What is fundraising in the social sphere. The basics of fundraising for non-profits

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Currently, the processes of modernization of the socio-economic
spheres in Russia are actualizing the problem of attracting sponsors to
implementation socially significant projects and programs.
Modern fundraising in our country began in the 90s and
developed in the most unfavorable conditions for the creation of national funds
conditions.
In many Western European countries and especially in the USA, money and
Charity is taken very seriously. Not even finished yet
Having thought over the essence and details of the project, they begin to collect money for it.
This is explained, among other things, by the fact that in these countries the state never
did not finance the entire social sphere. A significant part of the problems
they only decided charity organisations who could hope in
financially only on yourself, on your ability to attract a sponsor,
organize work, achieve a good reputation. In Russia it is very common
the thought of where to get money for a social project comes last.
Funding is provided mainly by government organizations.
The problem of finding funds for organization or implementation
specific social projects is currently one of
basic, but it cannot be called well developed, meaningful in
theories and technologies of social work.
Fundraising is a professional activity that needs to be learned, it
technology has its own subtleties. This activity requires full dedication and
studying practical ways application of fundraising technology.
Specialist in social work, and any other professional who
interested in career growth and the realization of your mental
capabilities, must have in his “knowledge base” such technology as

attracting and collecting funds for the implementation of a social project
or programs.
Fundraising - (fundraising) targeted
systematic search for sponsorship (or other) funds to implement
socially significant projects (programs, actions) and support for social
significant institutions/
Any organization must have a certain set of tools,
to effectively attract resources. Minimum office equipment
necessary in order to start systematic work (computer,
telephone, Internet connection, fax and copier). It is also important to understand who is responsible
for all fundraising work, organizes and coordinates it. This
a specialist needs to know the basics of management, undergo training in
courses or trainings on fundraising. Further in the organization it is necessary
fundraising materials: various booklets, brochures, annual reports,
stamped envelopes with the logo and address of the organization, etc.
what can be exhibited during promotions.

Hello! In this article we will talk about a new area of ​​activity - fundraising, which is increasingly used by charitable and non-profit organizations in our country.

Today you will learn:

• What is the job of a fundraiser?
• What sources are used to raise funds;
• What technologies and methods are used by fundraising firms;
• What are the features of this activity in Russia?

What is fundraising

Any organization needs a constant flow of resources. Some need funds and volunteers for charitable purposes, others need financial investments for confidence or development.

In Russia, most non-profit and non-profit organizations do not engage in systematic and thoughtful fundraising. Therefore, they often face the issue of lack of money, volunteers or partners for cooperation.

The new term “fundraising” is increasingly found in the media. It means a special collection method financial assets and different resources for a specific project. Non-profit organizations that need volunteer or financial assistance are increasingly resorting to it.

The designation comes from the English combination “to raise fund” and literally translates as “raising funds.”

In developed countries, fundraising has long been actively used to raise funds for the following purposes:

• Capital for launching and interesting work;
• Financing developments and technical projects in science;
• Maintaining amateur teams and supporting sports events;
• Sponsoring candidates or headquarters in the political arena during elections;
• Charitable needs;
• Material support for cultural events, theaters or museums.

Traditional fundraising is just one area of ​​work. The result could be volunteers' personal time, various goods and services, discounts on procedures, or generous patrons of the arts. The latter can help with promotion and advertising, provide transport or premises for activities non-profit organization.

Types of fundraising

Experienced fundraisers are becoming increasingly sought after specialists in Russia. This is the name given to professionals who raise funds using various methods and methods.

In Europe and the USA, companies providing similar services on a contractual basis have been operating successfully for a long time. A striking example of fundraising is the Metropolitan Museum of Art in New York. Its staff officially employs more than 70 specialists, whose task is to collect donations and charitable contributions, and search for patrons of art to maintain the collections.

Fundraising objects can be the release of a disc by a beginning group or the arrangement of a children's playground. At a serious level, this means organizing international competitions or supporting long-term scientific research.

