Labor resources are the part of the working age population that has...
Real German brands and manufacturers with production facilities including in Germany
AEG and Electrolux
This year the AEG brand turns 130 years old. Strategically important areas of household appliances, for example, built-in kitchen appliances - ovens And hobs(except gas) are produced in Germany, at a plant in the city of Rottenberg. Vacuum cleaners are produced in Hungary and China. In general, they have a lot of locations: all over Europe, Türkiye, China. By the way, few people know that the united concern AEG-Electrolux also includes this brand, which we associate more with Sweden. AEG-Electrolux is one company, and often the same models are produced under different brands. Small AEG appliances (personal care, kitchen, audio systems, etc.) are produced mainly in China, and this equipment is not directly related to the AEG-Electrolux concern. The rights to use the AEG trademark in small appliances belong to the Emmanuel Klassen family, which founded the CLATRONIC trademark, but more on that below.
In Russia, this brand is known as very expensive and truly German. Secondly, it’s true, many models (for example, vacuum cleaners) are assembled in Germany. The first is, alas, a Russian exclusive: in Germany, Miele equipment costs 20 percent more than its competitors, in our country it costs several times more. This is due to the positioning of the brand and the fact that the company does not have local production in our country, like, for example, Bosch and Siemens (German concern BSH), Korean LG and Samsung and others.
A German brand, known since the 50s of the last century, refrigerators and freezers are one of the areas of activity (for example, the company produces tower cranes). The headquarters is currently located in Germany. Liebherr factories are located in Austria, Germany and Bulgaria.
Bosch and Siemens (BSH concern)
Aliya Kling, head of the corporate communications department of BSH Household Equipment LLC, comments:
“The company has about forty factories around the world, two of them - for the production of washing machines and refrigerators - are located in Russia, in Strelna, in the Leningrad region. I would like to draw your attention to the fact that enterprises in Strelna are engaged not in assembly, but in the production of equipment, with a localization level of more than 50%. The products of the factories in Strelna meet all quality standards, uniform for the BSH group around the world, and are exported to a number of countries, including Western Europe. There are products from various company factories on the Russian market. The consumer habit of looking at the country of origin is a relic, and in the case of a large international business with uniform standards, the country in which the device was manufactured does not in any way affect its characteristics. It is in the company’s interests to ensure a uniform standard of production.”
Let us add that the BSH structure includes the old luxury German brands of household appliances Neff and Gaggenau.
The company was founded in 1935, and Kärcher's headquarters are still located in Germany, and the company remains a family business. Household appliances have been produced since 1993 (before that - only professional ones). Over the years, the company has become international: there is a factory in Brazil, foreign branch in France, divisions in Austria and Switzerland, subsidiaries in North America, Africa and Australia. The company relies not so much on production in other countries (for example, vacuum cleaners with aquafiltration are made in Germany, but windshield wipers are made in China), but on the creation of branded service centers: there are now about 40,000 of them in more than 190 countries.
Braun GmbH is originally a German engineering company, a manufacturer of electric shavers, irons and steam generators, kettles, personal care devices, personal medical equipment - with headquarters in Germany, in the city of Kronberg. Since 2005, the Braun brand in the “beauty and health” category belongs to the cosmetics giant Procter & Gamble (razors, epilators, hair dryers and stylers), and small Appliances Braun is sold to the De'Longhi Group. The equipment is produced in Germany, Hungary, the Czech Republic, Poland, Ireland, Spain, China and even Mexico (but, naturally, for the American market).
Another family business. As the company explains, it is very important for business to have production in Germany - the plant for the production of household appliances is located in the ancient town of Bamberg. Only a few models are produced there, including electric grills, induction cookers and some others. On the official website you can clarify this point, and on the devices themselves you can see the inscription either “Germany” or “made in Germany”. At the plant in Bamberg, they not only produce and assemble equipment, but also control consignments of goods arriving from other countries, where products under the Steba brand are assembled in factories specializing in OEM production. This is both traditionally China and, for example, Belarus: Steba microwave ovens, originally from Minsk, are produced at the plant of the Chinese concern Midea, which produces the lion's share of microwave ovens in the world.
