Business etiquette. Business communication: code, national peculiarities Code of communication rules when working with a group

Labor Relations 16.06.2020
Labor Relations

Here I would like to cite, as an example, a code of social and business communication:

Social Code:

Politeness, tact - "observe the interests of another"

Approval, consent - "do not blame the other", "avoid objections"

Sympathy - "be benevolent, affable"

- Code of Business Communication, other

The principle of cooperativity - "your contribution should be what the jointly accepted direction of the conversation requires"

The principle of sufficiency of information - "say no more and no less than it is accepted at the moment"

The principle of information quality - "don't lie"

The principle of expediency - "do not deviate from the topic, be able to find a solution"

Express your thoughts clearly and convincingly for the interlocutor

Be able to listen and understand the right thought

Be able to take into account the individual characteristics of the interlocutor for the sake of the interests of the case

Communication tactics - implementation in specific situation communication strategy based on mastery of techniques and knowledge of the rules of communication. Communication technique is a set of specific communicative skills of speaking and listening skills.

Verbal and non-verbal communication:

Communication, being a complex socio-psychological process of mutual understanding between people, is carried out through the following channels: speech (verbal - from the Latin oral, verbal) and non-verbal (non-verbal) communication channels. Speech, as a means of communication, simultaneously acts as a source of information and as a way of interacting with the interlocutor.

Into the structure verbal communication includes:

The meaning and meaning of words, phrases - a person's mind is manifested in the clarity of his speech. The accuracy of the use of the word, its expressiveness and accessibility, the correct construction of the phrase and its intelligibility, the correct pronunciation of sounds, words and the meaning of intonation play an important role.

Speech sound phenomena: speech rate (fast, medium, slow), pitch modulation (high, low), rhythm (uniform, intermittent), timbre (rolling, hoarse, squeaky), intonation, speech diction.

Expressive qualities of the voice: characteristic specific sounds that arise during communication: laughter, chuckling, crying, whispering, sighing, etc., separation sounds are coughing, zero sounds are pauses, as well as sounds of nasalization - "hmm-hmm", "e- uh "and others.

The following sciences are studying non-verbal communication:

Kinestics studies the external manifestations of human feelings and emotions; facial expressions - studies the movements of the muscles of the face, gestures - gesture movements of individual parts of the body, pantomime studies the motor skills of the whole body: posture, posture, bows, gait.

Takeshika studies touch in a communication situation: handshaking, kissing, touching, stroking, pushing away, etc.

Prosemica examines the location of people in space during communication, while identifying the following zones of distance in human contact:

1.intimate area (15 - 45 cm.)

2.personal or personal area (45 - 120 cm.)

3.social area (120 - 400 cm.)

4.public area (over 400 cm.)

Thus, we examined the structure, means and types of communication. Finishing the theory, we proceed to practice, namely, to the preparation and conduct of public speaking (applicable to our topic)

Where to draw the line between a speech, a report, a discussion or, say, a conversation. Perhaps you just came to the banquet to get drunk for free, and then you have to - forced to speak. An interview with one was planned, but ten journalists came running, and a crowd of generally random people. And everyone wants to hear what the police officer is about to tell. And, as a rule, not how much to listen to, but to make fun of directly. Unfortunately today, the police officer acting in this role is usually a pitiful sight.

In this part of the work, we will dwell in detail on how to present ourselves correctly, professionally prepare and conduct public speaking(press conference, round table, briefing, etc.) To avoid repetition, and for ease of reading, everything written below applies to police officers planning to speak in public.

Clothing and appearance

When planning where you will be performing, decide where you will go. Examine yourself. Although they say that they are seen off according to their minds, they accept according to their clothes, and clothes are one of the most important conditions for how good people think about you. Rockefeller started his business by buying himself an expensive suit with his last money and becoming a member of the golf club.

I don't think it's worth talking about the fact that clothes should be neat, cleaned and ironed, and the uniform of a police officer, even more so. People will make allowances for unkempt in regular clothes, but unkempt will leave you no chance. You can leave right away, they just won't take you seriously. If you decide to go in civilian clothes, then here are some tips:

For receptions until 20:00, men can wear any suit of not bright colors. Black suits should be worn for receptions starting after 20:00.

