Is it possible to make money on handmade postcards. How to make money on handmade postcards? We promote in social networks

Want to start your own home business but don't know what to do with your own hands to sell? there is a good idea for a quick start: making postcards to order. This niche is only 30-40% filled, so there is little competition here. You can create from 10 to 15 copies per day. If there are more orders, you can bring in an assistant, such as an art student. The profitability of the market for gifts and souvenirs is about 20-25%. If you produce postcards at home and do not pay taxes, the profitability of the business will be about 80-100%.

Homemade postcards are a great idea for a home business.

Making handmade postcards as a good business idea

There are several of the most common ways to make homemade postcards. These include:

• Scrapbooking as a home business option

A type of needlework widely used in decoration family photo albums... The literal translation of the term is a scrapbook. Now this technique is used to create leporello (a postcard using the scrapbooking technique in the form of an accordion), creativity at home to create postcards, houses, designer postcards in the form of boxes or baskets. Making postcards to order using the scrapbooking technique makes it easier to have a large number templates and interesting blanks with fasteners in the form of springs, rings, ribbons, which are perfect if you have a standard postcard size. You can make a special blank with your own hands, take cardboard and decorative elements as raw materials.

• Quilling - business idea on postcards

A quilling postcard is always unique. The method is based on twisting paper strips and obtaining a spiral as a result. These designer birthday cards are not alike. It is not required to create them serious investments... The range of products can be impressive. Bookstores willingly accept them for sale. An indispensable condition for business development is the presence of perseverance, dexterity and accuracy. It is enough to buy paper of different weights and several colors, cut it into strips and fasten it with glue. This is a great souvenir and an original gift for a memorable date. Competent promotion will ensure a constant flow of orders and business profitability.

• Vitinanka as an idea for a postcard business

Cardmaking using the paper cutting technique is the creation of patterns and paper pictures that are blanks for future cards. This method divides the technique according to its artistic characteristics into: openwork, silhouette, single and complex. Making postcards with your own hands can combine several methods of vitinanka. The result is products in the form of silhouette embroidery, figures of horsemen, superimposed images. Drawn vitinankas are a picture with a pronounced compositional structure and thematic character. The Fair of Masters willingly takes on such exhibition handmade vitinankas for implementation, so your business will quickly go up the hill.

• Popular Iris Folding for Home Business

Making money on bright colorful equipment will not be difficult. Paper is the filling for the chosen silhouette of the picture and forms the image from the inside. The designer uses templates, pictures, diagrams in his work. You can create the basis for greeting cards yourself, or use proven techniques. The buyer will willingly give money for spectacular cards self madethat will look like decoration. As well as the author's scrap postcard, the card using the iris folding technique will be an excellent solution for a portfolio. Although at first glance this kind of needlework seems difficult, the iris folding technique is excellent for additional income and low cost home business.

Cardmaking business materials

To make postcards, you will need consumables such as:

• designer paper for handmade cards
• openwork paper napkins
• buttons, small accessories
• sequins and sequins, beads
• chipboards and die cuts
• scrapbooking borders
• ribbons, ropes, braid
• contour and volumetric stickers
• cameos and paper figures

You can buy materials for the business for creating handmade postcards with delivery on the following sites:

• shop.delki.ru- materials for crafts
• domovitto.ru - useful accessories
• homyachok-shop.ru - goods for needlework
• livemaster.ru - paper
• lelekahobby.ru - blanks for postcards

Latest trends in cardmaking

Before wondering how to make money at home with your own hands, it is worth evaluating fashion trends in cardmaking and starting a business producing the most sought-after samples. Watercolor cards are in vogue now: they are preferred by 70% of customers, they provide a stable income and are a good basis for a home business. In production, they are profitable: their cost is lower than the creation of cards using the scrapbooking technique, and the production process takes less time. An excellent and profitable option would be to create miniature postcards in watercolor technique and sell them in flower shops.

The chevron pattern is still popular, which is chosen by every 3rd client out of 5. The technique is a V-shaped pattern that can be used everywhere as a background.

This is very convenient if making postcards with your own hands is your "home" business. A kind of template always looks original and solid. The do-it-yourself shirt is also gaining popularity, but its creation is quite laborious.

Selling handmade products online

Have you made hand-drawn postcards but don't know how to sell them? Indeed, where can you find customers who want to buy handmade postcards and are willing to pay the real price for them? The answer is simple - online sale! You can easily find your buyer on the Internet. The portfolio will become the backbone of your online business project. The quality of the picture will largely determine how quickly a buyer will be found for your work and how soon the business as a whole will develop. Therefore, take beautiful staged photos, while it is not necessary to contact well-known photographers, in in social networks find a beginner and offer to make a portfolio for little money and a link to it in your online resource.

