Organizational characteristics of JV Milavitsa. Underwear Milavitsa Milavitsa company history

Milavitsa is one of the largest companies in the CIS for the production and sale of women's underwear. Located in Minsk, Belarus.

The history of the Milavitsa brand began in 1908, when two brothers Jean and Francois-Victor Tournier-Collet founded the Francois-Tournay Haberdashery Factory in Minsk. Permission to open the factory was received from the Minsk provincial government on November 8. The factory produced celluloid ladies' combs, men's combs, buttons and other products.

The brothers' enterprise was electrified: the factory had a 25-horsepower dynamo, which generated electric current for lighting.

In 1911, the factory passed into the hands of the Francois Tournier partnership, which by that time already included local entrepreneurs - the merchant Blimovich and the engineers Shmerling and Kaletsky.

In 1913, the company had a 60 horsepower engine and employed about 200 workers, including 18 French master engravers. The François Tournai factory produced 23 thousand women's combs total amount 254.2 thousand rubles. Things were going well: Solomon Blimovich and Moisey Kaletsky became one of the richest entrepreneurs of that time.

On the eve of the First World War in 1915, the factory was evacuated along with the equipment and most of the workers. In 1917, the factory's workshops were completely destroyed, and the factory itself was nationalized after the revolution.

In 1925 initiative group from the number former employees The Francois Tournai factory submitted an application to Belkustpromsoyuz to organize an artel for the production of plastic products.

The necessary permission was obtained, and in 1925 the Spartak artel began its activities in Minsk. Officially, the Charter of the industrial cooperative artel was adopted only in 1927.

The artel produced ladies' combs, combs, buttons and other small household goods.

After nationalization, the Spartak artel was included in the state haberdashery factory Beloruska. The new factory began work on March 1, 1929 in Minsk. F. S. Dikanov, who previously held the post of Chairman of the Central Board of the Union of Textile Workers of the Republic, was appointed director.

The Beloruska factory consisted of two buildings: the first produced buttons, the second - combs.

On the occasion of the fifteenth anniversary of the October Revolution, the factory in November 1932 was named after the civil war commander M.V. Frunze.

The factory operated until the beginning of the Great Patriotic War: after a German air raid on Minsk on June 23, 1941, all the main workshops of the enterprise were destroyed.

In 1945, work began on restoring the factory in the dilapidated premises of the former yeast factory. After production was launched, the factory’s product range expanded: since 1950, the plant began producing leatherette bags, rubberized women’s raincoats, and children’s capes.

In 1960, by decision of the Council of Ministers of the BSSR, the factory named after M. V. Frunze began to specialize in the production of sewing haberdashery and accessories (buckles, buttons) and men's checkered shirts, and in 1961 it began to develop corsetry (grace and semi-grace). Initially, when developing women's toiletries and sewing haberdashery, information (samples foreign companies) from the Chamber of Commerce and Industry of the Ministry of Trade of the BSSR.

In 1964, the company underwent a complete change in its product range: the factory completely switched to sewing women's toiletries. The designers of the experimental workshop independently began to develop all models of women's toiletries, and sometimes acted as the first models themselves. The factory's products began to be in great demand on the market.

September 11, 1969 by order of the Ministry light industry The factory was renamed the Minsk sewing production association "Komsomolka". The company produced bras, belts, half-corsets, graces made of silk, cotton fabrics and elastic fabrics, products for newborns and toddlers and school age, ties.

In November 1970, a new production building was put into operation at Novovilenskaya Street, 28. Currently, it still houses production workshops, and main office Milavitsa company.

In 1991, on the basis of the Minsk production association "Komsomolskaya Pravda" two independent enterprises were created with the right legal entity: Minsk clothing company "Milavitsa" and Molodechno clothing factory "Komsomolka".

