Business ideas for rest park. How to open an amusement park what kind of goals need to build an amusement park

Banks 15.06.2020
Banks

Small cities are ideal for many formats of attraction business - due to the almost complete lack of entertainment infrastructure. It would seem that entertain - I do not want. However, each of these options have not only advantages, but also cons. That's about them, about formats, and let's talk.

According to the Russian Association of Parks and Attraction Manufacturers, there are about 650 amusement parks in the country, including 30 major. In another union - the Union of Associations and Partners of the Entertainment Industry (Capir), they believe that they are even more - 700. However, they actually calculate their number is quite difficult: this activity is not licensed and is not certified. And due to the lack of industry technical regulations (analog of the GOST), it is not clear that still refers to attractions, and what - no.

However, split the parks on certain types, perhaps, can, and this will allow you to determine free niches on the market. The most modest and numerous segment - single attractions (trampolines and similar "arrogant" entertainment). Such a business is often family and does not require serious investments - three or five thousand dollars at the start. Despite the seasonal factor, the "arrogant" rides are quite attractive for small business of the Russian south: vacationers provide them with good demand. "Mobile" with their mobile attractions are engaged in a slightly more serious business. To create such a park, you need several cars, set of attractions and your own power plant. On the one hand, mobility is profitable: the designs are easily mounted, quickly pay off, and you do not need to spend money for the improvement of the territory of the territory. On the other hand, making a choice in favor of mobility, he never knows whether the authorization from the city administration will receive once again and whether to sign a new agreement will be able to sign.

More stable another relatively inexpensive format - Park for the Small City: Territory - about one hectare, 5-8 attractions, initial investments from 300 thousand dollars. The main task of such a project is to fill the entertainment vacuum in the city. The park is quite in force, only further development prospects are limited to the size of the city itself.

Therefore, if we need prospects in terms of return, it is worth opening a classic stationary park for 15-25 attractions (depending on the area and financial capabilities), among which must be extreme - people love them. As a rule, the platforms in two or four hectares are suitable for such projects. Not to say Niche is quite free, but there is some cities with a population of 500 thousand people. They are able to accommodate such a park - once, have a large number of municipal parks of the desired area, which can be improved by agreement with the authorities, two.

Another weakly mastered format in Russia - large parks with an area of \u200b\u200b10-20 hectares with a modern area of \u200b\u200battractions, artificial lake, forest park, etc. But the need to fill large spaces makes such projects too expensive - minimum attachments Make up 20 million dollars, while the chances of using meager on the start of borrowed money (with rare exception). That is why such parks in the country units.

And the so-called "parks on the crossroads" (between settlements), popular in America and Europe, are not at all. True, the prospects for this format in Russia are still there: car owners are becoming more and more, so it is quite possible that the "roadside" entertainment will eventually become in demand. Yes, and the proposal, apparently, will not wait to wait: the land in the city features more expensive, and investors will be forced to look after the cherished hectares of their limits.

How to open an amusement park: Lich trouble start

The total capacity of the park services and entertainment market is estimated at 3.5 billion rubles per year. In terms of the volume of fees and the number of attractions, the Central District is leading - of course, thanks to Moscow. Thus, the Specialists of the STEP by Step marketing agency conducted a survey among Muscovites and found out: 17% of respondents prefer all other fun amusement parks, and 41% attended them more often than once a month. However, as the Roman Romanov assures, President Sapire, the market is still formed. And in the outback and the field is almost not smelling. Thus, the creation of a stationary amusement park will be commercially advantageous already during the population of the city in 200 thousand people, one can count on 100 percent benefits by opening it in the city with a half-million population. In the cities million paints, the start of the stationary park is unlikely to be successful: usually there is a lot of alternative entertainment attractions, which reduces the attractiveness of investments in this business.

And investments in the stationary park are needed considerable: 300-700 thousand dollars, provided that competitors are not at all, and the platform under the park is being rented, and 1.5-2 million euros - if there is competition. And this is excluding the cost of the infrastructure of the Park - the creation of engineering networks, landscape, construction of cafes and expenses for the management company.

How to open an amusement park: And yet they are spinning

The first rides (from attraction - "attraction" in translation from French) appeared in Europe, where, during fairs and carnavals, enterprising fabrices were entertained by the people. First, the facilities were simple - swing and ice slides. In 1583, the Park "Bakken" was built in Denmark, which laid the beginning of the history of stationary entertainment parks. The Russian engineer scientist in the XVIII century invented the mechanical katal boron, but industrial production was established only in the next century. And the park boom in the USSR began during NEP, it was then that the largest Gorkiy Park existing in Eastern Europe was created, as the Moscow Central Park of Culture and Recreation Foreigners.

The first mechanized slides with rails and rats appeared first in New York, and then in Japan.

Opening in 1955 Disneyland, built on Money Walt Disney (no little, and 17 million dollars) in Orlando, - an event, a sign for the entertainment industry. The founder wondered to make people experienced a breathtaking tour of the magic country of famous cartoons at 180 acres. After the first successful project Parks opened throughout America. Europe Dorosla to Disneyland only in 1992.

Asians are not lagging behind. So, built in 1988, the Seoul Park "Lot Warld" was listed in the Guinness Book of Records as the world's largest closed park with an area of \u200b\u200b7,562 "Square". And the world's largest ferris wheel is located in the East Chinese province of Jiangxi, the city of Nanchan. Its diameter is 153 meters, and the height is 160 meters. Each of the 60 cabins accommodates 8 people, the wheel makes the full circle for half an hour. The first Chinese "Disneyland" was opened in September 2005 in Syangan (Hong Kong), according to the laws of Feng Shui. This is the smallest park in the "Disney chain", its area is only 126 hectares (Paris analogue takes 1 943 hectares). Service park more than 5 thousand employees.

The most expensive rolling mountain today is in Ohio. This design called Top Thrill Dragster costs $ 25 million (usually similar "toys" cost an average of 5 million dollars).

The most famous parks in Europe are Parisian "Disneyland", thematic "Asterix", Spanish "Port Aventura", German "Europe Park" and Italian "Gardaland" and "Mirabianland". Many of these amusement parks have their own hotels and offer two-day tourist packages on the weekend.

Unfortunately, in Russia there are practically no examples when the development of this business would begin with the preparation of a business plan with an analysis of the competitive environment, consumer demand, with the development of the concept of an entertainment object, a budget working, reflecting the costs and project revenues, risk assessment and reducing factors, With the marketing program, it adds.

