Your opinion is no more than 1000 paragraph characters. How much is a thousand characters? Optimal article length: yes or no

Do you want to get results from your texts? SEOenergy production manager Victoria has prepared recommendations that allow us to receive the best texts.

I give the floor to Victoria!

The desire of business owners to get into the TOP is very logical and justified. More traffic means more orders. What is needed for this? One of the components is high-quality written texts. Let's look at what good content is.

No matter how trivial it may sound, when writing content that is successful in every sense, the main thing to remember is that it will be read by a person (your friend, mother, colleague). Naturally, you can’t do without optimization, but everything should look as organic as possible and, most importantly, interesting and simple. Involvement in reading will give a greater return than maintaining the number of entries - something that has been proven more than once by us over the years of work.

Cases:

For whom and what are we writing?

The first thing you should decide is who your reader is. The author needs to keep a portrait of the reader in mind and write for him. Let's say we're writing about flooring. We immediately understand that the person does not know how to do this or is not completely confident in his abilities.

The copywriter should become his “virtual consultant” in this matter.

That is why it is always important to find an author who understands what he is writing about. Ideally, he himself did what he is talking about; the second option is that he “ate the dog” on his topic and knows all its intricacies. If a person decides to lay the floor based on the advice of your article, it is worth remembering the responsibility assigned to your source. We will tell you how to choose an author in our next article.

Your recipient should find it interesting and, of course, useful - this balance should always be maintained. After all, it is possible that the article is written in a more than captivating way, but does not fully answer the user’s request. This often happens due to the inexperience of the copywriter.

When describing a recipe for preparing pilaf, you should not get carried away with the history of the dish and methods of growing rice. And vice versa, if the text is of a technical nature, a rather dry article will look much more advantageous than an overly emotional one. Here the reader can easily see through the author’s incompetence and is unlikely to read to the end.

Example of text with unnecessary information:

Here is an example of well-structured text:

Components of SEO text

No matter how interesting and useful the article was written, it appearance no less influences perception. Properly formatted text inspires more confidence in the reader than an unstructured sheet, so take the time to pay due attention to formatting.

Heading and subheadings

The first thing you should pay attention to is the headings (what will you call the ship...). Naturally, they need to be attractive and to the point, but it's also important to separate them visually through formatting. Don't make H1-H6 too long, just use a keyword phrase and add additional words.

News-style headlines with intrigue have long ceased to be relevant. On the contrary, it is more appropriate to make H1-H6 concise, understandable, and original. The reader is annoyed by meaningless riddles and guessing games.

Subheadings build the structure of the text, which is so important. You definitely need to give the copywriter a technical specification with the approximate structure of the text, which he himself can supplement with the necessary subheadings. Looking at the structure, you can understand whether the article can answer all the questions and whether it will help the reader.

An example of a bad and incomprehensible technical specification:

An example of a good and structured technical specification:

Or the specification may look like this:

Depending on the task.

To get an excellent technical specification for a copywriter - on semantics from the site.

Lists

Compare two text elements:

Agree, the listed components are much easier and more pleasant to perceive in the form of a list than in a line, especially if the list is large enough. It’s worth formatting step-by-step actions in the same way; here it would be more relevant not a bulleted list, but a numbered one:

Numbered lists with step-by-step instructions

Lists always stand out visually in the text and look especially advantageous in long articles. There can never be too many lists, but you need to use them wisely and to the point. For example, a list of two points looks a little ridiculous. It’s also not worth it to be full of squares, circles and hyphens; it’s better to choose one style for marking (for example, only circles) + numbering.

It is also worth sticking to the same style in the description: either you describe and explain each point, or simply give a list. The list looks illogical:

Illustrations

Images, just like lists, relieve text, structure it, and add clarity. If in commercial texts it is permissible to add only photos of the product, then it is difficult to imagine an informational text without at least a couple of pictures, and it is not necessary. Not only do photographs bring text to life, ideally they also convey Additional information. In particular, this applies to various tutorials.