As for the name, it appeared in the same 1991. The company's employees turned to the Writers' Union of Belarus with a request to help come up with a new name for the company. Writer Vladimir Pavlov proposed the name “Milavitsa”. The ancient Slavs used the word “Milavitsa” to call the planet Venus, and the goddess of the same name is considered a symbol of love and the personification of female beauty.

In 1992, the Milavitsa company received the status of a joint-stock company without the participation of the state share. Controlling stake shares belong to the enterprise team.

In 1995, Milavitsa released her first collection of swimsuits.

In 1996, the MSF "Milavitsa", according to the decision of the meeting of shareholders and on the basis of the decision of the Minsk City Executive Committee, was renamed Closed Joint-Stock Company"Milavitsa."

The Milavitsa enterprise was the first in Belarus to receive a certificate of compliance with the ISO 9001-96 quality system in 1996.

In 1998, Milavitsa took part in the international lingerie salon in Paris for the first time. Three times Milavitsa receives the French magazine Madame Figaro prize for original design.

In 2003, the company rebranded: a new form style and logo.

In 2010, the Milavitsa company became the general partner of the Belarusian women's national basketball team.

By 2011, there were more than 450 Milavitsa stores in 16 countries around the world.

Milavitsa is one of the most famous and largest Eastern European companies engaged in the production of corsetry, underwear and swimwear. The company's head office is located in Minsk, the capital of Belarus. It was in this city that the history of the brand began more than a hundred years ago. Initially, it was a small private French production, and its products were completely unrelated to lingerie, but were nevertheless intended for women. These were all kinds of ladies' hair combs, which were in constant demand at the beginning of the last century.

Over time, the scale of production and its direction gradually changed. Approximately in the fiftieth year of its activity, the company began to produce exclusively products from the lingerie group. In 1992, the modern name of the company “Milavitsa” appeared and the first company store was opened. Since then, the company's employees have accumulated significant and invaluable experience not only in the production of high-quality products, but also in the development path retail network, as well as the implementation of a franchise project.

Products are successfully sold in more than twenty-five countries in Europe, the CIS and the Middle East. Hundreds of stores are open. But the main thing is that the brand has become recognizable and its name is familiar to almost every woman. The company's designers are sensitive to all the nuances in fashion trends and create lingerie in a modern design, remaining true to the original style of their brand. The use of high-quality modern materials and innovative technologies ensures customer confidence in the brand.

Another feature distinguishes Milavitsa from its competitors: the company does not engage in online sales. At first glance, of course, it may seem that this is not an advantage against the backdrop of modern realities. But if you think about it a little, it becomes clear that this is the right decision. Indeed, according to statistics, about 60% of women daily use bras that are not their size, which does not contribute to their health. Milavitsa attaches great importance to the correct fit of each of her products on the customer’s figure.

In each company store the company employs professional consultants, helping women to carry out high-quality fittings and choose the optimally suitable underwear that emphasizes the advantages of her figure, conceals flaws, and most importantly - correct size and a perfect fit. Provide such a service in the mode remote sales impossible. In addition, in most countries where branded products are sold, returning and exchanging underwear is a violation of the law. Therefore, the absence of an online store is not an unfortunate omission, but a principled position of the company’s management.

Catalog Milavitsa

The Milavitsa company creates products under four branded labels: Milavitsa, Aveline, Alisee and Hidalgo.

Milavitsa is the main brand of the company. This brand produces products for corset and waist groups, figure-shaping underwear, swimsuits and beachwear, sleepwear and homewear. Milavitsa brand products are classified into three areas: classic collection, fashion collection and swimwear.

The classic collection offers a wide range of practical underwear for everyday use. When creating them, functional materials, comfortable designs and unchanged classic design are used.
The fashionable lingerie collection is a selection of exquisite models, updated every season and reflecting the most current motifs of fashion trends. The models in this line feature exclusive materials and a variety of finishes.
Swimwear. Bright, rich colors, unique prints, original cuts and high-quality materials - this is what unites swimsuits from Milavitsa into a single collection. But each model is unique, made in its own style and can give its owner a special charm. Even the names of the swimsuits are fascinating: “Coke Jungle”, “Flowers of Bali”, “Pin-Up”, “Argentina”, “Zanzibar”.

