Business man, sooner or later, comes to the mind of the opening own business. Small business is unrelated to the production of strategically important goods or services. Here, as experience shows, a good profit is brought by the organization of fast food items, even despite the greater competition for such a business, the opening of its own pizzeria can be attributed. If there is a competently compiled business plan, the payback of the enterprise for the production of pizza can occur during the year.

Where to begin

Before opening the pizzeria, it is necessary to put the preliminary documentation in order:

• Business plan;
• Registration of the enterprise;
• Rental of premises;
• Purchase of equipment;
• Recruitment;
• Drawing up a production plan;
• Development of marketing strategy;

It should be noted that all enterprises associated with food are required to comply with certain requirements of sanitary, fire services, as well as the Tax Code.

What is a pizzeria business plan

Regardless of the nature of the business discovered, the business plan has several points of common to all enterprises:

• Studying business ideas;
• Analysis of the existing market;
• Business registration (type of activity and tax form);
• The format of the institution and the cost of renting the premises;
• List of equipment;
• Personnel costs;
• Holding an advertising company;
• The conclusion about the profitability of the enterprise.

Drawing up a detailed business plan will help as fully assess the risks and investment of the open business.

What is a production plan and why he need

After drawing up a business plan and incarnate it in life, it comes at least an important document - production plan of the enterprise. This document describes the organization production activities. This includes a basic menu and a list of necessary operations for the preparation of several types of pizza.

The production plan includes calculations for the purchase of products, the time of preparation of a certain amount of products. Immediately indicate the responsibilities of the personnel and the organization of the work of the entire enterprise.

It can be said that the production plan is the main working paper, which depends on the profitability of the enterprise, compliance with the product range and the entire production process.

What are the documents for opening a pizzeria

To open a pizzeria, you need a whole package of permits:

• Registration of IP;
• The rental agreement;
• Permission from the SES;
• Resolution from Rospotrebnadzor to place pizzeria in this room;
• Permission of the fire inspection.

For the tax inspectorate, depending on the form of taxation, it is also necessary to prepare and take a whole portfolio of reporting documents on time. In addition, currently there is a law on online cassat Suitable for law 54FZ.

More detailed information You can find out on the tax service portal of this region.

What are the pitfalls when opening

Submarine stones are when opening any business. In the case of the opening of the pizzeria, the human factor has great importance here. Rather, professional and conscientious performance of working duties. Then it is necessary to correctly calculate the purchase of fresh products for the filling. Otherwise, this perishable product may come into disrepair.

During the work, it will already be approximately known how many products are needed on average per work shift.

Incorrect marketing strategy, it may not lead to new customers, but scare them.

Separately there is a question with product suppliers. At first, all the necessary products can be simply purchased in small batches in supermarkets or on the market.

What does equipment need to open

Pizzeria requires a large number of manufacturing equipment. In addition to hot stoves and windscalides, also needed:

• Tables for cutting raw products of various types;
• Equipment for the production of test;
• Tables for finished products.
• Packing plot;
• Refrigerators.

How much money you need to open

If we talk about a mini-pizzeria, then at initial costs you may need about $ 15,000. In the event it is planned to open a full-fledged enterprise, then expenses may increase ten or more times.

As a rule, novice businessmen are taken to open business credit funds in banks.

In details this information W. professional auditors or other specialists.

We buy ready-made pizzeria

To immediately proceed to business, sometimes it is enough to buy a ready-made pizzeria. In this case, the initial costs can be high enough, but still significantly lower than the purchase of new equipment and rental of premises.

Finished pizzeria already has a constant clientele and a promoted menu. But, as the new brooms are said in a new way. Organization of work, distribution of responsibilities Marketing line, work with suppliers will have to begin again.

Pros and Cons Ready Business

By acquiring ready businessTogether with him, its advantages and problems are purchased. Pluses consist in a fully formed manufacturing process and the presence of a certain client base. Cons, can manifest itself in hidden debts of the enterprise, the need to gain most of the new personnel and re-prompt the marketing line.

Pros and cons of the franchise

Franchise itself for the production of pizza is enough profitable ideaAs the idea of \u200b\u200bany fast food company. By minuses include the inability to make a forecast for daily demand. It makes it acquire a large number of fresh products with very small parties. There is also a big competition, so it is necessary to organize work in several directions - the fast food hall, the window of issuing pizza to the removal and delivery of pizza by orders.

Popular franchises:

• "Dodo Pizza"
• "Papa Johns"
• Domino's
• Pizza Pomodoro

The number of profits, and the success of the pizzeria depends on the ability of the head to organize the production process and service services. It is the service that can influence the influx of visitors.

Popular questions

Little pizzeria or big?

Depending on the availability of potential buyers, you can calculate the volume of the pizza produced. In most cases, it is better to open a mini-pizzeria, and then develop it, renting a fast-food point and expanding the delivery area.

What is the profitability of the pizzeria?

The payback of investments in the pizzeria, with a successful organization of the case can be about a year. A properly composed business plan is of great importance in which the percentage of alleged profitability is already laid taking into account all costs and taxes.

Should I immediately run delivery?

It is not necessary, it is better to first focus on the establishment of the main production processes. Delivery brings a profit to the already promoted enterprise, since this is not the main source of income for pizzeria, but the type of service provided services.

* The calculations use average data in Russia

Starting attachments:

Revenue:

125 000 ₽ - 705 000 ₽

Net profit:

50 000 ₽ - 300 000 ₽

Payback period:

Pizza is a "money" dish with worldwide popularity and a huge markup. Every minute in Russia is eaten by 400 pieces of pizza. We find out what you need to launch your business on selling pizza.