Even better, if the illustrations were drawn specifically for a specific article, this adds exclusivity. The same goes for photos taken specifically for your content. How many illustrations is optimal to add to an article? Our answer is one photo per thousand characters.

Paragraphs

When writing text, it is important to understand that it should be easy to read and comprehend in the end. Medium-sized sentences and paragraphs will help with this. Of course, you shouldn’t break it down too finely, but 15-line paragraphs still don’t make the article better. It is optimal when the paragraph is up to five lines. If the information is very important, it is permissible to highlight it in bold and write it in one line. Like this:

IMPORTANT! Huge paragraphs are difficult to read, it is better to break them down to five lines!

Scope of the article

There are two methods to determine the scope of an article: analysis by TOP and using common sense.

It would seem, what could go wrong in competitor analysis?

We take the first 10 sites in the search results and calculate the average number of characters. But here it is worth considering that the TOP may change, there is a link to the region, and the gap is large: two sites have no text at all, three have 10 thousand characters each, and steel ones have 3 thousand characters each. What was their writing logic? Unknown.

It is much easier and better to calculate the volume of a future article based on logic. To do this, you need to pay attention to several factors:

1. How many keys are collected in the technical specifications for the text. If you have, for example, 10 key phrases, it’s hard to stretch them to 10 thousand characters without water. And vice versa, it is unrealistic to fit 50 keys into 2 thousand characters. Both options will look unnatural.
2. How much article volume is needed to cover the topic? For example, TOP says that an article about brick laying should be 3-4 thousand characters long. But you understand that there are many nuances in this topic, which would be wrong not to mention. The article should be useful.
3. Are texts needed at all? Not all page types require text. If you have a catalog with products, then text there is not required. Analyze the TOP results; if all pages there have SEO text, there is a very high probability that you won’t get to the TOP without it.

Basic technical requirements for SEO texts

Really high quality meaningful text better than that, which was written in compliance with all technical requirements, but without a soul. If you get hung up on checking the number of occurrences, you can forget about the main thing. At the same time, there is no way to do without sufficient text optimization. What does this include?

Uniqueness

1. cooking;
2. medicine;
3. specifications various objects;

It is difficult to uniqueize texts, since it is impossible to replace the wording “Cable section” with another, and in such situations, attempts to uniqueize texts lead to its unreadability, which is much worse.

Search engines understand when they have technical specifications and when the article and requirements for them are different.

You should always look for balance and common sense.

Programs for checking uniqueness:

• Text.ru;
• Advego Plagiarism;
• ETHT;
• Content Watch.

They all operate with the same concepts. Let's look at them.

Nausea, spam and water

Nausea is an indicator that indicates the frequency of use of words in the text. If consumed excessively, nausea will be excessive, therefore, the lower it is, the better. As you know, nausea can be academic and classical. Most often we look at academic and according to the word, the first should not exceed 9%, the second - 3%.

Advego indicators

The higher the score, the more spammed the article is. To reduce the percentage, it is enough to reduce the number of frequently repeated words or remove them altogether (if this is not the main key). The most convenient way to check is in SEO analysis from Advego.

Spam- the same nausea, only the calculation formula is different. It is believed that the spam content of the text should not exceed 50-52%. Checking the indicator is easy and simple in Text.ru.

Indicators text.ru

Water- the percentage of unnecessary, useless words in the text: conjunctions, introductory words, cliches. The optimal figure is 20-40%. Less than 20% - the text is dry and formal, more than 40% - watery and empty. At the same time, different projects often require completely different indicators. The check can also be carried out in Text.ru.

If you follow all these recommendations, you are guaranteed a quality article. Of course, subject to cooperation with competent authors, whose texts contain narrative logic and have their own style. Remember that a successful text is one that is written in an interesting and simple manner, and most importantly, brings benefit to its reader.

We prepared texts in all our cases using these principles:

Want to get the same result?

