Open a hair salon from scratch in a small town. How to open a hairdresser

12Oct

Methods of registering as an entrepreneur and taxation

To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It's better and easier to start with individual entrepreneurship, and then, if the business expands, switch to LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.

The beauty salon must be registered with such authorities :

• City or district administration;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with the full list of requirements from the SES; they are spelled out in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

• cannot be used for salons and hairdressing salons basements houses;
• it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
• room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite is the presence of sewerage and water supply;
• ventilation systems should not be combined with ventilation of residential apartments and public premises;
• interior wall decoration should not be done using paper wallpaper;
• The illumination of each workplace must be at least 40 lux.
• the entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The equipment has the following requirements::

• mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
• devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
• All Technical equipment must have warranty service, evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but Lately It becomes convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES::

• logs: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• agreement on the removal of: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

• staff briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• order appointing an employee responsible for fire safety;
• employee action plan in the event of a facility fire;
• document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, where there should be: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, brochure with consumer protection laws, work schedule, license.

If the cabin does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

These questions will help answer marketing research– sociological surveys and others statistical indicators, which provide insight into the solvency and needs of future clients. A good option research - visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option– salons providing inexpensive services for manicures, hairdressing services, and some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
• Business Class - These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
• VIP class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually at a high price, are performed by highly qualified craftsmen.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons, as a rule, closed type. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Far-sighted, experienced entrepreneurs First, they open a budget version of the salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. We need to pay attention to the popularity of this place, that is, its trafficability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rental price in shopping centers usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

• The number of people coming to the shopping center;
• The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
• The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of ​​the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

• a chair that swivels for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon offers manicure services, you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for carrying out procedures.

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors – 3 varieties;
• hair clipper;
• hair brushes – 3 pcs.;
• thinning scissors – 2 types;
• straight razor – 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

There are no special requirements for the education of employees when it comes to unlicensed household services of the salon - cosmetics and hairdressing (makeup, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

• hardware tattoo;
• deep and medium peelings using chemical compounds;
• rejuvenating procedures with injections.

A cosmetologist can work in a salon with an average medical education in the specialty “Nursing in cosmetology”. You must have the appropriate certificate on hand. Performs the following procedures:

• superficial and chemical peels;
• gentle hardware cosmetic procedures;
• medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for craftsmen to improve their skills;
• ensure that new masters have clients;
• send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

• repair– from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
• cosmetical tools(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners – from 30 thousand rubles;
• salary for employees(depending on revenue) – 40-60 thousand rubles;
• accountant services, introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. Per month - from 120 thousand rubles, subject to 7 days working week. If we take the minimum value, the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be the same times higher. The payback period will be the same, if not faster.

To avoid operating at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• The number of regular customers after six months of operation of the establishment should be 60 percent of the total number of visitors.
• If cosmetics are sold, it should bring in 20% profit.
• To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. On initial stages salon operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
• The administrator receives 1% of all salon profits as a bonus.
• When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
• You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to attract first clients to a beauty salon

1. Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses via mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
2. Sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
3. Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
4. Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, best advertising for beauty services is “ word of mouth" Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who are easily trained a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.

Poor idea of ​​how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question, how much does it cost to open a beauty salon from scratch? detailed business plan. For convenience, hire special purpose company, which will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon under a franchise or in other words, franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• Sometimes advertising costs are also covered by the franchise representative.

Minuses:

• strict compliance with the instructions of the main company;
• The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

9 common mistakes newbies make when opening a salon

What does a beauty salon need to be profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

The entrepreneur opened a salon and hired craftsmen, but customer base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay attention great attention advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? Massive advertising campaign - here it is , what you need to open a beauty salon.