Aveline – under this brand Milavitsa produces comfortable underwear, corsetry, waistband products and corrective products intended for everyday use. The models belong to the budget price sector, which does not in any way affect their quality. Low prices due to the use of inexpensive fittings and the absence of decor from expensive materials. The design and production of products is carried out by the Milavitsa company.

Alisee is a French lingerie brand. Accordingly, European specialists are developing the design of models for this line. The Milavitsa company produces these products at its own facilities under license.

Hidalgo is a line of underwear for men. In creating models of this brand, only familiar, classic forms are used, as well as exclusively materials. natural origin. This reliable combination helps a man feel comfortable in branded products throughout the day.

Gift certificates

Milavitsa knows how difficult it is sometimes to choose a gift for a loved one. As for buying linen as a gift, this is completely problematic, because such a gift is very individual. It is for such cases that the corporate network provides Gift certificates different denominations, greatly simplifying this situation. Every woman will love a gift that gives her the opportunity to choose.

Sales

Periodically, the company stores have sales of previous collections. This is a great opportunity to purchase high-quality lingerie from your favorite brand at a significant discount.

Milavitsa store addresses and opening hours

Retail map retail outlets networks, Milavitsa addresses, opening hours, directions and telephone numbers.

Some addresses may not be displayed on the map due to scale; zoom in on the map to view the area of ​​interest in more detail. Objects and their addresses will be loaded automatically.

Milavitsa stores

Milavitsa is of great importance for the development of the retail network of the company. Russian market. In our country, about six hundred branded stores are open in cities such as Moscow, St. Petersburg, Veliky Novgorod, Volgograd, Yekaterinburg, Kazan, Krasnodar, Krasnoyarsk, Nizhny Novgorod, Novosibirsk, Omsk, Rostov-on-Don, Samara, Ufa, Yaroslavl and many others. Store addresses can be found on the company’s official website in the “Where to buy” section.

Official website: www.milavitsa.com

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Milavitsa (trademark Milavitsa, white Milavitsa, pronounced Milavitsa) is one of the largest companies in the CIS for the production and sale of women's underwear. Located in the city of Minsk, Belarus.

history of the company

1908-1915. Factory of the Tournier brothers

The François-Tournier haberdashery factory was founded in Minsk in 1908 by two brothers named Jean and François-Victor Tournier-Collet. Permission to open the factory was received from the Minsk provincial government on November 8. The factory produced celluloid ladies' combs, men's combs, buttons and other products.

The brothers' enterprise was electrified: the factory had a 25-horsepower dynamo, which generated electric current for lighting.

In 1911, the factory passed into the hands of the Francois Tournier partnership, which by that time already included local entrepreneurs - the merchant Blimovich and the engineers Shmerling and Kaletsky.

In 1913, the company had a 60 horsepower engine and employed about 200 workers, including 18 French master engravers. The Francois Tournai factory produced 23 thousand women's combs for a total amount of 254.2 thousand rubles. Things were going well: Solomon Blimovich and Moisey Kaletsky became one of the richest entrepreneurs of that time.

On the eve of the First World War in 1915, the factory was evacuated along with its equipment and most of its workers. In 1917, the factory's workshops were completely destroyed, and the factory itself was nationalized after the revolution.

1926-1928. Artel "Spartak"

In 1925, an initiative group of former employees of the Francois Tournai factory submitted an application to Belkustpromsoyuz to organize an artel for the production of plastic products.

The necessary permission was obtained, and in 1925 the Spartak artel began its activities in Minsk. Officially, the Charter of the industrial cooperative artel was adopted only in 1927.

The artel produced ladies' combs, combs, buttons and other small household goods.

