Slide 5

personal characteristics: physical, psychophysiological characteristics, character, personality type, individual decision-making style, etc.; social characteristics: status of the head of the organization, the leader’s connection with various social groups; value orientations of the leader: the most important assumptions accepted by the head of the organization and influencing the organizational culture of the organization; personal mission of the leader: a kind of constitution expressing the strategic vision of the leader 5

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Characteristics influencing the creation of a leader’s image and their correspondence to the characteristics of a leader

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Characteristics of a leader that positively and negatively affect his image

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Image formation

Employees of the organization Formation of an “external” image Head of the organization Creation of public opinion Image makers, media, etc. Top and middle managers EXTERNAL ENVIRONMENT INTERNAL ENVIRONMENT Formation of an “internal” image 8

Slide 9

Elements of a leader's image

9 visual image: figure, face, height of a person, his physique; features of movements, gestures, body position in space; ability to conduct business negotiations; public performance; appearance of the manager’s office, etc.

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Formation of the image of a leader

Slide 11

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Image formation methods

12 Joining the client: - to the already ongoing action of other managers; - to an action previously performed by him.

Slide 13

Nested action. The client is invited to perform action 1, which is familiar to him, desired by him and associated with action 2, necessary for the customer. The client is gently placed in a situation where he is offered a range of goods and/or services to choose from (without stipulating that he can refuse the choice at all). Clients are put in a situation where they begin to discuss a problem, finding new arguments for and against, thereby making the object familiar to themselves and the population (in the case of broadcasting or publishing the discussion). “The Herostratus effect”: a “supposed ban” on a certain action is introduced. In fact, in order to become aware of the prohibition itself, the Client must first imagine the “prohibited action.” 13

Slide 14

14 Change of perception channel.

change of method;

changing the channel of perception (it should be taken into account that approximately a person remembers 10% of what he read, 20% of what he heard, 30% of what he saw, 50% of what he heard and saw, 70% of what he himself said told, 90% of what he did);

change of time or place of exposure;

parallel impact through different channels.

Slide 15

“Miracle” and subsequent stories about it Methods of creating a “miracle”: abnormally large objects and record achievements; putting the leader in a dead end... followed by miraculous liberation from it. overcoming or violating prohibitions, norms of behavior (real or imaginary). 15

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16 Intentionally mismatched impact along the channel or channels of perception. Discrepancy between leader stereotypes and reality. Intentional error, paradox Model of experimental neurosis

Slide 17

Hint A hint is how the leader thinks out what is perceived in his words and images through the use of “eternal stereotypes.” The manager’s conjecture of the required content due to a previously developed tendency. The client must “break through” to the content by “translating” a deliberately complicated or distorted form into the language of his own images 17

Slide 18

Elements of an image creation plan

creating a foundation, creating an external image, creating an internal image, creating an intangible image. 18

Slide 20

Creating and maintaining an image is a very interesting and important topic. Now there are a lot of techniques and trainings that help form and maintain an image.

It is important for you, as managers, to understand that your image is the face of your company. The attitude towards the company, its services and goods is the attitude towards the head of this company. Show your best side, and people will be drawn to you! 21

View all slides Image of a business person

• What is image?
• “Image (from the English “image” - image, representation) is an external image created by a subject in order to evoke a certain impression, opinion, attitude of others”

• Sociological encyclopedic dictionary
• The image is realized only in the process of communication between a person and another person, a special group, with himself, nature and the objective world. Image is an integral attribute of the subject of communication.

• And it is better to guide me than to show me the way.

• Words are sometimes confusing, but examples are never.

• Ties, as small accessories, may be the only wardrobe detail that allows business men to follow fashion and express their individuality. Keeping in mind considerations of taste and conservatism, sellers may choose ties in colors and patterns that are not acceptable for the main items of clothing, that is, for suits. A prerequisite is high quality products, and silk ties look best. This is an element of your wardrobe that you shouldn’t skimp on too much. Compared to a suit, a tie is a relatively inexpensive way to convey flair and variety. It is better not to wear bow ties: the same can be said about tasteless or humorous ties.

• Leather boots with laces in black or dark brown will go perfectly with your suits. Loose, lightweight shoes are often seen as too frivolous in many areas of business. For less conservative industries they are acceptable in combination with a jumper and trousers. In most situations, two-tone shoes, white boots, or shoes that are lighter than your suit will not be an acceptable option. Socks should cover your calves. It is better to wear plain socks; they should be dark in color.