• Firstly, create a website, place on it all the services of the establishment, advantageous offers, advantages of treatment, a description of the qualifications of the masters, tell us about the cosmetic products you use.
• Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the open day, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Correct effective advertising– this is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• politeness to regular and potential clients;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there is no certain rules, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average bill, the number potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon has no need for specialists, suitable questionnaires you still have to put it off. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

Having your own hairdressing salon is a type of business that can survive the wave of any crisis. To open such a business does not require particularly impressive investments and it is not afraid of potential competitors. Hairdressing business does not require a license, as well as many permitting documents. If you are thinking about investing money, then it's time to learn how to open a hair salon from scratch. And also about how much it costs to open your own small hairdressing business.

• Institution format
• Where to start opening a hair salon?
• Registering a business
• Permits
• Choosing a place
• What equipment for a hairdresser should you choose?
• Hired workers
• How much does it cost to open a hair salon?
• How much can you earn
• Which OKVED code should I indicate when registering?
• What documents are needed to open
• Which tax system to choose
• Do you need a permit to open a business?
• Economy class hair salon technology

The undeniable advantage of this type of business is that a hair salon from the economy class category can be located almost anywhere. But the customer base will still grow inexorably. In addition, it pays for itself quite quickly.

Institution format

Before opening a business, you should decide on the format of the future hairdressing salon. What will it be? A small establishment belonging to the economy class, where the population will be provided with hairdressing services at quite affordable prices. A couple of hairdressers work here, and these mini-hair salons are located in residential areas.

The hairdressing salon provides a wider range of services offered. As additional service Beauty treatments and manicurist services are provided. The price level in these establishments is already much higher, which means opening such a business will be much more expensive.

An elite-level hairdresser stands out for its first-class service. Personnel should be selected very carefully; it is imperative to have professionals with a high level of qualifications. The location of such hairdressing salons is the central streets of the city.

Hairdressing is a business area that has been showing success in Russia for the last 10 years good growth. The competition here is not that high yet, but there are always customers. But, as in any service industry, the profitability of an establishment depends on the qualifications of the performers and the quality of service. We will tell you how to open a hairdressing salon from scratch step by step and how much costs it will require.

Hairdresser or beauty salon

What is the difference between a hairdresser and a hairdresser? There are no official requirements for beauty salons, but it is generally accepted that they should provide a wider range of services. This includes not only haircuts and coloring, but also nail services, cosmetic procedures, body care, and stylist services. Ordinary hairdressing salons are limited only to creating hairstyles: haircuts, curls, styling, hair coloring. Sometimes they also employ manicurists and pedicurists, if the area allows for a separate room for nail services.

However, a hairdressing salon can also bring in high incomes; in addition, it will pay for itself faster because it does not require the same costs as a salon. A license is not needed for hair and nail procedures, so you can start such a business quite quickly. As for the categories of hairdressing salons, like beauty salons, they are conventionally divided as follows:

1. Economy class. They are often located in the semi-basement or on the first floor of high-rise buildings in residential areas, do not spend a lot of money on repairs and advertising, and at the same time have the highest workload - 60-65% of working time. The cost of a regular haircut rarely exceeds 500 rubles.
2. Business Class. They open in the city center or large shopping centers. The masters are qualified not just as a hairdresser, but as a hairdresser-stylist, and can provide individual advice on style and fashion trends. The cost of a haircut reaches 2000 rubles. Workload is about 50% of working time.
3. Premium class. Such establishments are not opened in every city, because... they are focused on exclusive service. Most often these are copyright salons, they are run by renowned masters, winners international competitions and championships. The workload here is the lowest - no more than 30% of working hours, but the customers are loyal and regular. Prices are not always published openly; in large cities, the price for a haircut starts from 3,000 rubles.

Of course, the higher the category of a beauty enterprise, the more funds must be invested in it at the initial stages. If we talk about the mandatory requirements for organizing a hairdressing salon, they do not depend on the class and are established for all establishments in this service sector.

Sanitary and epidemiological requirements

The main document that contains requirements for organizing the work of hairdressers is SanPiN 2.1.2.2631-10. SanPiN was approved by Resolution of the Chief State Sanitary Doctor of the Russian Federation dated May 18, 2010 No. 59, but in 2014 Appendix No. 1 was excluded from it, which required a hairdressing salon to have an area of ​​a certain size. For example, one master’s workplace required from 4.5 to 8 square meters. m; for the lobby - from 6 sq. m; for laundry - from 9 sq. m.

