When you only need the office for an hour. Renting an office for an hour is a useful service for a businessman. The financial side of coworking

Other 15.06.2020
Other

The office service for an hour cannot be called new. It has been popular among entrepreneurs for quite some time. Indeed, if team meetings or meetings are held rarely, then what is the point of spending a lot of money on long-term rental of premises. Today you can easily find an office where the most necessary services– Internet, television, sound equipment and so on. In such a place you can hold any meeting, organize a conference, a meeting with business partners, conduct a consultation, short training courses, and so on. It is difficult to imagine how much money would be spent on purchasing equipment and renting premises if a multi-year contract was concluded.

Who might need an office service for an hour? There are situations when managers of small companies need periodic communication with partners, clients or their employees. It is natural that to gather all people in one small room It's simply impossible. It is not advisable to rent an office for a long period of time. There is another undeniable advantage of an office for an hour - a new environment that will contribute to the search for original ways to solve complex problems and bring employees closer together (at least, psychologists unanimously say this).

Why do you need an office for an hour?

As mentioned, an office for an hour can be useful for private consultations. This service can be very useful for insurance agents, lawyers or even psychologists who need to conduct a preliminary conversation with their client. There are situations when people simply need to discuss pressing issues in an informal and confidential setting.

Often, in the process of doing business, there may be a need to conduct advanced training courses or simply train employees (for example, new software). In this case, the office can be rented for several days or even weeks. There are situations when premises are rented for several months. In this case, it is better to book an office in advance. This amount of time will allow you to gather a group of students and not run around the city on the last day in search of a suitable room.

But this is not all the benefits that a temporary office can bring. Often well-equipped premises are rented to create the appearance successful business to sign a lucrative contract. And indeed, rarely does anyone want to have business relationship with a person whose office occupies one room with an area of ​​5-15 square meters. Of course, the rented office will not have the necessary signage, but this is the lesser of two evils. If desired, this drawback can be easily eliminated.

Renting an office for a short period of time may be necessary when renovation work is being carried out in your own premises or some emergency has occurred (for example, the neighbors above have flooded). Needless to say, there can be many force majeure situations. There is only one way out - renting an office for an hour. This is much more profitable than sending your employees on forced leave and suspending business.

In general, this service is very popular in all civilized countries. Moreover, the better the service offered to the tenant, the higher the demand for such office space. Abroad, for regular clients who always fulfill their contractual obligations on time, there is a system of discounts that allows you to rent an office for a longer period at a more favorable price. Moreover, such entrepreneurs find themselves on a “white list”, which allows them to rent offices anywhere in the world. Perhaps a similar innovation will soon reach us.

Due to the changed attitude towards the concept of the workplace, periods of crisis in the economy, as well as the reconsideration of the need for a fixed work schedule, individual workplaces and entire offices that can be rented for just an hour or a day are attracting increasing interest from businesses and employees.

Office market for an hour in Russia began to take shape in the early 2000s, but analysts still call this phenomenon new and hesitate to estimate the size of the market.

Another short term rental option- space in coworking spaces - came to Russia shortly after the appearance of such spaces in the United States in 2005, and the peak of development of this format occurred in 2013.

There's a place for everyone

Currently working in St. Petersburg many coworking spaces, including, for example, “Practik”, 404 Hub, Loft your Mind, “Business Place”.

Often coworking spaces in St. Petersburg remain inseparable from anti-cafes; sometimes the creators of such spaces combine them with educational platforms.

"Active development of coworking areas in Russia, the crisis of 2008 served as a catalyst. During the economic downturn, there was a sharp decline in office workers, an increase in the number of freelancers, startup teams and the transition of creative individuals to freelancing. Today, this trend is firmly entrenched, but the growth rate is not so high that we can talk about a global transition to a similar concept of workplace organization,” says Forex Optimum analyst Ivan Kapustyansky.

Coworking spaces in St. Petersburg provide the opportunity to get a place for just a day or pay a month’s rent immediately. In the first case, the service will cost approximately 500 rubles, in the second - from 5 thousand to 10 thousand rubles, depending on whether the tenant is assigned a specific workplace or not.

Mark Goikhman, Lead Analyst TeleTrade Group of Companies counts among the main users of short-term rental services small companies(tourism, legal, insurance, advertising, etc.), private entrepreneurs and people of creative professions.

Office on demand

If in coworking spaces in Mostly freelancers work, then renting entire offices for short term can also interest business structures. Offices are rented by the hour for trainings, master classes or round tables.

