Today, developing your own business is a popular way ...
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Over the past two years, the demand for forged products has grown significantly in Russia. Every month, more than 300,000 people are interested in art forging items on the Internet, and this figure is growing by an average of 7%. The trend is explained by the fact that in the regions there is an active improvement of megacities and the construction of suburban settlements.
As a result, there is a high demand for all types of metal structures: from small decor to garden plot to the massive barriers in the cottage. In the next six months, the dynamics will be even more revealing. The blacksmith workshop, open during the “peak” spring-summer period, is an ideal option for starting and quick payback.
Today, the blacksmith business is available to novice entrepreneurs. It does not require large investments, it is easy to organize and manufacture. The whole process is automated and carried out on modern machines. Producers willingly provide assistance in training and business organization. To purchase equipment that even one person can manage, just over 200 thousand rubles is enough.
At the same time, there is no need to go through licensing or certification, and production can be set up in any technical room, up to the garage. The manufacture of forged products is a great opportunity to expand already operating business. In Russia, construction and finishing companies, interior design studios, masters of furnace structures open their own blacksmith workshops.
This niche is simply free. Unlike other business models with a low entry threshold, there is little competition here. In cities, the number of blacksmith shops is in the tens, while "popular start-ups" - trade enterprises, car washes, catering, tire fitting, are in the thousands.
The first step in this direction is to create a website. To do this, you can turn to professionals or do the work yourself. Today, there are many free editors that will help you create it without programming knowledge. The site will attract the first customers within a month, and you can increase their flow with the help of contextual advertising. It is easily customizable and will allow you to attract target audience even with the smallest budgets.
The second possibility is cooperation with trade and service companies. construction stores, utility services, agencies ritual services, interior design studios - these and other organizations actively use forged products in their work.
"Word of mouth" - another one effective method attracting customers. Finished projects- the best advertisement for the workshop, which means that beautifully executed work will attract new customers.
Additional channels for finding customers can also be the placement of information on sites with ads (Avito, "From hand to hand", etc.), the placement of an open workshop on the passage streets, or the opening own store finished products in shopping malls.
Suitable for those who wish to open a blacksmith shop with a minimum investment. Having one universal forging machine "AZHUR-1M", you will be able to arrange the production of: window bars, forged fences, gates, gazebos, forged furniture, canopies, stair railings and much more.
Specifications machine "AZHUR-1M".
The cost of the machine is 217,670 rubles. To expand the range of products, we recommend purchasing a set of rollers that allows you to make forged products from a profile pipe for 12,650 rubles. Of the additional equipment, you will need to purchase a welding machine and a grinder.
Calculation monthly profit blacksmith workshop. ECONOMY option.
Products | Production cost (per sq. m. rub.) | Market price of products (per sq. m. rub.) | Sales per month | Profit, rub. |
---|---|---|---|---|
Window bars | ||||
Stair railings | ||||
In parentheses are the prices of products made of solid rolled metal products.
From the profit we deduct the costs of maintaining the workshop: rent, advertising, electricity, fare, taxes.
Suitable for those who wish to organize a large-scale production of forged products. To extract maximum profit production is organized using a complex of machines. Some machines will give the blanks an exquisite expensive look, others will create forged elements from processed blanks. The resulting products will look expensive and sell faster.
Workshop equipment:
Total: investment in equipment will amount to 1,477,970 rubles.
Calculation of the monthly profit of the blacksmith shop. "Optimal" option.