Pizza is considered loved by the whole world with a dish. Every minute, only 400 pieces of pizza are eaten in Russia. And without the calculations of profitability it is clear that opening your pizzeria is always promising and profitable.

Market Review

It is no secret that business in public catering is one of the most popular. Rhythm of life, time limit - all explains the reluctance of people to prepare at home. It is much easier to go to the restaurant or order a pizza on the house.

Annually, the public catering market increases by 25%. This figure scares novice entrepreneurs who want to try themselves in restaurant business. However, fear is not always justified. For example, there are no obvious leaders among café-pizzerias, and therefore we can assume that for new players the entrance to the pizzeria is open.

Even if you live in not big city, it certainly has pizzerias - and they are local "monopolists." That is, a small network opens, which over time expands and occupies a large market share. But it is important to understand that gradually promoted brands are bored and can lose in quality, so the new pizzeria in competent marketing and high-quality products have every chance to unleash.

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Due to what can you attract customers in pizzeria? In addition to well-known and understandable ways, it is impossible to lose sight of a special one, which is very effective for catering establishments. This is a format. There are many options in what form to present your pizzeria in the market. They differ in the feed, concept, scale, production processes and the sum of investments. You can start your business with pizza and at a budget of 100 thousand rubles. Consider more different options so that you can choose the suitable for you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar menu includes a small range of other dishes (potatoes, sausages, desserts, drinks). This is a format for young people who want to talk, watch football and satisfying, but inexpensive to eat. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. In such a furory, you can sell whole pizza, as well as pieces. The main advantage is that you can change the location of the dislocation and attend the most cash regards. This format will have to attach at least 700 thousand rubles. The main amount of expenses are to buy a van and equipment for the manufacture of pizza.




Fudcourt-pizzeria. The appropriate option for those who do not want to spend a lot of strength and money for advertising. "Bite off" a piece of square in mall - In itself, an effective advertising move. There are always many shopping centers potential customers. The main rule of trading here: quickly, tasty and inexpensive, otherwise the client will go to competitors. It is high competition and is the main disadvantage of this format. To open a pizzeria in such format, 700-800 thousand rubles will be required.

Kiosk Pizzeria (Pizza Shop). This format can be placed in a large hypermarket or a shopping center. A popular area that develops sevenmile steps. Pizza-shop is a small room, consisting only of the kitchen and product zone. Pizza in such establishments is preparing for 15-20 minutes right in front of buyers. This is a more budget format of pizzeria, which will be enough 400 thousand rubles for opening.

Pizza delivery service. One of the most common formats. For work it will be necessary to minimize the equipment, personnel and manufacturing area. Of the minuses, it is worth noting high costs for an advertising campaign - a site is required, expenses for print advertisingand recently it is desirable to be friends with mobile applications and services. Delivery cars will have to spend an impressive amount. Total to open the delivery service of Pizza, you will have to spend about 1 million rubles.

This format came up with the Italians when the pizza was turned into a cone and began to sell it in a comfortable packaging. So the pizza began to look like ordinary fast food. Europe perceived this idea "with a bang." Why not try to realize this idea in Russia? For this, a small kiosk in crowded places or "island" is suitable in the TC. It will be necessary to invest 300-400 thousand rubles.




Pizzat. For the Russian market, this is a novelty, but analysts predict that vending devices for the sale of pizza will bring good income to their owners. Machines for sale pizza can be simple and advanced. In budget versions, the finished pizza is stored in a special refrigeration compartment, then it goes to the compartment, where the film is released, and then in the oven. More advanced pizza makes prepare a dish longer, but cover the entire production cycle. In such machines, the test is kneading, and all ingredients are stored in different compartments and mixed in the cooking process. The advantage for the buyer is that it is not necessary to wait for delivery or to travel to the pizzeria - a delicious, fresh pizza he can buy in a convenient place for it. There is another plus - pizza from such a machine will cost cheaper than in pizzeria. One such pizza is about 300 thousand rubles, and in order to open the vending business selling pizza, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and widespread option. A small institution with 20-30 tables and a menu, which includes not only a variety of pizzas, but also other positions. Open pizzeria is easier than a full-fledged restaurant. Here you do not need to think through a complex menu, involving a variety of ingredients, as well as methods of cooking. It is enough to have in stock original pizza recipes, high-quality ingredients and a small kitchen. Pizza is preparing relatively easy and very fast. To open a cafe-pizzeria, you will need to invest 600-800 thousand rubles.

So if you want to start a business, but there is no sufficient capital on the pizzeria, you can choose the option by budget. For example, you can start your work from pizza-shop, gain experience and gradually expand. More details we will look at how to open a cafe-pizzeria. In many ways, this guide is suitable for any entrepreneur who plans a business associated with the preparation of pizza.

Why it is worth opening a pizzeria

What you need to open a pizzeria

Examine the market. The field of catering is sufficiently saturated, and competition among pizzerias is high. Therefore, before planning discovery own institution, spend the study competitive environment. Identify the main players of the market, read their location to pick up for yourself appropriate place, Evaluate the demand for pizza in your area. Also visit the establishments of your potential competitors to explore the situation "from within", see how business has a business from others, learn the menu to evaluate the offer on the market. Consider the overseas market to learn its trends, new ideas and concepts. After all, most fashionable things comes to us from abroad. In addition, abroad can be sprinkled with fresh concepts and business models. In general, collect as many practical information as possible to make accurate conclusions.