Managing Director of Regus Irina Baeva of Russia says that meeting rooms with hourly rent are used for meetings with clients or partners in cases where the company’s main office is either inconveniently located in terms of transport accessibility, is unpresentable, or is located in another city.

"Small businesses sometimes operate and without a permanent office - in in this case“An office for an hour” helps to create the right image when meeting with a client,” explains Irina Baeva. Hourly rental offices in St. Petersburg start from 300 rubles per hour, and one of the main advantages of such rental is the opportunity to get a ready-made office, furnished, equipped with the necessary communications. " Short term rental beneficial if you need to rent an office for a short time- from one week to several months. In ordinary class A business centers, flexible rental terms are usually not applied. When renting a regular office, the landlord usually requires a contract to be concluded for at least 11 months, with a penalty for early termination,” says Irina Baeva.

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The idea of ​​coworking centers is not new and, at the same time, very relevant in times of crisis trends, savings and general instability. So a Swedish company of ambitious entrepreneurs came up with a rather unusual, although quite obvious, way to make money on their premises. They provide their own housing for rent as coworking office, renting out jobs. And they called their invention Hoffice.

For those who do not know what coworking is, it is an office space in which individual workspaces are rented at prices that are much lower than renting the entire office for just one or two employees.

Yes, landlords raise prices for space, while tenants suffer a decline in sales or even losses. Therefore, a new, relevant way to rent workspace at a profit that came from abroad is gradually gaining attention and capturing niches. Coworking office- This is a kind of alternative to an anti-cafe in a business look. Now such centers are opening everywhere, and some of them are financed from regional budgets as assistance to entrepreneurs. Indeed, any entrepreneur or freelancer can rent a full-fledged workplace for about 5 thousand rubles. per month, while having a table, chair, PC, place in the common kitchen and meeting room. As a rule, there are from 10 to 40 such workplaces in a room. And they are predominantly occupied by entrepreneurs who are in no way connected with each other, who know that they have their own full-fledged workplace and for only 5-8 thousand rubles.

Open your own Hoffice?

To open such a center, you must at least have premises. Plus, investments will be required for repairs and adaptation to a business space. But Swedish entrepreneurs dug a little deeper and decided why look for new premises when they can simply use their apartment for these purposes. To do this, of course, you need to be very hospitable and love being in company all the time. But, on the other hand, you can live and earn money practically without leaving home, plus communicate with business people and make new connections.

Rent a standard office for a freelancer or micro individual entrepreneur In one person it is quite expensive, and working from home is very relaxing for many. Indeed, sometimes it’s hard to gather your thoughts and get down to business, being alone in a room next to a warm sofa and kitchen. But it has long been known that when surrounded by other busy people, motivation increases and your own performance factor. The Swedish Hoffice is aimed at this fact.

If you're having a hard time keeping up with big plans while at home, you're not alone. All over the world people remain similar in deeds and thoughts. Even in a disciplined country like Sweden, domestic workers need extra motivation.

Using a methodology based on which you need to squeeze money out of everything you have, you can rent out your own apartment to the same “home” employees who need motivation and are looking for a work environment like you. Double benefit doesn't hurt!

Coworking center at home, from words to deeds.

In reality, everything turns out to be not so difficult, although careful analysis and prioritization will be required here. Renting a workplace at home is a completely achievable idea. You just need to separate the personal zone in your apartment from the work one. This is especially true for our mentality, if you know what I mean. You can lock your bedroom with all your personal and valuable things and only enter it after the end of the working day, when everyone has left.

Also, it is created group in in social networks . Naturally, the Swedes themselves do this on Facebook. Through the group, a search for potential home employees is carried out, filtering is carried out, because not everyone can work together in a small space. Everyone gets acquainted with rules of conduct and restrictions. After all, next to a designer or artist who needs silence, a real estate agent who is on the phone all day will not get along in comfort.

I believe there is no need to explain that you will need to re-equip the furnishings in the living room or room in which your companions, and indeed you yourself, will work. You will need to purchase additional furniture, tables and chairs, possibly armchairs. Here you can unleash your design inclinations to give the room a certain attractive style. After all, it will all pay off. We'll talk about money a little later.

As for the organization, several vacancies appear here if you yourself do not have time for all the points described below. It all depends on your goal: earn money or create a self-sustaining working environment?

So, you will need a person who will monitor the group on the social network and keep it active. Of course, it is necessary to support order in the workspace, monitor the situation, control such issues as the availability of coffee and tea, water, electricity, the Internet, and the like. This requires a significant amount of time, and if you have a lot of your own work issues in the direction of your business, then you will not be able to keep track of many such small, but generally voluminous issues alone.