The author's product will surely attract its buyer. But making a sample is half the battle, you still need to tell potential customers about it. The easiest way to do this is through your virtual trading platform on the Web. It is enough to place photos of the assortment in the online store of handmade postcards and your original work will be seen by millions of users, but its creation and promotion requires serious financial investments.

Making postcards with your own hands: ways to sell goods

The main ways to sell postcards:

• own site on this topic on the web
• services for the sale of handmade products, for example, the Fair of craftsmen
• various social networks
• beauty salons and spa centers
• flower shops and mini-markets of stationery
• publishing houses by special order
• shops selling handmade products

Examples of services for the sale of postcards areb:

• livemaster.ru - Fair of masters
• tut-pe4at.ru - DIY Cards
• top-otkrytka.ru - Top postcard
• tiu.ru - Your own business postcard store on Tiu
• uckytoys.ru - Service for the sale of handmade goods
• magazin-masterov.ru - Shop of masters

The most suitable and effective way to search for buyers on the Web will be the sale of goods through social networks and blogs.

Having your own online store is both expensive and does not make sense at the first stage, where it would be more profitable and more correct to start promoting your business through social networks. In Odnoklassniki and VKontakte, sales are built through groups and personal pages. On Instagram, you can post new crafts and talk about your small business subscribers. Arrange promotions to attract subscribers by encouraging posting and likes. Come up with unusual idea, for example, postcards, portraits. Come up with a story for your brand, make a logo, simple, with a soulful slogan. Unusual things with a history, made by hand will always be in demand. Perhaps your cards will become a new trend and will find particular popularity among postcrossers and bloggers. This business organization does not require additional advertising costs.

Creating handmade postcards is a business option that you can start with a minimum initial capital and combine it with study, work, and raising a child. In addition, this is a way to make money on own hobby... How to create your own business in the market of hand-made gift products?

Handmade postcards: who is this business for?

Making handmade cards is a pleasant and exciting hobby that allows you to create unique and effective gifts for your family and friends. However, you can also make good money on it, while you can do business without leaving your home.

Unlike many other ways of making money, it is the production of postcards that is an option profitable businesswhich will fit:

• For women in maternity leave.
• Schoolchildren and students.
• Pensioners.
• Working citizens who have several hours free from work and rest every day.

Everyone can master cardmaking or the art of creating exclusive, elegant, interesting postcards: you can find many master classes on the Internet for mastering the basic techniques. The further activity of the master is the result of the application of his imagination and creative streak.

What styles are used to make handmade cards?

For those who are just starting their first steps in the exciting path of creating handmade cards, it is important to know the basic styles of cardmaking. This will allow them to find out in more detail the preferences of customers, as well as not make the mistake of purchasing materials for profitable creativity.

An important point: Among the creators of handmade postcards, another style is known that skillfully combines elements of all the above styles - the Mix Media style.

What is needed to start a handmade postcard making business?

Before accepting the first orders for the production of postcards, a novice entrepreneur will have to acquire a solid set of tools and materials, including:

1. Colored and white paper, corrugated paper, cardboard.
2. Blanks for postcards (if they are not available, you can purchase roll cardboard and a cutter).
3. Simple and curly scissors, hole punches.
4. Decorations (beads, dried flowers, buttons, stickers, lace, braid, etc.).
5. Glue.
6. Threads.
7. Colored pencils, paints, markers.
8. Stamps, embossing devices, etc.

An important point: On sale you can find ready-made kits for cardmaking. However, they are more expensive than purchasing all the materials for the postcard separately and therefore are completely inappropriate for mass production.

How much do handmade postcards cost: costing and costing

At present, the price of one handmade postcard on the market is on average 200-300 rubles.

Where does this cost come from:

• First of all , the price of materials is taken into account - about 70-100 rubles can be spent on creating a postcard.
• Secondly , the colossal work of a master who often spends about 1-3 hours on one product.
• Thirdly , the use of equipment is amortized - scissors become dull, the ink in the machine for applying stamps runs out, etc.

Therefore, in order to earn tangible profits on the creation of handmade postcards, you must:

1. Find a source of standing orders.
2. Organize bulk purchases of raw materials.

Otherwise, the income will hardly cover the cost.

Who is the postcard business suitable for? What do you need, where to start and who to offer handmade postcards? Find out this and even more here.

Congratulations on your anniversary, Christmas, say hello, cheer up, ask for forgiveness, express your feelings, all this and even more can be done with the simplest postcard. For this and a number of other reasons, the business idea of \u200b\u200bcreating postcards is one of the most relevant and in demand today.

