Car wash in the village as a business. What you need to open a car wash from scratch and how best to do it

The trend with the opening of its own car wash in recent times is gaining momentum. This is due to the number of cars, the purchase of which is steadily growing. Entrepreneurs more often began to wonder how to open a car wash and make good money on it.

The important factor here is:

• Service level;
• Ability to provide services to various types of transport (from cars to trucks);
• Location. Preferably in a busy area, away from competitors.

First you need to decide on the place where you plan to open. Then, within a month, obtain approval for the opening from the administration.

You will also need preliminary design, consistent with:

• building construction specialist
• sanitary and epidemiological service;
• environmental service;
• fire inspectorate.

In conclusion, you will receive the entire package of documentation for your project. It must be agreed upon, as a result, you will be issued a building permit for your facility.

open car wash

Existing types of car washes

To answer the question of how to build a car wash from scratch, you need to decide on the type of car wash you open at the initial stage. From this aspect will directly depend on initial stage- investments, in the future - profit.

Car wash divisions:

• Mobile is the most demanded direction. Investments are minimal, the quality of the services provided is high, if you do not save on high-quality detergents.
• Automatic. It is divided into 2 subspecies:

1. Tunnel - in it the vehicle moves along the belt, at this time it is cleaned by washing structures located on both sides.
2. Portal - arranged exactly the opposite. Here the machine is in a stationary state, and it is cleaned with the help of brushes and water under strong tension, an arched structure moving along the machine.

A big advantage of automatic car washes is that you do not need to spend money on staff. For full and high-quality functioning, two employees are enough. However, the difficulties lie elsewhere: the construction or redevelopment of the premises will require a large amount. Equipment for the same car washes, too, will not cost a penny.

• Manual. There are two types:

1. Without physical contact of a person with detergents and water during the washing process, i.e. contactless. Here, everything automatically flows through the machine, and the car washer can only control the area and pressure.
2. The simplest and least expensive type. All work is done by hand. the loss of its relevance is associated with the expenditure of a large amount of time for washing by hand and a high probability of causing damage to the car, and the cost of compensating the harm caused to the owner of the car.

General requirements

The question of how to open a sink is asked by many. The first thing to do is to conclude an agreement with the water utility. It must be written: allowable volume Wastewater, as well as a ban on the discharge into the sewer of substances that can harm the environment. Every sink must have a water purifier. They are pretty cheap and don't take up much space.

Place for a car wash

What does it take to open a car wash? An important aspect is the choice of location. Where it will be: within the city, along a busy highway, near a gas station, etc. This is what your income will depend on. Obviously, a location in a residential area will not bring you such income as, for example, on a busy highway. But the rent will rise in a smaller amount in a residential area, and the authorities are not particularly approving of the appearance of car washes in the very center. It is most profitable to open in an elite area near the city center, since such residents have an expensive car and they take care of it quite often.

Next, you need to draw up a business plan on how to open a car wash from scratch and decide on the amount that you are willing to pay for renting a car wash space. Renting a space is much more profitable than buying or building it. The best option is the conclusion of a long-term lease agreement with a fixed payment.

How to choose equipment

Let's list basic set of equipment:

• A device for supplying water under high pressure and heating it;
• Device for compressing and moving gases under pressure;
• Water treatment systems;
• Vacuum cleaner for car interior washing;
• A set of detergents.

Prices will vary by manufacturer. Since the supply of such equipment is mostly carried out by foreign companies, you will not be able to save significantly.

Manual car wash

Comfort zone

Another important aspect- zoning. There should be a recreation area for both the client waiting for his car and for the staff. In addition, there should be a cash desk, an administrative office and, ideally, a place where the client can drink coffee and have a snack while waiting. To do this, it is not at all necessary to open a cafe, a coffee machine and a machine with sweets are enough. All that is needed to attract customers is comfort - a sofa, an armchair, a magazine, a TV and a hot drink. Comfort while waiting will be appreciated by everyone.

Recruitment

One of the final stages - selection personnel. Nothing complicated if approached responsibly. Significant experience in this field and specific knowledge are not required here. But do not miss that the minimum requirements for a future employee are still worth presenting.
The following requirements must be made:

• Knowledge of what the car consists of - its design;
• Responsible approach to work;
• Ability to locate the client, friendliness;
• sociability;
• Good physical preparation.

Car washes that do not have problems with the number of customers often work around the clock. In this regard, it is necessary to warn the future employee about the possible round-the-clock work or work in shifts.

Basic and additional services

Main services:

• Body wash;
• Dry cleaning of the interior with its further drying;
• Restoring the protection of the paintwork of the car body, i.e. polishing.

To provide additional services, additional knowledge and skills will be required, which will need to be trained by staff and most likely to increase wages. The car wash owner can be motivated to provide additional services only by increasing the number of customers, and increasing the number of employees. wages.

The most common Additional services:

• Coated with a wax layer for protection;
• Giving the bumper the original black color - blackening;
• Giving the wheels the original black color - blackening the wheels;
• Engine flush;
• Flushing the radiator;
• Restoring the original color and gloss of the paintwork - abrasive polishing;
• Getting rid of holograms;
• Cleaning of interior plastic;
• Changing the light-transmitting and color properties of the car window - tinting.

Naturally, the wider the range of services provided, the greater the demand. But here it is necessary not only to provide additional services, but to provide them first of all with high quality! You can also provide tire fitting services, which will significantly increase the number of customers. Since it is much more convenient to come and do everything you need with the car in one place.

How much will the opening cost and possible profitability

A frequently asked question is how much does it cost to open a car wash from scratch. Opening a car wash from scratch is not so easy, there are different levels of difficulty. But the payback is almost instant! Car owners have long preferred to take their car to the car wash rather than wash it themselves.

In Russia, weather conditions do not allow the car to stay clean for a long time. That is why the demand for car washes is quite large, and the competition between them is low.