The financial side of coworking.

Thus, having thought through the organizational issues, we can now move on to finances. I take Rostov figures. Let's say you have your own apartment, and if not, then you rent it in the center for 35 t.r. Yes, such establishments will be popular and successful in the city center. At your disposal is a two-room apartment with a living room for employees. On 20m2 you can accommodate from 8 to 10 people who will not sit in the ground, and can be accommodated quite comfortably. TO fixed costs monthly Internet costs are added – 1tr., Communal expenses 4t.r.

There will be expenses for paper, stationery and ink for the printer that is needed. It's still about 3t.r. per month. Let's assume that you are a very free freelancer and are quite capable of controlling a group on social networks or your website, as well as maintaining order in the premises throughout the working day, so additional workers You won't need it. So, approximate monthly expenses will be up to 45 t.r. per month. Let me remind you that this is in a rented apartment, and what if you consider a mortgage, well, guess what I mean?

Average cost of using a workplace in similar coworking space associations amounts to 8t.r.. per month. Hoffice at home will, of course, be a little cheaper. Near 5-6 thousand per month. Is it possible to supplement the service altogether? hourly rate location.

Thus, having gathered at least 8 people willing to pay 5 thousand rubles per month we get 40 thousand. Only 5 t.r. for a cozy workplace in the company of equally motivated and independent workers! What, you think there are no such people? Those. If we rent an apartment or take out a mortgage, then in the minimum scenario we only pay 5 thousand for our housing, and besides, we have a lively work environment that will not allow you to relax on the couch.

What if we consider more optimistic option, where the apartment is already yours, and you have gathered 10 people for 6 thousand rubles, then you make money on your two-room apartment in the city center of order 50 thousand rubles arrived. At the same time, you have full-time work in the “office” and personal space and housing during non-working hours. You can give responsibility to another person to monitor the site or group and the order in the premises and pay him about 20 t.r. for two or one person. Then yours earnings will be approximately 30 t.r. despite the fact that you are fully engaged in your work or business, without spending time on current organizational issues.

And in any case, the cost of purchasing furniture and decorative elements to match the effective and attractive work environment(near 100t.r.) will not pay off for a long time, especially if you already own the apartment.

Of course, all these numbers and ideas were collected in a few hours on my knees and may be subject to criticism or slight correction, but in general the idea is clear, the numbers are adequate and if you take this issue seriously, you can be the first to adapt the idea Swedish office in our native field.

Ultimately, you have fresh information to think about and ideas for. The market has not yet been developed deeply enough, therefore, while there is an opportunity to take your place, act, look for new non-standard ways, offering profitable rental of a workplace. I wish you success and development! Leave comments and your business ideas and stories.

For the mind and reflection, the book by Bodo Schaefer - “The first million in 7 years”

Until recently, none large enterprise could not do without a representative office in central region cities. The usual work format is changing for several reasons. The company may carry out its activities at other times, different from the traditional workday schedule, so employees cannot be in the office at night. However, an equipped room is still sometimes necessary. For example, you need to hold a business meeting. A service such as an office for an hour will solve the problem. The organization contacts a specialized company, enters into an agreement and moves into office space.

As a rule, the office is located in prestigious areas of the city for an hour, so it perfectly performs its representative function. Very often the landlord provides a complex additional services: receiving calls and faxes, organizing a banquet, etc. With all its advantages, the office service for an hour also has some disadvantages. First of all, this is the high cost, which is sometimes caused by the provision of current services. Experts are recommended to choose this type of rental when the main task is to impress visitors, hold an important meeting, or presentation. For regular negotiations, you can invite partners to a restaurant.

IN Lately an hourly office is becoming an increasingly popular service. Orders it a large number of companies and enterprises. One of the categories of permanent tenants are start-up organizations seeking to reduce their costs. An office for an hour is an ideal solution for holding negotiations and meetings outside the office. The service involves not only the provision of premises equipped with everything necessary, but also a range of additional services, for example, a secretary.

Each organization must have an official location. A legal address with confirmation indicates the seller’s integrity and can protect against problems of various kinds. Guarantees imply the obligation of the owner of the premises to reimburse all expenses or to issue a package of documents to a new address free of charge in the event of a refusal to register a company. In addition, owners who are confident in the quality of their goods provide additional guarantees, which include the return of money spent on the transfer state duty and notary services.