Decide on the concept of the institution. It's no secret that the design and concept of the establishment is as important as the food in it. At this stage, it is planned to prepare a plan of work, determining the format and corporate identity of the institution, the development of technological, engineering and design projects. By this point, the entrepreneur should have an understanding of how the project will work and at the expense of what funds are funded. The concept, own style and "chips" are needed in order to highlight your institution from a variety of others. Why should the visitor come exactly to you? The answer to this question and describe the concept. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal institution where you can get together by the company and watch football? Maybe you want to open a pizzeria, where visitors will be able to choose the ingredients themselves for their pizza. If fantasy fails, see what happens in foreign markets. Draw ideas, combine them - and you will definitely find the magical formula that will make your institution "the only and unique." Remember that on only one concept will not leave. Therefore, special attention should be paid to the quality of service, pizza feed speed and its taste, so that the visitor wants to return to you.

Make a business plan. This is the most responsible stage of the project implementation. To avoid unnecessary spending and problems at the start, carefully consider the project. What will happen in the menu? How much money will have to spend? What equipment needs to be purchased? How many employees will need to hire? How to promote your institution in the market? How much can you make money on pizzerias? The result of your work should be the removal of a kind of success formula, in which you will understand which the institution needs to be revenue, permeability, rental value and the cost of products. When you have these numbers, it will be easier for you to make decisions when choosing a room, product providers, personnel hiring, etc.

How to register pizzeria

The initial stage of opening pizzeria is the registration of business in government bodies and receiving permits for a catering establishment. For keeping commercial activity It is recommended to issue LLC with a simplified tax system ("revenues minus expenses" at a rate of 15%). Type of activity according to OKVED-2:

56.10 "The activity of restaurants and services for the delivery of food"

56.10.1 "The activity of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants."

How to choose a room for pizzeria and issue permits

How to avoid problems with government agencies When opening a pizzeria? First, it is necessary to issue all the permits in accordance with the requirements. At the request of the instance, it is necessary to collect the following package of documents:

certificate of OGRN;

safety journal;

certificate INN;

certificates for finishing with the necessary SES requirements;

sanitary and epidemiological conclusion, which issues Rospotrebnadzor;

documents inspection of control and measuring instruments and measuring dishes;

contract with the SES and the fire service;

the conclusion of the tax inspectorate on registration of cash registers;

treaty with energy saving service and sewage service;

contract for garbage collection;

agreement with the tenant and the contract with employees;

assortment listapproved by SEN;

license for the sale of alcohol, if it is assumed in the institution;

contracts for deratization, disinsection and disinfection;

agreed with Rospotrebnadzor a list of sold and manufactured products;

the contract for the provision of car disinfection services (it is necessary if the delivery service is assumed).

Gathering this impressive list of documents, you can be calm that legal issue resolved. It is better to provide expenses for the preparation of documentation in the amount of at least 20 thousand rubles. We recommend paying attention to the requirements in the above documents, since this information is useful when choosing a room. It is better to immediately take care of the fulfillment of all conditions so that no inconsistencies have to be corrected and tolerate additional costs. In more detail the topic of obtaining permits for restaurants is set out in this material.

Search for a suitable area for pizzeria can take a long time, so it is better to take care of this in advance.

Basic requirements for the premises of the Pizzeria:

quadrature about 100 square meters. m.;

availability of parking;

the presence of artificial I. natural ventilation;

the presence of sewage;

availability of additional rooms (storage room, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of the pizzeria depends on what format and the concept is selected. For example, if the delivery service is assumed, you need to take into account the logistics and choose the location so that the pizza can be delivered to any part of the city in about the same time. And if you plan to open a pizzeria by the type of a family cafe, it is better to give preference to the bedroom area.

According to Total Food Service, most restaurants under the kitchen and the warehouse requires 40% of the total area of \u200b\u200bthe room, and the remaining 60% occupies a room for customer service. You are very lucky if you manage to find the room where the establishment of the catering is functioning. In this case, it can be saved to bring the premises in accordance with fire-fighting and sanitary standards. The size of the rental fee depends on various factors: the city, and the district, and pedestrian traffic, and a profitable neighborhood with other public places. On average, renting premises for pizzeria will cost 80 thousand rubles per month. Experienced entrepreneurs Recommended to pay at once for half a year - then by the time of the second payment you will already have time to unleash.

Another question regarding the room is repairs. It is recommended to choose premises that do not require serious repairs, redevelopment, etc. Every repair means a certain duration of the preparatory stage. The longer you will solve problems with the preparation of the institution, the more losses will be tolerated. But if you look at the modern interior of fashionable institutions, you can see the minimum finishes on the walls and the ceiling. Today, the design of the institutions is played with decor, furniture - the fact that you can quickly bring and if necessary to take it back. This is because, in fact, none of the tenants can be sure that he will remain in this room for a long time.

A pair of nuances: according to the rules, pizzeria can not be located in the basement. Problematically place such places in residential buildings.

What equipment is needed for pizzeria

Investments in proper commercial kitchen equipment is one of the main stages of the opening of the pizzeria. The quality of equipment and kitchen tools will determine it production capacity, workflow, and something will even affect the taste of food. Therefore, it should be accommodated to choose. To do this, it is recommended to study various commercial offers and experience of other entrepreneurs in advance. Below is a list of the main type of equipment that may be needed in the kitchen of Pizzeria:

furnaces for baking pizza;

dourcutter, mucopper and dough for cooking dough;

refrigerators, freezers and vacuum packaggers for storage of products. Suitable model refrigeration equipment Choose depending on the layout of the kitchen and the volume of stored products. The functional device will be a special table for cooking pizza, which holds all the ingredients in the cool state until they need;

vegetable cutter will help make the cutting of fresh fillers for pizza more efficient, for example, cutting tomatoes and onions;

device for cutting french fries if you plan to expand the menu;

fryer to prepare potatoes fries and other dishes;

oven;

dishwasher to automate the process and disinfection of dishes;

drinking equipment: Juicer, Coffee machine (if needed);

kitchen equipment and other small equipment (knives, tanks for products, stands, containers, etc.).

