increase sales after analyzing the reasons for their decline.

Example:

A client enters a clothing store and immediately leaves it. There can be several reasons - an intrusive greeting, disinterest on the part of the staff, unsuccessful display of goods, etc. A buyer is more likely to leave an online store because of an incomprehensible menu or a repulsive interface.

Find out the reasons for customer dissatisfaction through surveys and questionnaires.

Step 3. Choose a method for solving the problem and implement it

After receiving answers to the first two questions, the way to increase sales will be clear.

You can get some more interesting ideas for increasing sales from the following video:

5. Conclusion

If you approach the issue of increasing sales wisely, it will not be difficult to correct the situation.

To prevent business profitability from decreasing again, monitor business performance constantly and promptly respond to their deterioration.

Everyone has to deal with trade, and many act as a seller. It doesn’t matter whether a person is a seller by profession or a trader involuntarily, he always has the same goal - to sell his goods as quickly as possible and profitably for the wallet.

Trading is an area in which not only professionalism, experience and business qualities, but also good luck with luck. Successful trading spells can help make sales more successful and financially profitable. They have been used since ancient times, their power has been tested for centuries. Conspiracies have not lost their demand even now, and their relevance is increasing as competition in the market grows.

Any magical ritual has a number of features on which its impact and final result directly depend. In the case of such conspiracies, the following conditions must be taken into account:

• The ritual will be successful if you pronounce it before sunset, during daylight hours;
• a suitable lunar phase is the time when the night star is waning, since the goal is to sell something, get rid of goods;
• Wednesday and Saturday have good energy (money). Plain text can be read immediately after a successful transaction is concluded;
• any magical ritual must be supported by faith in its effectiveness, faith in magical powers.

Directly in the process of trading itself, it is very important to create the right energy in the “seller-product-buyer” system. We must respect our clients, be friendly and polite with them, we must not deceive them or shortchange them. You should never complain about poor demand and lack of profit - this way a negative program is imposed on trading, which will definitely not lead to success. It is highly undesirable to regularly get into altercations with your competitors, swear and do dirty tricks - because of this, the aura of the trading place deteriorates.

If such rituals are used correctly, they can become an indispensable assistant to any seller. They will attract new customers, increase sales, contribute to the growth of financial well-being and business prosperity.

Conspiracies and rituals for successful trading

There are many trading conspiracies that any seller can read without special training or outside help. Below are the most effective methods. Let's get started!

On a rag

On the waning moon, during the day, the seller must take any rag and wipe the dust on his workplace with it, saying:

“Dashing beggar, unsaleable dashing, don’t touch my goods, don’t touch me. Get away from me, get away from here - through the water, through the swamp and through the forest. Don’t invite me with you, take the dead crayfish and lie under a snag. So that I don’t experience poverty and my goods don’t stay stale. I send away poverty and poverty, I sweep away failures and misfortunes with a rag. Power, water, language! Amen!"

Per coin

The conspiracy is pronounced on Wednesday or Saturday (days with monetary energy). The seller needs to dip a medium denomination coin into eucalyptus oil and say the words:

“My tribute is on your trading roads. As soon as you accept this money, you will crown me with luck. I will be dearer to you than white light, clean water, and delicious food. Luck-forta, miss me, God's servant (God's servant) (own name) ”.

The charmed money must be thrown into the center commercial premises and say: “Paid” . It will be good if one of the buyers picks it up. The conspiracy is different.

Stepanova's conspiracy

The ritual is performed on the waning moon, at dawn, before the opening of the store. To carry it out, you need to purchase a small pocket mirror. Taking the mirror in his right hand, the seller must use it to cross each counter 3 times, saying:

“I baptize the goods, I baptize them for sale. So that when the product sees its reflection in the mirror, the buyer becomes prettier and likes it. So that the first one who comes buys, the second one buys, and the last one buys. And no one left me without a purchase.”

After all the manipulations, the mirror is placed in a visible place. The ritual can be updated, but not more often than once a week. Soon trade affairs will noticeably improve.

You need to take it with you workplace a small handful of salt. The ritual is performed alone; no one can see the performer. Before starting trading, you need to turn your back to the counter, take the salt in your right hand and throw it backhand over your left shoulder towards the product, saying:

“Walkers and riders, come here. Here you have a place, water and food. I get money, you get goods. Amen!"

On a scarf

When getting ready to trade, the performer must wash his face with water, adding a spoonful of bee honey, and then wipe his face with a handkerchief, reading:

“You can’t count the stars, you can’t knead the plowing with your hands, you can’t take my word from me. I am a merchant, with me is my crown. Just as bees fly to honey, everyone looks at my product and wants to take it away. Amen!"

