Language and business communication norms rhetoric etiquette. Business etiquette

Banks 21.09.2020
Banks

Building business relationships is impossible without the ability to communicate. Being polite and conversational is important to building a working relationship. In the business world, speech etiquette creates rules that combine language features and norms of behavior in a formal setting.

Speech etiquette and business communication

Business communication etiquette helps partners or employees communicate more effectively. In business life, respectful attitude creates a favorable atmosphere in the team.

Speech etiquette is a versatile means of establishing clear principles. Communication rules must comply with the company's charter, national business practices, and principles of professional ethics. In creating a corporate culture, the norms of communication between colleagues and the standards of interaction between management and ordinary employees are taken into account.

Rules for successful official communication:

  • Speech and manners should be appropriate for the specific situation... The cold dry tone of statements at a corporate party or familiarity in the office will only cause rejection.
  • Replicas should be extremely clear to the interlocutor... The vocabulary accepted in the team, clear pronunciation, clarity of presentation of thoughts are welcomed.
  • Reliability, information content of statements.
  • Correct attitude towards the interlocutor... Speech interaction, together with behavior patterns, should help resolve and prevent conflicts or occurrence.
  • Moderation... Silence is not informative, and lengthy explanations will only tire you.
  • Ability to hear... For successful business it is important to understand the intentions of partners and customers in time.

Stages of business communication

The rules of speech behavior divide business communication into 6 standard processes:

  1. and presentation... At this stage, contact is established. The quality of communication further depends on the correct behavior. In addition to the standard linguistic formulas for greeting customers, employees, visitors, speech etiquette provides for the observance of subordination. and the junior in rank or age should be introduced first.
  2. Dialogue... Includes adherence to the official canons of polite communication, correctness in address etiquette and speech formulations.
  3. Resolution of conflicts or problem situations... These are the skills of working with an objection, the ability to politely refuse, to resolve the dispute. Mutual readiness for constructive dialogue is important here.
  4. Everyday interaction... The routine process of communication, regular negotiations to promote your company with clients, partners, employees.
  5. Non-verbal communication... This includes gestures, speech formulations, body language, and the establishment of personal boundaries that are comfortable for all participants. Etiquette also provides for standard displays of care and hospitality.
  6. Parting... Ending a conversation or meeting. The impression from the employee or the entire enterprise directly depends on this stage.

Principles of speech business etiquette

Successful establishment of beneficial contacts requires adherence to basic principles:

  1. , compliance with the rules of the hierarchy. Corporate speech etiquette prescribes to follow the sequence of statements, to correctly select the wording of the appeal.
  2. Creating a positive image. Always encouraging partners, colleagues to positive emotions means building trust, strengthening relationships.
  3. Attentive to the opinion of the partner. Respect for the opponent is one of the dogmas of business etiquette. In addition: without interrupting a colleague's speech, you get the opportunity to consider a disputable situation from a different angle and find an effective solution to the problem.
  4. Situational. The style of writing or conversation, tone, accompanying behavior depends on the situation.
  5. Predictability, communication standard. Any official meeting or correspondence takes place according to previously agreed rules. This allows you to thoroughly prepare for the dialogue, to know in advance how to behave. It also helps to create a comfortable environment and increase the efficiency of the meeting.

Business telephone etiquette

Modern speech etiquette and communication culture take into account the latest technical capabilities. Standards for telephone conversations:

  • Compliance with corporate forms of greeting, introduction, address, farewell.
  • Informativeness, conciseness of statements. Do not take your partner away from business for a long time.
  • The consistency of the structure of the conversation and the presentation of thoughts. Many people remember information less well over the phone than in a text or a personal meeting. It is necessary to very clearly express the main points that need to be conveyed to the interlocutor.
  • A friendly voice, politeness, compliance with the principles of speech etiquette.
  • Clear, competent speech. In telephone conversations, the opponent's gestures or appearance are not visible. Voice and competent speech structure will benefit the company's image.
  • Average rhythm of pronouncing words.
  • Moderate voice volume.

Oratory

In addition to the ability to negotiate in business communication, it is important to build public speaking in accordance with speech etiquette. Plato also complained that writing skills had eradicated the use of oratory.

Speaking to an audience requires knowledge basic techniquesrhetoric that includes:

  • Elimination of stage fright.
  • Conversations that are understandable to the audience in accordance with the principles of speech etiquette and the rules of business communication.
  • Development of richness of speech, skills of competent use of language techniques.
  • Confidence in their words, the ability to present themselves with dignity in front of the public.
  • The art of using gestures.
  • Attracting and retaining public attention.
  • Skills in working with questions, the ability not to get lost in an unexpected situation.
  • A well-placed voice, the ability to effectively present oneself to the public.

To maintain the company's image, it is important to make a favorable impression on the interlocutor. The basic rules of negotiation and correspondence are established in accordance with the rules of speech etiquette, cultural characteristics of the country and corporate rules.

See also:

"Russian language and a culture of speech". edited by Professor V. I. Maksimov. Business conversation. Business meeting. Telephone call. § 1. Features of service business communication in Russian language.

Russian language and a culture of speech. Officially- business style. Business communication business communication the manager and his dynamics ...