Moreover, you do not need to open an entire printing shop, and you can create your product while sitting at home, combining it with other things or work.

"Hand Made" or Made with love ...

AT recent times handcrafted goods have become extremely popular. And there is a simple explanation for this:

• First, there is the possibility of purchasing an exclusive product.
• Secondly, you can easily make the most cherished dreams of the person to whom the card is intended come true.
• Thirdly, by presenting an exclusive gift, you emphasize the importance and respect for the donee.
• Fourth, you can choose a postcard made from natural and environmentally friendly material.
• Fifth, a personal approach to each customer.

In addition to the above points, the business of creating postcards is notable for the fact that the pricing policy is available to absolutely every client. On average, the cost of a postcard created varies from 50 to 2500 rubles.

Who is this type of business for?

Great business idea for women on maternity leave and housewives. Also creative, creative and extraordinary personalities can do it. In short, the more original and interesting your idea is, the more chances you have for successful business development.

However, be prepared for the same type and monotonous, if in the future you receive a large order for one type of work. Also, you should definitely have at least 5-8 hours a week.

What do you need to start a business on postcards?

At first, you will need to purchase material for creating and decorating postcards - scrap paper, ribbons, lace, flowers, polymer clay, stones and other other elements for decoration.

On average, at first, 3000-6000 rubles will be enough for you to purchase primary material and create a portfolio.

Where to sell ready-made postcards?

The most suitable and accessible sales channel is the Internet, here groups, forums, sites, social networks and blogs will help you.

Take an active part in fairs, exhibitions and other events, especially in preparation for weddings.

You can also negotiate a partnership with flower, wedding and other salons. They will offer your product to their customers for a certain percentage.

How much can you earn from creating postcards?

At the first stage, your main goal is to create a portfolio, thanks to which clients will immediately see your work and choose.

So, the average cost of a handmade postcard is $ 7-15. Let's calculate at the lowest cost of $ 7.

Material and decor costs are $ 3.

Let's say you sell 100 postcards a month.

So, we get the following result from one type of postcards per month:

Income per month from one postcard: 7*100=700$

Material and decor costs: 3*100*300$

Total profit from one postcard per month: 700-300=400$

And this is far from the limit, but profit from just one type of postcards. Increase the assortment, look for new distribution channels and you will receive solid earnings!

Ministry of Education and Science Russian Federation

State educational institution higher professional education

"Vyatka State Humanitarian University"

Social and Humanitarian Faculty

Department of Publishing and Editing

BUSINESS PLAN

Organization of production of postcards

Kirov

business plan postcard

1. MEMORANDUM ON CONFIDENTIALITY

DESCRIPTION OF THE INDUSTRY

CHARACTERISTICS OF THE ENTERPRISE

CHOICE OF ACTIVITY

MARKETING PLAN

PRODUCTION PLAN

ORGANIZATIONAL STRUCTURE

FINANCIAL PLAN AND BUDGET OF THE COMPANY

RISK ANALYSIS

ATTACHMENT 1

1. MEMORANDUM ON CONFIDENTIALITY

This business plan is submitted for consideration on a confidential basis and cannot be used for copying or any other purposes, as well as transferred to third parties. Those familiar with the business plan take responsibility and guarantee the non-dissemination of the information contained in it. Information provided in this document, is a trade secret and the property of the authors of the business plan.

2. SUMMARY

This project was created to organize the production of greeting cards, including individual ones, i.e. developed by prior order for a specific person.

The production of postcards provides great opportunities for the creative potential of designers, so the advantage of postcards lies in their originality, right up to uniqueness.

Postcards are expected to retail using social media for pre-orders and advertisements.

Potential consumers are high school students, college students, and other customers who need postcards. The goods we produce are available at the price of most target audience... The price ranges from 15-40 rubles for simple cards to 50-100 for individual cards that are more complex in form and content.

The organizational and legal form of the enterprise is an individual entrepreneur and 1 hired worker, who distributed everything among themselves labor functions... The work is done by them at home. The taxation system is simplified with a tax base “income minus expenses”. Personnel requirements - higher education, high level of PC skills, computer layout and editing skills.

The retail price for one simple postcard is 15-40 rubles, for an individual one - 100-150 rubles.

The costs of fixed assets will amount to 79,795.26 rubles. The total costs of organizing production will amount to RUB 81,012.46. The maximum payback period of production is 1.9 years.

The product is promising for modernization, as well as for reorienting production to other printing products and for expanding the range.

3. DESCRIPTION OF THE INDUSTRY

Competitor details:

There are enough firms and shops in Kirov selling various postcards. Postcards are sold in the Ulysses, Paper, and Pero chain stores, as well as in supermarkets, for example, Globus, Family, and flower shops. For example, "Felicia" sells custom postcards, but they have only the outer design, the inner one is empty. But most of the stores sell standard postcards.