Products | Production cost (per sq. m. rub.) | Market price of products (per sq. m. rub.) | Sales per month | Profit, rub. |
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Stair railings | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Window bars | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Benches and swings | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
In the service sector is the opening of a small forge. Demand for forged products is consistently high. Not all regions of our country have forges that provide consumers with a wide range of services. How to open your forgeStarting a business in this field of activity is not difficult, first of all, prepare the forges. The entry bar for the blacksmith business is relatively low. On the initial stage an entrepreneur can fulfill orders without renting a separate room. For example, for this you can use your own garage or barn, located in the private sector. If a businessman does not have such property, then you should not despair. He can always rent a small area (2 square meters), this will be enough to organize a workplace and store basic equipment. It is important to remember to follow basic safety precautions in the forge. The height of the ceiling in the rented premises should be 2-3 meters. This will allow you to properly install the exhaust system, otherwise the master will have to breathe combustion products, which may affect his well-being. How to organize a business at the opening of a forgeTo open a small forge, modest investments will be required (20-30 thousand rubles). With these funds, you can open a highly specialized workshop by purchasing a minimum set of tools. The master will need:
When the business starts to bring stable income, the entrepreneur will need to purchase a welding machine, which will allow him to fulfill orders of various complexity. In order to quickly find customers, it makes sense to specialize in the production of mass-market products. These can be metal fences, which are often ordered by owners of summer cottages and suburban real estate, or cemetery fences. The market value of such products ranges from 800 to 2500 rubles per square meter. The cost of its manufacture is several times less. To open a forge, you need to purchase consumables in advance (steel, charcoal, paint). The cost of raw materials will be about 5-10 thousand rubles per month. Blacksmith workshop services will need to be actively promoted in the local market. To attract the attention of a potential target audience, it is necessary to use various marketing moves(paid ads in the local press, on city forums, distribution of flyers in mailboxes, etc.). Monthly expenses for the promotion of the services of the forge will be about 2-3 thousand rubles. At the initial stage, hiring craftsmen does not make sense. In the presence of physical strength and creative abilities, a businessman will be able to carry out orders himself. In the future, when the volume of work increases many times over, it will be possible to employ an experienced blacksmith. If necessary, you can hire an auxiliary worker. Forge earningsWhat profit can you get from blacksmithing: It depends on the equipment available and the complexity of the orders being executed. As practice shows, even if you put on stream the production of simple products (fences and fences), you can make a profit in the amount of 15-20 thousand rubles a month. The implementation of complex orders will increase these figures at times. You can get free business consultations in my VK group " The blacksmith business seems to be something long forgotten, but a good blacksmith is still worth its weight in gold, and forged products are valued as works of art. Advising the opening of a forge to a random person is pointless, but if you have mastered the craft, consider working for yourself. The blacksmith business is a rather rare business and it is taken up by professionals. If you have sufficient knowledge and decide to open a forge, start with the paperwork:
After completing the formalities, you can buy equipment and engage in recruitment. How to choose a roomThe best option for the premises is a free forge. Many businesses are refusing ancillary industries, and it will be easier for you to settle in a suitable place. If you have not found a ready-made site, select another suitable premises at the enterprise and rent it. It is convenient to work at an enterprise, since, quite possibly, production will be able to load you with work. Over time at good move cases, you can build your own workshop and expand your business. Sign a lease agreement for a period sufficient to reach stable production volumes. A lease that is too short will result in a forced move, which means problems with transporting bulky equipment and extra costs. If it allows financial condition, you can buy space and invest in equipment. The lease must be legally correct. RecruitmentThere are seasonal features in the work of the forge:
In order for the enterprise to function without interruptions, it is necessary to have the appropriate equipment and craftsmen who can perform different types of work. The staff should have diverse masters:
Before starting work, you must state your requirements for work to employees. Technological process must be strictly maintained at all stages. It is desirable to perform a complex of works from creating sketches and agreeing them with the customer, making drawings to forging, assembling, painting and installing finished products. An artist making sketches must be able to satisfy the customer's wishes for style. There will be much more orders if the craftsmen can combine metal, glass, wood or stone fragments in one product. Finding highly qualified craftsmen and getting them interested in working in your forge is not an easy task, but the success of the entire enterprise directly depends on the composition of the team. If at the beginning of work you can be content with fulfilling orders according to template forms, then in the future you will need artists who can generate creative ideas. Forge equipmentApproach the selection of equipment responsibly, because your income will not least depend on its quality. In addition to the main equipment, auxiliary equipment will