In European countries, entire companies and firms are professionally involved in strategy development, staffed by experienced marketers, managers and lawyers.

Professional fundraising can be project-based or operational. In the first case, it takes place for a specific event or startup. In the second, resources are attracted to ensure the activities of the fund and maintain its stable operation.

In addition, fundraising can be divided into two main types:

• Interior: the search for new resources and sponsors is dealt with by the managers of the organization itself;
• External: For successful work third-party consultants or professional fundraisers, special consulting companies are involved.

Fundraising in Russia

In our country, the number of firms and specialists professionally working to collect finance and resources increases every year.

Appearance large number non-profit organizations, problems with funding funds from the state lead to the need to hire professionals.

Russia lags significantly behind the United States and Europe in the number of people and companies constantly participating in fundraising projects from different sides.

Three problems hinder rapid growth:

• The distrust of ordinary people towards volunteer organizations and rich patrons of the arts;
• Reluctance to forcibly transfer contributions (especially when the standard of living of the benefactors is low);
• Lack of knowledge about the activity charitable foundations, their closedness for the majority of participants.

Nevertheless, the Association of Fundraisers already operates in Russia. Created in 2013, it provides ongoing training to professionals through master classes, seminars and brochures. She sets herself the task of turning the movement into a system that in a few years will unite all professionals and raise the status of their work to the proper level.

State autonomous institution of the city of Moscow
"Institute of Additional vocational education workers
social sphere"
Department of Theory and Technology of Social Work
Module 2. "Administrative and organizational foundations of social work and
social services population"
discipline
"Fundraising technologies in the social system
services"
Materials for the lecture
EDUCATIONAL PROGRAM
“Social work and development of organizations of the social protection system”
Khukhlina Valentina Vladimirovna – candidate
sociological sciences, associate professor of the department of theory and technology
social work of State Autonomous Institution IDPO DTSZN of Moscow

Introduction/Course Description

The issue of attracting investment is comprehensive and significant
for organizations of different departmental subordination.
Fundraising is the activity of non-profit organizations that
is based on its unique mission and strategy. It is effective and
productive way to replenish the resources needed for
implementation of social programs and achievements facing NPOs
goals and strengthening the well-being of society as a whole.
Fundraising is always associated with finding resources to solve a specific problem.
Problems. This is a long-term relationship with people within the framework of Art. 28
Interdepartmental interaction, No. 442 – Federal Law “On the fundamentals of social
services to citizens in Russian Federation» from 28.12. 2013
442-FZ, which entered into force, gives a clear indication that financial
provision of social services can and should be
carried out including through charitable contributions and
donations.

Goals and results

Goals
developing knowledge among students about the types and forms
fundraising in the activities of various organizations
departmental subordination when providing
social services to the population
results
be able to independently express, analyze,
justify and apply in scientific and practical
activities, your position on fundraising issues
in the provision of social services to the population
Skills developed
Solving the problems of recipients of social services based on
regulations for interdepartmental interaction with
using technologies, methods and types of fundraising Essence and characteristic features
fundraising
Fundraiser profession
Fundraising technologies – NPO technologies
Fundraising methods and mechanisms
Regional features of fundraising
Fundraising sources
Participation of NPOs in the denationalization of social
services

introduction

For specialists within the framework of the implementation of Federal Law No. 442
“On the basics of social services
citizens in the Russian Federation",
Moscow City Law “On the Fundamentals
social services for the city population
Moscow",
main
requirements
professional standard
necessary
knowledge
ways
additional attraction of extrabudgetary
funds
to organize work with
recipients of social services in all
forms of social services

introduction

Fundraising for an organization - professional
an activity that needs to be learned. This requires complete
return of strength. Social sphere like no other
needs more organization
financing from extrabudgetary sources, in
clearer and more professional organization
attracting resources from sponsors and donors.
Introduction and use of fundraising technologies
will allow expanding financial and other resource
capabilities of organizations and, as a result,
improve the quality of social services provided,
increase the efficiency of organizations.

introduction

Interdepartmental cooperation is necessary for
overcome such social problems like poverty
social orphanhood, social exclusion from
society, improving the quality of life of older people
and people with disabilities.
Fundraising is usually associated with finding funds for
non-profit projects that, in principle, cannot
be implemented commercially and when
there is a shortage working capital on
implementation of projects and programs - not creation
fixed assets, but for activities.
Thus, fundraising is social
technology specific to the social sphere.

