Top 10 selling products. The most popular product in Russia this year - Ready lists

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending products in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased products worldwide;
4. which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article – general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag . Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. environment. The problem is that polyethylene for a long time does not decompose, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small Appliances;
• electrical goods;
• sanitary products;
• everyday tools;
• household chemicals;
• clothing and shoes;
• childen's goods;
• other daily use products.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

1. Focus on your interest and think about what is closest to your heart.
2. Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we’ll look at it in more detail. this problem next time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

1. Currently, Internet coverage in Russia is about 74%, with constant growth observed;
2. the share of users in the older age group is also increasing;
3. the mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the Internet at least once from a mobile device – a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

1. the most popular and popular goods in online stores;
2. the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

1. Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Online gifts and toys.
6. Licensed software.
7. Clothes and shoes.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
9. Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

• effortless weight loss belt;
• exercise machines that pump up muscles without your participation;
• all kinds of water, light, fuel, etc. savers;
• creams to enlarge something;
• copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

1. Black Mask mask for blackheads and acne.
2. Solar Powered PowerBank.
3. Amst military wristwatch.
4. AB Gymnic belt.
5. MAC corrector.
6. Waist Trainer Corset.
7. Mangosteen - slimming syrup.
8. Klev activator FishHungry.
9. Hair spray Ultra Hair System.
10. Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

• personal belongings;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling product category turned out to be “ Consumer electronics": on Avito, 15.2 billion rubles worth of laptops, computers, video and photo cameras, smartphones and other gadgets were sold. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other stuff. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

1. Cell phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bed dress;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

For successful work For companies involved in wholesale purchasing, it is very important to take into account the demand of the population.

Therefore, every professional wholesaler should know which popular products from China will be the most in demand in 2017.

Top 10 most popular little things from China
The easiest way to find out which product from China is in demand is from the top sales section on large online trading platforms. For example, the Aliexpress website regularly monitors and publishes on its pages a list of the best-selling, and therefore most in-demand items among buyers.

1. The list of current popular Chinese products for one of the weeks of summer includes:
2. Screen protector for iPhones.
3. Cosmetic pencil.
4. Lady's bag.
5. Kitchen device for cutting vegetables and fruits.
6. Colored leggings for girls under 14 years old.
7. Acrylic emblems for clothing.
8. Fluorescent luminous wall stickers.
9. Nail polish gel.
10. Sunglasses.

Women's seamless spandex briefs. After analyzing the list, you can see that the best-selling items are all kinds of little things. This is explained simply. Such products are sold at a very low price due to the purchase of large quantities. And since the product does not take up much space, transportation costs, if divided by the number of units, turn out to be quite small. As a result, popular Chinese goods
This type is in demand due to its affordable low retail price. But they involve some risks, so experienced businessmen prefer other channels for doing business with Chinese manufacturers. It is more profitable and reliable to find suppliers from China, bypassing online platforms. Who knows, the price when purchasing goods directly from the manufacturer is even lower. Fialan can help you with this. We are looking for manufacturers from China and further delivery

wholesale quantities of goods to Russia to the buyer. Call!

The most popular products from China from different categories
For wholesalers supplying products of certain categories, a list of top sales can also be very useful. Leading positions of the most popular products from China by category

1. The following products occupy:
2. for women – summer printed baseball caps, cardigans, light dresses;
3. for men – wallet, glasses, T-shirts;
4. for children – kangaroo bag, shorts, bodysuit;
5. from the electronics section - cases for tablets and phones, computer mice, smartphones;
6. health and beauty products - hearing aids, manicure sets, makeup brush sets.

Trends from China: replicas of famous brands

For many years now, and 2017 is no exception, Chinese manufacturers successfully sell products that imitate products popular brands, that is, the so-called replicas. Trendy goods from China are represented by replicas of such popular brands as Adidas, NIKE, Apple, Lacoste, etc.
Wholesale quantities of such products can be purchased from Chinese traders at a ridiculous price. Trends from China, contrary to popular belief, are of very good quality. The fact is that a large number of manufacturers with big names have their own production capacity in this country. And thanks to this, enterprising businessmen do not miss the opportunity to learn from professionals, and produce quite decent replicas at a price incomparably lower than the original.