be required. The center of the forge is a pneumatic hammer, which is used to pull the metal and give it the necessary shape. You also need to choose a high-quality heating furnace to bring the steel to a temperature suitable for forging - 1,100-1,500 degrees. Another must-have device is a bending circle to create a pattern. Hot metal is held with tongs, and they must be functional and comfortable. Take care of protective equipment: canvas mittens (2 pairs per week), canvas apron (1-2 per year), earplugs or a mask from headphones and a visor. In the process of manufacturing complex products, small parts are connected welding seam. You need a welding machine, electrodes and a welding mask. Details are brought to perfection on a grinding machine, and for its operation you will need a compressed air generator. Careful consideration should be given to the choice of raw materials. There are many types and nomenclatures of steels, mainly alloyed reinforcing bars. The quality of the product depends on the grade of steel. Without understanding how steel behaves when heated, to what temperature it needs to be brought, whether scale is formed, you cannot be sure of the result of the work. We recommend the golden mean - steel 35XC. Don't forget about energy costs. The equipment must be correctly arranged and connected. The most difficult thing is to correctly place the hammer and heating furnace, since they will require many communications. Select equipment taking into account energy costs, because the price of the product is formed mainly from energy resources and production losses How much does the equipment cost?We will not take into account the cost of installing equipment, since prices vary significantly in different regions. Basic equipment costs approximately:
Auxiliary materials:
Total: $16,362.4 Financial questionsTo start, you need $20,000-$40,000, depending on your plans and capabilities. A room of 100-200 sq. m. can be rented for a long time. If you make 500 small items, your income will be about $18,000, but this will require 1 ton of metal. Find a reliable supplier of quality raw materials and try to establish constant contact with him - this is important. Firstly, you will always be sure of the quality and uninterrupted supply, and secondly, regular customers can count on discounts when concluding a contract. Develop a business plan for a period equal to the payback period plus one year. In the business plan, reflect the purpose for which the business is being created, what products you will produce. In terms of the production and sale of finished products, reflect quarterly the real volume and costs, revenue from sales. Filling in the section “Requirements for the organization of production”, indicate the area of the forge, the number of employees, production capacity, type of ventilation. Select the technological scheme of production. A separate section should be devoted to equipment, indicating its names and cost. Calculate the price of raw materials. These are your main costs when organizing a forge. When calculating profit, indicate how much profit you expect to receive per year of work. If you want to raise funds from investors or loans to organize a business, describe in detail the movement of finances. When developing a business plan, keep in mind that production depends on the season. Enterprise advertisingThe easiest way to advertise your services is on your own website. You will be able to post photos of products that attract potential clients. Additionally, you can order advertising in the media and print Flyers. Make sure you have a portfolio the best works and hot goods so that customers can get an idea of your capabilities. You must show that you can make exclusive items, such as spiral staircases, chandeliers, table legs, candle holders, fireplace sets, etc. Wealthy people often prefer to decorate their homes with original and well-made items, and you must demonstrate your willingness fulfill complex orders. “Talking” signs with forging elements work well - such things are remembered and draw attention to the enterprise. Sales organizationToday, the demand for forged products is high, artistic forging is especially popular. At the same time, few enterprises use hot forging, which means that competition in the market is low, and problems with implementation should not arise. Your main trump card should be the high quality of work, then good fame will become the best advertisement. The blacksmith business justifies the cost and effort if you thoroughly approach the matter and think through all the details. It is difficult to find a person who has not used a knife. This is a common and deservedly revered household item. Steady demand for it is guaranteed for many decades to come. We're talking about the usual kitchen knife. But what if this knife is not a stamping product (most often Chinese), but forged in a real forge by a real blacksmith? And this blacksmith is you? Specially for you magazine Reconomica interviewed a man who was able to turn his passion for forging into profitable business for the manufacture of expensive blades. So, Artem, in the studio! Forging as a business. Where to start and what equipment to buyI welcome everyone! My name is Artem, and today I want to talk about such a way of earning as free forging (in this particular case -). Actually, I have been doing forging for a very long time, but I started making blades about two years ago. And for everyone who wants to try themselves in this business, I want to give basic recommendations. Strike while the iron is hot! What will need to be done first of all is to solve the issue of equipping your forge. It is worth immediately clarifying that under forging in this case I mean forging by the traditional method. Bending of rolled metal on various machines, which is now also called “forging”, does not belong to the described category of work (besides, it requires completely different equipment). Choosing a bugleSo, the first thing that will need to be purchased or made is bugle. If we are talking about forging small items (in this example consider the manufacture of knives), then the forge will also be quite small. Which type of forge by type of fuel to choose is a personal matter for everyone.