Same family business, in Germany it is very developed. The brand's products appeared in Russia only a couple of years ago, although the company is quite old. A story similar to the previous one: also a plant in an ancient Bavarian city - this time Dinkelsbühl, some models are also assembled in Germany, the rest are under control and undergo technical modification if necessary. In addition, the plant is engaged in OEM production and produces equipment for other brands. Rommelsbacher products made in Germany can also be identified by this inscription directly on the device body. In other cases - also just Germany. And here vacuum packers Rommelsbacher are produced in a factory in Italy. And, of course, no one canceled China.
Küppersbusch and Teka
The Küppersbusch brand is over 140 years old, a premium brand, factories in Germany and Austria. At the end of the nineties there was a merger with the German Teka Group (known since 1924). Teka is “built in” in Turkey, Spain, and Germany.
German brands not manufactured in Germany
Both brands belong to the German company Braukmann GmbH, known since the 50s of the last century. This is a large German distributor of household appliances of various brands, and in 2003 the company registered its own trademark CASO, in 2008 - ELLRONA - for appliances in a more economical price segment. There are no own factories for the production of equipment; company specialists are involved in engineering development and design, and equipment ordered by Braukmann GmbH is produced in factories in China, Turkey, and Eastern Europe. On the equipment of these brands you will never find the stamp “made in Germany”, only simply “Germany”.
CLATRONIC, BOMANN, Profi-Cook
BOMANN is a very old German company, known since the end of the 19th century (originally trading house). Currently, household appliances are produced under this brand - both small (cheap) and large: washing and dishwashers, refrigerators that cannot be considered very affordable - the prices are average. Many models of CLATRONIC and BOMANN small equipment are completely identical - the owner is the same. The Profi-Cook brand is a small equipment of a higher level, positioned as semi-professional. The owner is the same. All equipment of these brands is ordered mainly from China; there is no production in Germany.
Quasi-Germans: they are doubtful! Although sometimes they produce equipment in Germany
This brand is the talk of the town among experts in the world of household appliances. There are almost no indifferent people, because by conquest Russian market She owes this brand and its very rapid development to a talented team of marketers, and everything talented does not leave people indifferent.
On the official website we read: “The Bork company was created in Germany in 2001 with the aim of producing high-quality household appliances for the markets of Russia, the CIS and other countries of Eastern Europe. The company's head office is located in Russia." In fact, the company is Russian, even if the trademark was registered somewhere else. The idea is beautiful: to collect all the best and most conceptual on the world market of small household appliances and bring it to Russia under our own brand. But the implementation was not so beautiful: the products bore the same “made in Germany” stamp, while the equipment was mostly assembled in China and Belarus. The price tag is off the charts, you can hear something German in the sound combination “Bork”...
The SEB group of companies (brands Tefal, Moulinex, Krups, Rowenta - also originally a German brand, now Rowenta care equipment is produced in France, Germany and China) filed a complaint with the Federal Antimonopoly Service of the Russian Federation against the company that owns the BORK trademark. The essence of the complaint: consumers are being misled about the place of production of equipment; BORK is accused of unfair competition. In 2010, a settlement agreement was reached between FAS and Bork Electronic GmbH, in which it undertook to eliminate violations and correctly label products. After that, many products bore the inscription simply “Germany”, without “made in”. This could mean anything - for example, a German design, and could be true. Now, under the BORK brand, products are sold, including... in Germany (for example, vacuum cleaners), in Korea (multi-cookers) and, of course, in China.
Zigmund & Shtain
On the Russian website we read: “The company Zigmund & Shtain GmbH is a modern European production and trading holding with headquarters in Dusseldorf.” Where are they located? production capacity, not reported. Company website at German located at www.zigmundshtain.de, but it looks inoperative and shows no signs of life. In addition, the address indicated is not in Dusseldorf, but in Berlin. Suspicious. But the equipment has been sold in Russia since 2002, the range is expanding, and people like it. The equipment is produced in different countries: China (small kitchen appliances), Turkey (hoods), France (electric hobs), Romania (built-in hoods).
