How to create an advertisement in contact. Effective advertising on VKontakte

Social networks, in addition to their main purpose, have acquired another one - promoting goods and services to the masses. Now everyone can make money from advertising, but there is one problem. To receive income from placement, you must first advertise the group and recruit a sufficient number of participants. For a novice administrator of the VKontakte community, it becomes a vicious circle.

In fact, patience will help you promote your own community or public VKontakte page.

How to advertise a group and how much does it cost? To answer these two questions, let’s decide on the method of advertising. There are two types of VKontakte advertising: targeted and regular posts in thematic groups. The placement and cost of each method are different.

Targeted advertising of the VKontakte group

If we consider the second method, then this is the banal theft of subscribers from competitors. Find the most popular public page with a similar topic and send invitations containing information about the promoted community. To send invitations, stock up on fake accounts; if your profile is too active, it will be blocked for spreading spam. You should send approximately 30–40 messages per day from one page.

Competitions and prize draws

Tools viral marketing. The method of attracting traffic is absolutely legal, do not be afraid of temporary blocking. It is worth noting that this method promotions are not completely free, you still have to spend money on prizes. If the group sells goods or services, offer a free item or gift Certificate. Systematic holding of competitions will ensure a constant influx of new subscribers to the contact group, and at minimal cost.

The prize in the competition must be related to your product or service, otherwise you will receive untargeted subscribers.

Mutual PR

It implies close cooperation between two or more community administrators. It is difficult to cooperate with competitors; for mutual promotion, it is better to make a list of groups on related topics with a similar number of subscribers and offer them joint publication of advertising. For example, a community that sells cosmetics promotes the services of a makeup artist and vice versa.

Activity in other communities and attracting users from external resources- the weakest methods of advertising in terms of effectiveness, but, nevertheless, working. Free advertising is placed in the comments under posts of promoted groups and under thematic articles on blogs, information sites, etc. Before leaving comments with links in popular communities, study the group rules, otherwise administrators will ban the user for sending spam.

Texts for advertising of the VK group

If choosing a bright and tempting photo for a post takes a few minutes, then writing a good selling text can take more than an hour. In the essay advertising text There's no need to reinvent the wheel. Already developed a long time ago effective templates, which will tell you how to write a selling text correctly. Here are some really catchy options:

Example for sales groups:

• “Rejuvenating face mask ****** will not only get rid of wrinkles, but will also give freshness to your image. You can order here: _____"
• “Brand watches ***** are back in STOCK! Hurry up to place your order and we will give a discount to the first 10 customers!!!”
• "SENSATION! For the first time in our store discounts up to 70%!!! PRESS____"
• “Today only, 50% discount on 2nd purchase!!! Terms of the promotion here: ____"
• “Don’t know where to find branded items at low prices? Then you should come to us _____. Join and get a 20% discount on your first purchase"

Example for entertainment publics:

• “Do you want to have a slim and toned body? Subscribe to the ****** community and achieve your first results in 7 days!”
• “Do you like author's photographs? Then ***** is for you here. Here are collected only the TOP professional photographs of 2017 of the year"
• "SHOCK!!! A second-grader came home after school, and there... Continued in the source.”
• “Do you want to win any argument? Then sign ______.”
• “Finally found an awesome group! New memes every day HERE"
• “95% of 100 will ignore this post. Hello, my name is Alexey, and I’ll tell you how I made my first million...”

This is only a small part of how users are hooked on VKontakte. The most ambitious and original administrators regularly come up with new ways to attract subscribers. Although ad templates consist of 1-2 working phrases, they are all based on classic psychological techniques. Some of them arouse curiosity, others touch pride. And most importantly – they work!

You can't bet on one advertisement when promoting a young community. Experiment, try, surprise and subscribers will reach out on their own. Whatever the method of advertising on VKontakte, only the most active and enterprising users manage to promote their group. We read less and do more, then luck will definitely smile.

Not really

Advertising in social network VKontakte, done correctly, works no less effectively than advertising in the media. It’s worth noting right away that any VKontakte advertising is effective thanks to the right approach. Naturally, users who invest their money in advertising do not want to waste it and get the maximum return. Therefore, let’s consider what exactly will bring maximum benefit and features.

In fact, on the social network VKontakte, advertising is made popular by 14 million active users every month. That is why, with a competent approach, you will get the maximum result from targeted advertising. At the same time, spending the minimum amount from your budget.