Many, especially novice bloggers and web masters, often ask questions: how long to write articles, what is better for long texts of articles or short articles, what should be the optimal number of characters or symbols in an article. IN different sources This topic is covered in different ways, and today we will try to find out who is right, how long articles differ from short ones, and what length of texts should be followed when writing articles so that search engines treat them most favorably.

Optimal length of articles: yes or no?

In general, the length of article texts is a relative concept, and especially their optimal length, since it will and should be different depending on the type and subject of the resource. Ask why?

In order for you to understand my answer, you need to decide which article is good from our point of view. Naturally you will say: one in which you can find a clear and complete answer to the question posed. But there are different questions, you can simply ask where to buy seasonal shoes at discounts or high-quality and inexpensive moccasins, and just a few lines with the store address, a simple link to a shoe website, or a full detailed review of this store will be considered a sufficient complete answer. shoes

That is the main thing is not the length of the text or the number of characters, but its quality and essence. This main principle should be used to determine how long articles should be written.

Each topic and type of site will also have a completely different length of articles; for example, for news sites it is not long in most cases, and a site containing, for example, instructions for installing or setting up any units is unthinkable without long descriptions and many pictures with images of specific actions.

Optimal number of characters in an article - opinions are divided

And yet, what average amount of text (characters in the text) should an average article on an average site contain? There are different opinions on this matter:

• Some say that on average 250 words are considered optimal. Or, according to another criterion, 1000 characters (my personal opinion is that this should be the minimum size of an article, because articles 500 characters long should not even be considered articles)
• Others believe that articles on websites should not be too long and consist of no more than 2000 - 2500 characters
• Still others confidently claim that the optimal length of an article is about 3000 characters.
• And one person wrote that the optimal text length would be in the range from 1000 to 2000 words. Not symbols - words, mind you!

And I agree with all of them to some extent, because the main thing is that the text of the article not only corresponds to its title, but also reveals it completely.
You can write a short article on a broad topic, providing it with links to additional sources, or you can include all the information in its entirety and both options will be correct and provide a complete answer on the topic.

What is better: long or short articles?

Rumors that long articles are poorly indexed by search engines are pure lies, search engines perfectly index pages of several tens of thousands of characters, so you should not be afraid of long texts of articles, but the fact that articles that are too long, consisting of 4000 - 5000 The characters are generally difficult to read, I partially disagree.

I believe that articles are too long and contain too much water inconvenient and tiring to read, but interesting, well and competently written, read in one breath.

There is also an opinion, with which I completely agree, that articles that are too short are still somewhat inferior to longer texts, so it is not worth publishing articles on the site with less than 1000 characters. You don’t have to look far for real examples confirming this fact: since I started writing articles 5-9 thousand characters long, the number of visitors to my blog has increased several times, and just recently I reached .

Another real example: Dmitry’s blog (KtoNaNovenkogo.ru), by the way, it was he who wrote about the optimal article length of 2000 words. He himself adheres to this very tactic, and look at the number of visitors to his blog (17,500), the recommendation works!

Why longer articles are better than short ones

Many optimizers prefer short articles and use the argument that in a long article it is difficult to calculate the necessary content, and this is true, but only if you are promoting only one request. If your goal is a blog, then each article should include several low-frequency queries, and accordingly, the longer it is, the more different positions it will occupy in the search.

Of course, you shouldn’t overdo it, you should always remember that you write for people and not for search bots, although without their help people won’t know about your creations.

If you are planning to write an article only for a specific request, you can find out the required keyword density and the optimal number of characters by comparing this data from competitors’ articles that are currently in the top of Yandex and Google, using the free online service at the link above.

Since most users still don’t read more than three or four paragraphs, I decided, as an experiment, to try writing posts of 1000-1100 characters (with spaces).
The matter is quite complicated, since it is not easy to fit a complete thought into such a volume. But I hope that I will gradually get better at it.
But if you offer a post of only 1000 characters, they may somehow misunderstand, therefore, for testing, I decided to offer three different posts at once of the above size, but on a topic suitable for this community.