Initial investment:

• The equipment will approximately amount to 300-350 thousand rubles;
• Detergents 18 thousand rubles per month (with daily maintenance of 25 cars);
• Building from scratch premises for a car wash about 3 million rubles.

The average profitability rate is 45% - and this is a very good percentage. Initial investments begin to pay off from one to three years.

The biggest hurdle in starting a car wash is its initial investment. When asked how much money is needed to open a car wash, we answered. If you do not have such savings, you can try to open a portable car wash first, and later, after paying off and gaining a permanent client base, build a full-fledged complex.

The wider the range of services provided, the greater the demand. But here it is necessary not only to provide additional services, but to provide them first of all with high quality!

Oh, how many wonderful discoveries we have
Prepare the spirit of enlightenment
And experience, the son of difficult mistakes,
And genius, paradoxes friend,
And chance, God is the inventor.

A.S. Pushkin

This question is asked by all the brave people who decide to enter this business. It would seem that here it is - the cost of equipment, the cost of sheds, the cost of the construction part ...

Look like that's it. Now we count how many cars we will wash, how much we will spend on energy resources. By the way, how do you count? Another question. A question for another article about the cost of programs at self-service car washes.

"Skoka-Skoka" and "turnkey"

The World Wide Web is replete with a wealth of information on how to open such a business. But 80% of this information was written by journalists for various entrepreneurial resources, which, a priori, do not understand anything about the construction of a turnkey self-service car wash. When you read these “opuses”, the remnants of hair on your head begin to move slightly and a legitimate question arises: how?!?, where do these numbers come from?!? Some authors have gone into such wilds of their imagination that they are ready to promise their reader the opening of a 5-6-post self-service car wash for 2-3 million rubles. The remaining 20% ​​of articles are written by equipment sellers, who are certainly professionals in their field, whose main task is to sell, sell and sell. Although among the sellers there are those who are ready to share real numbers business setup costs.

So, let's start everything from scratch, forget what we read earlier on the Internet and try to take an honest look at the real costs.

Although we offer all our customers to open a turnkey self-service car wash, in fact, we are engineering company. Those. we are good at mounting this equipment, servicing and advising our clients, but we are not builders. We know a lot about construction, but we do not build ourselves. We prefer to entrust this to specialists in their field. Therefore, we always warn our customers about this, including the fact that the opportunity to buy a turnkey sink will be more expensive than if the customer wants to build it himself from scratch.

The vast majority of our customers built car washes themselves. Of course, we carry out all our projects to the end and always try to help at each stage. Not only consultations, but also proven contractors. Therefore, we own the cost figures. In addition, during the last 2 weeks we have spoken to many of our clients and acquaintances who have built a car wash in the last six months to find out the full amount of expenses that had to be incurred before starting the business.

Let's start with small digressions.

First retreat

And experience is the son of difficult mistakes ... There are practically no projects of twins, each project is individual solution. This is confirmed by our clients. Even those who were not afraid to build three or four self-service car washes with us. The likelihood that you will exceed the planned costs is very high. Therefore, to name exact numbers is the lot of Ostap Bender.

Only Ostap could easily name the cost of saving the father of Russian democracy. We will not do this. We can estimate your costs: separately for the construction part, separately for sheds and technological equipment, which needs to be given the closest attention. Because it is like a human heart. It is important that it be healthy for many years of life.

Second retreat

The most demanded project today is a 6-post self-service car wash. Based on this, we will systematize the costs. But keep in mind that it is impossible to get the correct cost of one post by simply dividing a 6-station car wash by the number 6. A two-station self-service car wash will cost half the cost of a 6-station turnkey car wash. And the 4th guard will be cheaper by only 20 percent. But if we increase the number of posts, then here we can really divide and multiply without fear of error, since an increase in the planned estimate is inevitable.

Third retreat

Many mistakenly believe that the most expensive thing when opening a turnkey self-service car wash is technological equipment. In the case of the most budget equipment, this article will be about 15-20% of total costs. In the case of purchasing premium equipment, this will take up to half of the total costs.

The main expenses will be on land. Not only in the sense of buying land or the right to a long-term lease, but also other investments in a land plot, namely: approval, technical connection, communications, construction itself, landscaping, etc. The vast majority of these costs are sunk costs. And if you are unlucky with the choice of location, then this money will remain "buried in the ground."

Let's look at real examples of self-service car washes.

Let's start with the most popular self-service car washes. What can be succinctly called "kolkhoz-kolkhoz".

Kolkhoz-kolkhoz

To build such a car wash from scratch costs from 1 million rubles for each post.

I do not want to offend either the owners of such car washes or the workers Agriculture. Typically, these car washes are opened by people who either have a significant lack of initial capital, or they simply do not understand what they are getting themselves into by opening this type of car wash. At the same time, despite the single term, they can differ significantly both externally and in cost.

They can be:

And they can be like this:

The last sinks, despite a significantly better wrapper, contain approximately the same filling. Not very edible...

Why do we call such sinks not very personal, despite the external attractiveness?

They have one thing in common: they are often created in violation of a number of building codes and unwritten rules. The legislation does not contain any clear norms for the creation of self-service car washes. And everyone is doing what they want. Although Europe has already accumulated vast experience in creating correct objects. As a result, in an attempt to save money, or out of ignorance, all these sinks have a short service life.

Of course, the reader may object: we do not have Europe, the dirt is not the same. I’ll note right away: that’s why it’s not Europe, because we are not used to observing elementary safety standards, saving electricity, water, cleaning chemicals. Such sinks can be significantly cheaper, especially if they are built in violation of the law and in violation of all possible building codes.

We do not deal with such sinks and do not advise anyone to open them. Why?

Despite the relatively small costs, this business, not having time to pay off, is already beginning to ask for small, but funds, to be poured into it.