There are many different schemes of this device on the Internet, so it makes no sense to bring them here. A ready-made coal (as well as gas) forge costs about 10.000 RUB. We will take this amount into account (there are also induction furnaces, but full-size models cost about 40,000, and they are not good for health. Small ones, sold on Ali for 4,500, are not suitable for heating more or less large workpieces - they are very small). The second thing you need is, of course, anvil. Unfortunately, talking about some choice of this tool in modern conditions it’s not worth it - there are practically none on sale, Soviet ones are quite rare, they want and meet. Therefore, you will have to take the one that you can find. I will only note the following important facts: if it is possible to take a heavier anvil, then you need to take a heavier one - 100, 150, 300 ... kg. The nominal weight of an anvil suitable for most blacksmithing jobs performed without the use of a sledgehammer (handbrake only) is 25 kg. In principle, it will be enough for our tasks. Of course, you can take a smaller anvil, but it will not always be convenient. The next, no less important than weight, aspect when choosing is the material. Preference (especially for forging blades) should be given exclusively to steel anvils or cast iron anvils with a welded steel face (working surface). This is important for two reasons: firstly, work on a steel anvil is faster, and the technique itself is somewhat different from forging on a cast iron one, and secondly, a cast iron anvil is less durable and more fragile, and the face sags heavily during prolonged use, after which the anvil is suitable only for rough work, but not for forging blades - it is extremely problematic to get a straight blade on it.
As for the ball, when going to buy an anvil (for example, found on the ad), you should take a large ball from the bearing (1.5-2 cm in diameter) with you. If you throw it from a sufficient height on the anvil, then by its rebound it will be possible to judge from the material of her face. From hardened steel, the ball bounces very high, from non-hardened steel - a little less. If the anvil is cast iron, then the ball will have practically no rebound, a maximum of 1-2 of its diameter. Now about the cost. A new Chinese-made anvil costs about 9.000 rubles (steel 50 pounds / 25 kg, heavier - more expensive). You can find them via the Internet on the websites of suppliers of tools for production. When choosing, you should again pay attention to the material (or check with the manager). Must be specified Cast steel (cast steel), not Cast iron (cast iron). As practice shows, these inscriptions correspond to reality. Anvils made in the USSR cost about 5,000 rubles for 50 kg, 10,000 for 100 kg (sometimes a little higher). Let's take for our calculations the cost of a new anvil from China, since it is not always possible to find a Soviet anvil with an unkilled face, at least immediately. Hand and metalwork tools - a minimum setThe third, no less important tool is vise. Ideally, you should purchase a blacksmith vise (they are chair). But you can only find them by chance or order used Soviet ones (although they are also rarely found on sale). New chair vices, although sometimes found in online stores, cost tens of thousands (“branded”), there are simply no budget ones. Therefore, search and search again (I’ll say right away that if you wish, you can find them in two or three months, maybe even faster, I’m only speaking for myself). If you can’t find it, but you want to start already, then instead of them you can use ordinary metalwork vise, preferably large ones. But, it should be remembered that the blacksmith's vice is steel, and the locksmith's is cast iron, and it is absolutely impossible to knock on them with a hammer, and even more so with a sledgehammer. There are used vices, both locksmith and blacksmith medium-sized, about 5.000 rub. (more is more expensive). Now oh hand tool. In fact, you can do everything yourself, but for starters (yet there are no skills) - you can buy it. Good kits are often found on the net, there will be no problems finding them (just search for a request to buy a blacksmith tool). They cost, on average, about 10.000 rub. (include a hammer, various pliers, chisels, etc. Enough for most tasks). A hammer, however, can also be bought in a store - it will come out cheaper, the main thing is that the mass is at least 1 kg. The last thing left - electric tool. Of course, it is optional, but sawing off a piece of a hardened workpiece with a hacksaw is still a pleasure, so first of all you will need to buy grinder. Worth (normal) about 4.000 rub. If it is possible to take a more expensive branded one, with a speed controller, etc. - very good. The second most important power tool - welding. Normal inverter Chinese production is now worth about 7.000 rubles. There are also cheaper, here everyone decides for himself what to buy. In addition to all this, you will need emery(near 5.000 rub.) and belt grinding machine(for finishing slopes/processing wood per handle) - approx. 15.000 rubles. The forge is the heart of the forge.