The park is about 2 hectares with an average check of 50 rubles and the number of visits to 500 thousand per year, you can download the year for three or four, if the project does not provide for capital buildings. If the park is five more square, plus the construction and summarization of new communications are planned, then "repel" it earlier than in five to seven years and there is nothing to think. At the same time you can no longer keep low prices. They should be calculated in such a way that the average check will be released at least at the level of 100 rubles. After all, the sale of tickets for attractions, as a rule, is 70% of the profitable part of the business, the remaining 25-30% fall on the public and related goods and services. At least such is the perfect option. If 50-70% of the money includes the establishment of catering establishments, how Elena Shdyabina says, cEO Solver Consult, this "often means that with the existing visitors' stream, your attraction equipment simply" does not modify ".

How to Open Amusement Park: Diamond Eye

As experts say, the potential capacity of the park needs to be accounted for with all scrupulsiness: the wrong calculation will lead to either to idle equipment, or to constant queues, which as a result can pour out into the outflow of customers, dissatisfied time loss. Based on the capacity, you can morely approach the choice and equipment, and the attractions themselves. This is 70% defines success at the start. "By no means you should trust such an important thing as the formation of the park" Machines ", the manufacturer or the seller of the equipment," Vladimir Nezdilov warns, the President of the Mir company and Rappa. - Supplier favorably make your attractions available to you, so the adviser will not clearly come out of it. It is better to determine the types of entertainment for your target audienceAnd only then look for a firm that you can sell them, "he adds.

Of course, it all depends on financial capabilities, but they also need to dispose of reasonable. "To organize a full-fledged park in the city with a population in half a million people on the square of two hectares, it is necessary to purchase 8-12 attractions: 4-5 children's, 4-5 family and 1-2 extreme (investments will be 1.2 million euros). This ratio will give effective income during operation, "says Roman Romanov.

All successful parks use zoning, making the territory for extreme, children's and family zones. Such a move provides more complete coverage of the audience and allows you to competently manage the movement of visitors in the park, without creating "traffic jams".

When choosing a "assortment" you need to know even exactly what equipment has competitors to order other attractions or at least take new models of those presented at the "rivals".

The process is also complicated by the fact that with similar technical specifications, the equipment may have different bandwidth and cost. This difficulty illustrates the following example: the entrepreneur wanted to purchase equipment worth not more than 250 thousand euros. The proposal was received from three suppliers, on the basis of its consultants conducted a comparative analysis and received curious data: much cheaper equipment can bring even more revenue for the season than its expensive analogs (see the table "Choice of Equipment").

Therefore, when studying the price of the issue and potential equipment features, it is necessary to compare the revenue and the cost of the maintenance of the equipment. More expensive and roomy attractions may not gain the number of customers needed for payback or to be too complex to operate, which will reduce the return on them.

Technical and operational characteristics also help analyze the cost of the same attraction model from different suppliers and prepare in a timely manner for the installation of equipment, its competent operation. "The attraction must be maintained so that the mechanic of secondary qualifications can establish it and subsequently repair it," Vladimir Nezdilov warns.

How to open the Amusement Park: Original Italians

And who still releases this "funny" equipment? Foreign companies have achieved the greatest success here. So, the Italians succeeded in the originality of the design of amusement: the equipment is signed manually, individually for each customer. Italian-made children's attractions use special demand - even despite the fact that they are 30-60% more expensive than Russian analogues. German and American companies are leading in a group of extreme and complex family attractions. However, you should not discount from the accounts and the domestic manufacturer. Thus, large catal mountains and ferris wheel produce the "world", "Yeysk plant of attractions", "East", NGO "Cultstehnika", PP "Altai Park", as well as dozens of medium and minor firms. The main advantage of the "Yeisk" option is the price, experts consider. Today it is it that most Russian parks provide spare parts. More expensive equipment, for extreme entertainment produced by domestic companies, is exported to Korea, Switzerland and Austria. According to Vladimir Nezdilov, the owners of local parks are limited in funds and cannot afford it, unlike foreign colleagues, which have tax breaks and the ability to attract cheap loans to the purchase of techniques.

So, the equipment has been purchased. But on this difficulty do not end up - ahead of the arrangement of the attractions. In this case, not only newcomers are pierced, but also seeing the types of entrepreneurs. Roman Romanov, founded several parks in Altai, says: "Somehow, thinking about the need for change, I changed the location of the children's zone in the park (on previous Place She stood five years). As a result, attendance fell by 30%. It is believed that children under the age of five do not remember anything. In fact, they all remember, they are terrible conservatives. I had to return the children's zone to a rightful place. Thus, the Park Merchandising (arrangement of attractions on the territory) should be almost at the same level as in the supermarket. Mandatory will need a movement scheme. The rides are placed in such a way that the most attractive of them get into the distant angle. "Some businessmen think like this: since I was in the park" Disneyland ", I know everything and I will do," says Vladimir Nezdilov. "We didn't take such courage and when they did our own park, the famous French designer Jean Tussao was attracted. He designed half of the attractions in Asterix, worked with Disneyland and 80 more parks. His services were worth a big money, but he taught us competently express attractions. "

If you have conceived the theme park of entertainment, you should seek help in specialized foreign companies that will hold necessary work. Planning and zoning, alignment can also carry out an equipment supplier.

How to open an amusement park: winter hibernation

It is clear that with a suspended approach, it is possible to purchase "correct" equipment in the right amount, to place it favorable way, etc. But what to do with a notorious seasonal factor? Most amusement parks "live" about 120 days a year, and in the remaining time they are trying to solve the problem of damages. The annual need to dismantle the annual need to dismantle and preserve the equipment for the winter is added to the snone personnel.

"Difference" attractions (bandage - trampoline, pneumatic, inflatable slides, catapult and "turntable") are quickly mounted, easily fixed, do not need to summarize communications. Therefore, at the end of the season, their owners simply turn the activities and remove the equipment into the garage. The format of the mobile "Moon Parks" also implies work during the summer season, but here the garage will not cost anymore. The staff in such parks is temporary: the season ends - everyone is dismissed. Indoor complexes, of course, experience the effect of seasonal decline in the summer, in the heat, but on the budget it is not so much. For open parks, winter is a real test. "Try to make a laureate from the pianist," Roman Romanov (Sapir) gives an example, - if he plays half a year, and six months old fools. The problem with frames is simply catastrophic, because to grow a specialist, sometimes it takes three or four years. "

What advise experienced entrepreneurs? Develop additional directions in addition to the profile. In the summer - the amusement park, in winter - hire of skates and tubing trail, ice sculptures, etc. The format allows the staff to work year-round. In the most advantageous position, there are mixed parks, which in addition to the open part, with the lake or square have an indoor complex on the territory. And under the roof - bowling or karting, mini-cinema, cafe, slot machines, children's game. Profit falls somewhat due to a decrease in visitors traffic, but the staff remains "in case" and does not lose qualifications.