Nowadays, opening a hairdressing salon is allowed in a relatively small area, but if there is a separate room or place:

• for disinfection, cleaning and sterilization of instruments, equipped with a sink with hot and cold water;
• for storing equipment, garbage and cut hair;
• rooms for rest and meals for staff, bathrooms, storage rooms.

If the work will use reusable linen (towels, napkins, sheets, capes, hats), then it must be handed over to the laundry according to the agreement or a separate room must be equipped for washing. In addition, according to sanitary standards At least 3 sets of reusable tools are required per technician. These requirements determine how much money you need to open your own hairdressing salon from scratch.

We count expenses

How much does it cost to open an economy class hair salon in small town for 4 jobs? Let's calculate what investments are needed if the premises chosen for rent require cosmetic repairs, but we will not equip our own mini-laundry. We purchase furniture, equipment, consumables and tools for professional use.

Equipment for the lobby will also require expenses. We will place an administrator's desk and a client waiting area in it.

Now let’s put together all the expenses necessary for a hairdressing salon with an area of ​​40 square meters in a small locality taking into account the costs for a month of work.

Of course, in your case, the answer to the question: “What does it take to open a hairdresser?” may be different due to a different number of workplaces, or if the premises are your own.

Opening permits

Consumer service enterprises are under the control of SES, fire supervision and local administration and must comply with all established requirements. What documents are needed to open a hairdressing salon?

• Certificate of or ;
• Order on the appointment of a director, if it is an LLC;
• Documents for the premises (certificate of ownership or lease agreement);
• Conclusion of the SES on compliance with sanitary and hygienic requirements;
• Permission from Rospozhnadzor to open;
• Permission to operate from the local administration.

Additionally, during the permitting process, you will have to prepare project documentation with reference to communication systems and conclude agreements with utility organizations. Let's summarize: how to open a hairdressing salon from scratch step by step and how long will it take? Follow our step-by-step instructions, we will briefly remind you what you need to open a hairdresser:

1. Choose a location to open. For an economy class establishment good choice there will be a residential area.
2. Register an individual entrepreneur or LLC, without this you cannot conduct a legal business.
3. Obtain the necessary permits to begin work and enter into agreements with utility services.
4. A month before the opening, launch advertising or order advertising structures.
5. Hire staff with shift work and possible absences from work due to illness of the foremen. Every day of downtime is your direct loss.
6. Purchase the necessary cosmetics and consumables.
7. Immediately before opening, send a notification to Rospotrebnadzor about the start of activity.

Even more useful information you can find information about what is needed to open such a business, including choosing the most favorable tax regime and calculating the profitability of services in the user’s library.

We also suggest watching an interesting video on the topic “How to open your own hairdresser.”

A guide to opening an economy class hair salon, where to start, the required equipment indicating the cost of 1 workplace, the necessary personnel and much more.

A hairdressing salon as a type of business has a number of undeniable advantages: it does not require large investments, is not afraid of competition, is not subject to sharp fluctuations, does not require licensing and fees large quantity permitting documentation, quite cost-effective.

Where should you start opening a hairdressing salon?

First of all, you need to decide on the scale and format of the future enterprise:

• Small establishment economy class, providing inexpensive hairdressing services to the population. Such establishments are designed for 1-2 working chairs and are usually located in residential areas of cities.
• Salon, in which the range of services provided is much wider, and additionally offers cosmetic procedures and nail services. They work in a higher price category.
• Elite, characterized by a high level of service, an individual approach to the client, the presence of highly qualified craftsmen, incl. stylists and image makers. Such establishments are usually located on the central streets of the city, providing access to customers with incomes above average.