We offer individual postcards for each person. These are such postcards as postcard books, clamshells with volumetric elements, a standard version is possible, but with excellent internal content, focused on a specific person. Postcards are available in different formats.

We can provide a layout of the postcard and, at the request of the client, add changes and additions to almost ready version, which will only have to be printed.

High quality products. Each type of postcard is presented in 1-3 copies, so customers will not repeat themselves and will be able to give their loved ones unique congratulations.

Potential clients and their capabilities:

Potential consumers are high school students, college students, and other customers who need postcards.

Our cards cover a wide range of holidays (Birthday, Angel's Day, Happy Wedding; New Year, February 23, March 8, Victory Day, September 1, Teacher's Day, etc.), also at the request of the buyer, we can make a postcard for any other holiday.

To get acquainted with our products, we have made several original postcards.

To study the requests of potential buyers, a survey was conducted. A sample questionnaire is provided in Appendix 1.

Basically, buyers prefer to buy standard postcards at a price of 15 to 40 rubles, 1/4 of the respondents can buy at a price of 50-100 rubles. In terms of internal content, buyers prefer postcards with text, but not always poetic; 1/5 of clients choose postcards without text content. Most potential clients buy postcards 1-2 times a year or according to their mood, 1/3 of buyers can purchase postcards 3-5 times a year.

The preferred average price of individual postcards is 50-100 rubles, but 1/3 of buyers are ready to buy a postcard for 101-150 rubles. The price depends on the printing design, internal content, number of pages and additional decorations.

Fixed assets:

Tab. 1. Fixed assets of the enterprise

Fixed assets Quantity, in units Price, in rubles 1. Equipment 1.1. Computer with Pentium 4 processor (+ accessories) 1366961.2. Canon iX7000 printer (+ CISS + Photo ink kit (6 * 130 ml)) 115127 + 1749 + 1194 \u003d 18070 1.3. GMP Wire BookletMac1174431.4. Roller cutter RC 260116071.5. Binder OPUS Bingo 13055.52. Software 2.1. Microsoft Windows XP Professional 112002.2. InDesign CS5.5 Master Collection 1953,072.4. Corel Draw GRAPHICS Suite X31770.69Total: 79,795.26 RUB

Raw material base:

1.Privision A4 matte paper, 120 g., 100 sheets. (economy packing) - 160 rubles.

2.Privision A4 matte paper, 170 g., 50 sheets. - 135 rubles.

.Matte paper Privision 10x15, 180 g., 50 sh. - 35 rubles.

.Matt paper Privision A4, 230 g., 50 sheets. - 160 rubles.

.Glossy paper Privision A4, 120 g., 50 sheets. - 180 rubles.

.Privision A4 glossy paper, 170 g., 50 sh. (economical packaging) - 255 rubles

.Glossy paper Privision A4, 230 g., 20 sheets. - 120 rubles.

You can buy paper in a shop on st. Engelsa, 40, TC "Preobrazhensky passage" (right wing) "Retail and small wholesale department of RDM-Privision - Kirov, RDM Service Center". Official website of the company: # "justify"\u003e Paper flowers (1 pack) - 139 rubles.

The accessories can be bought at the Igolochka store on the street. K. Marx, 42.

Costs for the resource base: 1217.2 rubles.

Total costs: RUB 81,012.46

Balance: RUB 35,987.54

4. CHARACTERISTICS OF THE ENTERPRISE

The organizational and legal form for our company is an individual entrepreneur (IE). This form has a number of advantages and disadvantages.

Advantages Disadvantages Simplicity of registration and liquidation process. Compared with registering a company, registration of an individual entrepreneur is an economically more profitable procedure. Since when registering an IP, the size state duty is 800 rubles, and upon liquidation of an individual entrepreneur, only 160 rubles. At the same time, there is no need to form the authorized capital and draw up constituent documents. The sole proprietor is responsible for its obligations with all property belonging to him. The exception is property, which, in accordance with the law, cannot be foreclosed. However, it is possible to foreclose on this property only in a judicial proceeding. IP is a full-fledged business entity. SP can carry out any kind economic activitynot prohibited by law. The rules of the Civil Code of the Russian Federation are applied to the activities of an individual entrepreneur, which regulate the activities legal entitiesbeing commercial organizations, unless otherwise follows from the law, other legal acts or the essence of the legal relationship. Simplicity of accounting and reporting. IE does not keep accounting, which significantly reduces the cost of a permanent accountant. An individual entrepreneur should only take into account the indicators necessary for the correct calculation and payment of taxes to the budgets of the Russian Federation. Legal minimization of taxation. When the right choice taxation system IE can make the payment of taxes to a minimum, which can become more profitable even in comparison with working as an employee. At the same time, an individual entrepreneur can combine the status of an individual entrepreneur and an employee.