The list of necessary equipment is determined by the selected pizzeria format. For example, for the delivery service, only stoves, washing and kitchen tables will be needed.

In addition, it is necessary to purchase furniture (tables and chairs), cash register and non-cash payment terminal, as well as decor items. According to approximate estimates, the costs of equipment of pizzeria will amount to about 550 thousand rubles. This amount will increase if you need to install alarm, air conditioning and ventilation systems.

How to make a menu pizzeria

In any pizzeria, there must be a minimum of 5 pizza varieties. More - better. Ideally, if the menu is at least 12 pizza items, which should include the most popular positions: peperron, margarita, 4 cheese. The most popular pizza diameter is 40 cm and 30 cm.

Also offer visitors several original, delicious combinations of products. But it is not worth loaning on one pizza. Diverse Menu Salads, Potatoes, hot and cold snacks. Seasonal offers will be relevant.

Ready ideas for your business

Periodically, the menu it is recommended to add new dishes or make special offers - it will allow you to keep the accumulated client base. It is important to envisage that a technological map is compiled for each dish with an indication of product consumption for a portion and the volume of this portion. These information is necessary to obtain a resolution from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the "Choose yourself" service. Let the buyer independently choose the ingredients. Expand the range, backing not only Italian pizza on a thin dough (with a cake of up to 0.5 cm), but an American pizza on the air (with a cake of 2 cm, cooked from a lush yeast dough with the addition of eggs and milk).

How to organize pizzeria

Before opening a pizzeria, it is necessary to determine the suppliers and adjust the supply channels with raw materials. The main requirement for suppliers is the supply of high-quality and fresh products exactly on the time consulting schedule. It is important that all ingredients used to meet the requirements of guests.

It is worth noting that products in pizzerias are used very economically. The write-offs almost does not occur, since the same products are used to prepare all positions from the menu.

Main categories of pizzeria suppliers:

suppliers of chicken eggs for dough;

fresh meat and sausage suppliers;

fresh vegetable supplier;

suppliers of various sauces;

dairy suppliers (cheese, sour cream, cream, etc.);

tea / coffee / beverage suppliers.

According to individual supply categories that provide the main menu, it is recommended to conclude exclusive contracts with one proven and reliable supplier. Before deciding with the suppliers, conduct a thorough analysis of proposals. Purchaising a batch of products for the first time, break an order for small lots to order several types of each type of products from different suppliers. This will compare the quality and choose the most affordable option in economic and qualitative terms.

Ready ideas for your business

Subsequently, it is recommended to make purchases for pizzeria products often, but in small batches - it increases delivery costs, but minimizes the risk of product damage and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, drinking suppliers usually provide the institution of branded dishes and inventory.

Comprehensive with providers on cooperation, you need to familiarize yourself with all the conditions specified in the contract. As a rule, transportation costs for the supply of ingredients fall on you. To reduce this cost of expenses, you need to choose suppliers that are closer to your institution. The required amount of raw materials is determined based on the menu, the process card preparation of products and the expected sales volume. It is important that the dish formulation corresponds to the Gostas or a separately accepted TU.

In the current economic situation, it is reasonable to conclude agreements with domestic suppliers of raw materials for pizza. Especially relevant for a small pizzeria, otherwise the amount of the check will be too big.

How to calculate the cost of pizza

The calculation of the cost of dishes is based on technological maps. IN technological cards Reflects the recipe of each dish, the consumption of each ingredient is indicated. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one "averaged" pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to bring a good income, the cost of pizza and its price should be in the ratio not lower than 1: 5. At the same time, it is important to take into account the ratio of "price-quality", chanting for the cheapest raw material is definitely not worth it.

How to advertise pizzeria

The target audience of the pizzeria is quite wide. The main category of consumers is the youth of 18-35 years, regardless of the level of wealth. Thanks to the availability of pizzeria prices, it works for a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the institution, its logo and corporate identity, as well as the organization advertising campaign (promotions, promotion tools).

The bright and memorable name will allow you to highlight the institution from a variety of offers in the catering market and emphasize its concept. The development of the company's corporate identity will cost an average of 15 thousand rubles. Throw, attracting the attention of the sign, including its installation, will cost about 30,000 rubles. To promote pizzeria, you can use various marketing tools: creative advertising videos about pizzerias in the cinema; network promotion; sponsorship in cultural and mass projects; installation of advertising boards and signs; distribution of business cards, flyers or booklets from the menu; Event Marketing; Advertising in the media; advertising on radio; participation in food exhibitions and fairs; Loyalty programs, unusual stocks and so on.

Ready ideas for your business

Effective B. this case There will be a pizzeria advertisement in social networksfocused on young people. Within the framework of social networks, you can spend an action "Happy repost", "Competition of feedback", etc. This tool is aimed at attracting an additional audience. Therefore, pizzerias must be acquired by a personal account on social networks. There you can upload photos of dishes and interior, inform about the promotions, hold contests, promptly respond to all questions of users. You can also provide a campaign "Happy Watch" - the time during which the institution offers discounts, a special menu (for example, business lunches).

plan an action on weekdays;

increase the price of the most popular menu items to cover the cost difference;

come up with a short and understandable slogan;

adhere to one group of drinks or foods involved in the promotion;

track the profitability of the action.