In order for a company to be registered, a legal address with confirmation is required, which must meet certain requirements. First of all, this is the location of the company, which is reflected in all its documents. Providing an address involves completing a set of papers that indicate the real location of the company at the specified address. Legal address is a mandatory attribute of any enterprise, which is recorded in the organization register.

The easiest option for companies is renting. If you intend to exercise for a long time entrepreneurial activity, it is better to buy a legal address with confirmation. To draw up an agreement, it is recommended to seek help from qualified specialists who will quickly and competently draw up all the required documentation.

A high-quality and secure address is characterized by the following parameters:

  • a properly executed package of documents, which includes a lease agreement, letter of guarantee, certificate of ownership certified by a notary,
  • a legal address with confirmation involves the organization of postal and secretarial services. This service guarantees the timely receipt of all incoming correspondence, telephone calls and faxes,
  • the premises should look like a permanently functioning office with an equipped workplace,
  • the opportunity to meet an on-site inspection by regulatory authorities,
  • legal address with confirmation provides for a condition for prolonging the contract. In practice, relationships of this kind are formalized for a period of six to eleven months. If the contract does not contain a clause on its extension, it becomes necessary to look for a new address, which inevitably involves additional costs of time, effort and money.

Hourly rental of office space is no longer a secret or news to anyone. The service came to us in Russia along with the turnkey office format. “Office for an hour”, “conference” or simply renting meeting rooms - companies can call it differently. The idea is to provide the client with a fully equipped office space for a short period (from one hour to the whole day) with additional services.


Who and, most importantly, why rents an office for an hour today? Experts from the Office-M company told us about this.


Meetings, trainings, temporary projects



Some managers rent training rooms in other people's offices because they have heard that a change in the usual environment has a positive effect on the work of the team. And in Western companies This is a completely common practice - from time to time, employees working on a project rent a separate workplace in a coworking center. Experts who have studied this issue note that the indicators are growing and work is moving faster.



Organizers educational courses They are also steadily turning to the hourly rental format. Suppose there is a native teacher foreign language, ready to get to work. A group of students who will study 2-3 times a week has already been formed. It's up to the office where the classes will take place. You need a stable platform, ideally with multimedia equipment and a marker board. In this case, it will be unprofitable to rent a permanent premises, especially on initial stage activities when it is still unclear whether the business will work or not. Hourly rental of classrooms is a solution for those companies that are at the start.


"It is the companies operating in the field educational services, make up a significant portion of our company’s “hourly” clients. Most often, such organizations book large meeting rooms, on average for 15 people. Certain days are assigned to them immediately for several months in advance,” notes Raisa Shaposhnikova, head of the “office for an hour” department of the St. Petersburg management company"Office-M".


Private consultants


Self-employed consultants rarely have their own office. Hence, meetings with clients in restaurants, and, consequently, unreasonably high costs. In the office, meetings take place at a higher level, so consultants (usually in the field of law, insurance, real estate) quite often rent premises by the hour.


There are specialists who find it easier to work with clients in a home environment - for example, psychologists. Still, working in an office is not their format. However, there are exceptions. In addition, companies engaged in the field of fully equipped offices try to please everyone and select an audience in a less formal environment for psychological consultations and trainings.


Office for image


Not all companies can afford the luxury of renting an office in the city center - especially when it comes to Moscow or St. Petersburg, where rental rates are prohibitively high. You have to look for an economy option in cheaper areas. What if you have a meeting with potential partners? Partners who come from another city risk getting lost while looking for an office on the outskirts. In this case, a small meeting room in business center The city is rented, rather, for convenience and image. After all, most often visitors judge the success of a company by its office; one should not forget about this.


Problems in your own office


Troubles can happen in any office: a power outage for the whole day, a flood, or just repairs. Of course, not for everyone, but for some companies the field of activity allows them to continue working in a temporary office. The main thing is access to the Internet and the ability to print documents from the secretary. This way, the work process will not stop, and when the situation in the office returns to normal, you can clear conscience return to the usual work format.


Scammers


Unfortunately, no one is safe from scammers. Companies that value their name and reputation, when working with hourly clients, follow a number of rules: they require Required documents, enter into an agreement, even if the client intends to use the service only once, and in mandatory bring everyone into one electronic database, which employees in other offices can easily use if the company is a network of office centers. International companies, working in this area, issue regular customers personalized cards. By presenting it, the client automatically becomes “one of the people” in any office of the network, no matter whether he came to Hong Kong or New York.

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