In a formal setting, the jacket should be buttoned, but you should be aware that the bottom button of the jacket is never buttoned . You can unbutton your jacket after, - at lunch, dinner or sitting in an armchair.

In the case when you need to wear a tuxedo, this is specifically indicated in the invitation (cravate noire, black tie)

The color of men's socks should in any case be darker than the suit, which creates a transition from the color of the suit to the color of the shoes. Patent leather shoes should only be worn with a tuxedo.

A woman enjoys much more freedom in choosing a style of clothing and fabric than a man. The main rule that should be observed when choosing clothes is the appropriateness of the time and setting.

Colors in clothes

If a person wants to emphasize the whiteness of his face, then he should wear red clothes; in any other combination, the red color of clothes suppresses the natural complexion. Yellow the whiteness of the face gives a purple tint.

Usually, the color of the clothes is selected with the following calculation:

Blondes are best suited for blue.

Brunettes - yellow

White suits people with a pink complexion

Black absorbs shine from other colors

Good manners:

One of the basic principles of modern life is the maintenance of normal relations between people and the desire to avoid conflicts. Therefore, nothing is appreciated by the people around us as much as politeness and delicacy.

Manners are the way to behave external form behavior, treatment of other people, expressions used in speech, tone, intonation, gait characteristic of a person, gestures and even facial expressions.

In any society good manners modesty and restraint of a person, the ability to control their actions, carefully and tactfully communicate with other people are considered. Bad manners are considered to be the habits of speaking loudly, without hesitation in expressions, swagger in gestures and behavior, slovenliness in clothes, rudeness, manifested in outright hostility towards others, in disregard for other people's interests and requests, in shamelessly imposing their will and desires on other people, in the inability to restrain their irritation, in the deliberate insult of the dignity of the people around them, in tactlessness, foul language, the use of derogatory nicknames.

Ministry of Education and Science of the Russian Federation

Federal Agency for Education

State educational institution of higher

Professional education

Khabarovsk State Academy of Economics and Law

Department of Tourism and Hospitality

Abstract by discipline

Business protocol and etiquette

Korean Business Communication Code


Introduction

1 the emergence of korean etiquette

2. Rules of etiquette. National characteristics of Korea

2.1 Greeting etiquette of the Korean nation

3.Features of Korean business communication

3.1 Difficulties in business communication

3.2 Significance and importance of business cards

3.3 Welcome

3.4 Role of status and social position

3.5 The Role of Informal Networks in Business Relationships

3.6 Features business etiquette

Conclusion

List of used literature


Introduction

Each nation has its own customs, traditions, culture, political and state structure. All this affects the peculiarities of business relations and the accepted rules of conduct. It is necessary to understand the intricacies of local etiquette both when conducting business abroad and when making working contacts with foreigners arriving in Russia, noted features of national etiquette are to a certain extent relative, although they largely correspond to the prevailing practice international relations With expanding interaction, national styles of behavior, as a rule, are successfully adapted (for example, now we can already talk about the formation of a special subculture of negotiators with their own rules of conduct, language, symbols, which can differ significantly from the accepted national norms and rules of behavior). business communication internationally, the norms of diplomatic and business protocols and etiquette are established and observed. I believe that the topic "Korean Business Communication" is relevant today, because South Korea is a developing country, therefore, it is necessary to know the peculiarities of Korean business communication in order to establish business contacts.