A set of advertising tools depends on the budget that you are willing to highlight it. To immediately attract consumer attention, it is recommended to conduct an active marketing strategy in the first months of the work of the pizzeria. On average, the initial costs for advertising will amount to 50 thousand rubles. You can start advertising even before the opening of the institution, inventing original ads and running the action that interests people.

But the best advertising for any establishment of public catering and pizzeria in particular is undoubtedly a quality product and service. If the consumer estimates dishes and maintenance, he will want to return to this institution again and advises him acquaintances. Active advertising promotion will speed up the process of payback to the funds embedded in the opening of the pizzeria, and will provide the necessary level of sales.

How to choose pizzeria staff

The solution to this question depends on what type of establishment you open. If it is a pizzeria for 20 people, the minimum staff looks like this:

pizzaiolo (2 people);

waiter (2-3 people);

washman dishes (1-2 people);

cleaner (1-2 people);

courier (if you are planning delivery service).

Since your establishment with a large probability will work 7 days a week, it will be necessary to organize two shifts. The most important person in pizzeria is pizza. It is he who creates a unique brand of your pizza, followed by customers. For a small pizzeria, it is possible to search for pizzaiolo among those who finished the profile school and passed courses for the preparation of Italian cuisine. When selecting personnel, also note that all employees have existing medical records.

When selecting employees, it is worthwhile worth not so much on experience, how many personal qualities: the desire to work, friendly, responsibility, politeness, initiative. Usually young people work in pizzerias - they are easier for them to withstand the rapid pace of work.

How to plan pizzeria income

Healthy - a specific type of business, in which it is not so easy to predict the level of income. The assessment is normally subjective and relies on the indicators of other institutions. But these figures can differ decorated from how you have. For you, they carry a purely informational character, showing how much the pizzerias earn and can earn. Of course, in the first months there will be a lot of money on pizza - even with the most favorable situation, the income will be about 50 thousand rubles. But if you correctly plan all the stages of the project implementation, launch its active promotion, implementing high service standards, then during the first year of work it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on monthly profit in the amount of up to 600 thousand rubles, and sometimes higher.

To calculate the amount of net profit pizzeria, it is also necessary to plan the amount of permanent expenses, which include utilities, salary to employees, taxes, purchase of products and losses from writing off products. Practice shows: mapping nested funds in a year. And this is an excellent indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Let us give an approximate calculation of pizzeria revenue:

Pizza cost - 130 rubles

The average price of pizza - 600 rubles

Number of sales per month: 1500 pieces

Revenue per month \u003d (600-130) × 1500 \u003d 705,000 (rubles).

If you deduct the cost of renting premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then recoup the initial investments in the amount of 1.2 million can be within six months.

How many funds need to open a pizzeria

After we examined in detail the process of opening a pizzeria, you can summarize the information received and calculate how much such an institution is worth opening.

Calculation of initial investments

As you can see, the initial investments in the amount of 1.2 million rubles will be required to open a pizzeria. This is a minimum that is worth navigating a newcomer in the catering business.

What risks are when opening a pizzeria

Like any business, the opening of the pizzeria is associated with many risks. If you predict them in advance and timely apply countermeasures, you can avoid adverse consequences. Among the main risks can be called:

unsuccessful location selection. For catering, this risk means a low level of revenue. Therefore, it is necessary to carefully approach the analysis of the trading point and take into account various factors;

raising raw materials price, unfair suppliers, poor-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which can negatively affect the demand. In the second case, the risk is associated with interruptions in production. Reduce the likelihood of these threats is possible with a competent selection of suppliers and the inclusion of all the necessary conditions that provide for the material liability of the supplier in their violation;

reaction of competitors. Since the catering market and, in particular, the pizzeria is sufficiently saturated and competition on it is high, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form its client base, carrying out permanent monitoring of the market, the availability of customer loyalty programs, competitive advantages and unique offers;

refusal to provide rental facilities or raising cost. To reduce this risk, it is necessary to conclude a long-term lease agreement and carefully choose the landlord.

drop solvent demand. It is possible to level this risk by developing effective loyalty programs, including discounts, "Happy Watch" services, etc.;

human Resources Problems - Low Qualifications, Framework, Lack of employee motivation. This may entail a decrease in sales efficiency, revenue reduction, the formation of a negative image of the institution. Reduce this risk is the easiest way to recover the staff, taking the work of employees who meet all the requirements. You should also provide a bonus system;

breakdown of equipment and downtime. Reduce the risk will allow regular service maintenance to maintain its performance;

spanking products due to low demand, breakdown equipment for storage, improper storage, errors in planning. For restaurant business, this risk has a high degree of probability. Surplus products may arise for two reasons: first, due to the low level of sales and unpopularity of some dishes; And secondly, due to errors in predicting sales. Reduce this risk is possible using competent planning and forecasting, revision of the range, exceptions from the menu of unprofitable dishes. Product storage errors, refrigeration equipment breakage can lead to spurry products. Avoid this threat is possible when training personnel and control over his work, as well as regular maintenance equipment;

reducing the reputation of the institution among the target audience in errors in managing or reducing the quality of services. Level risk is possible with constant product quality control, receiving feedback from institutional clients and conducting corrective activities.

You can open profitable pizzeria both in the metropolis and in a small town. Pizzeria will perfectly fit into the mad rhythm of a large city and will become successful project in little city, the inhabitants of which are not yet pleased with the catering proposals, and the level of competition and the requests of visitors are lower. But success can be achieved in high competition. The main thing is to offer a quality product, promote original idea And have a good service. In conclusion we share a few useful advicethat will help the entrepreneur in the opening of their pizzeria:

Be sure to register the cash register in the tax service.

Collaborate only with those suppliers who have certificates for implemented products.