1034 signs about the collapse of the Russian economy

A rather rare and paradoxical situation has arisen. Enough a large number of people in our country are persistently talking about the complete collapse of the Russian economy. At the same time, they categorically do not recognize any statistical data offered by the official authorities, and refer either to some opposition sources or to information from abroad as the most objective.
As for opposition sources, they cannot inspire confidence for one simple reason - most often information is given out by people who, in principle, are not capable of possessing it.
Understand the reluctance to trust official sources after so many years Soviet Power can be done easily.
Therefore, the opinion of foreigners can be considered according to the principle “from the outside we know better.”
But a study of foreign sources shows that, in their opinion, the Russian economy is not falling apart, but is growing much faster than others. And the very fact that they started borrowing money from us speaks volumes. I don’t remember anything from our history that Europe has borrowed money from us before.

The collapse of the auto industry is a favorite topic of many.
Although, in my opinion, there is one deadly argument against such a statement - these are gigantic traffic jams on the roads of our cities. A simple example. I live on the outskirts of the city, and our street is actually a dead end - there seems to be nowhere for strong traffic to come from, since it is inconvenient as a transit route. Well, since the place where I live is already on the very edge, for us five years ago it was in the order of things not to even try to catch a car in order to drive somewhere. To exaggerate, one could say that one could go to sleep in the middle of the roadway without the risk of being crushed.
Yesterday my daughter-in-law complained that she drove about forty minutes to work and was more than half an hour late due to traffic jams. As you already understood, she probably works nearby, and you can walk to her work in about ten minutes.
I just don’t understand, if our auto industry is collapsing, then how do we get so many cars? Maybe this is because there are too many factories in our country producing these same cars?

1078 signs of professionalism

We now like to talk about our professionalism. The guy who is doing renovations in my apartment likes to say: “Well, you hired a professional!” I don’t argue with him, mentally figuring that he won’t mess things up too much, and I’ll quickly fix the little things for him later.
It seems to me that in recent years we have begun to confuse professionalism and professionalism. Today, many people confuse the concept of professionalism with the level of payment. I’m supposedly such a great professional that they pay me ten thousand dollars.
Although it is not at all clear how this is connected.
A professional is someone who knows how to do something better than others. Many people play football. But those who can do it better than others should be sent to the World Championships. And as recent experience has shown, putting together the highest paid players together with an equally highly paid coach will only throw money down the drain.
Many people have some basic knowledge of treating illnesses and injuries, but serious health problems should be dealt with by Doctors. But a doctor is determined by his ability to treat people, and not by how much he earns per year or month.

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Every order for Advego or another is a small war. You want a good, high-quality and optimized article for the site, and the copywriter, who promised mountains of gold for a small price, produces a crooked rewrite of the first text he comes across. You want clear, interesting and catchy text for the main page, but you get classic “selling” bullshit that doesn’t actually sell. You are desperate. You want to go home so this can end quickly. But you still don’t want to pay more, because it’s just text and you don’t even understand why individual performers ask for such money. Let's figure out how much copywriting actually costs and why the quality of content directly depends on the price for the work.

What is the cost of copywriting per 1000 characters?

From a bunch of factors. And the point here is not at all that one person writes poorly and another writes well. It all depends on the work scheme, professionalism, assessment of one’s own abilities and the approach of a particular performer. The less a person asks for a job, the less responsibly he treats it and the faster he tries to get rid of it. Therefore, if you want to get a great blog article or home page text, but don’t want to pay money for it, then with a 90% probability you will get something completely opposite. It's like with Aliexpress. You can order a gray smartphone, which costs twice as much in the store, but no one, no one at all, can guarantee that it will work as it should.

Prices for copywriting depend on the artist himself. Usually taken into account:

• Time spent on ordering.
• Experience.
• Positive reviews.
• Assessing your own genius.