Materials and fuel for forging - where to get them
|
Cost per sq. m. rub. |
Monthly sales sq. m. |
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window grill |
||||
stair railing |
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From the profit received without overhead costs, we subtract the costs of maintaining the blacksmith shop: electricity, rent of the workshop, transportation costs, advertising, taxes.
Many who are successful today blacksmithing entrepreneurs organized their first workshops in garages (modification of the machine for 220 V. allows this). By doing this, they kept the costs of business to a minimum. The release of forged products for them was originally extra income, but then grew into a profitable business.
Affordable price "Azhur-1M" and the ability to produce a variety of products make the machine an ideal choice for starting a business.
Option "Professional!"
To extract maximum profit, it is advisable to organize production using a complex of machine tools. Some machines will mass-produce products, others will give the workpieces a noble expensive look. The products put together will look rich and sell well. We recommend to consider the following configurations of machines:
Machine "Azhur - 1M" in configuration No. 2 for 337,890 rubles with additional equipment in the amount of 31,690 rubles, which will allow the production of the entire range of forged products. Our experts will help you choose equipment.
Machine "Openwork -2" in the basic configuration for 288640 rubles. with additional equipment in the amount of 56,870 rubles, which will cover all the needs of a blacksmith's workshop in invoicing.
Horizontally - hydraulic press "Azhur - 3M" worth 368,500 rubles and press - molds in the amount of 32,890 rubles, which allows to produce large runs of the same forged products.
Rolling and forming machine "Azhur-4" in the basic configuration for 431,200 rubles, designed for the manufacture of decorative twisted pipes.
Cutting machine "OS - 7" for 78,100 rubles, which will allow you to quickly prepare workpieces for production.
Total: investment in equipment for a professional blacksmith shop will amount to 1,625,780 rubles.
Examples of products that you can make are shown in Figure 2.
Below are the averaged data on the cost of products and the profit of the blacksmith shop.
Profitability of the blacksmith shop for the "Professional!" option.
Cost per sq. m. rub. |
Price finished product per sq.m. rub. |
Monthly sales sq. m. |
Profit without overhead costs rub. |
|
window grill |
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stair railing |
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Swings and bridges |
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652000 (1304000) |
* Prices in parentheses are for products made from solid rolled metal.
From the profit received without overhead costs, we subtract the costs of maintaining the blacksmith workshop: wage, electricity, workshop rent, transportation costs, advertising, taxes.
Company registration
To create any business, it must be registered. There are various registration options entrepreneurial activity. You can open an LLC (Company with limited liability), CJSC (Closed joint-stock company), OJSC (Open Joint Stock Company) or become individual entrepreneur(IP).