You should take this scarf with you to work.

Watch more powerful ways in the following video:

Tell your fortune for today using the “Card of the Day” Tarot layout!

For correct fortune telling: focus on the subconscious and don’t think about anything for at least 1-2 minutes.

When you are ready, draw a card:

04May

Hello! In this article we will talk about ways to increase retail sales.

Today you will learn:

• What features are characteristic of retail;
• What are the ways to increase sales in a retail store?
• : step-by-step instruction.

Retail Features

Retail sales – sale of goods individually to the end consumer for his personal use. This short definition perfectly characterizes retail.

Retailers sell goods to ordinary consumers, individuals who use it for their own needs. To understand what product the end-consumer market needs at the moment, it is necessary to conduct a complete survey.

However, it is worth noting that retail covers almost all areas of business: from consulting services and Food Industry to mechanical engineering and construction.

Retail trade requires less capital investment compared to wholesale. This makes entering the market accessible to almost everyone. However, not everyone should rush to retail because of its affordability.

First, you need to familiarize yourself with the features of this type of trade to understand whether it is right for your company:

1. If you produce or purchase goods in large quantities, and you do not have several hundred square meters or a developed distribution system in several geographic regions, then retail is not for you. The end-consumer market will not be able to accommodate a very large volume of products. There are exceptions: for example, branded goods. They are bought up on the first day they hit the market. Remember the line on Red Square for brand new Apple smartphones. However, this is the exception, not the rule. If your product is not yet very popular, then your offer must match the demand.
2. If you are not ready to spend your money on, then retail is not for you. An important role on retail market Emotions play a role; they influence the purchasing decision. Bright advertising campaign, . In addition, retail is different big amount consumers who buy goods in small quantities. This means that to ensure sufficient sales volume, the company needs to notify a large number of consumers about the product. This can be done using marketing communications. We will definitely talk about them later.
3. If you are not sure of the “firmness” of your final price, then retail is not for you. Demand in the end-consumer market is quite elastic. There are exception goods - these are essential products, for example, bread, matches or salt.
4. There is a need for permanent marketing research. Otherwise, you will miss the moment when your company’s sales volumes began to decline and will not have time to eliminate them in time. negative factors, which we will talk about now.

Why are sales declining?

There are many factors that can have a negative impact on sales levels. Moreover, sometimes these may be circumstances that we cannot influence in any way. These include economic, political, technological, sociocultural, legal and environmental factors of the external environment.

To determine the strength of influence of these factors on your business, you need to conduct a PESTEL analysis. If the influence of these parameters on the market is too great, then it is better not to take risks and refuse to enter. This will save you from financial losses.

But there are negative factors for which the company itself is to blame. We can influence these parameters, so it will be useful to consider each of them in more detail.

Poor location of the retail outlet.

This is the most common mistake of new entrepreneurs. Before or stall, do a little research. Find out in what places your company is, in what cases your product is purchased. If you can answer these two questions, you can save big on marketing.

Example. We want an economy format. Our target audience is students and working women aged 18 to 35 years. It is not practical to open a salon near a university, since we will only reach female students. Choosing a residential area to open is also unprofitable, since we will only cover one geographical region. But opening a retail outlet near a shopping center near the university and not far from a residential area would be a good decision. It will be visited by both of your segments.

Decor.

We opened and decorated the storefront. But clients don't come to us. What is the reason? Walk up to your point of sale and look at it through the eyes of the consumer. Perhaps it looks unattractive or does not represent your product, and consumers simply do not understand why they should come to you.

When registering a retail outlet, follow the following rules:

• The showcase should reflect your product and be associated with it;
• Give examples of prices. This attracts consumers, especially if these prices are low. But don't be deceived, they must correspond to reality;
• Duplicate information about your promotions on the display window;
• Use current themes for design.

Range.

There can be many options here, let's look at each:

• Insufficient range of products. Your customers don't return to you after their first visit. This is one of the signs of this problem. Compare your assortment with the assortment of your closest competitors, ask consumers what your outlet is missing. This will allow you to eliminate the problem and attract visitors;
• Too wide range. In this case, the consumer simply cannot choose one product and leaves without purchasing. One of the marketing agencies conducted interesting research. First, the client was asked to choose one of three jars of jam of different flavors. The consumer made his choice. The same client was then asked to choose from 24 different jars of jam. In the second case, the consumer either chose the flavor he chose the first time or left without purchasing. The researchers concluded that an assortment containing more than eight items has a negative impact on sales volumes;
• The assortment does not correspond to the location of the outlet. For example, our nail salon is located next door to wedding salon. Good decision To increase sales, we will include wedding manicure in our assortment.