Target: Studying the Korean Code of Business Communication

Tasks:

1. Study the history of the emergence of Korean etiquette and understand Korean national characteristics;

2. Understand what Korean business communication is;

3. Highlight the features of Korean business communication;

4. Determine the difficulties of interaction with foreign partners.


1 the emergence of Korean etiquette

Etiquette in Korean society is determined by both national tradition and the strong influence of Confucian ethics. Confucianism began to spread in Korea in ancient times, since Korea was in close proximity to China. After the unification of China in 221 BC. NS. a resident of the Chinese kingdom of Yan named Wang Man fled to the north of Korea and founded the state of Chaoxian ("Country of Morning Freshness") there. Then at the end of the 2nd century BC. NS. China conquered the north of Korea, which was part of China until the beginning of the 4th century. n. NS. The spread of Chinese culture in antiquity was facilitated by the significant number of Chinese emigrants who fled their country during political turmoil, as well as the expansion of the influence of Buddhism, taken over from China. A close relationship with China continued in the future. Confucianism continued to play the role of state ideology. The last Korean dynasty - Joseon (1392-1910) attached particular importance to the spread of Confucian ethics and rituals in the family and society. The state strictly followed the observance of the rules of Confucian virtue. The ideological principles of the Confucian teaching were studied in special schools and the Higher University. Confucian morality and ethics, based on hierarchical relations in society and the family, continue to retain their leading role to this day, although in modern society the severity of prohibitions and restrictions has significantly weakened. The division of the country, which continued for half a century, had a certain influence on Korean etiquette, which led to the isolated development of its two parts - the North and the South.


2. Rules of etiquette. National characteristics of Korea

Etiquette in Korean society, as well as in China, is determined by national tradition, which is based on hierarchical relations in society and family. When meeting Koreans, they exchange a verbal greeting: "Annenkhasimniki!" The greeting may be accompanied by a ceremonial bow (especially in the South). The depth of the bow is determined by the social and age status of the greeter and the person being greeted. Nowadays, the handshake is becoming more common (especially in the North). Moreover, the first to give his hand is the eldest in age and position, and the man - to the woman. When communicating, the speaker's style of speech also depends on age and social status Interlocutor. Koreans pay special attention to the elderly. In Korea, first names are placed after last names. Koreans try to avoid using personal pronouns, calling the other person by their last name plus “master” (or “teacher”). Calling by name in Korea is only possible for friends, younger or the same age as you. When referring to those who are equal in age and position or to younger ones, the particle "axis" ("master") is used together with the surname. In relation to the superior (elders), it is necessary to address "sonssenim" ("teacher, master"). In Korea, the commonly accepted reference is ton'mu (comrade). In a particularly solemn atmosphere, the synonymous word "tonchki" (also "comrade") is used, but "tonchki" is used if a specific person is meant, only required together with the surname and first name at the same time. (“Tonchki”, like “ton'mu,” can also be used as an abstract address.) Between close friends, there is an address “sister”, “brother”. Koreans are especially fond of children. Korean children are not capricious and behave quietly and obediently. In general, in the Korean family, traditional relations are largely preserved, according to which wives treat their husbands with emphasized courtesy. For example, it is not uncommon for a wife to carry a load, and a husband to go light. In the South, married women generally do not work and are rarely seen on the street. Korean women tend to be shy in demeanor. According to tradition, it is not customary to "look after" a woman, serve a coat or touch her. Smoking and drinking are considered unacceptable for women. Koreans are very hospitable. When visiting a Korean home, you must follow certain rules related to the peculiarities of its internal device... Koreans sit on the floor with special cushions for sitting, while their legs are tucked under them. Therefore, in a Korean house, the floor is always kept clean, and people walk on it without shoes, which are placed in the corridor with backdrops at the threshold, so that it is convenient to put them on. In common areas and in the kitchen, there are special slippers that are at the entrance there. Leaving these rooms in the room, the slippers are removed and also left at the entrance. It is customary in Korea to give and receive gifts with both hands. While in Korea, it is best for foreigners to avoid using gestures. In Korean culture, there are a lot of gestures, they, as a rule, have a different meaning than Europeans and can be misunderstood.

2.1 Greeting etiquette to the Korean nation

Since ancient times, foreigners have called Korea "a country in the East, where the rules of etiquette are strictly observed."

The fine morality of the Korean nation is reflected in its traditional greeting etiquette. Having become old in this country, the main way of greeting is bowing. The way of bowing, applied in accordance with the requirements of family and social life, also depends on the time, place and person met when greeting.