If you go to the website of the Polish brand Amica, almost unknown in Russia, but popular in Europe, you will find that Amica and Hansa products are identical. In Russia, the company positions itself as German and emphasizes the “Germanness” of the brand. This is its strategic choice, the equipment it produces (in Poland) is no better or worse for this. Personal experience author - positive: the Hansa stove has been working great for five years.
The Russian website has the following information: “The Hansa brand was founded in 1997 by the German company Magotra Handelsgeselshaft and quickly spread throughout Russia and the CIS countries. It can currently be found in more than 22 countries around the world.”
Then everything is so complicated that the ends cannot be found. “The history of the company began in 1957, when the first coal-gas stove rolled off the assembly line of the plant, where Hansa household appliances are now produced. Since 1961, for almost 20 years, the main consumer of the plant’s products was the Soviet Union, thanks to which gas stoves The plant is well known to the older generation of Russians under the Wromet brand. In 1981, the company entered the East German market, including not only gas, but also electric stoves in its portfolio.” That is, the Hansa brand is registered by a German company. But in general, the brand is more related to Poland than to Germany and belongs to the Polish company Amica Wronki S.A.
The brand is 20 years old, and there is information circulating on the Internet that the company was founded by a Russian businessman. There is no evidence, no refutations either. Trademark registered in Germany. There is a German-language site, from the content of which it is clear that Kaiser equipment is distributed in Russia, Ukraine and Kazakhstan - not in Germany. In 2016, the brand exhibited for the first time at international exhibition IFA in Berlin. On the official website of the exhibition, in the section “Exhibitor profile” (“Exhibiting company card”), information about the legal entity for which the brand is registered - Kaiser OLAN-Haushaltsgeräte is repeated, and contact persons are indicated, whose names are Inna and Svetlana. In general, of course, this is a quasi-German brand that for a long time aggressively emphasized his Germanic origins. What now? The equipment is produced in Italy, Poland (where Hansa is), in China and... in Germany. Very high prices - in comparison with the same Hansa. The bet, of course, is on “German” positioning.
There is no aggressive positioning as a German brand - everything is quite intelligent. The official website contains information that the company was founded in the early 2000s and is registered in Germany. The name translates from German as “mountain top”. Well, probably the name of the Küppersbusch brand prompted this idea. The website says that the brand has identified Russia as its main market. There is an English-language site, but even if you select German or English and the region “Germany,” it immediately brings you to the Russian-language version.
According to the website bitprice.ru, the equipment is produced in Spain, Italy, Portugal, France, and Turkey.
The European Union, Germany is a place that attracts many with its high standards of living and the opportunity to change their reality. Despite the fact that the economy is experiencing more than its first storm, Germany manages not only to stay afloat, but also to continue to develop. Behind the general there are always details that form a success story. German companies that have been operating on the market for many years are direct participants in this process.
What kind of famous German companies are they?
Lists and rating tables are updated every year successful businessmen, managers and companies. List TOP 10 famous German companies represents different industries. We are talking about trade in services in banking, insurance, and, of course, industrial enterprises:
- Bayer (chemical industry)
- BMW Group (consumer durables)
- Daimler (consumer durables)
- Deutsche Bank Group (banking services)
- Deutsche Telekom (telecommunications services)
- Deutsche Post (postal services)
- Munich Re (insurance)
- Siemens Group (electrical and electronics engineering)
- Metro A.G. (trade)
- Volkswagen (consumer durables)
Behind these names are decades of work, thousands of jobs with a good social package, a high corporate culture and ambitious goals. German leaders are distinguished by a socially responsible attitude to business and many charitable initiatives. They allocate significant sums for the constant modernization of production to make it safer for workers, environment and, of course, technologically advanced.
The pride of German business and where it all began...