The dependence is direct. The more work a person puts into his own development and into a specific order, the more money he asks for for his work.

Let's look at two conditional examples (prices are also conditional). Let’s say we have two copywriters with different prices: “cheap” Danil charges 80 rubles per 1000 characters, and Semyon’s price is 300-400 rubles per thousand. Both receive the same order - write a blog article about self-study in English. The result will look something like this.

Danil: copyright with a price of 80 rubles per 1000 characters

“I wrote everything, look, X thousand characters, as agreed. Well, yes, I was delayed for a couple of days and didn’t respond to messages, but that’s all because my computer broke down. Uniqueness 100%, water content according to “Advego” 75%, nausea within 8%.”

Most likely, the client just read a rewrite of the first article that came up in the search results, and it was not of very high quality.

Surely the article begins with the passage “in modern world English is the main means of international communication,” uniqueness is achieved by inserting some wild constructions and sentences about nothing, and nausea is confused by replacing the “English language” with clichés from provincial newspapers of the 90s. Danil needs to submit the order. So he tries his best.

And formally there is no reason to complain - everything is OK with the numbers. For Danil, technical indicators are enemies that need to be fought. He doesn't think that the million introductory constructions make the article difficult to read. Doesn't think about what useful information each paragraph is enough for a maximum of two sentences. Instead, he criticizes the customer, Advego and the whole world because they limit his flight of thought and do not allow him to insert some hackneyed expression for the sake of elegance and “liveness” of the text.

Plus, Danil will never worry about completing the work, because it’s time, and time is money. He has five more similar texts that need to be completed by Friday morning. Write the footcloth in 14-point Times New Roman font, as written in the coursework manual, highlight the title in bold and go ahead, submit it.

And when it comes to edits, Danil will go into severe negativity, he knows better. Reluctantly, he will correct what is required and go to complain about inadequate clients who devalue his work and do not recognize the author’s genius.

Semyon: copywriting costs 300-400 rubles per 1000 characters

“I wrote the article. The information from the brief that you filled out was not enough, so I additionally went through several sources. We had to look even deeper into the controversial issues: crawl through user comments and study the opinions of the teachers themselves. I divided the article into three large thematic blocks, each with 2-3 subheadings, paragraphs no more than 7-10 lines. At the end, he provided a list of useful materials and made preparations for linking with other articles on the blog.”

Semyon has a completely different approach, he doesn’t need to collect ten orders for every day, just 2-3 are enough. This means that he has time and he devotes it to you:

• Draws up a brief that needs to be filled out and delves into your business;
• Understands the topic of the article;
• Edits the text: clears it of debris and water, intelligently optimizes it for search engines;
• Prepares the article and takes care of future readers.

For Semyon, more wateriness in the text means that there is something superfluous in the article and it could be done better. He will not silently make changes, and, conversely, he will not violently prove that he is right. If you don't like something, he will ask what it is and why. And then he will try to explain his decision and come to a compromise.

Semyon will not merge either - his reputation is more valuable. If he fails to submit the text on time, he will write about it in advance.

Let's summarize

How much to pay for copywriting is one question, but whether you should trust it to performers with a minimum price of 1000 characters is another. And you need to answer both of them yourself, because only you set goals for your business and a specific page on the site. If you want your blog to convert visitors into clients, then the content there must be appropriate: high-quality, useful and adapted to your needs. target audience. If you just need a blog, then there is no point in spending money on content, just as there is no point in the blog itself. In the case of ordinary “selling” pages, the gap in the quality of texts is felt even more strongly.

In general, thousand signs are not everything

Some authors completely abandon the model of payment per thousand characters of text and work “page by page”, because writing text in isolation from the rest of the site is not always correct. Such performers think through everything down to the smallest detail: they develop a structure, think through options for presenting information, do competent SEO optimization, layout and even think about the design of the whole thing. The prices for such copywriting are much higher, because it takes a lot of time and labor to complete the work. But the result is a finished product that requires almost no finishing.