Other popular Chinese products

Wholesale suppliers of products from China should also pay attention to product categories that are in constant demand among the population. The most popular products from China, which are always sold quickly and easily:

1. Outerwear. Inexpensive models made of faux fur and pressed leather are very popular among a large number of buyers.
2. Edible trifle. Nuts, dried exotic fruits, and salted seafood are most often purchased in huge quantities by weight and packaged locally.
3. Power tools. The Chinese skillfully counterfeit power tools of well-known brands. And those who cannot afford to buy a real expensive instrument willingly purchase high-quality fakes (we recommend reading the article “”).
4. Intimate goods. This specific category is best sold through a network of online stores. After all, in this way you can buy products for adults anonymously.

The Chinese market is so saturated with a variety of goods that any wholesaler can easily find a decent product at a low price. The main thing is to decide on the category, and do not forget to change the assortment according to the season and global fashion trends.

04 07, 17 4880

Everyone knows that the profit gained in trading is based on so-called high-margin goods. That is, those goods that can be bought cheaply and sold at a high price. Products purchased in China are no exception. On the contrary, they are the main representatives of this type of trade. Let's consider step by step instructions for the purchase and sale of high-margin goods from China.

Regular readers of the site know about ours. However, it is not complete and, accordingly, not all directions in the list meet the criterion of a high-margin product. That is, those goods that are bought at a very low cost and sold quickly and at high prices.

Our task is to find goods from China that are in constant demand above average, are cheap in bulk in China, but are sold at high prices here. We would like to remind you right away that buying a product is just the tip of the iceberg, since having bought a product at a profit, you still need to sell it in order to make a profit, which means that when buying a product, you should already know the scheme for its sale.

Starting a business with high-margin goods from China

First of all, you should think about the characteristics of the product - it should be light in weight and small in size, and should not be perishable. This will allow you to reduce the cost of delivering goods from China, and you will also be able to send them by mail throughout Russia, that is, connect various online channels to sales - online stores, landing pages, social media.

Having compiled an initial list of goods that meets the requirements from the first step, think about which product sales will allow you to make the maximum markup, which, in the case of a large wholesale, will allow you to recoup all overhead and organizational costs, as well as reach good profit, even with a one-time purchase of a wholesale batch of goods. As a rule, this description corresponds to the most simple goods, which you almost couldn't even think of. Let's give a simple example - disposable utensils or small household items - plastic lids for jars, plastic bags, disposable clothing items - slippers, hats, plastic raincoats - are extremely cheap, do not take up space, and are in constant demand. Although they do not look presentable, the benefits are obvious.

It is also necessary to take into account the state of the economy in the country. For example, like in Russia there is a financial crisis. It is important to remember that the crisis is not a stop signal for business and demand, during this period there is a revaluation and, if possible, optimization of income and expenses, so consumers choose cheaper goods that are analogues of the goods that they consumed before the crisis from the middle price segment . And it is at this moment that your business can expand widely, as soon as you start importing cheap Chinese analogues of mid-range goods. Even if the quality of your batch is lower, this will be compensated by the price.

Remember - the modern global economy and market dictate their own rules to manufacturers, so among them there is the same high competition, as in the final sales market. This means that any product not only has an alternative on the market, but also a cheaper analogue. After choosing “your” product that you want to sell, spend a few extra days searching for alternatives and cheaper analogues. This will not only allow you to get the product at the lowest price, but also have a backup product, a batch of which you can bring in if the product from the first batch runs out and the manufacturer stops supplying it.

Also, during your search, it is worth familiarizing yourself with all the global and modern trends - every day the market organizes new niches that are becoming very popular. Quick entry into the market with offers from this niche guarantees you not only high sales, but also the absence of competition for the near future.

You can do this. Having established the supply and sale of goods with stable demand, which is not affected by either the economic situation or competition, at the same time, look for new niches and products in them. The sale of such goods will be a kind of lottery, but the risks of losing the initial investment are compensated by the high margins of the goods and the goods that you import on an ongoing basis.