Thus, targeted advertising on VKontakte is aimed as accurately as possible at a potential client. This method also allows you to save money due to the fact that the targeting is aimed only at those users who will be interested in the advertising offer.

3 secrets of the most effective advertising in VK

Make no mistake when choosing your target audience (TA)

If you make a mistake with the choice of your target audience, then consider that you have wasted your invested money. For example, your main clients are in age category from 30 to 40, and you decided to simply expand the circle by setting the bar from 20 to forty. In this case, you will not get more clients, but on the contrary, you will reduce the effectiveness of the advertisement. It will not be viewed by the people you need, because there are more people from 20 to 30 years old on VKontakte.


It is also worth reminding about show times. Showing at night or in the morning is useless, even if it gets you clicks. It is best to choose daytime. VKontakte ads shown on weekends, Saturday, and Sunday work great.

Test

Show me something new fresh announcement with a small limit. To understand whether it works, set a limit of only 100 rubles. In addition, always set limits on spending funds.

Another great trick is to create two or even three different ads that will target the same target audience. They should not compete with each other, let them be similar, on the same topic, in other words. This technique allows you to get more clicks.

In the ad text itself, you can try to communicate only to women or only to men, it all depends on your service or product on VKontakte.

Try to change your ads regularly. The volume of advertising on VKontakte is quite large, so it is optimal to do this 2 times a week. And changing means creating new ones, not editing old ones.

Creativity and geolocation

If you are selling something, target users who are in the same area. This way you will not only increase demand, but also inspire confidence in yourself.


Always experiment. The audience will be drawn to you if you manage to surprise them. Very often, cute kittens and the like do not work in the graphic part of the ad. This is just boring. Classic or simply dark graphics often brought great results. Of course, this depends on the topic of your ad. Everything must fit together, otherwise they simply won’t understand you, and misunderstanding, in turn, often pushes you away.

If you came here, then you are probably familiar with such a social network as VKontakte. There you can communicate for free with other people around the world, listen to music, watch various videos and do many more interesting and useful things, including advertising your projects. Today in this article we will try to figure out how to place an advertisement on VK without spending a penny on it, as well as how effective free advertising on VKontakte is.

How to post an ad on VKontakte for free

Let's imagine a situation: you have a generous offer to sell an item or even a large number of items, but you have no buyers in real life or on sites like Avito. Of course, there are much more buyers on VKontakte than on all other sites, but you don’t have the slightest idea where and how to place an ad on this social network. There are several ways to solve this problem, each of which we will consider in detail:

Advertise your product on the wall of your personal page

The advertising entry on the page must be pinned.

Let’s say right away that this method is only suitable for those whose personal page has a fairly large list of people, at least 200. People should see you and your ad in their news feed. So that the ad does not get lost in large quantities information, it needs to be made as bright and noticeable as possible.

An unusual and colorful picture, clear photographs of things (if clothes are on the model’s body) against a contrasting background, an informative description of prices and necessary information about the product. If you are advertising services, do some kind of promotion. Discounts can be given for purchasing multiple items.

Create your own group dedicated to your product or service

This is a rather difficult method, since you will have to somehow attract people to the group. Most likely for good result you'll have to, but we'll tell you how to advertise your community for free later. The advantage of this method is that all attention will be devoted to your proposal, and among the people there will only be those who are interested in collaborating with you.

Post an ad on the community wall

There are special groups and publics on VK that position themselves as “flea markets.” It is this word that often appears in the name of such a community. You can safely post a pre-prepared announcement on the group wall (sometimes you need to click on the “Suggest news” button and wait until the announcement is posted and you receive a notification).

The advertising message must be attractive and professionally designed.

Post advertisements-photos in group albums

In groups with an open wall, it is more effective to post advertisements on VK in the form of photographs of products in albums specially prepared and divided into categories. Then in the description you should provide informative information about the product. By the way, to make your offer stand out from the rest, frame your photographs in the style of pictures from magazines. Sometimes, in order to get more efficiency, the group owner asks for payment. You can sort out this issue personally with the administrator if you are interested in more than just free software.