Budget equipment has the highest cost of washing programs. In addition, due to the lack of a margin of safety and the use of inexpensive materials, it is necessary to regularly carry out minor repairs, and this is not so much a cost as downtime in work. And as soon as competitors appear, it turns out that such sinks have a minimum of competitive advantages. The only thing left to do is compete on price. That at a high cost even more begins to resemble business for the sake of business.

The other way is the way for serious investors who know how to count money well. And not in the short term, but for years to come.

So, if you want to build a normal car wash that will work for many years, there are two options: optimal and uncompromising.

The best option

In this case, the cost of a car wash will be 1.9-2.5 million rubles per post. The takeoff may be due to the completeness of the equipment, the good location of the site, investments in attractiveness and beauty.

It will turn out to some extent a typical wash, but with reliable equipment, with good low cost washing programs. And also with a sufficient set of competitive advantages so that for many years it not only worked, but also earned. And if necessary, it could be sold without financial loss.

Uncompromising option

And the genius of paradoxes is a friend ...

The most expensive project costs can fluctuate around 2.7-3.3 million rubles per post. But you get not only the most beautiful car wash in the city, but also the largest possible set of competitive advantages for the future, when competition will intensify significantly. It is your sink that is guaranteed to survive in this competition. Proven in the highly competitive European market.

Cost items for opening a turnkey self-service car wash

Land plot

We will not dwell on this point, because. it is completely individual. Moreover, it is simply impossible to estimate the average costs. They can be from conditionally zero (if this site already exists and is idle, or very favorable conditions on its lease) up to four tens of millions of rubles, if you buy it in the Moscow region as a property.

Creation of a project, coordination and obtaining a building permit

Usually the most time-consuming stage (at least a month), but not the most expensive. Need to get specifications on communications (water, electricity, sewerage and, if necessary, gas). It's free. In addition, the project itself is necessary.

Major manufacturers provide standard project, but in all cases, its adaptation and binding to the terrain is necessary. The cost of such a service is up to 150 thousand rubles. The cost of a full-fledged project is from 150 to 400 thousand. We recommend ordering it in the "right" organizations that are recommended in local "architectures".

You can negotiate on your own or entrust lawyers. Often in the regions such services are quite inexpensive (from 50 thousand rubles). Total estimated costs for this item - from 350 thousand rubles.

Site preparation

Or, in other words, the removal of engineering networks from the development patch. A very individual item of expenditure. Usually it is in direct proportion to the cost of the site. The cheaper the site, the more networks are laid on it with the corresponding security zones.

Our clients' costs ranged from zero, when no networks passed through the site at all (which is very rare in an urban environment), to the extortionate 7 million rubles that local power grids requested for the removal of a high-voltage line.

Supply of communications and technical connection

The reverse side of the previous paragraph. If there are no networks nearby, then you will have to conduct them yourself. One of our clients had zero costs (everything was on the site), while another customer had only the supply of water and storm sewer cost 3.7 million rubles. Another of the clients who built 3 car washes said that, if you take it very bluntly, he spent 3 million on each of the car washes for supplying electricity, water, sewerage and gas.

Construction costs

It will only be about building open sinks self-service", and, more specifically, only about those construction works that occur at ground level and below. The erection of the canopy will be displayed in a separate expense item and we will talk later.

Highly interesting article in terms of rampant pseudo-economy, as well as for the profit of unscrupulous "builders". The numbers float a lot. It is here that those who wish to open a “kolkhoz-kolkhoz” car wash most often try to save money. Often with disastrous results already in the first winter.

Some equipment sellers promise costs of only 1.5-2 million for a 6-station car wash. Only when it comes down to it, the estimate doubles, and sometimes even triples.

So, let's try to figure out how much it costs, using the example of construction using ready-made slabs with integrated underfloor heating.

First, the site must be prepared and removed. And also remove the fertile layer of soil, and fill the place of the withdrawn soil. There are no average figures in this case. It can be both zero costs and very, very decent ones. For example, construction work at one facility is now being completed. There, the rise in the level of a large plot (about 30 acres) was 2.5 meters. It was necessary that he was on the same level with the road. All this cost the owner 3.5 million rubles.

Then you need to lay the plates themselves. A set of plates for 6 posts, taking into account the plate for the technical room and installation, cost 2.2 million rubles. Without taking into account the cost of delivery of these plates to the construction site.

In addition to laying the slabs themselves, it is necessary to carry out some excavation work on laying and connecting communications, buy all the necessary Construction Materials, rent special equipment, fence the site, etc. The cost per circle will be at least 2.5 million rubles.

Based on the real experience of our clients, construction work cost them from 2.6 to 3.5 million rubles.

Is it possible to save? Common sense tells you not to, but many do. Someone saves on concrete and violates technological processes. Even despite the fact that it is absolutely impossible to do this at a self-service car wash. In the aggressive conditions of a car wash, acid and salt corrosion of concrete proceeds much faster than usual.

An illustration of the "thrifty" approach. The photo was taken after the first winter operation:

Someone saves on the thickness of the power part of the plate during self-casting. Some unique people manage to make underfloor heating directly without a power unit. As a result, they save from one to two million rubles, but they get a sink that will work, if you're lucky, for 5 years. And if not, then until the first winter.

Someone saves on warm floors or does not cooperate with normal heating engineers who can correctly calculate the floors for a specific climate. Or they will hire the cheapest contractor who will do it in violation of technology. Someone even tries to work without them and misses because of this the most bread season, when the temperature pendulum and the largest number of car wash visitors.

Here is a good example of such savings:

True, in this case man not only warm floors saved, but in general on everything, including equipment. But on sinks of this type - this is a frequent occurrence. Enough to ride on them in the cold.

Wastewater treatment plant

These are facilities that treat wastewater from a self-service car wash, for subsequent discharge into the sewer. There are several options. Firstly, buying the cheapest cleaning services just for the sake of the certificate that is needed to obtain a permit to operate a car wash. In fact, such purifiers clean almost nothing. It is a question of a rather short time when the water utility wakes up and takes a sample of wastewater and counts for the entire past volume for additional treatment to the MPC standards, or impose fines. Therefore, we do not recommend going this way.