Anyway, the segment of affordable and healthy entertainment should develop at least in the name of children and adolescents. And the proposal also gives the demand, in one voice, experts agree.

How to open an amusement park: luck island

As the best Park, the experts respondents were most often called "Divo Island" (St. Petersburg). He existed since 2003, a year after the discovery, he was recognized as the best fleet in Russia and the CIS countries and received the Grand Prix of the All-Russian Crystal Wheel Competition. 52 million dollars were invested in the project. Russian market Attractions are able to overtake in general about 20 parks of this level. What are the components of success?

How to open an amusement park: Good location

The park is posted on the territory of the Cross Island. Proximity to the subway provides him with high traffic. For the first four months of work, more than a million people visited it.

How to open an amusement park: thematic focus

The "Divo Island" refers to thematic amusement parks has its own unique style, supplemented with bright decorations and cheerful growth dolls. Thematic parks are much more popular and, as a result, more profitable than standard.

How to open an amusement park: complexity

The park was created as a complex of entertainment: in addition to attractions, here, for example, scenic sites for concerts and show programs, as well as five thematic cafes.

How to open Amusement Park: Modern Amusement Park

At the initial stage, there were 17 amusement in the park, then this figure was increased three times. The park shows the brands of such Western manufacturers like S & S Power Inc, Huss Maschinenfabrik GmbH & Co, Mauer-Sohne Vertriebs-GmbH, Vekoma Rides, Preston & Barbieri, Fabbri Group, Sela Cars S.R.L., Visa International SRL. All rides meet the global standards of the entertainment industry and have been certified in the TUV International Organization. Extreme novelties - "Winged swings", "Furious", "Catapult", "Booster", "Seventh Sky". All rides were specially made for the park by leading manufacturers of attraction techniques.

How to open an amusement park: vaccination from seasonality

"Divo-Island" managed to get rid of the seasonal factor: 50 rides in the summer and 35 - in winter, including rink and ice roller skylights work in the park.

Marketing actions aimed at attracting customers: Lottery, Show Programs

Every holiday "Divo Island" is preparing for guests of the show program. In summer, large-scale concerts and show programs are regularly held here with the participation of Russian pop stars.

How to open an amusement park: subscription system

In the park you can buy a kind of subscription for a day - in the form of a "bracelet", which operates on the "All Included" system. An adult "bracelet" costs 2,000 rubles, children's - 500. Discount programs and preferential "travel" are widely practiced.

Error came out

A few years ago, the company "Mir" received 56 hectares near Gelendzhik for the construction of the amusement park "Admiral Lunner". The total investment in development was supposed to be over $ 50 million. However, the project was not so successful as investors were seen. Holding to support the authorities, the company took a loan for the launch of the project, invested $ 12 million on the guarantee of future orders. "The mayor was extremely interested, we received all permits for the year. He came to the governor, asked for help, and the governor, having sigh, signed several papers at once, "recalls Vladimir Nezdilov (" Peace "and Rappa). However, then difficulties began: local authorities helped investors at the stage of allocating the Earth, but about the promise to abandon the challenge of money for municipal needs forgot. "For example, we demanded the deductions to the sewage facilities of the city, we paid, they wanted to connect, and they come and say: yes for nothing. In general, give more money! " - Vladimir Nezdilov complains.

Patency Park now barely reaches 150-200 thousand people - this is far from the forecast plan. The error came out with the choice of place (for example, inscribed in natural landscape The park would attract visitors to the weekend - programs with overnight), and with the size of the initial investment. The company attracted bank borrowed resources. "Fight" the park will be still very long, because it needs to be "to grow," Vladimir Nezdilov explains. For example, water rides are needed to visit visitors to offer during the six-speech hours of their stay in the park.

Miracles does not happen, - comments on Roman Romanov. - The plans of the creators faced a park capable of working on the entire coast. But such projects are not done so. Initialing full-scale construction was to have a construction company, which has experience with the authorities, which it would be easier to obtain all permits, which has already implemented a lot of large projects in construction ... Russia did not lead to Disneyland, so long planned in Ramenskoye. After all, this park is a beautifully packaged toy that costs certain money. Several billion. Accordingly, a lot of people should pass through the complex, so it is impossible to launch it without transport and hotel infrastructure.

Catherine Chinarova

http://www.business-magazine.ru/

At any free time, people want fun and spectacular to hold a family vacation with children! As for the metropolis, there are no problems with the number of spectacles.

But in small cities with a variety of entertainment, things are not so good. Live in small cities It takes quiet and peacefully without special entertainment events. That's why such settlements are ideal and suitable for attraction business. Make a business plan of amusement park, and you can start construction.

Each type of business has its pros and cons, and this one has not exceeded. According to statistics, there are more than 7 hundred parks with attractions on the territory of the Russian Federation, more precisely, this figure is not possible, since such a type of activity does not imply licensing and industry technical regulations. Therefore, it remains not entirely understandable, what is the meaning called "Amusement Park"? Let's wonder this question a little deeper.

Types of entertainment parks. Family business

In order to figure out which one and in what place it is most profitable to build a park with attractions, you will have to classify them in several types. How exactly?

In the summer (most often in the central part of the city) in the parks, Squares, private entrepreneurs put a children's attraction, such as a trampoline or air hill.

He usually stands alone, most often it family business. The hill or trampoline costs no more than five thousand dollars. But keep in mind that such a scope of earnings works only in the late spring, in the summer and early autumn until the start of the rainy season.

Most of the income, such rides bring in the south to resort citiesWater attractions are very popular. In the summer, children spend a family vacation with their parents and love to visit similar amusement parks.

Profitable business. Pros and cons

The next type is already more expensive, but also to earn allows several times more. This is a mobile amusement park. To create a similar park, there is no longer one or two roundabouts.

To maintain this kind of business, it will be necessary not just in advance to make a business plan of the amusement park, but it will also be necessary to purchase several trucks (in order to transport all the equipment from the city to the city), attractions of various types and their portable power plant.

Business of this kind has both many advantages and some disadvantages. TO positive sides You can attribute mobility and ease of installation, dismantling the park and quick payback All invested funds. Plus also in the fact that the content of such a park does not imply embarrassment on the improvement of the surrounding area. But there are also disadvantages: it is not known whether it will be possible next time to get permission to install the park in a particular place. Local authorities may simply not sign the contract.

Medicine from boredom

Try all the same to equip a small, but stationary park with attractions in a small town. To put game attractions for business in a small village, there will be no many financial investments, there will be enough $ 10,000.