Purchase of the necessary equipment
The choice of equipment is a very important and responsible process. The success of your business will depend on how high-quality equipment you purchase. You need to choose a reliable supplier who can provide a long-term warranty for the equipment you have purchased, provide you with spare parts if necessary, and advise you on issues that arise. It is important that your supplier regularly develops and offers you new tooling so that you can produce a huge variety of products.
Energy costs must also be taken into account. The equipment should be selected taking into account the cost of electricity, because the price of the product consists of energy resources and production losses.
Option "Starting"
If you need to start a business with minimal investment, then the Azhur-1M machine will do. It manufactures almost all elements frequently used in artistic forging. We recommend considering the complete set of machine No. 1 worth 239,440 rubles with an additional set of rollers for a profile pipe for 13,920 rubles. You can see the income level for this option in the table “Profitability of the blacksmith shop for the Starter!” option, which is located above.
Option "Professional"
If you set a goal to extract the maximum benefit already at the initial stage, it would be advisable to use a set of machines. Some machines will produce products, others will ennoble them. This will include "Azhur-1M" (in configuration No. 2) for 337,890 rubles with additional equipment in the amount of 31,690 rubles. Using the machine "Azhur-2" in the basic configuration for 288640 with additional equipment in the amount of 56870 rubles will allow you to cover all the needs of the blacksmith's workshop. Horizontal hydraulic press "Azhur - 3M" worth 368,500 rubles and molds worth 32,890 rubles will allow you to produce large runs of the same forged products. The rolling and forming machine "Azhur - 4" in the basic configuration for 431,200 rubles will allow you to make a decorative twisted pipe. BUT cutting machine"OS-7" for 78100 will allow you to quickly produce blanks for production. Additional purchased machines "Azhur-6" and hydraulic press "Azhur-7" will increase the range of manufactured products and increase the profitability of the business. You can see the income level for this option in the table “Profitability of the blacksmith shop for the “Professional!” option”, which is located above.
In addition to machines and equipment, regardless of the scale of your business, you will also need:
A special modification of the machines for operation from a conventional network with a voltage of 220V allows you to work in any premises. To open a blacksmith's workshop based on Azhur brand machines, you will need a room measuring 10 by 8 meters. We recommend placing the machines as follows:
Machine "Openwork-1". Next to the machine we have a horn included in the package, gas bottle with propane, a compressor for supplying compressed air to the horn.
The Azhur-2 machine must be positioned so that when rolling large workpieces 3 or 6 meters in size, the gap between adjacent machines is at least three meters. Otherwise, the machines will interfere with each other.
The same conditions must be observed when installing the Azhur-4 machine.
Machine tools "Azhur-3" and "OS-7".
Assembly table measuring 2 by 3 meters.
Shelving for metal 3 meters long.
Shelving for finished items.
Welding machine.
Paint room 3 by 3 meters.
Renting a workshop will cost you about 200 rubles per month per sq.m. It is better to rent a room on a temporary basis. But do not agree on too short terms. You still need to reach stable production volumes. A hurried move can incur large expenses for transporting heavy equipment. If there is an opportunity to invest money, buy out the premises and spend money on equipping them. Remember, the registration of the lease must be properly legally executed.
To purchase metal, you need to find a supplier of high-quality raw materials and carry out regular orders from him. This will help you to receive constant discounts on purchases in bulk, which will reduce the cost of products and increase your profits. As for the raw material, which is steel blanks from low-carbon steel (ST-3), then you can buy them at any metal base. Metal profile - square, round timber, strip, sheet and profile pipe.
There must be at least 100 kg of running metal in production, the rest of the metal should be taken on order.
Option "Starting"
If you plan to run your own business, then all the work will largely lie with you. With a large amount of work, you can hire contractors to help carry out labor-intensive work.
Option ”Professional”
If you want to organize a larger production of seven machines, then you will need to hire at least 4 people: (two welders and two locksmiths). One of them should be able to paint forged products. If necessary, you can find a contractor who will paint products at a professional level.
For the installation of forged products, employees who work in the workshop can leave.