Okay, how much does it cost to write a good article for a website?

Depends on your capabilities and skill of the performer. Balance can always be found. If you don’t want to pay several thousand rubles for an article, take the trouble and look for a good copywriter in the “more expensive than average, but not much” segment. They exist, but there are few of them and they quickly realize that they can ask for more for the work.

What about the price of SEO copywriting?

If you need good text to the main page, get ready. You will either have to pay a lot of money or deal with a headache. Some authors believe that just texts and optimized texts are different things. Therefore, they automatically add almost 100% to the cost of the work, although in fact it takes the same amount of time and effort. The only difference is that the copywriter is limited in the flight of his thoughts and he has to enter these damn keys.

How much does it cost to fill the entire site?

Quality - a lot, just random - not very much. Here everything again depends on the specific copywriter. If you work with performers who charge less than 100 rubles per thousand characters, then filling the entire site will not be very expensive. But if you take the matter seriously and hire a smart specialist with a price tag of 300 rubles per thousand, then for the same money you will get a maximum of a couple of pages. There is a difference and it is in the quality of the content.

As in any other case, the cost of a copywriter’s services depends on the level of the specialist - a beginner will ask two to three times less money for 1000 characters than an experienced and knowledgeable specialist. At the same time, the difference in the quality of work is simply huge and the principle “why pay more” does not work here at all. Don’t think that no one needs texts on the site, get this idea out of your head now. Firstly, they are read, so the texts must be understandable and interesting. Secondly, a “cheap” copywriter will simply write a text (even if it’s a good one), while an “expensive” one will think through everything for you and produce a working product, ready for placement. Thirdly, inexpensive specialists often lack knowledge and skills, so you can forget about normal SEO optimization - you will either get text for robots, or something readable, but with crooked keys.

If you decide to write articles for sale, or vice versa, you need to order several articles for your website, then you will definitely come across the concept of “1000 characters” and you need to know how much it is.

A thousand signs is standard unit measurements of any text on the Internet. Just like flour is measured in kilograms and milk in liters.

But bad luck, when a beginner comes across the concept of 1000 characters, he becomes confused:

But everything is much simpler!

There are a huge number programs for copywriters , which will count 1000 printed characters and they will tell you how many there are in your article. One of these programs is Word (video overview of MS Word capabilities you can look on my website). Exactly this text editor the most common and popular among everyone web writers.

Although it is worth noting the growing popularity trend of similar online services, such as Google Docs.

But let’s return to our question “how much is 1000 characters” and figure out where to look at the number of characters of an article in Word (see screenshot):


You can also measure the number of characters in your article using the Advego Plagiatus program. You just need to run the program and paste your text into it:

1000 characters is how many pages?

If you measure 1000 characters by pages, no, that would not even be correct. It would be correct to measure a PAGE in thousands of characters, because on average 2-3 thousand characters fit on one page (Times New Roman font size 12 points).

But again, it all depends on the line spacing, the same parameters of the size and type of font used, as well as the particular formatting of the text. Therefore, “how many pages are 1000 characters” is the wrong question. We don’t measure how many meters of water are in a bucket, we measure how many liters are in this very bucket.

How much is 1000 printed characters?

1000 characters are considered by default to be the number of characters WITHOUT spaces. That is why it would be more correct to use the phrase “1000 PRINTED characters”, because non-printable characters (spaces) are just empty space between words and nothing more. Moreover, no one likes to pay for spaces.

That's basically all you need to know regarding measuring the length of an article.

I hope you have found the answer to the question “how much is 1000 characters” and now continue your path to the art of making money by selling your articles.

To further consolidate the knowledge gained, try measuring the length of this article using any of the described methods, and write down your answer below in the comments (I will delete repeated “lazy answers”).

P.S.

I will give everyone who continues to ask me questions like “how much is a thousand characters” a link to this note (is it really so difficult to search for the answer in Yandex on your own?).