In each individual case, the starting point was an idea and some capital. This served as an ax, from which quite a good porridge was cooked, in general, almost like in a fairy tale. Story Metro starts in 1996. After a series of corporate mergers, the company began to actively promote domestic market, and also, conquer foreign horizons. Today, the company continues to increase its momentum, its name is known in many countries of Europe and Asia. It remains an attractive employer that cares about its staff and values its customers.
Name Bayer (Covestro) and its motto is heard by many. For more than a century and a half, talented chemists have been working to make life better and healthier. Many drugs and innovations in the field of healthy nutrition have been developed.
Origins BMW Group lie in the ancient, pre-war years. It all started in 1916. Famous German company experienced ups and downs, but always found innovative solutions to overcome the crisis. Starting with their first model, a motorcycle, in 1923, they continually increased production. The modern product line can satisfy different needs, and BMW also keeps up with the current trend of electric vehicles.
Group Daimler(formerly DaimlerChrysler AG, Daimler-Benz AG) has gained an excellent reputation as a manufacturer of reliable luxury cars. Being among the pioneers of the industry, the company has not given up its leadership position to this day. Daimler products are in demand because their production successfully combines environmental friendliness with high modern standards and scrupulous quality control. That is why these cars are valued for safety, style and comfort.
More one German company that has gained worldwide fame, is Volkswagen. At one time, one of the company’s trump cards was the production of environmentally friendly cars, which significantly increased its weight in countries that were not indifferent to the green issue. So, from 1937 to this day, the people's german car continues to conquer foreign markets, without losing sight of the German consumer segment.
Despite the fact that the history of both banking and insurance did not begin in Germany, the country managed to find its niche in this service sector. This is exemplified by Deutsche Bank Group, Munich Re. This is enough famous brands, with a worthy reputation as stable partners and significant capital.
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Specialists with an engineering education and knowledge of foreign languages are in demand both in Germany and in German companies operating in Russia. DW made inquiries about which positions are most common in them, how the adaptation process of young specialists is going, and whether it is possible to get a job in Germany through the Russian representative office.
90% mobility: service engineer
Many German companies in Russia are engaged in industries such as mechanical engineering, automotive and electrical engineering, so their employees are often required to have technical education, Katharina Schöne, deputy director, told DW in an interview general director Information Center for the German Economy. At the same time, according to the expert, in such companies the share engineering specialists may constitute up to 80 percent of the total workforce.
One of the most popular vacancies found in German companies in Russia is a service manager. This position involves commissioning, warranty repair and other types service technology.
Moreover, if we are talking about such types of equipment as construction or mining, the work involves either frequent business trips or permanent residence in remote regions of Russia. Alena Parentieva, a leading recruiter at Liebherr, told DW that service engineers' travel can take up 30 to 90 percent of their working time. In addition, in addition to mobility, good knowledge of a foreign language is important for such specialists in Russia.
“For our vacancies, such as, for example, a service engineer for port equipment, it is necessary to use the technical language, that is, reading complex diagrams, drawings either in German or English languages", noted Alena Parentieva.
Both the Swede and the Reaper: Sales Engineer
Since many German companies in Russia sell complex equipment, their sales specialists must also have a good technical base. Therefore, combination vacancies such as sales engineer or sales engineer are common among German employers.
"A sales engineer is a combination of a certified complex engineer industrial installations with the functions of a sales manager who seeks direct contact with the final buyer, finds him and completes the transaction with the conclusion of a contract,” Dietmar Heidenfelder, head of the representative office of Elpro GmbH, which deals with equipment for the mining industry, ventilation and energy systems, explained to DW in Russia.
Context
Often, to complete a transaction, a sales engineer has to talk with the management of large Russian industrial companies. It is not surprising that such an employee must have an excellent understanding of the technology used by the client, knowledge of contract negotiations, as well as high communication, presentation and negotiation skills. Find it all in young specialist almost impossible, but companies are often ready to train such personnel themselves. “This is a long but very interesting professional path,” says Dietmar Heidenfelder.