Normal real treatment facilities cost from 350 thousand rubles. The final price depends on the requirements of the water utility or on the type of sewerage. For example, to discharge wastewater into a storm drain, more serious treatment plants are needed, the cost of which is about 1.5 million rubles. For most of our clients, they cost 400-500 thousand rubles.

canopy

Also quite an interesting expense item. It well reflects the banal ignorance of building codes not only by customers, which is excusable, they should not know them. But also contractors. Quite often, at car washes of the “kolkhoz-kolkhoz” class, a painted pipe 70x70 is used, which in the structures used does not withstand any serious snow and wind loads and is suitable only for columns of cemetery fences.

Depending on the region, you need to use a pipe of at least 120x120, depending on the thickness of the metal.

In addition, painted metal at self-service car washes starts to rust very quickly due to constantly high humidity, a large amount of alkali and reagents.

This is what a painted metal frame looks like after 9 months at a self-service car wash. Photographed in Moscow:

A hot-dip galvanized canopy, created according to all SNiPs, of a standard design, with stretch marks between posts, a technical room, roof decking and a simple frieze, costs from 1.2 million rubles. And it gets proportionally more expensive if you add rigid partitions between posts, more beautiful advertising friezes, backlighting, etc. I'm sure everyone has seen self-service car washes of this type.

They look like this:

If you focus on design, cover metal finishing materials, then the cost increases significantly, boldly steps over 2 million rubles and has practically no borders. The final cost of an individual canopy will depend solely on the imagination of the customer.

In addition to the "square design" there is a large number of variations. For example, such a shed for the customer will cost 1.4 million rubles with a technical room.

This type of Russian-made canopy, together with a technical room, will cost approximately 2.7 million rubles.

Imported designer canopies, as well as Russian stainless steel canopies, exceed the uncomfortable bar of 4 million rubles and can cost up to 6 million rubles. It will depend on the manufacturer, materials, design, color scheme, some customization elements and other things.

There are no average prices, everyone decided for himself how much his canopy would cost. Therefore, our customers' prices ranged from 1.3 million rubles to 5.8 million rubles.

landscaping

For some reason, many, especially equipment sellers, forget about this expense item. These costs are not typical and are highly dependent on the land itself. The most expensive thing in this article is asphalting. The average price of asphalting (with preparation) costs about 1.5 thousand rubles per square meter. And if you have a large plot, for example, 20 acres, where there is bare land, then be prepared to spend at least 1.5 million rubles only on asphalting. Also, money can be spent on lighting, landscaping, advertising signs, etc.

Naturally, the cost of improvement can be minimal. For example, if you rent a parking lot near a hypermarket.

Our clients' landscaping costs varied greatly. there are practically no identical plots, and ranged from 200 thousand rubles to 3 million rubles.

Optional equipment

In this expense item, I lump together all the equipment that is not directly related to car wash equipment. These are vacuum cleaners, and boilers for underfloor heating, and video surveillance systems, and other equipment.

Also, there is no average cost, because each customer determines his own needs. How many posts he needs with vacuum cleaners. What boilers will it cost: simple household ones for 150 thousand rubles or professional pellet ones stuffed with electronics for 600 thousand rubles. Does he need simplest system video surveillance for 100 thousand rubles, or he needs a serious system with FHD cameras, a file server and remote access for half a million rubles.

From 500 thousand rubles to 1.2 million rubles are spent on this item.

Equipment

I deliberately put this article at the very end to show that the main costs are the costs associated with the land. However, they are one-time and for the most part irrevocable. In the case of a site selection error, the equipment can be moved to a new location. But asphalt and other costs will remain buried in the ground in the literal and figurative sense.

At the same time, in the future, all these costs will not significantly affect the earnings of a car wash, unlike equipment. You need to understand that all this is auxiliary to the main car wash equipment. It is the equipment that affects most of the factors of future earnings.

For sinks of the "Kolkhoz-Kolkhoz" type, the cheapest equipment for 6 posts is bought, which costs at least 2 million rubles with delivery and installation. In principle, prices vary greatly in the equipment market. Sometimes you can find equipment that is absolutely identical in terms of components, but with a price difference of one and a half times.

It is very rare to find high-quality equipment at sinks of this class. More often the opposite. There are sometimes sinks where everything is really built for many years, plus everything is very beautiful. That is, a person has invested more than 10 million rubles in his facility and at the same time installed budget equipment.

I understand people who buy such equipment. And I respect their choice. But it seems to me that they simply were not aware of what exactly they were risking and why there was such a variation in prices on the equipment market.

Buying a turnkey self-service car wash for 6-10 million rubles, they unconsciously put themselves in a very precarious position. Indeed, in the pursuit of savings, they have lost any serious competitive advantages. And even such serious ones as the cost of washing programs.

However, all people are adults. And if they are ready to risk a very large sunk sum, then this is their risk.

Russian equipment, which can provide a good cost for washing, starts at 4 million rubles. But can it provide the rest? competitive advantages and reliability is a big issue.

The simplest imported equipment costs about the same money. But it is the simplest. Therefore, it is worth stopping at it only if there are not enough funds. Although here you can already seriously think about which is better, simple imported or Russian, but "fancy". On the one hand, there are more risks with Russian equipment, on the other hand, there is more choice of functionality for the same money.

If we take equipment from the best European manufacturers, then the prices for equipment for 6 posts will vary from 5 to 9 million rubles.

Although it is more correct to write in euros, because the ruble exchange rate is not constant. In euros - from 70 thousand euros to 140 thousand euros.

Our customers chose Aquarama costing from 5 to 7 million rubles at the exchange rate at the time of purchase of the equipment.

How much does a self-service car wash cost?

A brief summary of the above, or how much a 6-post “project” will cost.