Develop a unique concept that will help you stand out against the background of competitors. And an attractive, original style will make a company recognizable.

Open kitchens that provide customers with the opportunity to personally observe the process of cooking the dish, significantly increase the level of confidence in the institution. Costs to organize such a kitchen small, but the effect is essential.

Pizzeria - type of institutions, which has long settled on the market. The appearance of another pizzeria is no longer surprised. But in your power to come up with a unique service. It may be the original feed, the ability to assemble your pizza from the list of ingredients, etc.

Develop loyalty programs for regular customers.

Pizzeria - a business that requires a lot of time, attention and money. However, with the competent distribution of each of the resources, it can become a profitable, promising business. And one successful project is the basis for the whole network of establishments.

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In this material:

How to open a pizzeria from scratch? Specialized company will help solve such a problem. But you can do it yourself. Many love pizza, so such an institution will not remain without customers.

This case can become profitable business activities.

About 20% is the profitability of such establishments. Profitability indicator will increase to 60% if the delivery service will be created. About 500-700% is an extra charge on pizza.

After about 1.5 years, the pizzeria begins to bring a tangible income.

Where to begin? To open your pizzeria, you need to deal with competition in this area of \u200b\u200bmarket space and profitability of this business activities.

It is required to analyze the business idea to open a pizzeria. In the field of restaurant business, pizzeria is a successful project as characteristic features Rapid payback is considered low production costs, popularity among customers. Analyze the policy of competitors in detail.

The issue of business registration should be studied in the relevant authorities. It is important to think about what type of taxes, the form of activity to choose. A convenient form of taxation is UNVD. It is required to make a decision regarding the organizational form of business. Register LLC - the most favorable option. Competent selection of the format of the institution, the calculation of the rental cost determines the success of the implementation of your idea of \u200b\u200ba new activity. Requires significant material investments to open such a institution.

Concept of commercial idea

To create a pizzeria, a business plan is absolutely necessary.

There are 2 format of such institutions:

1. In the metropolis you can open a large pizzeria. Requires huge investments a full-fledged cafe-pizzeria. This is the most expensive commerce option. In the case of competent business, an average of 20% is the profitability of such public catering institutions.
2. A profile mini-institution that does not require a large amount for opening will be appropriate in an incomplete area. The location of such an institution does not matter. Only the preparation of pizza, the creation of the delivery service implies this option of earnings.
3. You can significantly increase your income if these 2 options are competently combined. If things go well, a profitability indicator will increase to 50-60%. The purchase service for the purchase of pizza will account for 1/5 of the pizzeria profits.

Where it is better to open a pizzeria

The location of the future institution is of great importance. Large people's passability are an important criterion for choosing an urban area. In the city center - great competition.

It is possible to significantly save on the rental of the room, if equiping the usual room and discover such a catering enterprise in a residential area near high-rise buildings, arrange the delivery of pizza to the house.

There is significantly lower competition, since it is usually not so many entertainment establishments. This means that your future pizzeria has every chance of becoming a favorite holiday destination for residents of the city district. A good solution can be the opening of a diner with a sale of pizza in the city center.

The entrepreneur will have to pay a considerable rent if the pizzeria is located in a modern shopping and entertainment complex. However, in such a trading zone of consumers of any age, there is always a delicious inexpensive pizza, so the visitors of this establishment will be quite a lot.

Near various educational institutions, near the hospital you can create a stationary cafe. For a lunch break to employees of a medical institution, patients and their relatives, students like the fragrant pizza. Significant benefits and weighty income can be obtained if the pizzeria is located close to the office of a large company.

The office can constantly deliver pizza ordered by workers. For a small amount of money you can snugly eat pizza to customers offices.

If the deficit of finances is felt, novice entrepreneurs can create a mobile tent, a specially equipped trailer.

Mobility is the main plus of this outlet. The implementation of the finished pizza using a pizza makes it possible to obtain substantial income. Such a multifunctional electronic device for automatic preparation of fragrant pellet is a novelty in this segment of the Russian market. How to choose a room:

1. The design organization will help the novice entrepreneur get the necessary permits, create a plan for summing up communications. 25 m² can fit a small institution. About 1/3 of this area will take a kitchen.
2. To open a catering establishment useful Square About 100 m², requires significant starting capital. From 100 to 300 thousand rubles will cost rental premises for pizzerias. To the institutions of food supervisory authorities Prevent strict requirements. They need to know and strictly perform.

Choice of equipment for pizzeria

On the initial stage It is necessary to solve this important question. Manual work of employees when performing simple operations is advisable to use in case small production In mini-pizzeria. It will take to spend a rather big amount to minimize manual labor In the pizzeria restaurant. The number of equipment is calculated based on the number of visitors who are planned to be serviced.

The technological process uses the following equipment:

• freezer, hood, containers for ingredients, refrigeration cabinets;
• cutting boards, grates, vegetable cutters, washing bath;
• special stove, pizza forms, tools for cooking filling, vegetables;
• special table for pizza;
• the test machine, the dough separator, the test machine and the mucopper;
• dishes for the service of visitors.

Household refrigerators are not suitable for the production of Italian national dish. All equipment for the production of pizza will cost approximately 900 thousand rubles.

Recruitment

It is required to consider the costs of the form, wages of employees of the institution. To make visitors to pizzerias are pleased, it is important to hire experienced, friendly and helpful employees. Competent, polite, unobtrusive should be an employee who serves visitors, so the selection of waiters needs to come carefully. Attendance of the institution will depend on the quality, exclusivity of the dishes offered, chef's skill. It should be an experienced professional.