Sales of high-margin goods from China

We offer to sell goods not only offline, but also use the Internet. Of course, you will say that Internet users can independently order a similar product from Chinese sites. And you will be right, but your main advantages are that the wholesale purchase price is much lower than the cost of one product with delivery, so your retail price may be equal to the prices on Chinese sites, your product is already in hand and delivery from you to the buyer may take several hours or days, unlike Chinese sites, where delivery takes several months.

Therefore, feel free to start selling on the Internet - social networks, online stores, one-page sites - all this will help you sell the purchased product faster. By the way, with the help of the Internet you can not only sell, but also save a lot. So, without buying a product, you can create a group or website selling this product on pre-order, and collect initial orders using various types of advertising. If there are a lot of them, you can immediately order a batch. If there are few orders, do not order the batch, but offer subscribers another alternative, and so on until the required number of orders is collected. All expenses - advertising on the Internet is much cheaper than buying a batch and trying to sell it.

Despite the fact that the business of goods from China dates back several hundred years, remember that tea is also imported from China - this niche is so spacious that it can easily accommodate more than one thousand new entrepreneurs. But, in order to avoid the most common mistakes, we present you with a list of useful recommendations.

• Open an LLC or individual entrepreneur, this is necessary so that people trust you (you will sign a purchase and sale agreement with them on behalf of the company), and will also allow you to save a little. Thus, when delivering goods from China using cargo companies, you can compensate for VAT. We wrote how to do this in the article -.
• When trading using pre-orders, try to take at least 30% of the cost, and best of all - 100%. This will allow you to avoid empty orders, as well as collect part of the amount necessary to purchase a batch of goods. This approach is also called group buying.
• Don't try to do everything at the same time. Entrust professionals with the management of your online sites - online store, one-page website, social group. There are a lot of similar professionals, and the cost of their services is . Thanks to this approach, you will receive professional promotion of your business and free time, which you will spend on delivery and sale of goods. By the way, by creating websites you can also make money by selling websites that are no longer needed. .
• Constantly look for new trends; by selling a regular product, you risk suddenly getting into a situation where a very large competitor comes to the market and you will be left with a product that will be impossible to sell without damage. When dealing with several goods at the same time, the loss of profit from one product is compensated by others.

Where to look for products

Chinese goods are searched for in China, again, we have already written how to find some. Let us repeat, it is not difficult for us.

There are many Chinese websites that deal with retail and wholesale. They are ready to fully satisfy your demand for all kinds of goods. Many companies attract Russian-speaking employees, which makes it easier for you to work with these companies.

Many of our regular readers have already developed a well-established scheme for interacting with Chinese sellers. The first thing they do is visit GearBest in search of new products, since GearBest has Russian support and contacts, then compare prices with Aliexpress, and only then they find wholesale supplier on Alibaba, unless, of course, Gearbest and Aliexpress provide good wholesale offers.

The most advanced “sold people” do not hope for chance and follow a path that guarantees them the accuracy of the results. How to find this path? It's simple!!

The secret way for a seller to find a reliable high-margin product

The Internet is ruled by numbers. Even the most expensive Internet currency, Bitcoin, is all about numbers and hardware capabilities. They have no other security. Therefore, a high-margin product can also be expressed in numbers. More precisely, in two digital indicators - this is the price per product and the number of sales.

On the one side. The number of sales primarily depends on the price; the lower it is, the more goods sold. This indicator of reliability of demand is enough for you to purchase a wholesale batch. There will be sales. However, the low price is also the main stopping factor. The lower it is, the lower your selling price for the end buyer. Of course, a one-cent product can be marked up 1000 times. But this will affect demand; it will be minimal. Since the cost will not be comfortable for the buyer, he knows that the product itself cannot be that expensive. For goods from expensive segments, the markup can, of course, be increased on a larger scale. But they also have their limits. Which you can install in practice.