On New Year's Day, people wished their family members a Happy New Year, bowing in turn, who were older, and then went out and congratulated their fellow villagers in the same way. These traditionally established customs stemmed from the fact that Koreans were very respectable and older in age and well observed the rules of decency.

V family life the children behaved politely in front of their parents. In the morning they bowed to them, greeting “S Good morning! " And when parents left the house on the street or returned work, they saw off or met them, making a deep bow, saying: "Goodbye" or "Nothing happened?" When children left the house or returned home, they also bowed to their parents in greeting.

Thus, all Koreans treated their parents and older people with great courtesy, not only in the family or on New Year's Day, but also in everyday life. During a meeting with an older person, the younger bowed to him as a sign of respect and politely asked about his health.

On the other hand, the older people also observed the rules of decency towards the younger ones and bowed back to their bows. When comrades met on the street, they greeted with a bow of their heads.

Korean traditional etiquette of greeting is comfortable and cultural, sufficiently expressing the kind feelings of people, so it is one of the great rules of courtesy.


3.Features of Korean Business Communication

3.1Difficulties in business communication

In this country, the code of business conduct is very different from Western standards, which is why businessmen in other countries consider Korean businessmen to be one of the most difficult business partners in the world. The biggest difficulty that has to be overcome in Korea is the barrier of mutual misunderstanding, first of all, the language barrier... It is difficult for Koreans English where negotiations are underway. At the same time, one must take into account that it is not easy for a Korean to reveal his misunderstanding, to refuse an interlocutor. Should be considered national pride and the particular vulnerability of Koreans, as for centuries they have been an oppressed nation that endured severe suffering. That is why they are so proud of their current economic successes and painfully perceive any encroachment on their dignity. In Korea, the traditional Confucian morality is strong, according to which it is necessary to take into account the feelings of another, treat him based on his social status, respect his rights and be sincere. Following this moral, Koreans are very hospitable and give their guests an unusually warm welcome. However, this does not mean that they are very interested in a partner - it is a simple act of politeness. As in Japan, contact with Korean businessmen cannot be established by contacting them in writing. Making an appointment is also not easy. You can't do without intermediaries here. It is necessary that someone introduce or recommend you to a Korean company, and who knows well both the employees of this company and the essence of the proposals. If Korean businessmen show interest in a partner, they seek a personal meeting - they do not recognize politeness in any other way of negotiations.


3.2 Significance and importance of business cards

In South Korea, as in other industrialized countries, business cards are needed, from which Korean businessmen get an idea of ​​the organization of a potential partner and his position in it. Therefore, if in response to the outstretched business card(as a sign of respect, it is customary to serve it with both hands) The Korean will not receive the visiting card of the visitor, it will be perceived with bewilderment, moreover, as an insulting disregard. It is customary for Koreans to refer to a business partner by position or last name. It should be remembered that for Koreans, the first syllable is the surname, and the next two are the personal name. But due to American influence in Korea, in recent times they began to write first the first name, then the last name. Therefore, in order to avoid misunderstandings, it is better to check with the interlocutor his surname. Koreans should be clear about their surname, as it is also difficult for them to determine which of the three words written on a business card is a surname.

3.3 Welcome

The ritual of greeting and expressing gratitude is very important for Koreans. The longer you get to know a Korean business partner, the more familiar you can be in your relationship, but at first, Koreans limit direct physical contact to a simple handshake.

3.4 The role of status and social standing

Age and social status are of great importance to Koreans, so listing your titles and regalia is very important when you first meet your potential business partner. There is an assumption that this explains the extraordinary addiction of Koreans to business cards, since only by looking at a business card one can find out social status its owners, and hence how to behave with it.

Respect for the status of Koreans is one of the important conditions for successful negotiations. This is not easy to figure out, since the system of positions and ranks in Korean companies and organizations is very different from ours, and in the English translation it can be misleading. So, a senior company official may have different names both in Korean and in English translation, and the same names can be translated into English in different ways. As a rule, the head of the company (and often its owner) is its chairman, who often does not have a clearly defined range of responsibilities, but has broad powers. The main executive branch is the president, chairman of the board of directors, followed by vice presidents, managing directors, heads of departments and their deputies. It should be noted that the owner of a company whose position at home sounds like “director” in Korea should refer to himself as “president of the company”, since a “director” in Korea is just a middle manager.