From a German company to Germany
Many young professionals are concerned about whether they will be able to get a job at a foreign engineering firm without experience. Both recruiters and company representatives argue that a fundamental engineering education in itself is already a sufficient prerequisite for hiring. The presence of certificates in equipment knowledge is regarded by the employer as a big plus, but is not prerequisite hiring, since training for a specific type of equipment takes place directly on site.
“Most companies, both German and Russian, provide an additional internship of three months if this training is required to understand products or work standards,” says Elena Timoshkina, head of the recruitment team recruitment agency"Unity". In addition, it is not uncommon for German companies to improve their qualifications abroad - at factories or at the head office.
But how realistic is it for young specialists from the representative office in Russia to get a job in Germany? Our interlocutors from German companies did not rule out this possibility in principle, but could not name specific worked out scenarios. It is possible to count on that employment in a German company will become a window to Europe, but only in the long term, says Katharina Schöne from the Information Center for the German Economy. "Moving to Germany or other countries is usually offered only when employees have already reached leadership positions", the expert summarizes.
See also:
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10 professions of the future
Civil and Energy Engineer
The shortage of engineers is one of the most acute in the labor market in Germany. According to the VDI Association of German Engineers, almost 60 thousand vacancies were unfilled at the beginning of this year alone. More than 200 universities in Germany offer over a thousand engineering programs. But in the future, specialists working in the fields of construction and energy will be in particular demand.
10 professions of the future
Information Security Specialist
Information is the most valuable commodity of our time. It's no surprise that many companies are looking for employees who can prevent data leaks. To become a specialist in information security, most often study computer science and then supplement their education with advanced training courses. Specialized bachelor's and master's programs are offered, for example, by the Ruhr University in Bochum.
10 professions of the future
Software Developer
Many German companies require computer programs, developed “to measure”, taking into account the specifics of the enterprise. Accordingly, the demand for developers software growing. Moreover, since 2000, the number of first-year students in computer science departments at German universities has halved.
10 professions of the future
Economist-mathematician
Specialists capable of solving economic problems with the help of mathematical methods, in demand, respected and well paid. Their work includes risk management, optimization of production processes, and investment assessment. This profession can be obtained in more than 30 German universities. Graduates have no problem finding work in banking sector, taxation and insurance.
10 professions of the future
Sales Manager
Sales managers are required in all industries, from chemical production and electrical engineering to textiles and metallurgy. They operate both in the domestic market and in foreign missions companies. Knowledge of marketing and product development principles is required for successful work along with possession foreign languages.
10 professions of the future
Mechatronic
Mechatronics is a kind of fusion of mechanics and electronics: specialists in this field are engaged in the creation and operation of computer-controlled systems and machines. To obtain this profession, you can choose the appropriate specialization at the faculties of automotive and mechanical engineering or complete a master's degree in mechatronics. There are such programs in universities in Kiel, Karlsruhe, Aachen and other cities.
10 professions of the future
Catering Technologist
Control over food production is necessary not only when preparing food for children or allergy sufferers. Technologists with knowledge of physics, chemistry and microbiology are needed at any enterprise in the industry - from a brewery to a dairy plant. Training in this specialty includes compulsory passage months of practice and regular excursions to production.
10 professions of the future
Elderly care specialist
According to statistics, every fifth German has already reached 65 years of age, and by 2060 every third resident of Europe will belong to this age group. The steady aging of society, coupled with an increase in life expectancy and quality of life, means that the demand for qualified medical personnel will continue to exceed supply. In addition, managers are needed who can coordinate its work.
10 professions of the future
Doctor
According to the Federal Medical Chamber, the number of doctors in Germany must increase by more than 20 percent to meet current demand. In 2013, more than 3,000 vacancies remained open. There is a particularly acute shortage of neurologists, psychologists, radiologists and dentists. The best chances of finding a job immediately after graduation are in rural areas.