On the other side. Sometimes the number of sales does not depend on price, but on popularity and demand. This is your high-margin product. The demand for which, in currently, highest. By the way, the markup here is practically limited to only one common sense. But such a product will be high-margin for a limited time, until the market is saturated. Therefore, you need to hurry. And look for such offers as quickly as possible. So how to quickly and reliably find your high-margin product?

We recommend using EPN, an affiliate program based on Aliexpress. More precisely, the tools that the program offers to all registered users.

Instructions for searching for high-margin goods in China (using the example of Aliexpress):

1. Go to your personal account.
2. Find and go to the section from the “Products” menu - “Aliexpress” (you can select another Chinese store).
3. Sort the product by number of orders (descending, maximum at the top).
4. Carefully study the list received. You'll notice that it mostly consists of items priced under $1. But among them there will also be more expensive goods. Therefore, it will be high-margin. That is, a product - the demand for which does not depend on price. As an example, we have selected a high-margin product from the list, the price of which is above $1.5. As you can see, it is not inferior in the number of sales to a product whose price is minimal.

All you have to do is purchase a batch of such goods and sell them at your own price. Or, use the dropshipping scheme. Or, sell a product through an EPN affiliate link and receive an affiliate commission. In any case, profit from such a product is guaranteed by high demand.

Now you understand that in this niche the main thing is to find a product - the rest will work “semi-automatically”. Now everything is so simple that it is still unclear why you haven’t started doing this yet.

Video: business of searching and selling goods from China with high margins

Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and others intensified trading platforms. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.

• Where did you buy the best-selling products online in 2019?
• How to Find Out Which Products Are Selling Best Online
• conclusions

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something online, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, online purchases will be delivered to any comfortable spot- often free. So is it worth wasting time on tedious shopping if you can buy everything you need online? It is also beneficial for sellers online trading goods, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

• on online auctions;
• through various web message boards (for example - Avito);
• on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small store may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not so actively purchased online in 2019, despite the more low prices. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, in the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:

• concerts and shows;
• sporting events;
• cinema and theater;
• railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

• replenishment of accounts for mobile communications, cable and satellite TV, Internet providers;
• for payment for software;
• to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software It’s easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, licensed software is purchased commercial organizations, government agencies, users concerned about the safety of their information.

The most popular were:

• Windows operating system;
• license for antivirus software;
• Microsoft Office application packages, etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail sales, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfume is bought less often and mostly from proven brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadcopters;
• LED lightening;
• hobby goods;
• spare parts and accessories for machines;
• green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

conclusions

What makes a product the most purchased online?

1. Price - most often they buy products whose cost does not exceed $600.
2. Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; sometimes it comes into fashion certain types toys or other goods for children. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but different categories of goods this ratio may be different. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online shopping, as well as other ways to make money online, go here: 50 ways to make money online

Last year the world went crazy with spinners: spinning toys filled online stores different countries. We’ll find out in today’s review which products and categories will be the most popular in 2018 and how you can attract customers.

Criteria for the product being sold

Low price. Yes, there are premium products that find their target audience, but they will never become widespread. If you want to reach the largest target audience, sell cheap goods.

Versatility. Everyone needs smartphones, clothes and household appliances: accordingly, the target audience for such products is also wide. They are needed by schoolchildren, pensioners, and people of the ordinary middle class.

Ease of ordering, payment and delivery. We hope you are doing great with this!

What do people buy in online stores?

Large and small household appliances

Why overpay if TVs, irons and washing machines are cheaper in online stores? More and more buyers think so and go shopping online. The only disadvantage of selling equipment online: inability to touch and see live, check the equipment and parts. However, this can be done after receiving the order, and if something goes wrong, issue a return.

Smartphones, laptops, tablets

Both Chinese and original electronic gadgets and their components are one of the leaders in the online commerce market. Online stores offer both cheap no-name models and products from well-known companies. In addition to smartphones, tablets, laptops, memory drives, fitness trackers and other gadgets are being bought with a bang.

Accessories sometimes cost no less than a smartphone: a keychain for the phone, a case for the keychain, a socket for the case - this a whole additional industry. And also protective films and glasses, headphones, portable speakers, players - thousands of them.