The cheapest self-service car wash with a certain amount of luck will cost at least 1 million per post. What we call "kolkhoz-kolkhoz".

The optimal cost is from 2 million per post.

If your choice is an uncompromising car wash, then get ready to shell out at least 3 million per post.

In conclusion, I would like to note that everything in life is relative. Someone lives without thinking about the future. And today financial results, albeit small, but today. And someone thinks globally and for years.

Oleg Logachev

Roman Korolev

P.S. Important note from November 2019. The article was written 2.5 years ago about the events of 3 years ago. Naturally, all these years, prices have not stood still because of the euro exchange rate, and at the moment, prices have increased for almost everything. We decided not to rewrite the entire article, because there are a lot of copies of it on the Internet, so keep in mind that you need to apply a multiplying factor to the data in this article, for November 2019 this factor is 1.25 !!!

Every day, with every kilometer, any car is polluted to one degree or another. We are all used to seeing car washes for SUVs, minibuses and cars, however, there are sorely lacking places where you can wash a truck 20 meters long. Not every production, and even more so a grocery warehouse, will not allow a dirty car to enter its territory; such requirements for heavy vehicles are more common at warehouse food depots. If for passenger cars washing is available in almost every city, then in the case of heavy trucks, the statistics leave much to be desired.

The main consumers are truck drivers, bus drivers, and, in the future, car fleets. Since the flight can last 5 or more days (sometimes up to 2-3 weeks), drivers have to live in their cars. There they eat, sleep and live. Naturally, the cabin must be in order and cleanliness. But they don’t forget about the outside of the truck either, which is why they use the services of car washes.

The essence of the business idea is to satisfy the needs of drivers and owners of freight transport in washing heavy vehicles, tractors, buses.

Experts say that a car wash as a business is a very profitable business. And in order for it to bring real income, a number of important points should be taken into account.

It is assumed that cash will be provided by the bank, or investors, also so that the costs of starting a business are not high, a portal car wash can be leased.

Capital investments- 2740.8 thousand rubles.

Net profit- 409 thousand rubles.

Payback period- 6-7 months

Profitability of sales - 68,2%.

2. Description of the business, product or service

It is planned to start a business with one portal installation worth 2.5 million rubles. After the payback of the first installation, it is planned to install a second portal sink.

After two installations start to bring stable income, it is planned to install a stationary sink with the same gantry installation. It will be possible to expand the range of services, for example, to open a tire fitting, because you always need to develop.

Also open a small auto parts store for consumables, i.e., these are motor oils, filters, various liquids such as antifreeze, antifreeze, mixtures for diesel kindling, etc. Later, open a car wash for cars.

3. Description of the market

This business is just beginning to gain momentum in our country. And it is developing at the moment is not very fast. It is not very developed in our city either.

Washing trucks as a business is not only a promising, but also a highly profitable enterprise. Profit from such activities can significantly exceed the income received from car washes for cars.

It is enough to compare the cost of the service:

• For the owner of a car, washing the car costs 250 rubles. (average price of the service).
• The minimum cost of washing trucks varies from 1,000 to 2,000 rubles.

Therefore, it is worth actively developing this industry, it will bring considerable profit, enable truck owners to keep their trucks clean, and provide people with jobs.

In our city, according to the portal 2gis, there are 9 car washes for trucks. There are more than 45 car washes for passenger cars. These are the main competitors. Most of them are located on the outskirts of the city, i.e., in places where there is a fairly large flow of cars.

car wash place

Competitive advantage is expected to be achieved through the choice of location for the car wash and additional services. The place for a car wash is located along the Dachnoye Highway.

Because Since this site is located on the outskirts of the city, the flow of both trucks and cars is provided, especially in spring, summer and autumn.

4. Sales and Marketing

5. Organizational structure

First you need to decide on the form of business organization. Two options are possible here: either registering as an individual entrepreneur (individual entrepreneur), or “opening” a legal entity, such as an LLC. Each of these forms has its pros and cons, therefore, to make it easier to make a choice, you need to familiarize yourself with each of them in more detail.

Both for registration as an individual entrepreneur and for opening a legal entity, it is required state registration, the order of which is determined federal law about registration legal entities and individual entrepreneurs. When applying to the registration authority, it is necessary to draw up an application in the prescribed form, prepare and submit founding documents and pay the state fee.
The next step is to obtain permits allowing you to run a car wash business.

In particular, these are:

• permission from the local authorities in charge of the territory where it is planned to open a car wash. To obtain it, it is necessary to submit a letter of request to the administration of the city or district for the allocation of a land plot for its construction;
• car wash project that is being developed design organization. Without fail, this project must comply with the current sanitary-epidemiological, architectural, environmental and fire regulations and be agreed with the authorities responsible for compliance with all these standards;
• permission of the architecture committee, sanitary and epidemiological station, security department environment, fire protection and labor protection for the provision of washing services Vehicle. In the absence of at least one of the conclusions listed here, the project will not be approved;
• an act for permanent or temporary ownership of land, which is drawn up after the approval of the project. Only after receiving this document you are allocated land and issued a warrant for the construction of your facility.

This is a list of the main documents that are required to open a car wash. There are no special requirements for their composition and form.

6. Financial plan

7. Risk factors

Let's estimate possible risks project on a 5-point scale.

External:

• Probable change in legislation. Risk assessment - 1. This risk may tighten the environment for the development of the business and lower the level of profitability. Compensation is made on organizational moment when introducing a form of government, type of ownership and form of taxation.
• War, natural disasters, cataclysms, accidents and emergencies. Risk assessment - 1. The event can objectively lead to large material losses. Property may be severely damaged or destroyed. However, this risk is regulated by the insurance service.
• Opening in the city, with a population of 410,000, new car washes, price cuts by competitors. Risk score - 3. As we have said, demand exceeds supply, but revenues may fall slightly. This is regulated by the creation of a personal customer base, active promotions and the development of interesting offers. It is necessary to encourage the client for his right choice.
• Seasonal decline in the number of services. Risk assessment - 5. This risk has no clear time limits. Everything depends on the weather. This risk is managed by marketing policy, promotions, reduction in the number of employees.