Enterprise "Beloruska"

After nationalization, the Spartak artel was included in the state haberdashery factory Beloruska. The new factory began work on March 1, 1929 in Minsk. F. S. Dikanov, who previously held the post of Chairman of the Central Board of the Union of Textile Workers of the Republic, was appointed director.

The Beloruska factory consisted of two buildings: the first produced buttons, the second - combs.

Factory named after M. V. Frunze

On the occasion of the fifteenth anniversary of the October Revolution, the factory in November 1932 was named after the civil war commander M.V. Frunze.

The specialization of the enterprise remained the same: “Combs 1,573,800 pcs., hair holders 3,400 pcs., buttons 130,879 honeycombs, and other haberdashery products.”

The factory operated until the start of the Great Patriotic War: after a German air raid on Minsk on June 23, 1941, all the main workshops of the enterprise were destroyed.

In 1945, work began on restoring the factory in the dilapidated premises of the former yeast factory. After production was launched, the factory’s product range expanded: since 1950, the plant began producing leatherette bags, rubberized women’s raincoats, and children’s capes.

In 1960, by decision of the Council of Ministers of the BSSR, the factory named after M. V. Frunze began to specialize in the production of sewing haberdashery and accessories (buckles, buttons) and men's checkered shirts, and in 1961 it began to develop corsetry (grace and semi-grace). Initially, when developing women's clothing items and sewing haberdashery, information (samples from foreign companies) from the Chamber of Commerce and Industry of the Ministry of Trade of the BSSR was used.

In 1964, the company underwent a complete change in its product range: the factory completely switched to sewing women's toiletries. The designers of the experimental workshop independently began to develop all models of women's toiletries, and sometimes acted as the first models themselves. The factory's products began to be in great demand on the market.

1969-1991. MPSHO "Komsomolskaya Pravda"

On September 11, 1969, by order of the Ministry of Light Industry, the factory was renamed the Minsk Sewing Production Association "Komsomolskaya Pravda". The company produced bras, belts, half-corsets, graces made of silk, cotton fabrics and elastic fabrics, products for newborns and children of toddler and school age, ties.

In November 1970, a new production building was put into operation on Novovilenskaya Street, 28. Currently, it still houses production workshops, as well as the main office of the Milavitsa company.

since 1991 - Milavitsa JSC

In 1991, on the basis of the Minsk production association “Komsomolka”, two independent enterprises with the right of a legal entity were created: the Minsk clothing company “Milavitsa” and the Molodechno clothing factory “Komsomolka”. In 1992, the Milavitsa company received the status of a joint-stock company without the participation of the state share. The controlling stake belongs to the enterprise team.

In 1996, the MSF "Milavitsa", according to the decision of the meeting of shareholders and on the basis of the decision of the Minsk City Executive Committee, was renamed the Closed Joint Stock Company "Milavitsa".

Retail network

The company's branded stores are open in 19 countries: there are more than 300 stores in Russia, 80 in Ukraine, more than 120 in other CIS countries and the European Union. As for Belarus, there are 51 branded stores there, fifteen of which are located in Minsk .

, Toomas Tool

Milavitsa(trademark Milavitsa, white Milavitsa, pronounced Milavitsa) is one of the largest companies in the CIS for the production and sale of women's underwear. Located in the city of Minsk, Belarus.

history of the company

1908-1915. Factory of the Tournier brothers

The François-Tournier haberdashery factory was founded in Minsk in 1908 by two brothers named Jean and François-Victor Tournier-Collet. Permission to open the factory was received from the Minsk provincial government on November 8. The factory produced celluloid ladies' combs, men's combs, buttons and other products.

The brothers' enterprise was electrified: the factory had a 25-horsepower dynamo, which generated electric current for lighting.

In 1911, the factory passed into the hands of the Francois Tournier partnership, which by that time already included local entrepreneurs - the merchant Blimovich and the engineers Shmerling and Kaletsky.