How to advertise on VKontakte for free

We have already said that on VKontakte you can promote entire groups and communities for free, where you are going to offer your goods and services. Private communities themselves are the most effective advertising, however, they still need to be “promoted”. Let's immediately note that each of the methods will be very labor-intensive, time-consuming and will not be without various kinds of risks. You may have to involve friends and acquaintances in the process for some kind of reward, or hire a special team that will help you advertise on VKontakte. At the same time, you may not immediately notice the result, but over time your advertising campaign will definitely make itself felt. So here are a few ways this is usually done:

Spam in private messages

The first method begins by searching for communities with a theme similar to the one you chose. Options: competitive communities, general thematic ones (art, photography, travel), publics with a target audience that interests you. You need to go to the list of participants and start sending out advertisements for your group to those who have open personal messages. Typically, three out of ten people sign up. It’s not worth sending out advertising to everyone, but only yours target audience. But how to determine it? This can be done based on some rules:

The advantage of this method is that you can even find like-minded people and good connections, because you communicate directly with potential clients. You are open to your audience, and this creates a good impression of you as an honest entrepreneur. But there are plenty of disadvantages in contrast.

• Firstly, from one page you can send no more than 20 messages to those who are not among your friends (this is what assistants with other accounts are needed for).
• Secondly, dissatisfied people will complain about spam from you and your group, so you and your group may be blocked. As you can see, the method is very slow, routine and not very effective. Accounts will be blocked often and for a long time, if not forever, so you will have to carefully look for people who will be truly interested in your offer.

Spam in groups

The method is very similar to that described in the previous paragraph. You need to find communities that offer to post advertisements on their walls in VKontakte for free. The method is probably even less effective than the previous one, since in such public spaces there are mainly only advertisers who are not interested in responding to other people’s advertisements. Moreover, this is the same routine that will not bring much results, no matter how colorful your advertising is. But there are no restrictions.

Spam in albums

Again a similar method. If you left an advertisement on the wall, then in this community we have every right to leave your advertisement in the photo album. You can add photos of products or services or any colorful advertising. Be sure to write informative descriptions. Of course, the increase will be extremely small, but there will be no problems with blocking or restrictions.

Competitions in your group

The prize for the winner must be your product or service

If you have reached a certain number of regular participants, you can organize a competition for activity in the group. You need to reward the one (or those) who liked the most, wrote comments and shared news. This can be learned from statistics that can be given to everyone to evaluate. Also, have the winner write a review about receiving the gift later.
As prizes for winning the competition, choose only your goods and services or discounts on their payment. This way you will attract only your target audience. If you offer a cash reward for participating in a competition, you risk attracting only money hunters who are not interested in your product at all.

Exchange advertising with other groups

If your friend also decided to do the same business as you, then you can set up mutual advertising in your communities, agreeing to repost news at the same time, encourage you to join the community, or simply write a review of the group. Larger public sites also know how to create advertising for their community, so sometimes they offer the most interesting and promising groups free advertising in exchange for advertising yours. Some people are simply kind and reliable, but this happens extremely rarely. This is the most effective free method, which, however, is very rarely free. By the way, reposts should be done at special times no more than four times a day.

In which VK groups can you advertise for free?

And finally, it’s worth showing you a whole list of in which groups you should post your ads and advertisements. They are not so difficult to find on the VKontakte network, but we have made your search much faster. There are, of course, many more groups, but we decided to offer you the most basic options. You may want to look for more focused options.

https://vk.com/reclampr

https://vk.com/club53809318

https://vk.com/russianpoweron

https://vk.com/reklama.besplatno

https://vk.com/advertise_free

https://vk.com/music.audio

Flea markets:

https://vk.com/baraholkaua - Ukraine.

https://vk.com/networksales – closed wall.

https://vk.com/baraholkaby - Belarus.

https://vk.com/objava - Peter.

https://vk.com/posttermsk - Moscow.

https://vk.com/poiskmuzikantov - musical.

https://vk.com/sell1000moscow – up to 1000 rubles.

We hope that this material was useful and informative for you. Leave your additions and suggestions in the comments, share the article on social networks with your friends and be sure to visit others interesting articles on our website.

Not really

We've released a new book, Social Media Content Marketing: How to Get Inside Your Followers' Heads and Make Them Fall in Love with Your Brand.

These blocks on the left side are such advertising.

It is called targeted because it is customized specifically for your target audience, including interests, gender, age, education, Family status, geography. And accordingly, it is shown only to those people who are potentially interested in your product or service.