The territory on which such a park will be located should not be large, there will be one hectare. Before proceeding with work, you will have to purchase at least a dozen different entertainment devices for both adults and for children, do not forget about the mint attraction.

In a small town, such a park will be simply a "rescue circle" from boredom. The mint attraction will be especially popular among the population. The only drawback of this business is still a small prospect. Business growth will limit the small territory within the city.

Classic option

For those businessmen who still think about the future, it is worth staying at the classic large park. Before starting to spend money, do not forget to make a business plan of the amusement park.

For the construction of a large park, the land area is at least four hectares, and maybe more. To the option of attractions now you need to approach more responsibly, it is worth taking care of their diversity. It is necessary to buy several extreme types of attractions, which loves modern youth very much, and it is 50% of all visitors to the park.

The authorities are welcome

Entertainment for business, though not young, but open and for beginners. The construction of the park is desirable to start in the city with a population of at least 500,000 people. Why? Yes, because it is in it that the area allows the installation of parks of this type. In addition, in such cities, stationary parks have already been built in such cities, which local authorities will only be happy to revive for someone else's account.

Expensive pleasure

Our country is not rich in large parks (area of \u200b\u200bmore than 10 hectares), equipped with not only coin attractions, but also new modern devices. Such parks often in their territory have not only different rides, but also lakes, forest belts. Such projects are already moving the level of economy options, and to fill all these large areas, you will have to spend a considerable amount of money (at least 20,000,000 dollars).

So far, none of our banks give a loan to such a large amount of money, even if you provide an employee of the bank a competently compiled business plan for amusement park. That is why our country will never be a hostess of large and beautiful parks similar to "Disney Land".

Park outside the city

And parks suitable for the classification "at the crossroads" in our country are generally absent. Abroad, they are not located within the city, but between cities. There are many such parks in Europe and America, besides, they are very in demand. Naturally, you can hope for the prospect of the fact that with an increase in the number of drivers will increase the need for personal cars, and in roadside entertainment.

What park is profitable?

The turnover of money obtained from park services, in the Russian Federation for the year is 3.5 billion rubles. Most of the money brings the center.

Almost 50% of residents of the capital are visited by amusement parks. This is despite the fact that, according to experts, such an entertainment sphere is not yet fully formed.

A good profit will bring an entertainment park, delivered in the city with 200,000 people of the population, and if you choose a city with a population of 500,000 and more for this business, then you can get more than worthy profits from the park.

If we talk about the megalopolis, then it's hard to get a good profit. Even though the inhabitants of large cities are more consistent than ordinary inhabitants of the average in the number of towns. They can afford not only visiting entertainment attractions, but also other alternative entertainment. Therefore, we conclude: to invest such big money and build the amusement park in the metropolis is not profitable.

Investments

Investments in the stationary park will be rather big even if the land can be rented, all the same at least half a million dollars need to be spent on the realization of this idea.

This is just an initial contribution that will be required to open the park. But if in the vicinity of the city already has a similar entertainment Center, Only these means cannot do, you will have to add about two million euros.

Make a bet on the children's attraction, parents will never save on their children. In addition, you need to take care of the location in the park of the biotoids, catering points, to improve the landscape throughout the adjacent territory.

What income can be obtained from such a business?

The income that the park will be able to directly depends on how correctly the business plan of the amusement park is compiled.

Suppose that when the total area occupied in 2 hectares, the services provided will cost at least 50 rubles, then with such a course of cases in four years, the project will be able to beat off the money spent on it.

Calculate that most of the profits, more than 65%, must be received from the sale of tickets for attractions, and the residue is income from the remaining services provided (food enterprises and other trade). If the percentage moved toward the cafeterias, then think about why, with a large visit to the park, people ignore the rides, perhaps they are already updated.

How to choose the right attractions. What is worth stopping?

Business rides should also choose competently. If you are not strong in the gambling industry, it is better to hire a special team for this. After all, precisely from the correctness of the approach and the qualitative calculation of profitability will depend on the payback of such a business.

In the forces of each host, make sure that the attractions work properly and brought pleasure to visitors. After all special calculations were performed, and you have already decided on the volume of the future park, proceed to a thorough selection of the desired equipment.

To do this, answer yourself a simple question "Who will become potential customers Your park. "From the answer and depends on the choice of attractions, because they must fully comply with the target audience, so as not to idle without work. When you choose attractions, do not forget about electric cars, the attraction of this type is like adults, and children.

The choice is made

Take care that the supplier of future equipment was responsible and delivered ordered devices on time and in safety.

In the standard amusement park in the middle city there must be the following attractions:

  • 4-5 children's (for your taste);
  • about 5 for the whole family;
  • extreme couple for youth.

Thus, you will need a place for a maximum for 12 rides. Naturally, you can buy less, it will already directly depend on your financial opportunities.

Important moments

Please note if there are similar amusement parks in the district. If there is, then you need to explore it well to avoid buying similar entertainment attractions, otherwise they will simply not bring the desired profits.

If still it will not be possible to avoid repeat, then do not regret money for better equipment (its new options).

Do not always rely on the price of the goods, well study the work and quality of the product itself. Nowadays, not always the price and quality - things are compatible. It happens that, it would seem, inexpensive equipment can deliver more pleasure to visitors than expensive analog.

Choosing a new

Basically, the profitability of one or another attraction can be calculated by comparing two digits: possible revenue and costs of maintenance of the equipment itself, so try to purchase unusual rides so that the revenue is more.

However, huge and expensive designs can be very complicated in content and operation. Often, such attractions are not gaining a large number of Wishing to take advantage of its services in a small town. That is why the meaning of the purchase of such an apparatus can be said, zero, except for problems, you will not get anything.

Another most important indicator is the simplicity of repair and the availability of details for replacing failed. We all know that any, even the highest quality equipment can break. So think about how much future renovation for money and time will cost, and whether it is possible with this equipment.

Design

When planning a park, mentally break it into zones: nursery, family and extreme. So visitors will be much easier and easier to figure out where to go.

Sometimes there is little to buy the desired, perhaps even the most high-quality and new equipment. It is necessary to properly accommodate it all throughout the park. The future income of this business directly depends on the right organization of zones.

Remember the history of the Romanov entrepreneur, who decided to change a little arrangement of attractions in his park, and as soon as he moved the children's zone to another place, 30% of the profits were destroyed on the same day. Remember, children quickly get used to their favorite swings and to the location of their deployment. If at some point everything is changed, the children will drive parents at remembering places, but do not find a favorite swing there. Such, it would seem, simple things can negatively affect the cash collecting of the park. And it cost Romanov to return everything to his places, as income rose to the same point.