In serious forges, in addition to working performers, the staff also has an artist-designer who creates sketches of future products. He also designs all the decorative elements.
800 rubles |
|
Basic equipment |
239440 rubles ("Azhur-1M in configuration No. 1) 13920 rubles (additional set of rollers for a profile pipe) |
Welding machine |
from 10000 rubles |
Airbrush |
from 1500 rubles |
Bulgarian |
from 3500 rubles |
Air compressor for spray gun and forge |
from 18000 rubles |
from 5000 rubles |
|
from 294 rubles |
|
Pliers with rounded flat jaws |
from 177 rubles |
Pliers with rounded cylindrical jaws |
from 147 rubles |
Workwear set |
from 500 rubles |
Welding mask |
from 206 rubles |
Ton of metal (St3) |
from 40790 rubles |
Premises for rent (80m2) |
from 16000 rubles (per month) |
Cash register (KKM) |
from 7000 rubles |
from 357274 rubles |
Before starting a blacksmithing business, you need to seriously think about what you will produce. When choosing products that you will produce, it is necessary to take into account such factors as: your commitment to certain types of products, ease of manufacture, whether your equipment will be able to produce the products that you want to produce, how much effort and time it will take, what will be circulation and profit from your products.
Since any potential buyer is interested in seeing the range and understanding the quality of your work, over time you will need to make a portfolio of your work, but you can use our promotional materials as an example to begin with.
We will provide you with a selection of photographs of products that all blacksmiths start with, perhaps among these options there are convenient solutions just for you:
All work that you do to order must be photographed against a beautiful background. These photos will be needed for the portfolio.
Creation of a forged product by order of a client.
The creation of design products involves the following steps:
Selling products through your store
A regular store with good traffic can also be made a point of sale (for example, a building trade complex is suitable to attract exactly your target audience).
Sale through intermediaries
To do this, you need to agree with the owner of the point so that you can sell your services through him, and he, in turn, receives certain percentage from sale. Provide the seller with the necessary promotional materials (catalogs, leaflets, business cards), it is even possible to put up ready-made products for sale. Thus, you will be able to sell your products and receive orders through an intermediary.
If you have the time and money resources, then you can create your own website. You don't have to pay a lot of money for this. You can create a website on a free platform. The most popular platforms are: Ucoz, Wix.
There are several ways to organize the receipt of money from a client for an order:
When accepting cash payment, you will need to purchase cash machine(KKM). When paying with plastic cards - pos-terminal. Acceptance of payment by card from the site, since July 2017, also requires a cash desk. In July 2018, the cash desk will also be needed for those who accept payment by electronic money and other means of payment.
The process of transferring an order to production is carried out by creating the necessary drawings and sketches for the employees of the forge. The working project is the creation of forged products and the preparation of estimates. The quality of the execution of the order and the accuracy of the terms in which it will be implemented depend on how well the drawings and sketches are worked out. When performing work, it is important to follow exactly terms of reference and control the work of employees at each stage of product creation, checking the compliance of the product with the developed sketches.
When the product is already completed, it is necessary to notify the customer about the readiness of the product. Further, depending on which delivery method the customer has chosen, it is necessary to deliver the finished product. At first, your customers will be residents of your region. And this means that you will be able to transfer in two ways: self-pickup or delivery over short distances. The main thing to remember is that the employees who make the delivery are the faces of the blacksmith shop, who must leave good impression about you. Another chance to impress the customer and make it regular customer you won't.
After you have made a purchase, it is important to ask your customer to leave a review about you. Good reviews can improve your reputation and bring you new customers. It is necessary to ask the customer if he is satisfied with the product and the service in general. After all, your sales depend on it. It is also important to ask your buyer to subscribe to the newsletter, join a group to always be aware of the affairs of your workshop (know about discounts, giveaways, new products and much more), recommend you to their friends. If you do everything right, then your business will work for you. Your customers will recommend you to their friends and acquaintances, and thus, thanks to word of mouth many will know about you.