The benefits for our chosen area prevail. We considered this organizational and legal form the most appropriate for starting activities, since it is assumed initially small production with a small staff.

In accordance with current legislation state registration of an individual entrepreneur is allowed to any capable and adult citizen of the Russian Federation. These two conditions are met, therefore, we turn to the procedure for registering an IP.

In accordance with paragraph 1 of Art. 23 of the Civil Code of the Russian Federation, a citizen has the right to engage in entrepreneurial activity without forming a legal entity only from the moment state registration as individual entrepreneur.

In this way, a prerequisite to obtain the status of an individual entrepreneur is his state registration. Registration of an individual entrepreneur is carried out on the basis of Federal Law No. 129-FZ of 08.08.2001 "On State Registration of Legal Entities and Individual Entrepreneurs".

A package of documents is submitted to the tax authority at the place of residence - a notarized application in the P21001 form, a copy of an identity document, a receipt for payment of the state duty (it is 800 rubles). At the same time, it is recommended to apply for the use of the simplified taxation system (STS), which is relevant for our future activities.

Step-by-step instructions for registering an individual entrepreneur:

step. We take an application form for registration. It can be obtained from the tax office or downloaded.

step. We fill out the application. First, it is advisable to familiarize yourself with the samples of documents for registering an individual entrepreneur, this will help to avoid mistakes when filling out an application. It must be remembered that any blots or corrections are prohibited in the documents for registering an individual entrepreneur, the information must be complete and reliable.

step. We certify the application with a notary. The tax office only accepts certified applications.

step. We draw up an application for the transition to a simplified taxation system (STS). The form can be obtained from the tax office.

step. We fill out a receipt for payment of the state duty (800 rubles) and pay for it.

step. Registration with the tax authority at the place of permanent registration. You can transfer documents for registration of an individual entrepreneur yourself or by sending a registered letter by Russian post

step. Obtaining a certificate of registration with the tax office. This must be done personally. After that, you will be registered with the statistics authorities, and you will receive a corresponding notification by mail.

Now let's turn to the problem of taxation.

As a small business, we have chosen a simplified taxation system.

The simplified taxation system (STS) is one of four special tax regimes operating in accordance with the legislation of the Russian Federation (clause 2 of article 18 of the Tax Code of the Russian Federation).

The use of the simplified taxation system is voluntary. Thus, an individual entrepreneur is free to decide on the application of the simplified taxation system and the choice of the object of taxation.

The use of a simplified taxation system by individual entrepreneurs provides for the payment of a single tax and exemption from the obligation to pay:

1.VAT, excluding VAT payable when importing goods into the customs territory of the Russian Federation;

2.income tax individuals (in relation to income received from business activities);

.property tax of individuals (in relation to property used for entrepreneurial activity);

An entrepreneur independently chooses how to pay a single tax when applying a simplified taxation system: 6% from income, that is, from turnover or from proceeds (the object of taxation is income); or 15% from the difference between income and expenses, that is, from profit, but not less than 1% from turnover per year.

Since printing services are associated with high costs, it is advisable to choose an option in which a single tax is paid on the difference between income and expenses.

The simplified taxation system provides that individual entrepreneurs pay taxes as follows:

· "salary" taxes on individual entrepreneurs are paid monthly;

· taxes are paid on a quarterly basis by the FE USN;

· until December 31, a fixed contribution is paid.

In 2011, the fixed payment to the Pension Fund of Russia for individual entrepreneurs (paid once a year, until December 31) was RUB 13,509.60, FFOMS - RUB 1,610.76, TFOMS - RUB 1,039.20. total amount: RUB 16,159.56

SP as an employer transfer the following deductions for the employee (base - wage): 20% PF insurance part, 6% PF funded part, 3.1% FFOMS, 2% TFOMS, 2.9% FSS, OSS. Personal income tax - 13% (withheld from the salary of employees). This issue is discussed in more detail in financial plan enterprises.

Thus, our company is an activity of an individual entrepreneur with hired workers (1 hired worker). The activities will be carried out at home, since the necessary production equipment and a small staff of employees allow this, which will help to avoid the cost of renting a special room.

5. CHOICE OF ACTIVITY

Product - congratulatory printing products, card. This product satisfies aesthetic needs, as well as the need to receive and show signs of attention (congratulate with a postcard). A postcard to this day remains a popular way of congratulating, often attached to a gift or replacing a gift, and then serves as a sign of attention to a close or distant person. The creation of non-standard postcards or even individual ones made to order for a specific person is an expression of the general trend of the modern market, which encourages the targeting of a specific product to a specific consumer.