Understand that children's attractions as a business owner is beneficial. The design of the equipment is as important as the design of the apartment in which you live. Everything must be appropriate and stand in their places.

When adjusting attractions, take into account the direction of traffic flow movement, they must all look at and choose those options that most liked. If the movement is double-sided, then make tracks in such a way that the plugs are not created, they can deliver a lot of inconvenience.

In order to correctly, everything and establish, the desires and knowledge of the owner of the park turns out to be not enough, so it is better to use the services of a qualified designer, a specialist in this area. He will be able to help not only with the placement of equipment, but also with the design of the adjacent territory, it is possible to issue a park in a certain topic, which will attract even more visitors.

"Hibernation"

Of course, the amusement park is a business profitable, but it is seasonal. In such parks, people only go to the warm seasons of the year, so the profit of such a institution receives from May to September.

During the rest of the year, the park is closed and requires only investments from the owner on its content, canning equipment and its storage during idle time. It is difficult to imagine people who simply crave to use water rides late autumn.

So if for 5-6 months this business and brings good income, the rest of the time is only spending on the content.

There is an exit

Better inflatable attractions and nothing can be. The hosts at the onset of cold weather just blown them and remove for the winter, without spending no ruble on the content.

Mobile parks that are regularly faced with movements are also not particularly affected in the cold season. All rides are simply transported to a special indoor complex and are saved there before the heat.

As for stationary large complexes, the park rides in winter are experiencing not better than the best times.

In this material:

Almost any business in the field of entertainment can be considered potentially successful if it treats him with all seriousness and responsibility. Regardless of the target audience, leisure people always occupied a priority place. Business organization on attractions is more simple than it may seem at first glance. The main Central Asian is children and adolescents. But they always come accompanied by adults, 30% of which are visited by one location. Entertainment Park Business Plan is based on market analysis, competition and demand for services in a specific settlement.

Description of the business project, relevance and goals

The amusement park is a limited area of \u200b\u200b150 and a square meter. m. (on average 700-1000), on which there are directly carousel, trampolines, trainers and other locations for the pastime of children. The park, Square, Square and any other ledge visited by citizens are selected as the location of the location.

The project is relevant for medium and large cities with a population of at least 50,000 inhabitants. In smaller settlements, revenue will not cover the cost of equipment, utility costs and payments for wages, not to mention the exit in plus. Due to the low population density, the amusement park simply will certainly visit on a regular basis. For such towns, business ideas based on the tour type are suitable when a large number of settlements are visited in a short period of time and the maximum cashier is going everywhere.

The goal of the project is the organization of the amusement park and the output in Plus during the current season. This is achieved by a successful location, a marketing campaign to attract visitors, as well as affordable prices.

Advantages and disadvantages

Amusement park as a business has positive and negative parties.

  1. Relevance - attractions have always been a popular business. Every year, their popularity does not fade, and new locations from manufacturers are produced on a regular basis.
  2. Perspective - When achieving the success of the current business, it can always be expanded by increasing the area of \u200b\u200bthe park with the addition of new types of entertainment or opening a new point.
  3. Target audience - from the younger preschool age Adults are 35-40 years old and even higher. There are many attractions that are designed for the adult category of people.
  4. Payback - given the high demand and wide Century, the business brings regular income, due to which the project pays off for the first season.
  5. The absence of additional investments - the amusement park provides for investment only at the initial stage of the organization of the business. Subsequently, spending represent minimal values \u200b\u200bin the form of wages to employees and allocating equipment for maintenance of equipment.
  1. The need for large investments - the cost of equipment depends on its type and volume. For example, trampoline, he is the "grasshopper", it will cost an entrepreneur in 150,000 rubles. The same applies to other small locations - mini-carousels, trainings. The cost of larger entertainment begins from 750,000 rubles and higher for the unit of equipment. As a result, when installing at least 10 locations, it is necessary to invest at least 5 million rubles.
  2. Finding a place - small and medium cities do not boast a large list of places for resting citizens. As a rule, this is a city garden in the city center and several parks in other areas. In most cases, in these places there are already open points with attractions, which complicates the task of an entrepreneur-novice.
  3. Competition - the situation is characteristic of large cities in which there are many industries of this business.
  4. Seasonality - Amusement and entertainment park is located in an open-air, which eliminates his visit to the rainy and the more cold weather. All points work from spring by autumn, closing on winterAnd this adversely affects profits.

The effect of seasonality factor on profit

As already mentioned, business at the amusement park is a seasonal type of activity, designed for a summer period, exciting little spring and autumn. Each year, the parks hold the grand opening of the season on May 1. There is no definite closure date, so everyone work on the weather and its discretion.

At the same time, the solemn opening is just a way to attract visitors, because almost all entrepreneurs launch attractions earlier than May 1, namely in April, as soon as snow and temperature came down ambient Rose up to +15 degrees.

Reference. Depending on the region of the country and the level of snow dropped in the winter, the parks can begin their activities in March, if the organizer considers it necessary. There are no clear boundaries.

Despite its seasonality, amusement parks are launched in winter. This applies to periods such as Halloween celebration, New Year, Christmas, Carnival. It is worth noting that in the winter due to a shortage of street events, people gladly attend attractions by collecting an impressive cashier.

Types of attractions


There are so many types of attractions, the most popular of which are the following:

  • Rail - the most common representative is the "train", consisting of 3-5 cars on 2 places. Depending on the age category Rail attractions are designed for both young visitors up to 3-4 years, when the design moves along the route with low speed and for more adult lovers to ride and experience adrenaline - in this case the route is more winding, and the speed of the trip is reduced, then increases.
  • Batuts - here include individual locations when the child is fixed with elastic belts on the spring surface. Due to this and its own strength, he repels his feet and jumps high. Another variety of trampoline is an inflatable design with slides, intended for simultaneous use by several children (up to 10-15 people).
  • Carousel is a standard location that is present in any amusement park due to its high popularity. Design and age limitations can be different, but the work mechanism is always the same - landing visitors in its place and spinning in a circle at a certain speed.
  • Autodrome, or bumper machines, is also a classic view of attractions that are familiar to every child and adult.
  • Impactors are an attraction that works on the principle of swing, but in more extreme conditions. Depending on the type of equipment, the impactors can raise visitors up to 35 meters in height, turning over and changing the position of the cabin in the air.
  • Swing - standard for children and extreme for adolescents and adults.
  • The fear room is another representative of the classical type of attractions, the principle of which is based on the railway equipment and creating a terrible design of the room with frightening elements.
  • TIR for children and adults.
  • Closed labyrinth.

This is only a small list of what can accommodate one amusement park.