In 1913, the company had a 60 horsepower engine and employed about 200 workers, including 18 French master engravers. The Francois Tournai factory produced 23 thousand women's combs for a total amount of 254.2 thousand rubles. Things were going well: Solomon Blimovich and Moisey Kaletsky became one of the richest entrepreneurs of that time.

On the eve of the First World War in 1915, the factory was evacuated along with its equipment and most of its workers. In 1917, the factory's workshops were completely destroyed, and the factory itself was nationalized after the revolution.

1926-1928. Artel "Spartak"

In 1925, an initiative group of former employees of the Francois Tournai factory submitted an application to Belkustpromsoyuz to organize an artel for the production of plastic products.

The necessary permission was obtained, and in 1925 the Spartak artel began its activities in Minsk. Officially, the Charter of the industrial cooperative artel was adopted only in 1927.

The artel produced ladies' combs, combs, buttons and other small household goods.

Enterprise "Beloruska"

After nationalization, the Spartak artel was included in the state haberdashery factory Beloruska. The new factory began work on March 1, 1929 in Minsk. F. S. Dikanov, who previously held the post of Chairman of the Central Board of the Union of Textile Workers of the Republic, was appointed director.

The Beloruska factory consisted of two buildings: the first produced buttons, the second - combs.

Factory named after M. V. Frunze

On the occasion of the fifteenth anniversary of the October Revolution, the factory in November 1932 was named after the civil war commander M.V. Frunze.

The specialization of the enterprise remained the same: “Combs 1,573,800 pcs., hair holders 3,400 pcs., buttons 130,879 honeycombs, and other haberdashery products.”

The factory operated until the start of the Great Patriotic War: after a German air raid on Minsk on June 23, 1941, all the main workshops of the enterprise were destroyed.

In 1945, work began on restoring the factory in the dilapidated premises of the former yeast factory. After production was launched, the factory’s product range expanded: since 1950, the plant began producing leatherette bags, rubberized women’s raincoats, and children’s capes.

In 1960, by decision of the Council of Ministers of the BSSR, the factory named after M. V. Frunze began to specialize in the production of sewing haberdashery and accessories (buckles, buttons) and men's checkered shirts, and in 1961 it began to develop corsetry (grace and semi-grace). Initially, when developing women's clothing items and sewing haberdashery, information (samples from foreign companies) from the Chamber of Commerce and Industry of the Ministry of Trade of the BSSR was used.

In 1964, the company underwent a complete change in its product range: the factory completely switched to sewing women's toiletries. The designers of the experimental workshop independently began to develop all models of women's toiletries, and sometimes acted as the first models themselves. The factory's products began to be in great demand on the market.

1969-1991. MPSHO "Komsomolskaya Pravda"

On September 11, 1969, by order of the Ministry of Light Industry, the factory was renamed the Minsk Sewing Production Association "Komsomolskaya Pravda". The company produced bras, belts, half-corsets, graces made of silk, cotton fabrics and elastic fabrics, products for newborns and children of toddler and school age, ties.

In November 1970, a new production building was put into operation on Novovilenskaya Street, 28. Currently, it still houses production workshops, as well as the main office of the Milavitsa company.

since 1991 - Milavitsa JSC

In 1991, on the basis of the Minsk production association “Komsomolka”, two independent enterprises with the right of a legal entity were created: the Minsk clothing company “Milavitsa” and the Molodechno clothing factory “Komsomolka”. In 1992, the Milavitsa company received the status of a joint-stock company without the participation of the state share. The controlling stake belongs to the enterprise team.

In 1996, the MSF "Milavitsa", according to the decision of the meeting of shareholders and on the basis of the decision of the Minsk City Executive Committee, was renamed the Closed Joint Stock Company "Milavitsa".

Origin of the name

In 1991, company employees turned to the Writers' Union of Belarus with a request to help come up with a new name for the company. The writer Vladimir Pavlov proposed the name “Milavitsa”.

The ancient Slavs used the word “Milavitsa” to call the planet Venus, and the goddess of the same name is considered a symbol of love and the personification of female beauty.