Due to the fact that the number of cars in cities is constantly and steadily increasing, the demand for car-related services is growing. This applies to service stations, gas stations and car washes. But wouldn't it be a mistake to try to take a place in this niche, and how much income will a car wash bring to the owner?

Benefits of a car wash

Despite the fact that opening a car wash comes with certain difficulties, this business is not only profitable, but also pays off relatively quickly. In part, this business is profitable because many car owners are willing to pay for car washes and wash the car in the yard today. own house- it is long, hard and unprofitable.

In addition, Russian realities are such that the quality of roads, constant rainfall and dampness in many regions of Russia do not allow keeping a car clean for more than a few days. Interestingly, even with this in great demand offers are still not enough, and each new car wash with right action the owner is sure to become a profitable business.

Thus, this business has the following advantages:

• High demand for car washes almost at any time of the year;
• Business profitability;
• No significant competition.

The prospects of any car wash also depend on less significant factors, for example, targeting a certain category of consumers, the ability to service both domestic cars, and expensive foreign cars, additional services for customers and the level of service.

Residents of single-industry towns are interested in: besides this?

Does it exist profitable business With minimum investment? What knowledge and skills are needed for this? We are on the subject.

car wash franchise

Theoretically, there will be enough space for a car wash, a minimum set of equipment, detergents and several washers. However, this option will only work in small settlements where people simply have no choice. Currently, when opening your own car wash, it would be better to use a franchise.

The definition of the term "franchise" is very broad and covers a whole range of activities and activities, but in general, a franchise is a reimbursable right to commercial use of a trademark and / or business system. In this case, the owner of the rights (the franchisor) transfers them for a fee to the using party (the franchisee).

Today, there are several companies operating in Russia that are ready to cooperate with entrepreneurs and transfer the rights to their business schemes and trade marks. These companies provide franchises for mobile car washes, the demand for which is constantly growing. All of them differ in the terms and size of the franchise payment, but three projects can be called the most interesting for beginners.

Franchise "Mobile car wash"

This project has been running since 2010. The peculiarity of the way the company works is that the client does not come to the car wash: the washers themselves will arrive at a predetermined place to provide services. The company's working methods do not involve the use of water - for this, special chemicals are used, as a result of which no dirt and puddles remain at the car wash site. In addition, one of the activities of the Mobile Wash is the creation of stationary small posts at various parking lots, next to shopping centers, not far from cinemas.

Franchise "Fast and Shine"

When buying a FastandShine franchise, the car wash owner receives ready business plan and business decisions that relate to opening a car wash and effective engagement clients. The company operates in 60 cities of Russia.

LuxCarwash Franchise

This is another opportunity to organize a mobile car wash, which, according to rough calculations, will cost eight times cheaper than a stationary box.

Franchises "Autolandia" and "Autoreality" as an alternative to a car wash

A huge number of cars on the territory of our vast country requires a large number of burglar alarms and other related products for cars.

In 2012, the Avtolandia franchise was registered, since then more than 25 partners from Russia and Kazakhstan have joined us and together we have created an extensive network of online stores that sell radar detectors, video recorders, navigators and much more.

feature this enterprise You can safely call not a large cash injection for the promotion of your own business. For 50 thousand rubles, the franchisor will provide the buyer with complete information on organizing a business, help launch your online store and provide and, for a start, provide a certain amount of the necessary goods.

The franchisee will feel constant support from the franchisee, and he can also count on his comprehensive assistance in resolving any issues that have arisen.

The temptation of this offer is as follows: the possibility of obtaining quick profits with minimal investment, combining with any other type of activity, you can do this work for several hours a day.

A big part of the popularity of the Autolandia franchise is its online focus. And this means that you do not have to look for premises for your business, hire staff to work, train them and pay salaries. On all this you will save. The owner himself will control all production, from the purchase of goods to its sale. In this case, you do not need special knowledge and preparedness.

The following fact speaks about the payback: more than 10 franchise enterprises of this brand have already been opened.

Demand for auto parts never falls, and in times of crisis, on the contrary, is growing, since there is not always enough money to buy new cars, and old periodic ones need to be replaced.

Motorists increasingly prefer to buy spare parts on their own, without contacting service centers. The Avtoreality franchise makes it possible to sell spare parts from well-known companies, the buyer chooses the brand himself and receives the rights to sell its products in his city. This direction is considered quite new, doing business does not require special skills, knowledge and big investments, and profit is guaranteed from the first days of operation of the enterprise. The franchise involves four options for cooperation, three of which are online trading with the provision of a website, one is a regular store.

Types of car washes

The choice of the type of car wash is very important point which needs to be explored at the planning stage. This depends on the volume cash investments, demand for car wash services and profits. All car washes are divided into several types:

• manual;
• Automatic;
• Mobile.

Mobile car washes- the least common category today, however, given that such a business will require relatively little money, and the tools and equipment used make it possible to wash a car quickly and very efficiently, mobile car washes can be considered a promising direction.

Manual car washes in turn are divided into non-contact and contact. In the first case, water and detergents are supplied by equipment, and the worker controls the process without taking direct part in it.

Contact sinks- the most common and least expensive type. In this case, a person washes the car, and despite the fact that it is very advantageous view sinks for owners and an inexpensive way for customers, manual contacts are gradually losing their relevance. Manual application of detergents with a sponge with inaccurate actions can lead to damage to the body, moreover, in terms of time, washing a car in this way is inferior to other types.

Automatic car washes are also divided into two types: portal and tunnel. In the portal car wash, an automated arched structure moves along the car, which cleans the body either with the help of brushes or using a high-pressure system.