3.5 The Role of Informal Networks in Business Relationships

When solving any problems in the field of business relations in South Korea, informal ties play an important role. Regional, clan and friendly ties are strong here. Great importance has relatives or friends in the highest echelons of power. Finding out the degree of real influence of a partner is very important for assessing the prospects of any undertaking, since often only informal support can solve the case. If a partner has influential people among his relatives or friends, it is possible for him that something that one who does not have such connections will never receive, no matter what formal right he has to do so.

3.6 Features of business etiquette

korean business etiquette

Great attention is paid to issues of etiquette. Wearing the right clothing is an essential element of Korean business etiquette. Koreans are delicate when it comes to dress. For men and women, a strict business suit is required. A man should wear a formal business suit in low-key colors, a white shirt and a dull tie. business clothes trousers are excluded for women. It is not accepted to smoke in the presence of older persons and positions. A junior in rank will never do anything in the slightest beyond the direction of his superior.

Experience shows that attempts to change the system of behavior of the Korean partners are fruitless. Anyone who wants to successfully cooperate with Korean businessmen must study it carefully, adapt, yielding on secondary issues and seeking concessions on the main ones.


Conclusion

Having studied the history of the emergence of Korean etiquette, national characteristics, difficulties and customs of business communication, one can come to the conclusion that when establishing contacts with Korean entrepreneurs, businessmen, it is necessary to take into account the peculiarities of their code of business communication, possibly in some way contrary to the code of business communication of their country, i.e. To. Korea, South Korea, is far from last place in the global economy and is a leader in many industries.


List of literature used

1. Bolov V., Kovalenko A. "Etiquette and customs of peoples"

2. Makarov B.F. "Business etiquette and communication"

3. Romanova N.P. "Business etiquette in the East"

4. Ermakova Irina "Foreign business etiquette: South Korea"

Introduction

The norms of morality that have developed between people, both in public and in family life, are the result of a centuries-old process of establishing relationships. Without observing these norms, political, economic, cultural and family relations are impossible, since we cannot exist without reckoning with each other, without imposing certain restrictions on ourselves. And here etiquette plays a very important role.

Business communication also has its own rules or, in other words, codes. They must be observed by any business person who has a desire to succeed in his business.

The need to introduce a new style of thinking, social behavior that meets the objectives of civil society, attaches particular importance to the new academic discipline - “ Business conversation". This discipline is designed to help students overcome the stereotypes of the administrative-command style of thinking, develop the ability to manage people, the ability to balancedly analyze any of the most difficult business situations, not be afraid of novelty solutions, help even draw positive conclusions from negative experience, teach them to constantly self-analyze and objectively assess their actions. and the actions of the people around you.

Business Communication Code

code of business communication etiquette

In order to fully consider this topic, it is first necessary to define what business communication is.

Business communication is a subject-oriented communicative and predominantly professional activity in the field of social, legal and economic relations... Based on this definition, we can conclude that business communication is a type of communication, the purpose of which lies outside the communication process and which is subordinated to the solution of a specific task (production, scientific, commercial, etc.) based on the common interests and goals of the participants in the conversation ...

But this communication is impossible without ethical standards. Or, in other words, without knowing the rules of business etiquette. Etikemt (from the French itiquette - label, inscription) - norms and rules (culture) of people's behavior in society. Modern etiquette inherits the customs of almost all peoples from antiquity to the present day. Basically, these rules of behavior are universal, since they are observed not only by representatives of one society, but also by representatives of the most diverse socio-political systems that exist in modern world... The peoples of each country make their own amendments and additions to etiquette, conditioned by the social system of the country, the specifics of its history, national traditions and customs.

There are several types of etiquette, the main of which are:

court etiquette - a strictly regulated procedure and forms of treatment established at the courts of monarchs;

diplomatic etiquette - the rules of conduct for diplomats and other officials during contacts with each other at diplomatic receptions, visits, negotiations;

military etiquette - a set of rules, norms and manners of behavior generally accepted in the army for servicemen in all spheres of their activity;

general civil etiquette - a set of rules, traditions and conventions followed by citizens when communicating with each other.