Most pet products are produced in China and sold in Russia at a premium. Nevertheless, people have always bought and will continue to buy animal food, dishes - bowls and sippy cups, toys, rugs, collars and harnesses, flea medicine and other popular goods. You can’t put a very large markup on such goods - they’ll still take it apart. More expensive goods They charge less, but they still have their clients. These are clothes for pets, houses and other furniture, unusual designer toys and collars. The markup on such goods should be higher.

Not only teenage girls love notebooks, pencils and pens, stickers, and colored stickers. Adults often go crazy with all kinds of stationery, which is abundant in online stores. The leader in this market, of course, is Aliexpress: There is truly a stationery paradise there, and the goods cost mere pennies. Keep up with the prolific Chinese: sell office supplies cheaper than in stores, and you will be happy. And yes, the range should be very wide: lovers of notebooks and diaries are usually very picky and can spend hours choosing just the right thing.

Craft goods

The fashionable word “craft” has penetrated into e-commerce: here and there they offer craft bags, notebooks, products... In fact, this word means handmade, so not every product that bears this name is actually such. Conversely, any handmade item - be it an embroidered painting or fresh beer - is essentially craft. We advise you to pay tribute to fashion: people are turning to naturalness, and now more than ever the opportunity to make money from it is real.

Try going to a branded sporting goods store, and then to the category "Sports and Recreation" any famous online store. The difference, we think, will be obvious: it’s cheaper to buy online. Pay special attention to the seasonal assortment: in the summer - tents, folding chairs and tables, barbecues and grills, backpacks, pots, etc. As winter approaches, actively sell skis, skates, and thermal underwear. Nordic walking poles are still popular.

LED bulbs

Many Russians are gradually switching to energy-saving lamps. Therefore, pay attention to such categories of products as LED chandeliers, table lamps, LED strips, which you can use to decorate furniture yourself. In winter, this list is replenished with New Year's garlands.

Lamps and chandeliers are inexpensive, it’s better to buy them in China - it’s cheaper. Pay attention to the quality of the goods - diodes and light bulbs must not be defective.

Household goods, children's goods

Nowadays only lazy people don’t sell household goods. These are kitchen utensils, furniture for rooms, curtains and bed linen, cunning devices that make the life of housewives easier. We will also include tool sets for men and products for children. of different ages. To interest the buyer, you need to stand out from the crowd stores with an unusual assortment or offer really low prices.

Clothes, shoes, cosmetics

Without this category the list would be incomplete. We don’t think it’s worth explaining how big this market is. People will dress and decorate themselves even in times of crisis. Therefore, feel free to sell, your buyer will definitely be found.

We will pay special attention to the replicas famous brands. You can find fake ones on the Internet. Converse, Adidas, Timberland, Lacoste, and even in replicas UGG Australia Probably every third girl went. Enterprising Chinese have learned to sew very similar things at a low price, and online store owners resell them at their own markup. And everyone is happy!

E-tickets

Noticed that have we almost stopped buying real paper tickets? Whether we’re traveling by train or flying by plane, we book tickets on the website and look for where it’s cheaper; whether we’re going to a movie or a concert, we also book in advance and show it on the smartphone screen. E-tickets sells well but in order for people to trust your online store, you need to work hard to create a positive image and reputation

Bestsellers 2018

What specific products will be selling like hot cakes in the coming year? We have studied latest trends e-commerce and compiled their list of hits.

Xiaomi phones have won the love of Russians. These are really cool: light, comfortable, with a good camera. This means that we can say with almost one hundred percent guarantee that A decline in sales of these phones is not expected in 2018. Along with the phones, they sell accessories and components: tempered glass, resistant to scratches and damage, various cases, silicone bumpers, car holders.

Price: moderate.

TA: very different.

3D printers are a fashionable gadget that can be used to print not only documents, photos and drawings, but also any object, be it your favorite tea mug, your own hand or a phone. 3D printing appeared not so long ago and is already being widely used in science, construction, and industry. Now everyone can appreciate its advantages: A 3D printer generates three-dimensional objects with real parameters.