Products

Under the brand Milavitsa are issued the following types products:

• women's underwear
• swimwear
• knitwear

Retail network

The company's branded stores are open in 19 countries: there are more than 300 stores in Russia, 80 in Ukraine, more than 120 in other CIS countries and the European Union. As for Belarus, there are 51 branded stores there, fifteen of which are located in Minsk .

Sponsorship

In 2010, the Milavitsa company became the general partner of the Belarusian women's national basketball team.

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Excerpt characterizing Milavitsa

Dolgorukov laughed cheerfully.
- No more? - Bolkonsky noted.
– But still, Bilibin found a serious address title. And a witty and intelligent person.
- How?
“To the head of the French government, au chef du gouverienement francais,” said Prince Dolgorukov seriously and with pleasure. - Isn't that good?
“Okay, but he won’t like it very much,” Bolkonsky noted.
- Oh, very much! My brother knows him: he has dined with him, the current emperor, in Paris more than once and told me that he has never seen a more refined and cunning diplomat: you know, a combination of French dexterity and Italian acting? Do you know his jokes with Count Markov? Only one Count Markov knew how to handle him. Do you know the history of the scarf? This is lovely!
And the talkative Dolgorukov, turning first to Boris and then to Prince Andrei, told how Bonaparte, wanting to test Markov, our envoy, deliberately dropped a handkerchief in front of him and stopped, looking at him, probably expecting a favor from Markov, and how Markov immediately He dropped his handkerchief next to him and picked up his own, without picking up Bonaparte’s handkerchief.
“Charmant,” said Bolkonsky, “but here’s what, prince, I came to you as a petitioner for this young man.” Do you see what?...
But Prince Andrei did not have time to finish when an adjutant entered the room, calling Prince Dolgorukov to the emperor.
- Oh, what a shame! - said Dolgorukov, hastily standing up and shaking the hands of Prince Andrei and Boris. – You know, I am very glad to do everything that depends on me, both for you and for this dear young man. – He once again shook Boris’s hand with an expression of good-natured, sincere and animated frivolity. – But you see... until another time!
Boris was worried about the closeness to the highest power in which he felt at that moment. He recognized himself here in contact with those springs that guided all those enormous movements of the masses of which in his regiment he felt like a small, submissive and insignificant part. They went out into the corridor following Prince Dolgorukov and met coming out (from the door of the sovereign’s room into which Dolgorukov entered) a short man in civilian dress, with an intelligent face and a sharp line of his jaw set forward, which, without spoiling him, gave him a special liveliness and resourcefulness of expression. This short man nodded as if he were his own, Dolgoruky, and began to peer intently with a cold gaze at Prince Andrei, walking straight towards him and apparently waiting for Prince Andrei to bow to him or give way. Prince Andrei did neither one nor the other; anger was expressed in his face, and the young man, turning away, walked along the side of the corridor.
- Who is this? – asked Boris.
- This is one of the most wonderful, but most unpleasant people to me. This is the Minister of Foreign Affairs, Prince Adam Czartoryski.
“These are the people,” Bolkonsky said with a sigh that he could not suppress as they left the palace, “these are the people who decide the destinies of nations.”
The next day the troops set out on a campaign, and Boris did not have time to visit either Bolkonsky or Dolgorukov until the Battle of Austerlitz and remained for a while in the Izmailovsky regiment.