In order to find out the preferences of potential buyers, we conducted a survey, as a result of which it turned out that the majority of respondents give cards to their friends and relatives, they usually do this 1-5 times a year (to congratulate one person). Preferences are given both to postcards with a congratulatory text, and without it, which must be taken into account when making products. Most of the respondents buy thematic postcards, while the desired price of one regular postcard is from 15 to 40 rubles, and an individual one is from 50 to 100 rubles.

The demand for postcards is elastic, substantially dependent on price. Highest demand it is supposed on the eve of the holidays, for which it is advisable to issue thematic cards.

The product is sold by retail in small retail outlets (for example, kiosks, bookstores) on the territory of Kirov. Customized postcards are pre-ordered using social media.

The advantage of postcards is that they have great potential for development: you can attract buyers through the selection of images and texts, their various combinations, etc. it is always more enjoyable than receiving a standard, bulk postcard.

The possibilities for modernizing the goods are quite wide. As the material base of production improves, the printing performance of postcards can be improved, and their shape can be made more complex. In addition, the product is promising for reorienting production to other types of goods: calendars, color photos, booklets, business cards and other medium-sized printed products.

6. MARKETING PLAN

Replicated products will be made by ordering, for example, on social networks, where photographs of postcards and contact information will be presented. But there will also be provided finished printed products in 1-3 copies (each type of postcard) and a ready-made layout of the postcard, in which, at the request of the client, it will be possible to make changes and immediately print.

It is also possible to attract the attention of potential customers through a promotional move such as rumors.

7. PRODUCTION PLAN

Required equipment:

1. Computer.
2. Printer.
3. Cutter (or booklet maker or bookbinder).
4. Editing and graphics programs.

Type of raw materials and materials:

1. Matte or glossy paper.
2. If necessary, then accessories (beads, paper flowers, volumetric stickers).
3. PVA glue.
4. Printer ink.

Description of the manufacturing technology of the product:

1.Determine the format of the postcard and search for a background (if needed).

2.Choice of background or substrate color.

.Choice of fonts for text.

.External design (text, font size, font color, size, style).

.Internal design (text, if needed; size, font color, point size, style; insertion of additional illustrations).

.Translation into pdf or jpeg format.

.Printing.

.Folding and trimming (if needed).

.Additional decoration with fittings (if needed).

Time to complete each operation:

1. Determining the format of the postcard and searching for the substrate - 1-2 hours.
2. Choice of background or backing color - 20-30 min.
3. Selecting fonts for text - 30-40 min.
4. External design - up to 1 hour.
5. Interior decoration - 1-4 hours. Depends on the number of pages in the postcard, if 4 pages - 1-1.5 hours, 10 pages (postcard book) - 4 hours.
6. Translation into various formats - 30 sec.
7. Printing - 5-7 min.
8. Folding and trimming - 5 min.
9. Additional decorations with fittings - up to 30 min.

Total time: 4 hours 30 minutes. - minimum, 8 hours 22 minutes - maximum.

Total costs for the entire operation and the entire product:

Full costs (per month) \u003d

The cost of materials is 2250.35 rubles. per month (fixed assets and raw material base) +

Electricity (minimum 531.48 rubles / month, maximum 1015.99 rubles / month) +

Work on a postcard (50 rubles for 1 ordinary postcard (7x50 \u003d 350 rubles), 100 rubles for 1 individual postcard (1x100 \u003d 100 rubles)) \u003d

Minimum (ordinary postcard): 3131.83 rubles.

Maximum (ordinary postcard): 3616.34 rubles.

Minimum (individual postcard): 2881.83 rubles.

Maximum (individual postcard): 3366.34 rubles.

Minimum per month postcards: ordinary (7 x 30 \u003d 210 pcs.) + Individual (1 x 30 \u003d 30 pcs.) \u003d 240 pcs.

Cost of 1 postcard:

Tab. 2. Cost of postcards

Postcard typeCost price, in rubles Minimum Maximum Ordinary13.0515.07Individual96.06112.21

The prime cost of 1 postcard (ordinary) \u003d all costs / number of postcards per month \u003d 3131.83 / 240 \u003d 13.05 rubles; 3616.34 / 240 \u003d 15.07 rubles.

The cost of 1 postcard (individual) \u003d 2881.83 / 30 \u003d 96.06 rubles; 3366.34 / 30 \u003d 112.21 rubles.