Regulatory and legal activities of NPOs in the social sphere

1.Universal Declaration of Human Rights. UN, 1948
2. Declaration of Social Progress and Development, 1969
3. International program action in the interests
elderly people, 1995
4. Federal Law No. 442 “On the fundamentals of social services”
citizens in the Russian Federation" dated December 28, 2013.
5. Roadmap" "Access support
non-governmental organizations to provide
services in the social sphere."
6. Law of the Russian Federation dated 04/05/2010 No. 40-FZ “On introducing
changes to certain legislative acts
Russian Federation regarding support
socially oriented non-profit
organizations"

10. The concept of fundraising

Fundraising or fundraising (fund - funds,
resources, rising - raising, ascent) is
activities of a non-profit organization,
based on its unique mission and
strategies,
using effective and efficient
ways to obtain resources,
necessary for the implementation of its programs and
achieving its goals,
providing the desired satisfaction
donor (source of resources)
which has the end result of strengthening
well-being of society as a whole

11. The concept of fundraising

Fundraising - specially organized
donation process for
non-profit and charitable
organizations or to ensure social
significant programs
Fundraising is creativity because
there are many projects, but money is always limited
quantity, and the more original it will be
asking for help, the higher the chances of this
get help

12. Basic concepts related to fundraising activities

Resources – financial resources, information,
specialists, equipment, materials and
other material and intangible
objects required for implementation
project or activity
Charity - voluntary
selfless donation of physical and
legal entities in the form of providing
recipients of the minimum financial allowance,
organizational and other charitable
help

13. Basic concepts related to fundraising activities

Patron – individual, providing
material, financial,
organizational and other charitable
selfless voluntary assistance
basis.
Sponsor - legal or natural person,
exerting on voluntary and
non-profit basis material
supporting charitable activities in
for the purpose of promoting exclusively its
name (title), trademark

14. Basic concepts related to fundraising activities

15. Basic concepts related to fundraising activities

Donor - legal or natural person,
providing material, financial,
organizational and other charitable assistance
non-profit organizations on a voluntary basis
selfless basis.
Grant - a charitable contribution or donation,
having a targeted nature, provided
physical and legal entities in monetary and
natural forms.
Non-profit (non-profit) project - complex
planned events united by common
objectives, the purpose of which is to achieve
socially significant effect, rather than making a profit.

16. How satisfied are you with fundraising in your organization?

Rate how much you
happy with how
funds are raised in your
organizations
(1 - not at all satisfied, 5 absolutely satisfied)

17. Where does the information come from?

From the survey
"Trends
in modern
Russian
fundraising"
May 2014
22 experts gave
interview
75 fundraisers and
donors
from 34 regions - online survey
44 secondary sources

18. Gratitude

Branch of a non-profit organization
"Evolution and Philanthropy" in the Russian
Federation
Platform
WizardForum
Team
RNO Center

19. The ability to be grateful is the basis of fundraising

20. What is fundraising?

Fundraising means attracting
funds (cash or in kind) for
social goals
Funds can be raised from various
external sources:
contest
grant
subsidy
company funds
private donations

21. What is happening to the fundraising profession? Your opinion:

1.Develops quickly
2. Developing
3. Stands still, stable
4. Reduces, goes away

22. Opinion of survey participants

The profession of fundraiser in Russia is now...
is developing – more than half think so
respondents
4% - Rapidly developing
62% Developing
8% - Remains at the same level of development,
same as a few years ago
1% Does not develop, but “goes away”
is declining