Business etiquette is richer in content, since it belongs to this category, as private to general. It constitutes the most important aspect of the professional behavior of an entrepreneur.

Business etiquette is based on the following principles.

Common sense. Business etiquette should be consistent with common sense, and common sense dictates that business etiquette in general is aimed at maintaining order, organization, saving time, and other reasonable goals. The norms of etiquette that violate business relationships, established rules of communication, cannot be supported by common sense.

Freedom. It means that the rules and norms of business etiquette, although they exist and are very zealously enforced, nevertheless, should not interfere with the free expression of the will of each business partner, the freedom to choose business partners, the freedom to choose methods and ways of executing agreements between the parties. Freedom also presupposes a tolerant attitude towards the manifestation of national characteristics, cultural national traditions, loyalty to the point of view shown, to various business positions. However, such a principle of business etiquette as freedom is limited:

common sense;

climatic conditions;

traditions;

national characteristics;

political regime, etc.

Ethics. The whole complex of norms, standards, requirements, recommendations that make up business etiquette, by its very essence and content, simply must be ethical, moral, that is, business etiquette is wholly and completely focused on good. But how to interpret this main category of morality, that is, what is considered good and what is considered evil, in the field of business is a complex and controversial question. The entire content of this area of ​​expertise, as well as academic discipline"Business etiquette" has its own main goal to surround the business with many "ethical filters" that leave immoral behavior and negative actions of people outside the scope of business relations.

Convenience. The norms of business etiquette are not shackles, not fetters, not shackles on business partners; they should not shackle business people, interfering with business relations and slowing down the development of the economy.

Feasibility. The essence of this principle is that each prescription of business etiquette should serve a specific purpose. The types of business relationships - presentation, business conversation, negotiation, etc. - have a variety of purposes, and every aspect of business etiquette must correspond to them.

Profitability. Business ethics shouldn't be too expensive; its high "cost" in business is in itself unethical, since it is a deduction either from the profits of the organization or from the income of an individual employee. The organization's protocol department should be guided by considerations of reasonable cost in this matter.

Conservatism. This principle is self-evident, since the roots of business etiquette are in state etiquette, which has a long history, in military etiquette, in secular (general civil) etiquette, which, although not so long ago, has existed, but its concepts have won a firm place in the life of society and have become classic. Conservatism in appearance business person, in his manners, inclinations, adherence to one or another tradition, involuntarily evokes associations of something unshakable, durable, reliable; and a reliable partner in business is the limit of desires for each person. Reliability, fundamentality, stability are very attractive features in the business world, and they have a meaningful connection with conservatism.

Ease. The norms of business etiquette should be such that their observance does not turn into something imposed, psychologically rejected; they are natural, performed with ease and without tension. (Do not confuse ease with impudence, laxity, inattention to others, bad manners!)

Universalism. This means that you should try to ensure that each recommendation or standard of business etiquette is aimed at many aspects of the business relationship.

Efficiency. The essence of this principle is that the standards of business relations should help to shorten the terms of execution of contracts, conclude more contracts, and reduce the number of conflicts in the team.

Business communication plays a very important role in the formation of successful relationships in the team, as well as in career advancement. Often, most people do not think about how important it is to correctly operate verbal and non-verbal communication to achieve the assigned tasks as soon as possible. However, statistics show that mastery of public speaking, a correctly set communication style, the ability to determine an unfriendly attitude towards oneself with the aim of psychological blocking invisible to the opponent, significantly increase the employee's competence and professionalism in the eyes of colleagues.

So, the code of business communication with employees is a set of communication rules that imply the inclusion of the following nuances:

Compliance with ethics and deontology in communication.

Use in all cases of communication in a polite tone.

Ability to redirect conversation in a positive and constructive direction.

Taking into account the individual characteristics of the interlocutor when communicating with the aim of inadmissibility of provoking conflict situations.