Thus, the selling prices of the postcards will be as we planned them. Standard postcards cost from 15 to 40 rubles, the price of individual postcards from 100 to 150 rubles.

Depreciation deductions:

Pay off the production of postcards in 3 years.

Cost for RUB 81,012.46 (equipment, raw materials, accessories).

46/36 months \u003d 2250.35 rubles.

35/30 days \u003d 75.01 rubles.

On the day of the postcard, you need to make 75.01 rubles. (better for 105-150-300 rubles.) To recoup equipment and accessories, raw materials. You need to make at least 1-2 individual postcards per day (150-300 rubles) or up to 7 postcards at a price of 15 rubles. (RUB 105).

1. Bakulina Elena Sergeevna.

Art director, editor.

1. Churina Oksana Nikolaevna.

Editor.

The firm has two full-time employees who have shared all the required positions.

Tab. 3. Staffing table

Positions Number of workers places Wages - piecework, rubles Art director1 Editor2

Freelancer is an accountant who is invited at the end of the month. Having previously concluded an agreement for the provision of accounting services. One-time payment at the end of the work is 6,000 rubles.

The art director is also appointed as the general director of our firm. On general director responsible for organizing all activities of the firm. He carries out economic and financial activities, develops regulations, job descriptions, accounting and control systems, is responsible for the safety of material assets, selection and placement of personnel, compliance with labor laws, orders and instructions of higher organizations. In this regard, the general director has the right to encourage employees, impose disciplinary action... Working day - 5 days a week for 8 hours.

The editor carries out computer layout, technical editing (choice of font, size, typeface, style, etc.), design, layout and illustration of the publication (postcard). Also looking for clients. Recruited by the art director (general director). Working day - 5 days a week for 8 hours.

The accountant carries out accounting in accordance with the current legislation, monitors the timing of the payment of taxes, financial condition firms. She is invited to work as an art director (general director). Working day - once at the end of the month, depending on the amount of work.

The work of employees is based on the fulfillment of the relevant job descriptions.

Remuneration principles:

All employees of the company work on the principle of piecework wages. Possible processing is paid separately according to the Labor Code of the Russian Federation.

Job instructions:

Editor

Job responsibilities

Editor:

1. Leads the development of projects, promising and annual thematic plans publication of postcards and graphs of editorial and production processes of the publication.

2. Communicates with clients to help them choose a postcard.

3. Accepts orders for the publication of postcards.

4. Develops projects of artistic and technical design of postcards.

5.Determines the quality of incoming materials and in case of non-compliance technical requirements returns to the supplier for exchange.

6. Carries out measures aimed at reducing the time for making postcards, economical spending of funds when publishing postcards, improving the quality of printing.

The editor has the right:

2.1. To get acquainted with the draft decisions of the art director (general director) concerning his activities.

2.2. Submit to the head of the company proposals for improving the company and the work process.

3. Require the head of the company to assist in the execution of his job duties and right.

A responsibility

1.The editor is responsible for:

for non-performance (improper performance) of their official duties provided for by this job description, within the limits determined by the labor legislation of the Russian Federation.

for offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation.

for causing material damage - within the limits determined by the labor and civil legislation of the Russian Federation.

2. The editor is personally responsible for the materials and illustrations placed in the postcards.

Art Director

1.Job responsibilities

Art Director

1.1.Carries out the economic and financial activities of the company.

1.2.Develops regulations, job descriptions, accounting and control systems.

3.Owns the principles of organizing art events, advertising campaigns.

4.Develops original layouts of postcards.

5.Carries out prepress preparation of original layouts in accordance with the technological requirements of the printing industry.

6.Study of the requirements of customers for the designed postcards, the technical capabilities of the organization for their production.

2.Rights

The art director has the right:

2.1.To involve all specialists in solving the tasks assigned to him.

2.2.Within the framework of the allocated budget, independently acquire the necessary literature and specialized software.

3.Encourage employees and impose disciplinary action.

3.A responsibility

The art director is responsible for:

1. Preservation of material assets.

2. Selection and placement of personnel.

3. Compliance with labor laws, orders and instructions of higher organizations.

4. The quality of the implementation of a creative idea, its ethical, semantic load, for the influence on the consumer of the creative side of advertising.

Accountant

Job responsibilities

Accountant

1.1.Carries out accounting in accordance with applicable law.

1.2.Keeps track of the timing of paying taxes, the financial condition of the company.

2.Rights

The accountant has the right:

2.1.Get acquainted with the decisions of the enterprise management regarding its activities.

2.2.Receive information and documents from the head of the company on issues within his competence.

3.A responsibility

The accountant is responsible for:

3.1.Failure to fulfill (improper fulfillment) of their official duties provided for by this job description, within the limits determined by the labor legislation of the Russian Federation.