If the opening of a pizzeria is competent, the annual profit of 50 thousand dollars can be obtained in 2 years.

Increase profits, accelerate business payback flexible pricing policy and the correctly formed menu.

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Business, consisting of sales of fast food, is gaining its popularity every year. Novice entrepreneurs are interested in how to open a pizzeria from scratch, which will need, what important moments It is worth paying attention.

The beginning should be - opening a cafe-pizzeria

Before you begin any other thing, you need to make calculations, write a business plan. It will help you to spend the existing initial budget.

Standard business plan contains:

• Careful study of a business idea.
• Mandatory registration of entrepreneurship in the tax inspection.
• Choosing a leased room, if a novice businessman has no plans to prepare pizza at home.
• Acquisition of the necessary equipment (no need to save on machinery).
• Selection of hired workers (professionals of their case).
• Detailed calculation of primary financial costs.
• Organization of effective advertising.
• Calculation of the estimated monthly expenses.
• Calculation of the estimated profits.

Before registering your pizzeria, analyze the profitability of this case. During the analysis, it is necessary to compare the demand, implementation, competition, total costs For opening. In the big city, it is much easier to open a pizzeria than in small.

This fact is due to the fact that in a small town initially less potential customers, and if there are other similar institutions, there is no guarantee of the popularity of the new point.

Pizzeria: Actual Business Idea

The following important questions are: how much is it worth opening the pizzeria, where to start. The opening of the cafe requires material investments, time. The exact price of opening a pizzeria in your city cannot be called. Everywhere prices are different, depending on the cost of renting the premises, the cost of equipment, the average salary of your district and so on. If initially no required amount, then you can resort to the assistance of investors.

Investors call those people who invest in development perspective business, and when it is developed, the percentage of profits receive. But in order to cause interest and trust in investors, you need to make a competent business plan, where to indicate the period of profit.

Pizza enjoys great popularity worldwide. This dish is prepared both in fast food and in prestigious restaurants. Therefore, open a pizzeria is a very logical decision for a novice businessman.

However, it should be understood that in addition to high demand, there is also a considerable competition in this business. Have long been the years when it was enough to just open small pizzeriawithout thinking about the nuances of the menu, interior design and other details. Today it has become much more difficult to consolidate the market, because here in sufficient quantities are presented both classical and thematic institutions, cheap eaters and luxurious family restaurants.

Therefore, you should take care of your institution not only learned, but also fell in love. To do this, you will have to develop a detailed business plan for pizzerias with calculations. It should include an analysis of the activities of competitors, take into account the estimated costs and profits, as well as possible risks.

Advantages and disadvantages of opening pizzeria

Before opening a pizzeria from scratch, you should relate the pros and cons of this business. Let's start with advantages:

1. High profitability. It is more than 50%, and at the moment this direction is at the peak of its development.
2. Low cost. Pizza refers to the simple and fairly cheap dishes in the production. This allows you to hold a high level of charge.
3. Fast payback. With the right approach, returning money invested in the business during the first year.

The following refers to the disadvantages of such activities:

1. High level of competition in large cities. Opening a pizzeria on a franchise, you automatically become a serious representative of this business, since you act on behalf of a large company.
2. Expensive rental of premises.
3. For success in this business, you should preferably have experience in catering establishments.

Step-by-step opening plan pizzeria

If you are aimed at a serious business, first of all you should determine key features His establishment. At the moment there are three types of pizzerias:

1. Stationary. Here most often come in pairs and families. The bid should be made on a cozy atmosphere, a variety of and original menus. Stationary pizzeria can be a restaurant of Italian cuisine or a small cafe. The first option is the most difficult and expensive in the implementation. It is suitable only experienced businessmen.
2. Delivery. Pizza to the house - this service has become very popular in recent years. To conduct a successful business in this industry, you need to make the most quick delivery of orders in your city, as well as thoroughly work the bonuses system.
3. Takeaway. We are talking about a small institution for 2-3 tables or a kiosk that does not have seating. Here most often ordered pizza with you.

The standard pizzeria menu must include the following positions:

• 20-25 types of pizzas;
• paste;
• soups;
• salads;
• business lunches;
• drinks (coffee, tea, lemonade, beer, kvass, morse).

Now let's talk about the target audience of your institution. If we are talking about the average pizzeria, then its main clients will be:

• bachelors;
• women who have no time to prepare;
• young people;
• students;
• employees of offices located nearby.

Successful business is most often focused on a specific sleeping area. The cozy pizzeria, located at the house, has a lot of advantages over the institution located in the city center. In such cafes, people are more likely to take the pizza to take place when they return home from work. In addition, renting premises in a residential area will cost you much cheaper than in a large shopping center.

Consumers will also receive weighty benefits from this location of the pizzeria:

1. The institution is within walking distance. Walking to the store, a person can suddenly go to the pizza.
2. As a rule, pizzerias in the sleeping areas offer their products at lower prices.
3. Delivery speed. If a person order pizza to the house, then it will be necessary to wait for a short time.

Pizzeria, located a residential area, requires smaller investments, maintaining all the advantages of establishments in large shops. Net profit from a small establishment can be about 200,000 rubles per month.

Registration and receipt of permits

Maintaining such business requires not only registration of entrepreneurship, but also to obtain a number of permits. The establishment of public catering is made very serious requirements, and therefore the business owner should prepare for some difficulties in advance.

First consider the features of registration. There may be two options here:

1. Registration of IP. This option is the least costly (design costs 800 rubles), but it is suitable only for small businesses.
2. Registration LLC. This option is used to open pizzeria in most cases.