I myself was not very right .. etc. Officially- business communication does not allow replica-reactions with a shade of decline: Come on! Therefore, understanding is necessary to achieve mutual understanding language gestures and facial expressions - "dumb language» communication.

Russian language and a culture of speech. § 1. Features of service business communication in Russian language.Business communication... Rules for conducting conversations and meetings. Structure analysis business communication the manager and his dynamics ...

Russian language and a culture of speech. § 2. Business conversation. Business communication... Rules for conducting conversations and meetings. Structure analysis business communication the manager and his dynamics ...

Russian language and a culture of speech. Assessment of results business communication - evaluation of results business communication in this case, it can be in the nature of individual research or testing of stakeholders.

Russian language and a culture of speech. Requirements for speech communication in business environment. The principles of the life of any organization predetermine the features of the service business communication and largely explain the nature of the requirements for speech communication in ...

Language and style of office documents. Style is a feature language, manifested in the selection, combination and organization of language means in connection with the tasks communication.Therefore language business papers are characterized by stylistic rigor, objectivity of presentation.

Russian language and a culture of speech. Features of telephone communication. Business communication... Rules for conducting conversations and meetings. Structure analysis business communication the manager and his dynamics ...

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* Available in the collections of the PF RPGUP library.

Business communication is the most widespread type of social communication. It represents the sphere of commercial and administrative-legal, economic-legal and diplomatic relations.
New economic and social conditions have prompted the broad masses of the population to commercial and organizational activities. This circumstance has highlighted the need for teaching linguistic forms of business communication, the need to increase the linguistic competence of persons entering into social and legal relations, leading the actions of people. In market conditions, linguistic competence is becoming an indispensable component of the general professional training of managers, municipal employees, assistants, and leaders of all levels.

Business communication and its features.
Business communication today penetrates into all spheres of public life. Enterprises of all forms of ownership, individuals enter into commercial, business relations. Competence in the field of business communication is directly related to success or failure in any business: science, art, production, trade. As for managers, entrepreneurs, production organizers, people employed in the field of management, the communicative competence for representatives of these professions is the most important part of their professional image.

"Business is about talking to people," say enterprising Americans.
Lee Iacocca, one of the prominent US managers, president of the world's largest auto giant - Ford and Chrysler, writes in his book The Career of a Manager: “Management is nothing more than setting people up for work. vigorous activity is to communicate with them. "


Free download the e-book in a convenient format, watch and read:
Download the book Language and Business Communication, MV Koltunova, 2000 - fileskachat.com, fast and free download.

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LANGUAGE AND BUSINESS COMMUNICATION.

norms. rhetoric. etiquette.

Norms

Rhetoric

Russian Federation

as a teaching aid for students

institutions of higher education

Moscow Economy 2000

www.economica.ru
UDC 81 '256.5: 65.0 (075.8)

INTRODUCTION


Business communication is the most widespread type of social communication. It represents the sphere of commercial and administrative-legal, economic-legal and diplomatic relations.

New economic and social conditions have prompted the broad masses of the population to commercial and organizational activities. This circumstance highlighted the need for teaching the linguistic forms of business communication, the need to increase the linguistic competence of persons entering into social and legal relations, leading the actions of people. In market conditions, linguistic competence is becoming an indispensable component of the general professional training of managers, municipal employees, assistants, and leaders of all levels.

The ability to successfully conduct business negotiations, competently draw up the text of the document, the ability to work with documents are the most important components of the professional culture of a decision-maker.

Low speech culture is directly related to low efficiency of meetings, negotiations, paralysis of laws, which are often drafted in such a way that they simply cannot be enforced.

The culture of speech is an economic category. A high speech culture and a developed economy in advanced countries are inseparable from each other, interrelated. And vice versa, the low speech culture of the society determines the corresponding level of development and efficiency of the economy.

Any American considers teaching speech forms of communication not only useful, but also prestigious. We can often hear students' puzzled questions: "Why do we need to learn? We can speak."

"To speak" is likely yes. And what about explaining, speaking, reporting, parrying, commenting, thesis, defining, summarizing, paraphrasing? But these are all types of speech activities that occupy a very important place in the daily professional communication of a manager.

Cultural and speech courses are now widely introduced into the curricula of universities in the specialties "management", "management audit", "municipal employee", "marketing".

The proposed textbook is devoted to the culture of speech in business communication, its various aspects. It comprehensively examines the features of business oral and written speech, provides samples of almost all genres of business communication, recommendations, test questions and didactic material.

Much attention is paid to the peculiarities of oral and written business communication, the rules for translating language information from one type of speech to another.

The undertaken description of the features of the language of business communication and the recommendations that are given in the book are based on the latest achievements of domestic and foreign linguistics in the field of the theory of types of speech cultures, the theory of speech acts, communicative grammar, text theory, rhetoric, and functional linguistics.

This manual is written on the basis of a scientific study of the speech of managers, municipal employees and as a result of many years of reading cultural and speech courses in economic universities.

The manual uses materials from books: I.P. Lapinskaya. Russian for managers. Voronezh: Voronezh State University Publishing House, 1994; Russian language of business communication / Ed. I.A. Sternin. Voronezh: Voronezh State University Publishing House; Shilova K.A. Business man's telephone conversations. M., 1993; Russian language and culture of communication for civil servants. Saratov: Word, 1998.

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