The absence of bright emotional colors and tone, degrading the dignity of the interlocutor.

Inadmissibility of sarcasm, wit, discussion of mistakes in the work of employees.

Compliance with corporate culture.

Competence in communication with detailed knowledge of all aspects of the case; usefulness and informativeness in communication.

Correct definition of the mode of communication (business conversation or business meeting) in order to achieve higher productivity.

Clarity and conciseness of presentation in a form understandable to others.

Ability to listen to the interlocutor in order to form a clear plan of joint cooperation with the definition of tasks for each of the parties.

Development of correct speech with competent placement of accents through intonation, pauses, alternating phrases of short and long content.

Adequacy and equanimity of acceptance of criticism with the subsequent study of the latter and elimination of shortcomings in the work.

The ability to orient the interlocutor to important points conversations.

The thoughtfulness of all that has been said.

Compliance with business ethics is the foundation of a successful team. Relationships built on rules professional ethics and mutual respect, create a comfortable working atmosphere, maintain motivation in the team.

The article presents the basic principles of business ethics, tips and rules that will be useful to both employees and managers.

To have control of ourselves enough to respect others as ourselves, and to act with them as we want to be treated with - that is what can be called philanthropy.
Confucius

What it is?

Business communication, like any other, needs regulation. Business etiquette is a set of open and unspoken rules for those who have to work together every weekday.

Without regulated norms, business communication turns into a chaotic exchange of information. Each person perceives in his own way the world, their colleagues, managers and subordinates.

So that different worldviews do not interfere with work and do not force everyone to speak different languages, it is important to observe etiquette and business culture. This applies to both relations within one team and external contacts (between employees of different departments or branches, between an employee and a client).

Rules and basic principles of business ethics

The ethics of business communication has first and foremost a practical purpose... Compliance with it greatly simplifies the work of the entire team in general and each employee in particular, since it is easier and faster to act according to generally accepted patterns. In doing so, employees will know what to expect from each other. This move helps to improve overall productivity by keeping employees from thinking, "What did he mean?"

Second task business ethics - to create a working atmosphere in the team, in which all the time is devoted to the case, and the allotted hour is given to the fun. Moral comfort plays a greater role in life than physical comfort, and due to adherence to business ethics, employees will always feel comfortable in terms of job satisfaction.

Moreover, the moral side of business ethics also affects productivity: an employee who feels comfortable in the workplace will be more committed to the company, and will strive to do a better job. A pleasant atmosphere created by adhering to ethical business communication motivates employees to strive for excellence in their work.

We offer for viewing a video review of the 5 basic rules of etiquette in business communication according to D. Carnegie:

The main types of business communication

There are three main types of business communication, they are based on a generally accepted hierarchy within the team.

So, business communication can occur:

  1. "Top down";
  2. "Upwards";
  3. "Horizontally".
There are different ethical standards for business communication for these three categories, although there are general principles. First of all, to general principles refers respect for the employee, regardless of the role of the latter in the company.

It is important to be correct with employees, colleagues from other companies, and clients with whom you work. This, for example, implies that it is unethical to ask the interlocutor about his personal affairs, especially about problems, just because you are interested in it.

The general rules apply to and business etiquette on the phone... "Hello" or "yes" is not a suitable greeting for a business person. You should politely introduce yourself, state your position, company name, department.

At telephone conversation you need to be careful if this is the first time you speak with a person - be sure to remember his name and patronymic and refer to them. You should always express your thoughts clearly and concisely. If, for good reason, you cannot keep up the conversation, you need to apologize to the interlocutor and offer to contact him later.

Communication "boss-subordinate"

The boss is "above" the subordinate

Or "top to bottom". Any good leader should try to create a comfortable atmosphere in the team. It is the self-discipline of the leader that is the most powerful motivator and example for subordinates.

Therefore, people who take leadership positions first and foremost, it is important to comply with the ethical rules of business communication.

Tip: Self-discipline of the leader begins effective work the whole company. Only by learning to control yourself, you can control other people. Familiarity, being late, and postponing decisions "for later" should disappear from habits. All this will help strengthen your authority, win the favor of employees - everyone wants to strive for a bright future for an ideal leader.