It is worth noting that despite the fact that the potential income of prestigious hair salons is quite high, they do not always have the opportunity to remain profitable (including due to expensive rent), and under certain economic conditions and market conditions they may not be in demand at all.

According to experienced specialists, the creation of an economy-class hair salon is the most viable business project and the most reliable object for investment.

Defining the concept

A business project begins with setting a goal, which is to open an economy class establishment with 2-3 seats, providing the following services:

• haircuts - simple, model;
• creating styling and hairstyles;
• implementation of hair care procedures;
• hair coloring;
• hair curling;
• shaving.

At the beginning of the activity, such a basic range of services will be sufficient. Gradually, as it develops, it can be significantly expanded.

Registering a business

In general, when opening a hairdressing salon, you can register it as an individual entrepreneur or as legal entity in the form of a limited liability company.

For a number of reasons, the most the best option organizational and legal form in in this case is an individual entrepreneur. Why?

• Firstly, potential consumers of services - individuals.
• Secondly, with approximately the same level of capabilities for LLCs and individual entrepreneurs, the degree of responsibility for the actions of the LLC is significantly higher.
• Thirdly, registration of an LLC is impossible without a minimum authorized capital, drawing up constituent documents, availability required attributes- legal address, current account, round stamp etc.
• And finally, individual entrepreneurs have fairly easy accounting and low taxes.

If several people decide to combine their efforts and finances to open a hairdressing salon, then the most suitable form will be an LLC.

As for OKVED codes, the following will suit you:

• 93.02 - “Provision of services by hairdressing and beauty salons” - the group includes: hair washing, cutting and trimming, styling, tinting and dyeing, hair straightening and curling, beard trimming, shaving, cosmetic facial massage, makeup, pedicure, manicure, etc. .
• 52.33 - “Retail trade in cosmetics and perfumes” and 52.13 - “Other retail in non-specialized stores” if the hairdresser plans to sell cosmetics and skin and hair care products.
• 85.14 - “Other health care activities” and 93.04 - “Physical and recreational activities” - are suitable for expanding business and include activities to improve a person’s physical condition and ensure comfort (solariums, baths, saunas, weight loss and weight loss procedures , massage rooms and so on.)

Features of taxation

It is worth noting the changes in tax legislation that came into effect on January 1, 2013 and relate to the provision of hairdressing services to the population individual entrepreneurs. From this date, they can voluntarily apply one of the following taxation systems: UTII, simplified tax system, and also switch to the patent system PSN (letter of the Ministry of Finance of Russia dated January 25, 2013 No. 03-11-11/31).

In general, taxation in the form of UTII is more profitable for hairdressing salons. However, if the expected annual income is more than 900,000 rubles per year, it is more advisable to purchase a patent, the cost of which is calculated using the formula: Estimated annual income from a hairdressing salon * 6%.

Thus, for the city of Moscow, the cost of an annual patent for hairdressing services will be equal to 54,000 rubles (Moscow Law of October 31, 2012 N 53 “On the patent taxation system”).

It should be noted that PSN can be used exclusively by individual entrepreneurs, while the average number of employees in the tax period should not exceed 15 people.

Required Permissions

A hair salon license is not required to operate. However, a sanitary and epidemiological certificate for public utility services will be required.

• According to current legislation(Resolution of the Government of the Russian Federation dated July 16, 2009 N 584), before starting hairdressing activities, it is necessary to submit a notification of the beginning entrepreneurial activity to Rospotrebnadzor.
• The equipment, premises, and conditions of the hairdressing salon must comply with the requirements of SanPiN 2.1.2.2631-10. This is also monitored by Rospotrebnadzor.
• The hair salon premises must comply with all established fire safety standards.
• Hairdressers are required to have medical records.

It is also worth noting that it is advisable for the owners of a new hairdressing salon to undergo a voluntary certification procedure, which will confirm the safety of the services provided and their compliance with all norms and standards.