10 professions of the future
Math and Science Teacher
Knowledge of mathematics, biology, chemistry and physics is necessary for many of the above professions, which means teachers of these subjects are also needed in schools. Only in Berlin to the beginning of this school year 1800 teachers were missing. True, it is mainly teachers of mathematics and natural sciences who are in short supply: the demand for teachers teaching English, German and history to schoolchildren is much less.
V. Zubanov
For citizens who do not have a European passport, the minimum annual income must be at least 85,000 Euros. A corresponding law concerning immigrants was adopted by the German Bundestag in June last year in order to stop the influx of low-quality work force into the country and dumping due to low levels wages in the exporting country. This state of affairs clearly does not make the company’s payroll easier, and it is easy to imagine how costs increase with each hire of one such employee for the company. Only a small number of enterprises can afford such a significant “investment”, and it is understandable why the law causes a lot of controversy in German business circles.
Since ancient times, Germany has been one of the leading countries with a developed economy, trade and a high level of social life. The Germans have always been in demand specialists, distinguished by their particular scrupulousness, accuracy and punctuality in carrying out assigned tasks. However, in Lately, namely since the summer of 2006, German companies have been faced with the problem of a shortage of their own labor, and over the past few months the situation has only worsened...
The number of applicants for vacant positions has decreased significantly, and companies’ need for middle and middle managers senior management, even despite the financial crisis, remained at the same level and makes up 72% of the total number of required specialists.
Supply clearly prevails over demand in the labor market. And, as you know, the market always strives for equilibrium. How is this balance achieved? The answer is simple: hiring immigrants, of whom there are plenty in Germany. Who would refuse to work in a country with the highest level of social security and such a reverent and attentive attitude towards migrants? But not all enterprises need foreign labor. To whom does the lack of professionals cause the greatest problems? And how do German companies cope with this?
The current situation primarily affects small businesses. And this is quite natural. Obviously, large firms easily solve the problem of lack of staff, but small businesses have a particularly difficult time. There is hardly anyone willing to refuse offers from such market giants as Siemens or Daimler Chrysler. Advanced enterprises guarantee stability, and today this is the most important aspect in choosing a workplace. As a consequence, it is large companies and international corporations have completely devastated the market for quality specialists. However, even they do not have enough manpower, and they announce all kinds of bonuses to employees for attracting new employees to the company. From the above, we can conclude that there are no worthy specialists left for medium and small enterprises. But the need for them by no means disappears. This forces smaller market players to look for bright heads abroad. After all, this method of hiring employees seems more effective than fighting with giant firms to hire their compatriots.
The result is that today every tenth person employed in German enterprises is not a German citizen. This is not caused best quality education outside the country, but only due to the lack of its own personnel. Oddly enough, the share of migrant workers from countries European Union(34%), including from German speakers, is already lower than the share of “guest workers” from Eastern European countries (41%) (Author’s note: guest worker - comes from the German Gastarbeiter, and simply means a visiting worker; This word does not carry any negative connotations in Germany). Moreover, the dynamics are clearly not in favor of the EU countries. IN in this case the fact that Western European countries are more developed than their “eastern colleagues” plays a role. What is the point of moving, for example, from Italy to Germany, if you can find a job at home in Italy that is in no way inferior to the German equivalent. But in the countries of Eastern Europe it is unlikely that you will be able to find an equivalent replacement for the German version, unless, of course, you are a genius. It goes without saying that the list of donor countries for the German labor market is not limited to Europe alone: personnel from America (29%) and India (21%) are also attracted to work at German enterprises.
It should be noted that the need to hire foreign specialists causes a lot of trouble for enterprises. But the point is this: for citizens who do not have a passport from European countries, the minimum annual income must be at least 85,000 Euros. The relevant law concerning immigrants was adopted by the German Bundestag in June last year in order to stop the influx of low-quality labor into the country and dumping due to low wages in the “exporting country”. This state of affairs clearly does not make the company’s payroll easier, and it is easy to imagine how costs increase with each hire of one such employee for the company. Only a small number of enterprises can afford such a significant “investment”, and it is understandable why the law causes a lot of controversy in German business circles. By the way, not every “native” middle-manager has such a high salary in Germany.