3.2.For offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation.

3.For causing material damage - within the limits determined by the labor, criminal and civil legislation of the Russian Federation.

9. FINANCIAL PLAN AND BUDGET OF THE COMPANY

There are no sources of funding, since the initial capital is enough to start the project.

Payback period of goods \u003d (full costs + salary + PFR + FFOMS + TFOMS + FSS + tax on ONS) / profit.

Total deductions for individual entrepreneurs (PFR, FFOMS, TFOMS) \u003d 16,159.56 rubles. (fixed amount) for 1 year.

Deductions per employee (PFR, FFOMS, TFOMS) \u003d 34% of salary.

Deductions per employee are given in brackets.

Salary for ordinary cards (minimum) \u003d 13.05x240 \u003d 3132 rubles. (1064.88 rubles).

Salary for ordinary cards (maximum) \u003d 15.07x240 \u003d 3616.8 rubles. (1229.71 rubles)

Salary for individual cards (minimum) \u003d 96.06x30 \u003d 2881.8 rubles. (RUB 979.81).

Salary for individual cards (maximum) \u003d 112.21x30 \u003d 3366.3 rubles. (1144.54 rubles).

Deductions for 1 employee (not individual entrepreneur) will be given in an average form, since each of the employees can perform different work (make different postcards, and not just a certain type).

The minimum payback period for the product (postcards):

Expenses \u003d depreciation (81012.46) + salary (accountant 72000 + 1st employee 37584 + 2nd employee 34581.6) + email / en. (6377.76) + work on postcards (4200 + 2400) + deductions for individual entrepreneurs (16159.56) + deductions for 1 employee (1022.34) + FSS (174.4) \u003d, 255512.12 rubles.

Income - expenses \u003d 145,800 - 255,512.12 \u003d - 109,712.12 rubles.

Then we get 255512.12 + 1458 \u003d 256970.12 rubles. expenses (expenses per day 713.81 rubles)

Minimum payback period \u003d cost / profit \u003d 256970.12 / 145800 \u003d 1.8 years.

Thus, we need at least 1.8 years to recoup the production of postcards and start making a profit.

Maximum payback period for goods (postcards):

Numerical data are given for 1 year.

Expenses \u003d depreciation (81012.46) + salary (accountant 72000 + 1st employee 43401.6 + 2nd employee 40395.6) + email / en. (12191.88) + work on postcards (4200 + 2400) + deductions for individual entrepreneurs (16159.56) + deductions for 1 employee (3491.55) + FSS (174.4) \u003d, 275427.05 rubles.

Income \u003d 145,800 rubles. (sales of postcards, 105 (7 ordinary) + 300 (2 individual) \u003d 405 rubles per day, 405x30 \u003d 12,150 rubles per month).

Income - expenses \u003d 145,800 - 275,427.05 \u003d - 128,427.05 rubles.

The income is negative, so we pay 1% of the income \u003d 145800x0.01 \u003d 1458 rubles.

Then we get 275,427.05 + 1458 \u003d 276,885.05 rubles. expenses (expenses per day 769.12 rubles)

Minimum payback period \u003d cost / profit \u003d 276,885.05 / 145,800 \u003d 1.9 years.

Thus, we need a maximum of 1.9 years to recoup the production of postcards and start making a profit.

10. RISK ANALYSIS

The following risks are possible in our company:

1. Equipment failure.
2. Illness of employees.
3. Problem with supply / procurement of materials (mainly paper).

In case of equipment failure:

ñ it is worth knowing the repair services that can fix the equipment;

ñ find out where we can do the work that we need (printing, binding, binding, cropping, etc.);

ñ purchase supported (cheaper hardware) in case of failure.

In case of illness of employees:

ñ take on part of the work (while increasing the length of the working day and payment for services);

ñ to hire temporary workerwho understands the specifics of work;

ñ have the so-called a freelance worker who comes in as needed.

In case of a problem with the supply / purchase of materials:

ñ find out several points of distribution of goods so that you can purchase from different places, if necessary;

ñ make a preliminary order through the online store, when it is already possible to predict that there will not be enough materials (for example, in the middle of the month, so that by the end of the month we already have materials).

11. APPENDIX 1

Questionnaire for identifying requests of potential buyers

Do you give your friends and family cards?

a) yes; b) no

How often do you buy postcards for one person:

a) 1-2 times a year; b) 3-5 times a year; c) more than 5; d) by mood.

Do you prefer postcards with or without text?

a) with text; b) without text

More often you buy thematic postcards (March 8, D.R., etc.) or neutral ("Congratulations")?

a) thematic; b) neutral