23. What we observe - profession

Bets appear - but from a fundraiser
waiting for miracles
People call themselves fundraisers
“My mother learned this word” but only
Mother
Preparations are growing - but not yet ideal
There are sites - but not enough

24. What to do about it?

25. Introduction of technologies used by organizations of the non-profit sector into the activities of government and commercial structures

Fundraising is understood as an increase in resources and
fundraising;
activities to attract resources for
non-profit projects;
collecting donations for non-profit and
charitable organizations or to provide
socially significant events;
methodology for finding sources of financing, i.e.
unifying activities to attract and
accumulation of external sources
financing;
search and attraction financial resources"under
project";
attraction of material, human, technical
and temporary resources

26. What is fashionable now in Russian fundraising?

27. What is fashionable now in Russian fundraising?

Crowdfunding-online social networks
SMS mobile devices
Charity events
Creative, non-standard presentation
Corporate volunteering
TV charity
Volunteers
Groups for collecting for a specific child on social networks
Regular donations Private donations
(Not) contradict the state, whatever that means
"Presidential" grants
Social entrepreneurship

28. Fundraising methods and mechanisms

What methods
raising funds
And
their mechanisms
transfers active
are used in your
organizations?

29. methods of raising funds

Co.
Innings
projects
on
contest
Personal
negotiation
s
Boxes
For
sacrificed
vovani
th
Merope
riations
and shares
branding
Website and
social network
Kraudf
anding

30. mechanisms for transferring funds

Personally in
hands,
receipt
Non-cash,
banking
Boxes,
terminals,
sms
cards,
Internet-
banking,
electron
e money

31. Fundraising methods

Crowdfunding - raising funds using
Internet, social networks, mobile communications.
Telefundraising - an appeal to
potential donors and benefactors by phone and
by fax.
Mail fundraising - appeal to
to potential donors and benefactors by mail.
Individual fundraising -
personal appeal to donors and philanthropists in
personal conversation.
Solo fundraising - acquisition
support.
Events fundraising - collection
funds for various events

32. What to do about it?

33. Who will be more successful: online or offline fundraisers?

1. Onliners
2. Offlaners
3. Both
4. Those who combine
online and offline

34. Who will be more successful: online or offline fundraisers?

6%
online fundraisers
1%
offline fundraisers
80%
part-timers
and online

35. Regional features of fundraising

Moscow:
company headquarters, a lot of money,
a lot of people, a lot of NGOs and competition
there are many private donors, they are younger and
love the Internet more
getting to them is more difficult, there is little time

36. Regional features of fundraising

Non-capital regions:
more time, less money
the role of personality and connections
the role of trust and reputation
more offline
better and easier access to people
less competition

37. What sources of funds are especially relevant in Russia now?

1. Business
2. State facilities
3. Means
non-state
funds
4. Private
Donations
5. Membership fees

38. What sources of funds are especially relevant in Russia now?

43% Funds from commercial companies
42% Russian
state
Financing
28% Funds
non-state funds
51% Private donations

39. Social services

Social services
action or actions in the field
social services
to provide constant, periodic,
one-time assistance, including urgent
help,
citizen in order to improve conditions
his life activity
expanding its capabilities
provide for your own
basic life needs

40. Government sources are growing

more competitions, wider topics, more
money
tightening conditions for participation
excessive control for spending
funds
serious questions regarding the transparency of competitions
high corruption component
Availability
among
large
recipients
unknown and opaque organizations
ideologization of state support

41. Corporate sources

Stable or growing
Corporate volunteering, growing numbers and
program quality
More initiative with
sides of companies, volumes of funds
Small and medium businesses participate more
Corporate funds

42. funds

Same or reduced
The share of Russians is growing, foreign -
falls
The variety of topics and competitions is growing
Procedures are simplified (technically)
submitting applications
Compared to the "golden age" -
less funds, less money
Uneven coverage of regions

43. Private donations

Grow
The positive image of NPOs and development are important
bank cards and electronic payments
More donors, money, trust, consistency
Online tools
Major donors
Targeted assistance in a critical situation –
don't see many topics
Fraud

44. What to do about it?

45. Do you think that the situation in Russian fundraising in general...

1. Improves
2. Stays the same
level
3. Gets worse

46. ​​Do you think that the situation in Russian fundraising in general...