Market Analysis and Competition, Risk Assessment

Competition in the field of entertainment business is high enough, but its level is determined by the type of activity and Central Asian. The amusement park can be as a classic set of attractions in open areas and aimed at a narrower. For example, the entertainment complex in the shopping center, where in priority the devices for games and simulators of virtual reality.

This business plan is focused on the classic format - attractions and locations placed in the open space. There are no more than 4-5 units of such points in cities with a population of up to 500,000, which is explained by the lack of optimal places for accommodation. On the other hand, it is often possible to meet in one perimeter 2 separate segments of attractions operating in parallel. In this case, the competition is very high, but entrepreneurs solve the problem of diverse locations and a focus on different Centralcies.

Market analysis and competition is based on collecting data on similar types of business in the project opening area. The territory under study is the whole city, because the business is large-scale and is focused on a wide audience.

The entrepreneur will need to collect the following information:

  • location of each competitor;
  • park area;
  • the number and type of attractions;
  • the cost of visiting each location;
  • the demand of each attraction;
  • attendance of the project on different days of the week and festive periods.

Based on the data obtained, strong and weak sides competitors, success and relevance of projects. The format of its own business is based only on the positive experience of competitors with the addition of its uniqueness (design, locations, which others are not, etc.).

  • Competition - the problem is solved by the location of the project away from competitors. If this is not possible, the platform can be successfully divided with a competitor using different types of rides.
  • Lack of visitors - the situation is characteristic of small settlements or for parks with high prices, when entrepreneurs plan to return investments in a short time, and in fact we ruined.
  • The poor-quality equipment is the most harmless that this risk may entail, it is expensive repair and simple location. For this reason, the entrepreneur loses part of the potential profits. A more serious problem that lies for poor-quality equipment and the lack of regular service - accidents with visitors during the operation of the attraction. An entrepreneur may even face criminal liability, which depends on the severity of human damage.

Reference. Most risks for amusement park are solved if it is responsible to approach business. Special attention should be paid to the quality of equipment, regular checks before opening the fleet and timely repair.

Organizational moments

Registration of activities, documents

Business at the amusement park does not require registration of special licenses and permits, so the project's organization is underway.

As a format business activities IP or LLC is selected, which does not affect the workflow. Differences only in the package of documents and tax reporting. For legal entities It is somewhat more complicated.

Documents for registration of IP:

  • passport;
  • statement;
  • paid receipt of state duty in the amount of 800 rubles.

Documents for registration of LLC:

  • passport and Inn Founder;
  • decision to establish a legal entity;
  • charter of the Company;
  • information about authorized capital - the minimum value of 10 000 rubles;
  • information about the legal address;
  • paid receipt of state duty in the amount of 4,000 rubles.

Regardless of the status of entrepreneurship, you need:

  • open a bank account;
  • conclude a land lease agreement;
  • sign a contract with a communal service for garbage collection;
  • request quality certificates for supplier equipment.

OKVED codes:

  • 92.33 - Activities associated with the organization of fairs and parks with attractions;
  • 92.34.3 - other spectacular activities not specified in other groups;
  • 92.72 - other activities related to leisure and entertainment not specified in other groups.

Optimal tax system - USN.

Choosing a Place of Entertainment Park

There are not so many places that approach the organization of amusement park. These include:

  • city Park of Culture and Rest;
  • other parks and squares with high traffic attendance;
  • territory near the TRC and supermarkets;
  • city squares and resting sites.

Folding the territory

As a rule, most city players are ready for this type of business, which is expressed in the main thing - the presence of a solid coating. If the territory does not provide asphalt, concrete or paving tile, then you need to take care of the tenant.

After laying a solid coating to the surface, the territory should be pregnant. As a hedge, it is best to use portable fences. You can also build a capital fence from the rods so that the park is visible from.

In addition to the equipment, there are cash regions on the territory, ice cream, sweet cotton wool, beverages and fast food. As a decor, banners are used with animation and kinherooms that correspond to the subject of location. Figures B. full height With these same characters will be interested in the public from.

Equipment: What are the attractions to choose?

Listed all kinds of equipment is not worth it, because they are too much. It is necessary to remember the main thing - to cover the greater Central Central Asia, it is necessary to establish attractions oriented to a different audience, and the park is divided into zones:

  • nursery;
  • family;
  • extreme.

For young children, carousels, rail rides, labyrinths, etc. are installed.

For recreation, the same rail locations will fit the whole family, but with a different speed of movement.

Extreme attractions are designed for adolescents, accompanied by adults and other people over 18 years old.

Pricing

The cost of a ticket for one or another attraction may differ depending on its type and complexity, but the average price varies within 100-150 rubles per person.

It is not recommended to immediately underestimate the dachum to attract customers, otherwise it will not be possible to make a profit. The overly overestimated cost of tickets for the speedy payback of the project will also not bring the desired result, because it will only push the visitors.

Staff

For the amusement park, the following number of employees will be required:

  • cashier - 2 people;
  • the aircraft operator is 1 person on 2-3 locations, depending on the influx of visitors (weekend it is more expedient to put on each attraction on a separate employee, so that there is no delays);
  • technician - 1-2 people whose duties include checking equipment and eliminating technical faults;
  • cleaner of the territory - 1-2 people depending on the area of \u200b\u200bthe park;
  • watchman - 2 people;
  • accountant - 1 person;
  • administrator - 1 person (in the first time the entrepreneur may be engaged in administrative affairs).

The duties of amusement operators include not only the launch of the equipment, but also the instructions of the safety of safety.

Advertising and work on the image of the park

  • rollers on television and radio;
  • outdoor advertising;
  • creating your own site with a list of attractions, reviews and cost of tickets;
  • advertising in public transport;
  • maintaining groups B. social networks, promotion of your publics, as well as the purchase of advertising posts in visited groups and the city forums;
  • advertising on printed media - brochures, booklets, flyers.

Loud connection on the territory of the Amusement Park - great way Attracting visitors. Popular music will play mainly, but periodically you can voice the list of attractions, the names of the shares and gifts. Such an approach works not only on the opening day, but also throughout the operation of the project.

Financial part of the business plan

Investing in the project

Attachments at the start (in rubles):

  • 5,000 - registration of IP, the manufacture of printing and preparation of documentation (for Ltd., the amount increases to 20,000, taking into account the authorized capital of 10,000 rubles);
  • 20,000 - market analysis and competition;
  • 5 000 000 - Purchase of equipment;
  • 150 000 - Installation and connection of equipment;
  • 70,000 - advertising;
  • 240,000 - Conclusion of a land lease agreement with an advance payment for 2 months.

Outcome: 5,485 000 rubles.

Current expenses

Costs in the first month:

  • 120 000 - Rent;
  • 220,000 - salary (9 employees);
  • 50,000 - utility payments.