Requirements for the premises of a hairdressing salon

The choice of location of the establishment must be approached very carefully, because the income the hairdresser brings in directly depends on this. The optimal place to open an economy class establishment is in residential areas. When choosing a room, you should pay attention to the availability of utilities and electrical networks, for its compliance with the requirements of fire supervision and SES.

The footage of the room is selected at the rate of 6-7 m2 per workplace. In addition, it is worth providing a waiting area, a bathroom and a small area for staff. Thus, 40 sq.m. will be enough to accommodate an economy class hair salon. - an area comparable to the size of a one-room apartment. It should, however, be taken into account that a hairdresser cannot be located in residential apartments, except in cases of transferring them to non-residential use.

Creating technology project It’s worth calculating and planning all the necessary zones. On its basis, a project of engineering communications (electricity, water, sewerage, ventilation) is formed. And, finally, they draw up a design project.

As a rule, the selected premises will have to be renovated. In this case, you should carefully approach the choice construction company and pay close attention to the clauses of the contract for repair work.

Required Equipment

Not a lot of equipment is required for a small hairdressing salon, but do not forget - it must be of high quality. You should choose professional equipment intended for salons: household equipment will fail because it is not designed for significant loads.

To work you will need:

• Equipment and appliances: hair dryers, dryers, hair clippers, chairs with a hydraulic mechanism (according to the number of workstations), one sink equipped with a chair.
• Tools: combs, scissors, clips, curlers, razors.
• Interior items and furniture: wardrobes, bedside tables, mirrors, sofa, coffee table, armchairs or several chairs for the waiting area, hanger, computer table.
• Textiles - towels, capes, napkins, uniforms or workwear.
• Cosmetics and consumables.
• Computer.

Specialized companies providing services can help you select hairdressing equipment. fully equipped salons. In addition, there are quite a lot of online stores where you can independently select everything you need for your hairdressing salon - from equipment and furniture to professional cosmetics.

Check out equipment suppliers for beauty salons and hair salons.

How much does it cost to organize one workplace?

Let’s calculate the cost of a hairdresser’s workplace using the example of the popular equipment supplier Image Inventor LLC:

	Name	Col.	Price
	Sink "LENA" Frame: metal. Overall dimensions (LxWxH, mm): 1200x730x940	1	11895 rub.
	Trolley 07-VIP67 Overall dimensions (LxWxH, mm): 370x310x860.	1	3100 rub.
	Hairdressing chair "Alex" pneumatic Overall dimensions (LxW, mm): 600x580. Lifting mechanism: pneumatic. Base: five-pointed chrome.	1	5700 rub.
	Dressing table “Sapphire” Overall dimensions (HxWxD): 1740x660x300 mm.	1	3050 rub.
	Hairdressing tools	1	8000 rub.
Total:			31745 rubles

If we add to this list related hairdressing products, such as bowls, brushes, gloves, curlers, clips, brushes, elastic bands, etc., it turns out that the minimum cost of equipment for one hairdressing station is about 40,000 rubles.

Consumables (paints, shampoos, conditioners, etc.) are purchased, as a rule, for 3 months of use. These costs are estimated at approximately 20,000 rubles.

In total, the equipment of one workplace requires an investment of about 60,000 rubles.

Personnel requirements

For an economy class hair salon you will need:

1. administrator,
2. 3-4 craftsmen working on a variable schedule,
3. accountant (part-time or outsourcing).

There is no universal way to find a good master. You can prefer young specialists or opt for more experienced ones, but it is worth considering that the latter will most likely cost more. You can search for workers through advertisements, via the Internet, and through recommendations. Of course, a successful choice of specialists is an important component in deciding how to attract clients.

The salary of a hairdresser is usually set at 20-40% of revenue. It is necessary to formalize with employees labor Relations and remember that everyone working in a hairdressing salon must have health certificates.

It is also worth considering next feature business: regular customers, as a rule, they want to be serviced by a certain master, therefore, if a specialist is fired, the salon will most likely lose the clients served by him.

Franchise on the topic:"Hairs are in order" public hairdressing salon, investment 0.5 million rubles, payback 7 months.

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