It’s even more difficult for companies whose employees perform work not only in the office, but also directly at clients’ homes. These forms of business are even more severely limited in the selection of personnel by German labor legislation. Only German citizens and citizens of European Union countries who are fluent in German can work in such companies. And since the situation on the German labor market with such specialists is not in the best possible way, and here there is also an acute shortage of personnel; employers are forced to look for people with German citizenship and German roots in the territory of the former USSR and adjacent socialist countries. In most cases, citizens living in Eastern Europe and having German citizenship can speak German at a level sufficient to work in the country. In such a situation, in order to obtain a work permit, the applicant only needs to complete one semester in a specialized field. educational institution and join the relevant trade union.
However, anyone who masters the language and passes a certain exam required by German labor legislation has the opportunity to get a job in such companies. No one will be able to get a job in Germany, because the proverb “Without fish there is cancer” is certainly not about the Germans. Of course, labor shortage is not the only reason for attracting foreigners. Do not forget that the German economy is one of the most export-oriented economies in the whole world, and the volume of German exports in 2008 exceeded 1 trillion euros. Export, as we know, is a profitable thing, and few sane businessmen, without compelling reasons, are ready to abandon the development of relations with foreign partners. On the contrary, everyone strives to get into this whirlpool international trade. This means that the presence of foreign workers on staff will be one of the most important competitive advantages. It is an indisputable fact that a competent foreign specialist will only facilitate negotiations and increase the chances of signing a contract with an enterprise in his country. This is also proven by statistics from the Institute for Employment and Employment Opportunities at the Academy in Ludwigshafen (IBE): today, about 62% of concerns and medium-sized enterprises employ more than one thousand employees with foreign citizenship, and 77% position themselves as players international market. And, in fact, it won’t be difficult to show the veracity of statistics using real examples. The head of the personnel department of one of the departments of the largest German pharmaceutical company Bayer is a native of the People's Republic of China, and more than half of the Deutsche Bank staff consists of foreign citizens: The head of the HR department is from Australia, and the board of directors, along with five Germans, includes two Swiss, three Americans, and two Indians.
Well, the most illustrative example is the world famous company Adidas-Salomon, a leading manufacturer sporting goods and paraphernalia. At this enterprise, it is difficult to single out any one nation that predominates in number in the company. Of the 103,000 employees at the company, only 14 thousand people are German citizens. All other workers involved are foreigners: 10 thousand are citizens of the United States of America, the same part are Swedes, 8 thousand are Finns, 7,000 are Italians, 3,000 are Indians. The company's six-member board of directors represents five different nationalities.
It is impossible not to take into account the fact that such a diverse ethnic composition of the company’s personnel could have certain problems associated with the cultural characteristics of different nations. However, in the German state this issue is not as acute as, say, in neighboring France. The fact is that most foreigners who come to Germany try to imbue themselves with German culture and the German way of life so much that they become “friends among strangers”, in a neighborhood, in a city, and throughout the country.
Visitors respond kindly to kindness; they seem to show gratitude to the German state for the warm, hospitable welcome and provision of decent living conditions. Of course, in Germany, not everything is as smooth as we would like. Certain problems exist, mostly with Turks and, to some extent, citizens who do not want to put up with German orders Russian Federation. But this article is not about that at all, and, frankly speaking, few Turks and Russians occupy more or less responsible positions in German enterprises compared to the same Indians.
The beginning of the twenty-first century can be called “the period of struggle for talent.” More and more companies are starting to recruit not already established specialists, but future specialists. German companies lure students and graduate students not only from their universities, but also from foreign ones. Today, this approach, in my opinion, is the most rational and, importantly, designed for the long term, which is why it is used everywhere and has already gained quite significant popularity in the world. In addition to all other advantages, this method solves the problem of “aging of the enterprise.” All doors are open for young professionals, all you have to do is knock on them and go in.
Good luck!