Outcome: 390 000 rubles.

Income and calculation of profit

The main profit of the amusement park is made up of tickets for attractions. Plus, the riding time on one location does not exceed 3-5 minutes, which increases the throughput of the population to the maximum recorded values.

The average revenue of the amusement park per week is 400,000 rubles. Per month This amount grows up to 1.2-1.5 million rubles. This is "dirty" income from which you need to take obligatory costs.

Of 1.5 million, 390,000 rubles are deducted. Net profit - 1.1 million rubles.

In this pace, the project will pay off for 5 months, which is the work season. Even with a larger situation, namely, when revenue 2 times less, the amusement park will return the invested funds for 2 seasons.

Attractions always attracted people - that in the past, in the present. Today, people want to receive more positive emotions and adrenaline, and manufacturers of equipment for amusement parks are successfully implemented in the case. Invested once a large in this business, the entrepreneur will make a profit regularly without risks and serious financial losses.

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In cities with different population in most part there are parks with amusements of an old type, working in a warm season. Visitors are families with children, teenagers, young people. From year to year, entertainment is repeated, which reduces interest among permanent guests. People want something new. Therefore, enterprising people can find a new direction in the leisure industry, developing an amusement park business plan. But before this it is worth studying the situation in the selected settlement so that your offer does not duplicate competitors. We offer to explore our example in which the business plan of the amusement park with calculations will be described. Consider which attachments are required for a specific type of entertainment and what can be counting in a year after the attraction is launched.

Project Parameters

Amusement Park belongs to the field of entertainment services for people of different ages. Our company offers trampoline events for children from 2 to 18 years.

Arrangement of attractions: playground in the central part of the city. Area of \u200b\u200bthe House of Culture and Park Zone.

The room is not required, because trampolines will be located on the street. It will be a trampoline town, fenced by a fence. The territory is issued under the rental agreement with the city administration.

Area of \u200b\u200bterritory: 600 square meters. m.

Working conditions

All year round with adjustment of attractions for the season.

Opening hours:

Mon-Fri: from 12:00 to 19:00 in the winter season; from 12:00 to 21:00 in the summer season.

Sat-Sun: from 10:00 to 19:00 in the winter season, from 10:00 to 21:00 in the summer season.

Service list

  • Skating with a soft roller.
  • Jumping on an inflatable trampoline.
  • Jump on the usual trampoline with fences.
  • Labyrinths with obstacles.
  • Water attractions.

Other types of entertainment are possible.

As a form of registration, LLC is chosen.

Taxation on the simplified system (USN).

OKVED activity codes: "activities in the field of recreation and entertainment" (93.2).

Document collection for opening

You do not need to get a license for the amusement park. But permission to accommodate attractions in the city on a specific territory will have to get.

The target audience is children and their persons accompanying. Therefore, the area is selected taking into account security for small clients. The district should not be institutions selling alcohol and cigarettes. These criteria will take into account the administration and Rospotrebnadzor, deciding the issue of concluding a lease agreement to the selected place.

Notification in the service of Rospotrebnadzor on the start of entrepreneurial activities in the field of children's recreation and entertainment.

Quality certificates for all equipment that will be operated in a trainee town.

Passport on inflatable modules and other kids entertainment kits.

Usually all documentation is provided by the manufacturer of equipment for the amusement park. It is not necessary to conduct an examination at the opening step.

Estimation investment

To open the fleet of children's entertainment, it will be necessary to improve the territory and buy the necessary equipment. Costs indicate in the form of a table for greater visibility.

The table indicates the average cost of attractions for the trampoline park. It may change when choosing suppliers or replace some modules by options at the best price. Some manufacturers offer discounts for a large order, which can also reduce the final amount of the cost of equipment of the amusement park. Additional cost will go to maintain the park in working condition, rent, equipping with electricity, installation of the dry lad. It may take 100-200 thousand rubles. Separately, we will focus on the issue of hiring staff and the appointment of the salary.

Battle town employees

On the territory of the children's town will be placed from 5 to 8 types of attractions, followed by control. Customers will be children who are very active and do not comply with the precautionary rules. Although there are parents nearby, responsibility for the accident falls on the owner of the business. Therefore, the staff needs to gain the following employees:

  • Cashier - 2 people.
  • The controller of the attraction is 8 people (4 in one shift).
  • Technical worker - 2 people. Watch out for the state of all equipment and children's fleet as a whole. Work shifted.
  • Security guard - 2 people (shifting).
  • Janitor - 1 person. It works 2-3 hours a day to keep clean on the territory.

Salary expenses reflect in the table:

Payment for employees can be increased as the park outputs for profitability. Promotions are provided in the form of bonuses for the implementation of the plan and other premiums.

We plan start

The most popular traveler park will be used in the warm season and during festive events in the city. Open the children's recreation center is better in spring. In winter, we prepare. Work schedule reflect in the table:

The opening of the town is scheduled for May, because this month is warm enough and many festive events: May 1, May 9, the last call, prom in kindergartens. I miss the warmth, family with children spend a lot of time on the street. Darkest late.

Price list services

Amusement park does not imply a long visit to the same type of entertainment. Therefore, the session is limited to 5 minutes, which are a temporary framework to determine the cost of the service. Prices for different events are different. The minimum cost of the ticket - 50 rubles, the maximum - 150 rubles. Middle check One child can be 500 rubles.

This is an approximate calculation for one day, provided that the park will visit about 100 people or one child will visit several fun leisure facilities at once. For calculations of the yield of the park, we take a day revenue of 40,000 rubles. For a month, the trampoline town can bring about one million rubles. Consider when it appears net profit Business, knowing the cost of preparing for the discovery, rental costs, wages, utility payments and other meanings.

We collect "Vintage"

Having considered the monthly return of the Amusement Park, determine whether there is a benefit from business. Let all the data in the table:

Annual yield will be 6 million rubles. At the stage of launching a recreation park for children, 2.5 million was spent. After 5 months, investments and the park will start earning a net income. The profitability of the business is high, because there are no serious costs at the stage of operation of trampoline. With careful circulation and observance of conditions maintenance All attachments can be worked out for the first summer season, and in winter to focus on demand and acquire the necessary attractions.

Work on image

Before writing a business plan, all leisure offers for children in the format of amusement park were studied.

Competition is only the urban square, where the carousel of the old sample is presented. Battoo equipment did not bope. Our services do not intersect, and problems from this side are not expected.

Battoo slides are represented by one entrepreneur in the area shopping centersBut the assortment is scanty, more designed to market visitors with children.