The manager is the one who manages the work process and gives orders.
You can do this in several ways, including:

  • Order;
  • Request;
  • Question or request;
  • Volunteer call.
Order is a strict form of order... Orders should not be overused, but in an amicable way - they should generally be avoided. Most often, direct orders are used in relation to unscrupulous employees in critical situations. But if it came to problems and orders, think about what good can such an obviously conflicted employee bring to the company?

Request is the most common form of order, especially if the team has already developed a fairly trusting working relationship. In response to a request, the employee can give his comment if necessary. The leader can also present the request in such a way that it is tantamount to an order, while the tone remains benevolent.

Question usually asked to those employees who have shown themselves to be competent and proactive people, the same applies to calling a volunteer.

Advice to the manager: it will not be superfluous to study your subordinates in order to find out which of them adequately perceives the questions. For example, a qualified subordinate who does his job with enthusiasm and has earned the trust of the manager can give good advice on how to solve a particular problem. An uninitiative and unscrupulous employee is more likely to see the leader's weakness in the issue and a reason to shirk from work.

Also, subordinates always appreciate Justice... So the reward should always be adequate for merit, just as punishment should always be adequate for a mistake. At the same time, one should not leave the mistakes of employees completely unattended - such behavior can show the manager as inattentive or tell the employee that he can work carelessly, shirk and go unpunished.

Among other things, the boss must show subordinates that he respects and values ​​their opinion and contribution to the common cause, and in this case he will achieve reciprocal loyalty.

Communication "subordinate-boss"

Of course, all subordinates must follow the rules of business communication. Good employee, like the leader, is interested in the establishment and maintenance of a comfortable atmosphere in the team, therefore, within the framework of the ethics of business communication, one of the tasks of the subordinate is to help the leader maintain it.

A subordinate should in no case try to manage his leader, this is a manifestation of disrespect, non-observance of the hierarchy and, accordingly, a violation of the norms of ethics of business communication. Subordination should always take place: you can express your opinion in the correct form, but you cannot tell your boss. By the way, in this case, the ethics of network communication is no exception. It may seem that in Internet correspondence some of the rules of ethics can be neglected, but this is not so. The boss is still on the other side of the screen, and you need to behave with him accordingly.

It is not recommended to be categorical with the boss. It is not necessary to always agree with him, otherwise you can seem like a flatterer. But you shouldn't constantly argue with the management. Here it is important to find a fine line and show that the subordinate respects the leader, has an inner core, a strong character. Such employees are valued, trusted as loyal and reliable people.

I always ask helpers to share their difficulties; I always try to support them,
of course, if they are willing to admit that they have problems.
J. Soros

If there is a top management in the company, then you should not contact him, bypassing the immediate superior. This is a direct demonstration of disrespect for the leader, so you can question the competence of the leader, which can negatively affect relations within the entire team.

It would be rash not to mention the main weapon of some employees is a lie... If an employee allows himself to lie in the workplace, promise to complete all tasks (with subsequent failure), talk about how he did what he really did not do - a rare leader will deny himself the pleasure of getting rid of such an assistant. Honesty and trust are the foundation of business communication. By adhering to these principles, an employee can go even further than planned, but if you try to cheat, then you should only blame yourself.

Employee-employee communication

In this case, first of all, you need to pay attention to what, in fact, determines the relationship between employees: their rights and obligations. They must be clearly distributed among colleagues, otherwise a conflict will inevitably arise. Everyone should do their own thing, even if at work he intersects with other employees.

Often, there is a business rivalry or competition between employees, during which they try to achieve, for example, a promotion. Here it is necessary to understand that the transition to personalities is unacceptable. Respect should be valued above all else. Business communication etiquette during a presentation, in particular, assumes that a colleague should not be interrupted or interrupted. All questions and objections can be expressed in the correct form after the presentation or during a specially set aside for questions.

Also, one should not take on more than it is possible to fulfill, one should not make promises that will not be kept. You need to adequately assess yourself, your capabilities, as well as the capabilities of your employees.

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