Low quality of service.

The modern consumer is very demanding. He wants to enjoy the purchasing process. Boorish behavior of the staff will not save even the highest quality product. , conduct trainings, . Good seller in retail – 90% success.

Ways to increase sales in a retail store

In fact, there are only two ways to increase sales - increasing the consumption of products by existing consumers or.

Attraction of new clients

This method can be implemented by luring customers away from competitors or by entering new segments.

In both cases, you will have to resort to marketing tricks. Tools for implementing each of these methods are given in the table. Some methods are universal.

Increasing sales volume through existing customers

It also has two implementation options: increasing consumption and increasing sales conversion.

Increased sales conversion.

Sales Conversion – the ratio of the number of store visitors to the number of customers.

From the definition we can conclude that conversion is mainly influenced by the parameters of the outlet itself. Therefore, we will work with them.

• We improve the quality of service. A good salesman will be able to sell any product. The bad one won't sell even the best one. There is such a thing as intra-company marketing, which is determined by the company’s attitude towards its staff. How better conditions labor, the more sales you will get. Also, don't forget about training and motivation;
• Merchandising. has a direct impact on sales of your products. There is an arm's length rule in marketing. According to this rule, in 80% of cases the client takes an item that he can reach without special effort. If your product is above or below this zone, sales will be low;
• Promotions, sales, bonuses. This method will allow you to increase conversion, but only for the duration of the promotional events.

Increased consumption.

In this case, all our actions will be aimed at increasing the average check.

You can do this in the following ways:

• Price increase. By increasing the price of products, you will increase average amount purchases, but you can reduce the conversion. This way you won't get any increase in sales. To prevent this from happening, remember a simple rule: any price change must be justified. The client must understand that you increased the price for a reason, but because you changed the packaging to a more convenient one (in fact, the price and packaging may not be related to each other).
• Additional services or products. Once your consumer has chosen a core product, offer to complement it with a service or other product. For example, you sold a necklace, offer the buyer gift wrapping. This addition will not be a significant expense for the client, but in total it will bring you a good additional sales volume in monetary terms.
• Loyalty program. Map regular customer will not increase the average check, but will lead to an increase in the number of consumer purchases in your store. There are several types discount cards: bonus, cumulative, privileged. Each of them has its own tasks, but unites them common goal- increase in sales.

How does the loyalty program work? For example, we own a grocery store and we have a loyalty card, which is provided free of charge when purchasing over 1000 rubles. There is another grocery store opposite us, but it doesn't have own program loyalty. Customers who have a card from our store will come to us to receive a discount, bonuses or gifts (depending on the type of card). Thus, we “bind” consumers to the card, forcing them to buy only from us, increasing sales volumes.

Step-by-step instructions for increasing sales

Each business is unique, but there is a certain sequence of steps that will increase sales for both a furniture store and a consulting company.

Step 1 . We determine the specifics of our outlet.

There are a huge number of different forms retail stores.

They may differ in the following parameters:

• Form of service: self-service, online trading, trading by catalogs, through vending machines and self-service stalls, traditional service, by pre-order;
• By form of organization: single retail outlet, chain, small retail trade, mobile trade;
• By type of goods: food and non-food.

The shape of the store determines the range of problems that can affect the decline in sales. For example, in a retail clothing store, the main reason for a decrease in sales may be the low qualifications of contact personnel, but such a reason is unlikely.

Step 2. Looking for weaknesses.

Main weak side retail stores are:

• Small volumes of one-time purchase by one client;
• The price is too high. Large margins are good. But don’t go too far, otherwise you will lose clients;
• Too wide target audience. You want to sell everything to everyone, but it is very difficult to do this. A much more effective solution would be to focus efforts on one segment.

Separately, I would like to highlight the problems of online trading:

• Inconvenient location of active buttons. These include the “buy”, “pay”, “place an order” button and others. If the client has to look for such a button for a long time, he will simply leave without purchasing;
• The site is not adapted for mobile devices. According to statistics, about 40% of sales are made with mobile devices, therefore, displaying the site from a phone should be as convenient, understandable and informative as from a computer;
• Overly complex and lengthy ordering and registration forms. The client will not have enough nerve cells to fill out your form and place an order. Don't test his patience;
• Insufficient information about the product, low quality photos. The consumer must know what he is buying.

Step 3. Select methods to solve the problem.

Let’s scroll above and see which method and tool for increasing sales can increase sales in your store.

For example, if your customers make small purchases, then you should use the method of increasing consumption. Offer additional products at checkout, enter a cumulative bonus card.