  • Make the main emphasis on advertising what attractions are presented on the site. Big investments It does not require. The town is located in the place of large passability, next to the house of the culture, where children's teams are engaged. Parents accompany their Chad and will see a new amusement park.
  • A few days before the discovery, you can independently make an advertisement, driving on the car with bright posters through the streets of the city and the oval of residents on the speakerphone.
  • On the May holidays in the city center and so many people will gather, who will meet with our Park. Part will be permanent customers. On the day of launching a trampoline town, you can organize a draw on a free visit to the tickets purchased on this day.
  • To attract the target audience from other areas, it is worth advertising in printed publicationsIn transport, distribute brochures in children's institutions.
  • So that the park does not look boring and monotonous, for staff you need to come up with an original uniform that attracts the attention of children.
  • Place the corners for parents' gatherings. Think about attracting animators to work.

Gradually update the park with interesting objects so that rest children do not bother.

Eventually

In many settlements there are no parks of updated attractions for children who love moving walks. Start with a serious leisure center with modern carousels is an unbearable burden for small business representatives. We need millions of investments that are not found at all. Therefore, it is worth choosing other formats of amusement park, develop their business plan and enjoy the enthusiastic cries of children and happy parents.

  1. Summary project.
  2. Description of the entertainment park concept.
  3. Market analysis, including competitors, potential customers.
  4. Draft organization of the park of the park, construction of buildings and attractions.
  5. Client attraction plan.
  6. Organization of marketing strategy, determination of sources of income and their magnitude.
  7. Current cost plan.
  8. Ways to level the risks of the project.
  9. Evaluation of the feasibility of launching a project.

Why do you need a business plan for amusements?

  1. Business plan - expert assistance in organizing their own amusement park and error protection.
  2. Business plan - a document that will be interesting to all external project users: bankers, investors, etc.
  3. Business plan - a strategy of actions that will allow you to achieve the expected result in the shortest possible time.

Example Business Plan Amusement Park

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Suitable option

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with financial calculations
With the financial model Excel

Advanced
With adjustments

Standard Business Plan Option

Advanced Business Plan Amusement Park with Complete Business Analysis and financial plan for 5 years

Detailed Financial Entertainment Park Model

  • Calculation of break-even point
  • Analysis of profit and profitability in the context of individual business trends and products
  • Analysis of risks and stock of business strength in terms of sales, cost and loan load
  • Sales forecast quarterly for 5 years
  • Expenses Forecast for 5 years
  • Calculation of the conditions for obtaining and returning a loan
  • Calculation of break-even point
  • Motion Report Money quarterly for 5 years
  • Analysis of financial and investment indicators

Correction of a business plan for your figures by our analysts for 5 working days

Business Plan: 30 p. Business Plan: 80 p. Business Plan: 80 p.

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20 000 rubles.

39 000 rub.

This kit is ideal for those who need a business plan to obtain a loan or attracting investment.

Description

An extended business plan includes a financial model of entertainment park in Excel format.

The business plan is designed to take into account the practice of assessing projects in Russian banks, as well as taking into account the requirements of investors and entrepreneurship support funds in the Russian Federation. He will justify management solutions On investing in the creation and development of the amusement park, predict its financial results and assess risks.

Full description of the business plan can be downloaded by reference:

Content

To get acquainted with the content, download the file:

Tables and charts

To familiarize yourself with the list of tables, graphs and charts Look at the file:

Payment and delivery

You can pay in the following ways:

  • Bank cards (Russia)
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Sending a business plan and financial model:

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Business organization

Amusement Park - the ability to relax with the whole family and get a charge of cheerfulness and have a good mood. On the territory of the Russian Federation, such places of recreation are not too common, especially for medium and small cities. At the same time, the profitability of the business can be quite high even in small territories. The main thing is to competently plan the project. For this, an indispensable document will be a business plan for the amusement park.

Stages of business organization:

  1. The choice of the most busy place to accommodate the amusement park.
  2. Design stage.
  3. Coordination of the project in supervisory bodies and receipt permissive documentation.
  4. Construction of structures, buildings, attractions.
  5. Attracting personnel.
  6. Running a mass advertising campaign.
  7. Grand opening and start of work.

The main risk of business is its seasonality. As a rule, the park works only in the warm season, that is, not more than 6 months a year. In order to partially compensate for lost profits and keep at least partially stable personnel composition, You should consider the use of the park in the winter season. For example, open the rink with the possibility of rolling skates.

Market Analysis and Description of the Entertainment Park Project

In recent years, there has been a revival on the market for the organization of entertainment parks, although their number on the territory of Russia is relatively small - about 1000. In addition to children's attractions, parking organizers organize entertainment for the whole family, indoor and open restaurants and islands of services (aquagrim, sweet wool, etc.). Since Niche is not yet occupied enough, and the demand for services is high, you should enter the market as soon as possible and take a worthy position in it.

Produced Products / Services

Services of attractions, equipment rental, cafes and restaurants, etc.

Potential clients

Individuals.

An example of calculations for opening a small format amusement park is provided in a business plan.

Financial part Business Plan Amusement Park

Investments:

InvestmentsTimingAmount, thousand rubles

Registration of the organization, registration of documents

Rent a land plot (for the first 3 months of work)

Design work

Construction of structures, attractions and premises

Communication (electricity, water supply, etc.)

Conducting work on the arrangement of the territory

Parking organization

Gardening the territory of Park

Other costs

According to the example of the business plan of the Entertainment Park Entertainment in Business make up at least 120 million rubles.

Revenues:

The average revenue will be about 60 - 80 million rubles annually.

Costs:

Annual costs - an average of 50 million rubles.

Profit, payback and profitability of the business:

The payback period of the project is about 7 years, profits - on average 15-20 million rubles, and profitability - 25%.

Conclusions:

If in the countries of Western Europe and the United States, the amusement parks have long become a favorite holiday destination, then in Russia this direction is only developing, but very impressive pace. One of the options for organizing a case can be a mobile amusement park, where all equipment is dismantled and transferred to other territories. Regardless of your choice, it will be useless to learn a good business plan in detail.

Download the business plan template, and you can:

  • It is possible to calculate the business plan indicators that will allow you to determine the effectiveness of a particular idea within the framework of your business and adjust the concept.
  • Attract the attention of potential investors to the project and get a loan or loan on favorable terms.
  • Follow the execution of the project at all stages of its implementation, including implementing the system of current financial planning, which will be for employees of the park work in the park.
  • Save on third-party business consultants. You can work with the financial model of the template and yourself, even if you do not have the formation of a financial manager.

To give people a positive, charge positive emotions and at the same time earn a great profit, what could be better? Implement into the world of exciting business and become the first in our industry.

Other ready-made business plans.

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