Advertising in contact It happens quite quickly and easily, but as in any other business, there are subtleties and nuances. You can just put up one ad and waste your entire budget, or you can go through testing and find best options that will work for you.

How to advertise on VKontakte

So, let's get down to the practical part of placing and setting up your . We'll go through the entire process from start to finish.Go to the contact page and click on the Advertising button.

We create a new ad.

A few words should be said about how to write text that will sell. Perhaps the best formula, which has proven itself over many decades and is used all over the world, is ODC (Offer, Deadline, Call to Action). That is, there is the offer itself (using the example of Patek Philippe watches), the goodies of the offer include a 70% discount, then there is a time limit (promotion until March 5) and a call to action (order now). Such an ad will work MUCH better than simply “Buy our watches.”

The ad picture should be bright, clear, and large so that you want to click on it. The picture has great importance for the clickability of the ad, and, consequently, its effectiveness.

We select the subject of the ad - equipment and accessories, subsection - accessories. Geography - Russia, it makes no sense to indicate the city, since the watches are sold in an online store, and arrive by mail cash on delivery to any city in the country.

We choose any gender, since a girl can buy a watch for her boyfriend for his birthday, or a wife can give it to her husband for some holiday.
We are making an age limit of 18 years old so that the ad is shown to a solvent audience, and not to schoolchildren. The upper bar can be set as high as possible; there are no restrictions here. Marital status also does not matter.

In order to set up targeted advertising in Contact , you need to know the interests of your target audience. Again, since the audience for watches is very wide, everything here is left by default. But you can choose the interests of your audience yourself, for example, if you sell teapots and your audience is housewives, then in the interest categories you can choose home and family, health, beauty and fashion. Find specific large communities where women spend time.

It’s worth mentioning separately about retargeting groups - this is a big topic that deserves a whole article. Of course, retargeting will be a big plus for your campaign if configured correctly, but it is not necessary for the initial setup of advertising.

Often many newbies have a question: how much does it cost to advertise on VKontakte? . This point is quite ambiguous and we will also discuss it now.

The fact is that the cost of advertising will depend mainly on the topic of your ad. If you have a narrow focus, say, selling underground drilling rigs for horizontal directional drilling of oil and gas wells, then you will definitely have to pay for clicks and it is better to set the recommended click price that the contact offers you so that your ad is shown more often.

When testing different ad options, when increasing CTR The cost per click will decrease, but initially, in order to find out which ads work better, we set the recommended cost per click.

If you have a broad or entertaining topic, then there is one technology that will allow set up targeted advertising in contact.

There are a lot of ways to promote and promote groups and communities on social networks. free ways. Some of them are very effective, but they all require time and effort. Therefore, one day there comes a time when you realize that in addition to all the available methods, it would be good to add another, paid method - targeted ads. And if you have not previously had experience in advertising, for example, on a social network such as VKontakte, then the next question arises quite quickly: how to make VKontakte advertising yourself, without turning to specialists for help.

In fact, there is nothing complicated. I think that with the help of my screenshots, you will be able to repeat all the steps, make an advertisement on VKontakte, and analyze the results.

We are starting our first advertising campaign

The first thing you need to start with is follow this link to the VKontakte advertising page. We are interested in the first tab “Targeted Ads”. I’ll say right away that targeted ads are key feature advertising on VKontakte, and assume the presence of tools with which you can configure the display of an ad according to various parameters.

• Gender, age, marital status, country and city of residence.
• University, faculty, school, year of higher education.
• Positions, districts, metro stations and even streets.
• Interests, hobbies, favorite movies, books, games, etc.

That is, we can customize our ad in such a way that the ad is shown to the target audience. If your target audience does not include schoolchildren, then you can independently set the desired age of the audience and exclude ad impressions from the field of view of schoolchildren.

Click on the “Targeted Ads” tab and carefully read about the advantages of advertising on VKontakte. Feel free to click “Create ad”. On the next page we are asked what we want to advertise: our community (group, public or meetings), the VKontakte application, a video with a link to the advertiser’s website or an external site. The most popular is community advertising, so we choose this option as an example if it suits you.

Here, on this page, you will need to select your community, and you will find yourself on the ad posting page. Task: choose the accommodation option that you like best.

• Heading 25 characters + image 90x120px with payment per impression
• Heading 25 characters + image 90x65px + ad text 60 characters with pay per click
• Promotion of communities - the group logo is automatically displayed.