In addition to registering, for legal business, you will need to do the following:

1. Get permission to conduct activities from Rospotrebnadzor. This document suggests that the premises of the pizzeria fully complies with all sanitary standards.
2. Conclude contracts with companies providing disinfection services.
3. Make up a program production control And approve it.

We choose the tax system

This is a very important point, because if you do not choose the tax system yourself, it will be defined automatically. There are two options here:

1. USN or "Simplified". It assumes the payment of taxes in the amount of 15% of the net income of the institution. Many owners of small institutions choose this particular option.
2. ENVD. Implies a significant simplification of the procedure tax paymentsAnd therefore is popular among beginner entrepreneurs.

Receive any licenses for opening pizzeria is not required. Therefore, having received all permits, you can equip the room and start work.

Which OKVED should indicate when registering a business

The activities of the pizzeria fall at the same time under three OKVED code:

• 30 - activities of cafes and restaurants;
• 40 - preparation and sale of snacks and beverages intended for use in place;
• 52 - Delivery of public catering (if it comes to the delivery of products to the house).

We choose the room

Now we'll deal with how to open your pizzeria. By registering a business and having received all the necessary permissions, you can start choosing a room for organizing a pizzeria. From how correct will be the location of your institution, about 80% of its success depends. The best option There will be a building located on the first line of houses. Well, if he has its own parking and convenient driveways.

The minimum pizzeria area is 65 m2. It will be quite enough to accommodate a small kitchen and installing several tables. It is advisable to have an institution near universities, stops, metro, shopping, shops, offices, etc. If your pizzeria will pass a large number of people every day, then the success of the business will be provided.

Another important point concerns the availability of necessary communications. Pizzeria's room must be connected to hot and cold water sources, ventilated well and have a spare output. Rent for fully prepared premises averages 50 thousand rubles per month.

We advertise pizzeria

That your business began to bring a tangible income, you will have to be in advertising. Naturally, a good location and a catchy, the original sign will make their job, but modern consumers Accustomed to more persistent methods.

To attract regular customers, you will have to develop special accumulative programs. Then the visitors will have not only a desire, but also incentive to visit your pizzeria again.

Do not forget that the new institution is a sarafined radio. In particular, if we are talking about small cities. In this case, the best advertising of your business will be dishes. Hire an experienced technologist so that he has developed unique pizza recipes. Customers should know that you have not only cozy, but also tasty.

Starting capital for opening pizzeria

So, how much does it cost to open a pizzeria from scratch? You should immediately make a reservation that such a business will require considerable starting investments. They will go to repair the premises, designer services, purchase of the necessary equipment and furniture, advertising, etc.

Consider the estimated opening costs of a small pizzeria:

1. Performance of repair work in the room - 250000 rubles.
2. Collection necessary documentation And the passage of all approvals is 50,000.
3. On advertising should be allocated about 130,000.
4. For the purchase of equipment, furniture and dishes will leave 700,000 rubles.
5. Computers and cash equipment - 100000.
6. Rent in two months - 100,000.
7. Reserve Fund and other expenses - 200000.

Total to open a pizzeria will have to spend about 1,500,000 rubles. The amount of considerable, however this business It is considered very profitable, and with the right approach to the case, quite quickly pays off.

Monthly expenses

Every month you will have to invest in your business a certain amount of funds. Consider what permanent costs include:

1. Salary is about 15,000,000 rubles. This amount applies to a standard institution offering pizza for removal.
2. Rental of premises - 60000.
3. Communal payments - 10,000.
4. Advertising costs - 50,000.
5. Social deductions - 44,000.
6. Taxes and other expenses - 20,000.

Thus, monthly expenses account for about 30,000,000 thousand rubles.

Calculation of payback business

To assess the profitability of the pizzeria, you need to compare costs with income. In business, there is a concept as a break-even point. Upon reaching this line, the establishment goes to zero and then begins to profit.

If you consider that middle check The pizzeria is 450 rubles, then the break-even point for such a institution will be the achievement of 38 orders per day. If your institution can serve during the day 60-70 clients (which is more than real), you can qualify for monthly profits in the amount of 200-250 thousand rubles. You will download the cost of business at such income in less than a year.

Necessary inventory

Such a business will require the acquisition of specialized equipment. First of all, we are talking about equipping the kitchen. For this will have to purchase:

• special oven or oven;
• table for cutting;
• machine for kneading test;
• refrigerators and freezers;
• dishes.

For the hall you will need to buy tables, chairs and dishes.

By purchasing equipment for the kitchen, it is better to give preference to new technique. Used aggregates will certainly save you to save on the opening of the pizzeria, but in this case there is a high probability of breakage, in view of which the work of your kitchen can be frozen for a long time.

Buying new equipment, you get the following advantages:

• warranty of long-term uninterrupted work, and accordingly, the stability of your business;
• assistance in choosing the necessary aggregates from representatives of the manufacturer's company;
• free installation and service.

Personnel search

This stage is very important because many pizzeria indicators depend on the work of the personnel:

• quality of service;
• taste and originality of dishes;
• purity in the hall;
• speed delivery, etc.

Try to hire people with experience, friendly, neat. In particular, when it comes to cooks and waiters.

Consider the staff of a small pizzeria located in a residential area. It includes the following employees:

• 2 administrators;
• 2 chefs;
• 2 delifers;
• assistant chef (goes to work on the most downloaded days).

If you plan to open a small pizzeria, you can refuse from waiters. Accounting at first you can conduct yourself, which will also save somewhat.

Given the high demand for pizza, open the pizzeria will be the right decision for a modern businessman. Despite the high competition in this area, the competent approach to the case will allow you to get stable income and prosperous business. The main thing is to act consistently using the planned plan for this.