At dawn on the 16th, Denisov's squadron, in which Nikolai Rostov served, and which was in the detachment of Prince Bagration, moved from an overnight stop into action, as they said, and, having passed about a mile behind the other columns, was stopped on the high road. Rostov saw the Cossacks, the 1st and 2nd squadrons of hussars, infantry battalions with artillery pass by, and generals Bagration and Dolgorukov with their adjutants passed by. All the fear that he, as before, felt before the case; all the internal struggle through which he overcame this fear; all his dreams of how he would distinguish himself in this matter like a hussar were in vain. Their squadron was left in reserve, and Nikolai Rostov spent that day bored and sad. At 9 o'clock in the morning he heard gunfire ahead of him, shouts of hurray, saw the wounded being brought back (there were few of them) and, finally, saw how a whole detachment of French cavalrymen was led through in the middle of hundreds of Cossacks. Obviously, the matter was over, and the matter was obviously small, but happy. Soldiers and officers passing back talked about the brilliant victory, about the occupation of the city of Wischau and the capture of an entire French squadron. The day was clear, sunny, after a strong night frost, and the cheerful shine of the autumn day coincided with the news of the victory, which was conveyed not only by the stories of those who took part in it, but also by the joyful expression on the faces of soldiers, officers, generals and adjutants traveling to and from Rostov . The heart of Nikolai ached all the more painfully, as he had in vain suffered all the fear that preceded the battle, and spent that joyful day in inaction.
- Rostov, come here, let's drink out of grief! - Denisov shouted, sitting down on the edge of the road in front of a flask and a snack.
The officers gathered in a circle, eating and talking, near Denisov's cellar.
- Here's another one being brought! - said one of the officers, pointing to the French captured dragoon, which was being led on foot by two Cossacks.
One of them was leading a tall and beautiful French horse taken from a prisoner.
- Sell the horse! - Denisov shouted to the Cossack.
- If you please, your honor...
The officers stood up and surrounded the Cossacks and the captured Frenchman. The French dragoon was a young fellow, an Alsatian, who spoke French with a German accent. He was choking with excitement, his face was red, and, hearing the French language, he quickly spoke to the officers, addressing first one and then the other. He said that they would not have taken him; that it was not his fault that he was taken, but that le caporal was to blame, who sent him to seize the blankets, that he told him that the Russians were already there. And to every word he added: mais qu"on ne fasse pas de mal a mon petit cheval [But do not offend my horse] and caressed his horse. It was clear that he did not understand well where he was. He then apologized, that he was taken, then, putting his superiors before him, he showed his soldierly service and care for his service. He brought with him to our rearguard in all its freshness the atmosphere of the French army, which was so alien to us.
The Cossacks gave the horse for two chervonets, and Rostov, now the richest of the officers, having received the money, bought it.
“Mais qu"on ne fasse pas de mal a mon petit cheval,” the Alsatian said good-naturedly to Rostov when the horse was handed over to the hussar.
Rostov, smiling, calmed the dragoon and gave him money.
- Hello! Hello! - said the Cossack, touching the prisoner’s hand so that he would move on.
- Sovereign! Sovereign! - suddenly it was heard between the hussars.
Everything ran and hurried, and Rostov saw several horsemen with white plumes on their hats approaching from behind along the road. In one minute everyone was in place and waiting. Rostov did not remember and did not feel how he reached his place and got on his horse. Instantly his regret about not participating in the matter passed, his everyday mood in the circle of people looking closely at him, instantly any thought about himself disappeared: he was completely absorbed in the feeling of happiness that comes from the proximity of the sovereign. He felt rewarded by this proximity alone for the loss of that day. He was happy, like a lover who had waited for the expected date. Not daring to look at the front and not looking back, he felt with an enthusiastic instinct its approach. And he felt this not just from the sound of the hooves of the horses of the approaching cavalcade, but he felt it because, as he approached, everything around him became brighter, more joyful and more significant and festive. This sun moved closer and closer for Rostov, spreading rays of gentle and majestic light around it, and now he already feels captured by these rays, he hears its voice - this gentle, calm, majestic and at the same time so simple voice. As it should have been according to Rostov’s feelings, dead silence fell, and in this silence the sounds of the sovereign’s voice were heard.

The Milavitsa factory produces excellent lingerie. It is especially pleasant that the wonderful quality of the linen is successfully combined with the price.
The collection of lingerie made in Belarus includes casual, functional, dressy, nightwear, and swimwear.