In my opinion, the most difficult thing is to write a 25-character headline correctly. In my case, it would be better to adjust the title with two words: “Treasury of Tips.”

Scroll down and you'll see your targeting settings. You can select a country, city, gender, indicate interests and education. If you consider it necessary and mark necessary items, then in this way you will narrow your audience to a target audience interested in your products and services.

The most important thing left is to set the cost of the advertising price. And to do this, it is important to determine what you want to pay for - impressions or conversions.

Here's how VKontakte describes the differences between advertising for impressions and transitions:

“Cost-per-impression ads are a more static format than pay-per-click ads. They are suitable for advertisers interested in generating demand for goods or services of a particular brand or for image advertising. The main component of pay-per-impression ads is the image.
When paying for impressions, for every 1000 impressions, an amount that you set yourself is deducted from your budget (for example, 1 ruble = 1000 impressions).

When paying for conversions, only unique conversions from your ad are counted. If a VKontakte user has already followed this announcement(from any computer), the transition will not be counted. You also set the price for the transition yourself (for example, 1 transition = 1 ruble).”

It is only worth considering the fact that when paying for impressions, the image is noticeably larger due to the absence of ad text and, most importantly, there is no CTR in the cost per thousand impressions formula.

Since the effectiveness of advertising can only be determined through testing, I prefer to listen to the advice of more experienced people and set payment for clicks. That is, I will only pay for those people who clicked on my advertisement and followed it. For the first time, I recommend starting with a small transition cost - 3 rubles, even though VKontakte recommends that I pay from 22 to 31 rubles for the transition.

As an example, I can give my results:

Having set the transfer cost to 3 rubles, I topped up my account with 300 rubles. In 3 days, 36 transitions were made, and 5 people became subscribers of the group. Small results, but to get the best, I need this experience today. As a result, in 3 days out of 300 rubles, 108 rubles were spent. The cost of one subscriber was 21.6 rubles. A little expensive, to be sure. We still have to work on reducing the cost of a subscriber. It is difficult to achieve what you want the first time. This means that I have to test the increase in the cost of transition, since the higher I set the bid, the more often my ad will be shown.

With experience will come an understanding of chips that seem to lie on the surface, but cannot be understood the first time. By experimenting with the selection of target groups and improving the advertising itself, you can achieve a smaller number of target audiences and a lower, but more optimal cost of transition.

You also need to be prepared for the fact that you will have to constantly monitor the effectiveness of your ad; if you are not satisfied with the results, you can always edit the ad and make changes to the settings.

Launch an advertisement

After you agree to the VKontakte advertising policy, the ad must be launched in your personal account. Now that you have created your first advertising campaign, on the right side of the page you will see an “advertising” link, follow it at any time and you will find yourself in your advertising account.

Budget replenishment

At the top, enter the amount of the total limit and the daily limit. That is, how much money would you spend on advertising per day, and over the entire period of time. Of course, first you need to top up your balance personal account and transfer money in any way convenient for you: bank cards Visa and Master Card, using electronic payment systems Yandex.Money, WebMoney and Qiwi wallet. You can also top up your account using a fairly large list of payment terminals.

After the money appears in your personal account account, you need to set a daily and total limit at the top of the page and in the table, and run an ad in the “status” section. After this, your ad is sent for moderation for approximately 2-3 hours. The moderation of VKontakte ads is serious: you cannot address the audience first name in an advertisement, you cannot indicate phone numbers in the text and in the image, you cannot advertise drugs, pornography, tobacco products, etc.

You should know! There must be at least 100 rubles left in the campaign account, otherwise you will see a warning:

“Unable to run ad. For each launched ad, your budget should be at least 100 rubles. You can top up your budget or stop your ad. "

Don’t be afraid to make changes to the ad settings during a running advertising campaign if you see that the result is not satisfactory to you. In some advertising campaigns, it will be more profitable to use payment for impressions rather than for clicks. But you will have to experience this for yourself.

Pay attention to the ads that are showing on your page right now. Assess whether the advertiser correctly took into account your interests, or chose to waste the advertising budget. For example, if you are a mother in maternity leave, and you are shown an advertisement for the Elektrostal plant, then this is a clear sign that the advertiser has configured his ad incorrectly, and accordingly the effectiveness of his advertising campaign will be low.