In tunnel-type car washes, everything happens a little differently: a car moves past the washing units on a special conveyor belt. In this case, you can also save on employees: for the operation of the sink, two people are enough to control the process. However, you will have to invest a lot of money in the construction of a separate room, since it is not always possible to find a suitable one.

What do you need to open a car wash?

Theoretically, opening a car wash is not so difficult if you clearly follow the instructions and soberly assess your capabilities (including financial ones). How to start opening a car wash? First of all, you will have to find a place and find out the amount of rent for it. This amount always depends on the specific situation.
But the most important and very first actions of the future car wash owner are obtaining a resolution from the city administration and submitting a letter of petition. This means that representatives of the administration should not have any complaints about opening a car wash in the selected area.

A lot of time can pass from the time of filing the application, and you should not waste it: in these few weeks you need to prepare and submit to the city administration a sketch of your project, coordinate it with municipal architects, SES and the fire service, and after that you can safely wait for a preliminary consent from administration.

After that, all the documents received for opening a car wash, along with a letter addressed to the mayor, must be re-submitted to the city administration, and after the final consent, it is possible to engage in the design or construction of a building for washing.

At this stage, the final project is being developed, which is sent for examination by the SES, coordinated with the labor protection service and the nature protection service, and approved by the fire inspectorate and city architects.

The last stage is the state expertise, which approves the project and issues a construction certificate.

car wash requirements

During the operation of the car wash, sewage is discharged into the city sewer, and the owner of the car wash must conclude with municipal enterprise water supply and sewerage facilities (WSS) the relevant agreement.

WSS under the terms of the contract establishes regulatory requirements for opening a car wash according to the composition of wastewater. In simple terms, WSS regulates the amount and composition of wastewater: the volume should not exceed the amount specified in the contract and should not contain toxic and environmentally hazardous chemicals.

Also, do not forget that the sink must be equipped with water treatment equipment to purify the incoming water. These are inexpensive and compact units with which there are no particular difficulties.

Place for a car wash

The payback of such a business depends on the choice of a place for a car wash. While car washes are generally cost-effective, the choice should be made with due care. For example, in residential areas there may be fewer customers, but the monthly rent will not hit the pocket of the car wash owner even in the “off season”.

A car wash in upscale areas may have higher rents, and in such places (usually the city center), the administration is very reluctant to keep car washes. But even if you find a suitable site with high traffic near the center, you can be sure of a constant amount of work. In addition, residents of elite areas very often own expensive cars, they can afford regular maintenance of their car and often order a range of additional services.

It is not necessary to build a separate building for a car wash “from scratch”: you can find inexpensive options with a ready-made building, but when building your own building, it is very important to choose a place where not only many cars pass by, but also where customers can freely drive up regardless of the workload roads.

Building or renting a box

Opening your own car wash always involves a choice: build a separate building in accordance with your requirements, or rent a box and try to adapt yourself to the proposed conditions?

The answer to this question is unequivocal. For businesses like car washes, the best option there will be construction of their own boxes, but not everyone has such a large sufficient capital to invest part of it in construction.

If you work for the future, you can choose already ready-made version, however, in this case, the choice of a place must be approached very carefully: the very low cost of rent in the first place should not pleasantly surprise, but immediately alert. It is possible that low price associated with poor location.

How to choose car wash equipment?

What equipment is needed? Any modern car wash should have:

• hot water pressure washer and hot water pressure washer (average cost $3,000);
• Compressor (cost about $250);
• Washing vacuum cleaner (from 400 to 550 dollars);
• Waste water treatment systems (from $5,000);
• Consumables in the form of detergents (about $300 per month).

Usually, the cost of professional equipment depends on the manufacturer, but in this case, the choice of the car wash owner is small and it will not be possible to save much. The main suppliers for Russian market today are the firms Karcher, Carebridge, California Kleindiest, Weidner and other smaller manufacturers in Spain, Germany and Italy.

However, a good car wash is not only equipment, but also separate areas for staff and customers. This will attract new customers through good service, make the work of your employees more comfortable, which means that the car wash will bring more profit.

For the staff, a rest room, a room in which the cash desk and the administrator's office will be located should be provided. The conditions in these rooms should not be the most luxurious: everything should be equipped for productive work, but nothing more.

In the case of premises for clients, it will not work to be limited to “Spartan” conditions: it has long been proven that at the same prices for a product or service, the client will almost always choose the offer where it will be comfortable and convenient for him to wait for his order or his turn.

A comfortable sofa and armchairs for clients, a TV or a standard set of magazines in the waiting room is good, but you can go further and provide the client with the opportunity to eat, drink coffee or warm up in winter.

To do this, it is not necessary to invest in a large extension for a cafe-bar: it is enough to provide a room in which, in addition to a small sofa, you can place three or four small tables, a cooler with hot and cold water and a small selection of snacks.

Hiring

Recruitment for a car wash is the last thing you need to do after all the issues related to the construction and purchase of equipment have been resolved. However, this simple task also requires a responsible approach.

To become a car wash, no education or special skills are required: such employees are easy to train. However, candidates for this position must meet certain requirements:

• Learnability;
• Good physical form;
• Minimal car knowledge;
• Friendliness and attentiveness towards customers;
• A responsibility.

Many car washes operate around the clock, in which case the washer has to put forward such an additional requirement as the ability to work at night.

Basic and additional car wash services

Additional services do not mean selling hot tea to customers, but procedures related directly to car washing. And in this case, it is necessary to be prepared for the fact that the staff will have to be additionally trained and, most likely, the salary of the washers will be increased. Obviously, the motivation of a washer to learn how to wash an engine, use anti-sweat and anti-rain products will depend on the level of salary, and additional services for a car wash owner are, first of all, an opportunity to attract new customers.

You should not think that in most car washes only external body washing is performed: the range of services is very wide, and the main thing is to be able to attract customers to such services and make the right offer.