Price: quite high, but tends to decrease.

TA: is getting wider. Popular among young people.

A super popular thing that suits absolutely everyone - even children have smartphones. And they are always discharged very inopportunely - thanks to the Internet and mobile applications, which eat up energy. And if the phone is not new, the battery can run out at any inopportune moment. Energy storage devices are devices with a capacity of up to 10,000 mAh, with which you can quickly charge your gadget up to one hundred percent.

Price: average.

TA: very different.

4. Liquid phone cases

A fashionable accessory that any teenager would sell their school for. This is a regular case, the back of which is a pattern and filled with gel or liquid. When you tilt or rotate the phone, the gel begins to move, forming a design. It looks very impressive In addition, such a case will protect your phone from damage and scratches.

Price: low.

TA: very different.

5. Smart watch

Smartwatches can have a variety of functions: measure pulse, serve as a navigator, monitor sleep phases, play music, receive calls and send SMS. Some models have a parental control function. This gadget is suitable for those who play sports and adhere to healthy image life, goes on a trip or just wants to stay in touch, even without a phone at hand.

Price: moderate

TA: mostly young people.

6. Gel nail polishes

Let’s dilute the hit parade of gadgets with such a seemingly frivolous product. If you take a closer look at the beauty industry, you will notice that A huge number of manicurists have appeared, whose services are in great demand. Therefore, gel polishes, as well as all kinds of glitter, rubs, and stickers are in unprecedented demand in online stores. As well as all kinds of accessories and consumables: ultraviolet lamps, files and scissors, cuticle softening oil and so on.

Price: relatively low.

TA: women who do their own manicures, beauty experts.

7. Drones

Let's get back to technology again. Drones - aircrafts who take video from above, are now in great demand. They are used at city and family events and celebrations, used in photography and video recording, and even track crimes. Many people have started using drones for commercial purposes: They shoot videos to order. There are more and more drone owners, and there is every chance that this trend will only intensify in 2018.

Price: quite high.

TA: varied.

8. Karaoke microphone for smartphone

Yes, not just a simple one, but one that connects to a smartphone! The wireless microphone connects to a smartphone via Bluetooth, which means you can take it with you anywhere: to nature, to a cafe, to visit friends. The gadget is small in size, and the built-in battery will allow you to work for several hours continuously.

Another plus: the microphone connects to the speaker, so the gadget can be used as a player and play music from a smartphone - again via Bluetooth. Some models have a sound effects function.

The sales pendulum sometimes swings in the completely opposite direction. From ultra-modern trends - to naturalness and naturalness, from fashionable digital gadgets to objects made from simple materials. This is how watches with wooden cases and sunglasses with wooden frames appeared on the market. Such things are now at the peak of fashion: They are inexpensive, look cool and make the owner stand out from the crowd.

Price: low or medium.

TA: people who follow fashion, young people.

10. Fire lamps

Lamps with living flame effect- a new product that is gaining momentum. It looks very unusual and beautiful, many will like it, but finding such a miracle in online stores is not so easy. Be one of the first - sell Flame lamps home products in your store.

Price: not tall.

TA: family people, new settlers.

11. Portable LED projectors

Another gadget that is receiving more and more user requests in search engines. LED projector is an alternative to a computer monitor or TV screen, it displays the image as if on a huge 300-inch diagonal screen. Since the projector is LED, it will help you save money.

You can create a separate landing page for such a product.- we already wrote, Or simply sell it as a home theater in the digital equipment section.

Price: quite expensive.

TA: families, entrepreneurs, scientists

If you doubt whether the selected product will be popular, run it through the service It shows how many people per month were looking for a specific product. This data will also be useful when promoting an online store: look how many more requests there are with the words “led projector” than “ice projector”. This means that the first phrase must be inserted into the product description.

It not only shows the number of requests, but also their dynamics and even popularity in different countries.

Try, experiment, find new ones unusual goods and sell them to your clients. Who knows, maybe the products from our selection will be a spinner's success! We'll see at the end of the year!