Colored underwear is in fashion. Therefore, the Milavitsa palette includes 30 colors. We use high-quality fabrics from the world's leading manufacturers with new generation microfibers: tactel, meryl, microfiber. The comfort and hygiene of which are close to traditionally used cotton, the products are also sewn from cotton with lycra and viscose.

Comfortable and beautiful models help women look elegant.

The natural shape of the breast is emphasized by bras with a molded (seamless) cup. The advantages of the models are that they give the feeling of a second skin and provide a good fit. outerwear. "Milavitsa" produces shape-shaping and figure-correcting underwear - grace and semi-grace, corset panties, pantaloons.

There are special underwear for nursing mothers. The models are made with special tenderness. This underwear is distinguished primarily by its special design, naturalness, and hygroscopicity. Fashion trends are such that the line between leisure outerwear and underwear is gradually blurring. Lingerie becomes an element of outerwear. There are many models where translucent blouses are designed to reveal all the delights of your underwear, or panties that should be slightly visible from under your trousers.

These trends are combined with bold color scheme And modern materials Milavitsa underwear. Simple and natural lines, laconic color, lack of decorations are the main manifestations of the now popular “minimalism” style.

Maximum comfort is achieved with a minimum of seams.

Models with removable straps are ideal for festive and evening dresses. The bra is fixed to the figure using a band with a special silicone coating. Elegant lingerie still contains a variety of embroidery, velvet and lace, giving it lightness and transparency.

In addition, Milavitsa has a feature that distinguishes it from all other foreign manufacturers: if the Italians sell four sizes of one model, then the Belarusians have up to 80 sizes for each model.

"Milavitsa" is one of the largest sewing production both in Belarus and in the CIS countries, and, it should be noted, enjoys the special love of women.

"Milavitsa" gives top priority to product quality.
Therefore, the company concentrates all the best: specialists, equipment, raw materials.

In addition, the company employs talented designers who use in production Newest technologies, underwear with latex details, seamless underwear, etc.
More than 95% of women's underwear with a label, which is sold at Moscow flea markets and in underground passages, is sewn in factories in China, Syria, and Taiwan. But this does not mean that Milavitsa, the largest manufacturer of lingerie in the CIS, opened its enterprises there. These are all fakes.

Milavitsa products sold in Russia have a white cardboard label with a bright crimson logo. On the reverse side of the label are the company details in Russian and English languages, as well as marks of compliance with the standards of Belarus and Russia.
The barcode must begin with the numbers 48. The internal label of the Milavitsy product must indicate the composition of raw materials in 4 languages, size, care symbols and a mark of conformity.

Counterfeits are much inferior to original products in terms of quality: threads stick out, seams are poorly processed, the fabric unravels and changes color after the first wash.
Fake underwear is uncomfortable to wear and does not fit well on the figure, so even a woman with an ideal figure will feel very uncomfortable in it.

When purchasing corsetry, you should pay attention to the fasteners and hooks: they should have an enamel coating that matches the color of the product.
Milavitsa branded products are distinguished by high quality, clean cutting, thread strength.

Milavitsa uses only imported raw materials in its production and produces its products only in Belarus.

The characteristic features of counterfeits are that:

• The products are stitched with a very wide stitch pitch (long stitch length)
• Free movement of frames (too short frame)
• Large seam opening when stretched
• The gusset of the panties is not made of cotton
• Mismatch of basic materials and finishing colors
• Designation of sizes in Latin letters "L", "M"
• The manufacturer's name has missing letters, it looks like this, for example, "Milavits"
• City name AINSK instead of MINSK
• There is no company address on back side shortcut

Wear high-quality, comfortable and stylish underwear from the Milavitsa factory. And not a cheap fake, which, due to its poor quality, will not sit well on the body. In addition, Milavitsa is the best value for money.

To protect yourself from counterfeits, buy Milavitsa underwear only from us.

Official website milavitsa.by