Many modern car washes (especially in big cities) offer their customers a whole range of additional services. Listed below are just a few of them:

• Blackening of wheels and bumpers;
• Washing the engine with detergent;
• Flushing the radiator;
• Application of protective wax;
• abrasive polishing;
• Cleaning plastic in the cabin;
• Removing holograms.

How much does it cost to open a car wash and what is the payback?

When the building for the car wash is approved and built, the equipment is purchased and installed, and the staff is dressed in new branded overalls, it is too early to talk about the success of the business. Should I open a car wash? Yes, it is profitable to open a car wash, but every entrepreneur knows: at best, and with sufficient initial capital, the first time new firm will work at least “at zero”, and sometimes expenses can even significantly exceed income.

But this is the beauty of car washes as a business: such services are in great demand and there are very few specific features, so if everything was done correctly at the creation stage, the business will develop and generate income.

Much depends on the initial capital, and if large loans were taken to create a car wash, the process may be delayed, but it will not stop. How much does the equipment cost? All equipment will cost about 300,000 rubles. Consumables (at the rate of 30 cars per day) will cost $300 per month, if we add to this the cost of building boxes of 2,700,000 rubles, it turns out that the cost of opening a car wash is 3,000,000 rubles.

But this is in the event that the boxes were really built: if the premises are rented, all expenses in the first month (including staff salaries) will amount to about half a million rubles. But simple mathematical calculations show that the income per month with an average visit of 30 vehicles per day will be 300,000 rubles.

So after paying wages, deducting taxes, and paying rent, the car wash owner is still a profit. Naturally, it is worth taking into account the so-called “dead season”: in summer, revenue is significantly reduced, since the streets are clean, and most potential clients are on vacation. But even in this case, summer losses are generally compensated for by large volumes of work in the autumn-spring period.

When opening a particular business, the main issue is the profitability of this event. This criterion is key when choosing your field of activity. Of course, no one will undertake to predict future profits with absolute accuracy, but it is quite possible to outline the general picture.

A person who decides to open a car wash, regardless of the reason that prompted him to do so (dream, desire to organize own business, the intention to wisely invest financial resources, or just a lucky coincidence), acts, at least, far-sighted. After all, a car wash is not just a stable and sustainable enterprise, but also a very profitable business, which anyone can do, regardless of their entrepreneurial experience. Nevertheless, the car wash business, like any other, has not only advantages, but also some, albeit minor, disadvantages.

Is a car wash really a guaranteed demand?

The question posed in the subtitle is absolutely not far-fetched. Everyone who has seen queues in front of car washes cannot help but respond positively to it. Nevertheless, some part of entrepreneurs, especially start-ups, in an effort to have some kind of illusory right to a monopoly, are trying to invent new idea which would allow them to avoid competition. However, a monopolist and a successful businessman are not always related concepts. A seller of square balls, for example, is by definition a monopolist, but one cannot expect to have a large clientele.

Most promising strategy growing business consider focusing sales on goods that are in high demand. And this is quite logical, since the reinvention of the bicycle is not only hopeless, but also expensive.

You should not be afraid of competition, because it is a kind of entrepreneurial engine. Therefore, while the number of vehicles on the territory of the Russian Federation is steadily growing, car washes are a business that guarantees a profit.

Investment attractiveness and liquidity of the car wash business

These are especially bright essential qualities business in general, and the car wash business in particular, are manifested in the context of the approaching economic crisis. Therefore, at present, finances invested in real production are considered the most reliable investments. This means that liquidity this business remains high enough regardless of further development events. In other words, the money invested in your own profitable business will not be lost even in a financial crisis.

These findings are confirmed by statistics on the popularity of sales of a particular business. Car washes confidently occupy the third place in the sales ranking after beauty salons and the Internet. Summarizing the above, we can state that a newly built own car wash is an exceptionally liquid business, and, it is also built on its own land plot- doubly liquid.

Transparency and ease of management

The ease of running the washing business is due to several basic provisions, expressed in the absence of not only the absence of complex technical processes and acute dependence on suppliers, but also the lack of suitable personnel. Opening your own car wash does not require the entrepreneur to have special technical knowledge or skills, which makes it accessible to the vast majority of our compatriots.

High level of profitability

Monitoring the profitability of car washes, conducted by experts, shows that the minimum profitability of this business rarely falls below 30%.

As a rule, an entrepreneur who opens his own car wash, based on a well-written business plan, which includes not only development strategy and analysis existing market, but also marketing, has the right to expect a profitability of the order of 50%.

The main financial costs of the owner of a car wash, in most cases, are small and consist of the following positions:

staff salaries;

communal payments;

• rent (in some cases).

  So, undoubtedly, the profitability of a car wash promises to be high, but subject to certain rules of this business. This is an off-season business that is in demand every day and even around the clock. In this regard, when asked whether it is profitable to open a car wash, all motorists will answer in the affirmative. The owner of a car wash is not threatened with downtime and lack of customers with well-organized work.

  A well-chosen placement is 50% success. Knowledgeable people are looking for a place closer to a gas station or service station, near busy highways or shopping centers. And this is the right move - after refueling the car, it is convenient to immediately send it to the car wash, without doing tens of kilometers. Or leave the car for half an hour, and go shopping yourself.

  The equipment and type of car wash is of great importance. After all, it is known that the more you invest, the more chances you have to get a return. Car washes range from simple, using self made, to fully automated, so-called contactless. According to surveys conducted by the editors of the site site, a modern car owner, especially the owner of a good and expensive car, does not want to save on car care and is ready to pay, but pay for quality services that guarantee an impeccable look and no scratches on expensive surfaces.

  This rule applies to the choice of detergents and other car care products. Automotive cosmetics is a whole science. Again, any car owner wants his car to be treated with proven and certified products, and not with washing powder.

  Having received one satisfied customer, the owner of a car wash can be sure that he will get a dozen more people into the ranks of his regular customers. A good reputation is earned by conscientious work, not by advertising and low prices. This, simple at first glance, business requires serious organization and responsible work.