56%
is improving
(they said ¾
respondents)
11%
getting worse
8%
remains
as before
level

47. What are we observing?

Charity is developing
Targeted assistance is popular
Fundraising through television
Private donations are actively developing
Fraud under the guise of
attracting private donations
Fundraising is being “digitized”
Fundraising through crowdfunding and aggregator sites

48. What are we observing?

Corporate
charity and CSR
Foreign donors are almost gone
Local private foundations have almost failed to function as a fundraising source
The role of the state as a source has increased
financing NPOs
Government efforts have intensified to
regulation of the third sector, including
through fundraising opportunities

49. What are we observing?

Developing
profession
fundraiser
Increasing
consistency
fundraising
State
institutions
become
fundraisers

50. The future of fundraising

51. The Future of Fundraising

Systematicity and scale
Professionalism
High competition
Fraud and the fight against it
The relevance of regional division
Development of corporate fundraising
Development of charity
Expanding the topic of private donations
The dominance of online technologies – or
return to cash
Development mobile technologies
From technology to a new level of communications

52. How much should you trust trends?

53. Parting words from Stephen King - catch the wind

"The man who felt
the wind of change,
should build not a shield from the wind, but
windmill"
Online book “Trends in modern
Russian fundraising"

54. Fundraising practices

55. Moscow Resource Center for the development and support of the volunteer movement “Mosvolonter” 02/24/2016

The Mosvolonter resource center turned two
of the year. During this time, the center opened 9 directions
volunteering, implemented 60 large projects and trained
more than 7,300 volunteers
On your birthday 02/24/2016 Resource Center
“Movolonter” summed up the results of its work over two years.
The center was created in 2014 with the support of the Department
culture of the city of Moscow for popularization and development
volunteering in the capital
The center offers 9 areas of volunteering:
sports, environmental, cultural, corporate,
social, event,
volunteering in the field of donation, media and public
security

56. The Victoria Children's Charitable Foundation is starting a new course at the School of Host Families

The Arbat School of Host Families works with
2011 and is authorized
organization of the Department of Social Protection
population of Moscow
Upon completion of training, candidates for
adoptive parents receive a certificate of
completion required for submission to
guardianship authorities when preparing documents
All alumni can continue to communicate with
Foundation psychologists: correspond,
consult and receive the necessary
psychological support

57. Conclusion/Conclusions

Thus, knowledge by specialists
social work, social
employees of the fundamentals of fundraising, methods
attracting extrabudgetary funds
ensures professional execution
labor functions, promotes mobilization
resources and social environment of citizens in
eliminating the causes that worsen conditions
vital activity of citizens, reducing their
opportunities to independently provide
your basic life needs,
reduces the burden on the budgetary sector

58. Self-test questions

1. Expand the concepts of “fundraising”
2. Name the main fundraising methods
3. What fundraising methods are used?
in your organization? Roadmap "Access Support
non-governmental organizations to
provision of services in the social sphere."
Magazine "Strategy", issue 1 (15), March, 2014.
Social work technology. Edited by
E.I. Kholostovoy, L.I. Kononova. Tutorial for
bachelors – M., 2012.
Khukhlina V.V. Non-profit sector
volunteering and volunteering in the system
social services for the population.
Methodological manual.-M., 2016.

60. Information about the author of the course

Khukhlina Valentina Vladimirovna–
Candidate of Sociological Sciences, Associate Professor
Department of Theory and Technology of Social
work of State Autonomous Institution IDPO DTSZN of Moscow

8 (495) 607 05 68

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Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

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