• Your briefcase or folder should be large enough to hold all the necessary documents without looking overcrowded. You can use briefcases with hard or soft sides. A soft briefcase can be placed near your feet and you can take out the necessary items from it without disturbing the order inside. The size of your briefcase depends on your proportions, and in any case it should be dark in color. Maroon will go with any suit of any color and is more versatile than black or brown.

• Your wallet should be burgundy, black or brown and made from high quality leather. Don't wear more than one ring on each hand. An engagement ring or signet ring will look good in contrast to large stones and shiny gold. Wear a simple wristwatch, do not use bracelets, pins or earrings. Crosses and chains should not be visible. Cufflinks and belt buckle should be small and formal. Your raincoat or coat should cover your knees and your umbrella should be black or brown.

• A well-cut suit for a woman becomes a stable investment in the future. The best option would be a classic, stylish business suit that will look good for several years. Plus, it's versatile. Ideally, parts of a classic suit should be easily combined with jackets or skirts from other suits. The suit should fit slightly loosely, and for a more formal look, small hangers are required. Accessories can be quite varied.
• Choose a few classic skirts to wear with your suit jackets. Skirts can be straight, flared or pleated with a closure at the back or side. Of course, a suit is not necessary in every situation. A dress with a classic cut may be acceptable, and when paired with a matching jacket it will look more formal.

• Dresses can be worn with a suit jacket as long as the colors, styles and fabrics coordinate. The colors of dresses may be brighter than the colors of suits.
• The blouse to be worn with a suit can be colored or plain and can be teamed with a scarf or a modest necklace. A smooth shoulder is better than a gathered shoulder, although the latter option looks better without a jacket and is more fashionable. Sleeveless blouses are not suitable for business style. However, short or three-quarter length sleeves are acceptable in most cases.

• While not an acceptable option for men in conservative sales situations, sweaters are perfectly acceptable for women. A plain sweater is the best option, and it doesn't have to be too big. Keep in mind that a sweater always looks more casual than a blouse.

• Shoes should be a primary color such as black, navy, tan or dark brown, depending on the dominant colors of your wardrobe. The color of your shoes should be the same shade or darker than the rest of your clothes. Genuine leather will provide comfort and quality, because both are necessary when a person walks or stands a lot. Avoid white, pastel and trendy colors. They draw attention to your legs and may be considered too frivolous. The most reliable option is pumps with a small heel (one to one and a half inches high; 2 inches for a very short woman). Sandals are too frivolous. Choose stockings in neutral colors.

• Tasteful earrings, decorative pins and watches help complete a businesswoman's wardrobe. These accessories should be extremely modest. Wear a simple, functional watch, preferably with a metal bracelet or leather strap. Of course, real gold or silver will look best, but high-quality jewelry is also quite acceptable. A string of real or high-quality faux pearls will add elegance to any business suit or dress. You can choose one bracelet, but you should not wear bracelets on your ankles.
• Jewelry should be visible but not heard: avoid knocking or ringing objects. Avoid wearing dangle or hoop earrings or shiny jewelry. Earrings should have a classic design such as a circle, knot or diamond. Limit yourself to one ring on each hand, not counting your wedding or engagement ring. Plastic rings are not suitable for business attire.

• To carry bulky items, such as documents, it is more convenient to use a briefcase rather than a handbag. At the same time, there are many situations when a leather notebook and a small handbag will be enough for you. If protocol calls for a briefcase, never exchange it for a purse, and never carry both at the same time. All the cosmetics you need will easily fit in your briefcase. The briefcase should be made of genuine or good artificial leather. Choose a dark base color such as burgundy, brown or black.
• A handbag is the most important accessory, so choose the best option available to you. It should also be made of leather of a dark primary color, that is, brown, black, burgundy or dark blue. The handbag should never appear large or overcrowded and should coordinate in style with the rest of your outfit, especially your shoes. Both the handbag and the briefcase should vary depending on the height and size of the person.

• A silk scarf looks good. Make sure your cloak completely covers your dress. Your wallet should be a dark shade, such as burgundy. It should only contain what you will need when selling. Choose a wallet that matches your purse. A hat, in principle, is too flashy an item of clothing, but if you are wearing it for warmth, then you should choose it in accordance with the style and color of the rest of your clothing. Belts are also a fashion statement, so go for a classic style. Wear gloves only in winter, and they should be in harmony with the coat. Try not to wear glasses that are too fashionable.

• SHAK HAND
• COMPLETE A RESUME
• SURROUND YOURSELF WITH THE “RIGHT” LITTLE THINGS
• BE FLUENT IN AT LEAST ONE FOREIGN LANGUAGE
• IT IS CORRECT TO DICTATE YOUR EMAIL ADDRESS, EVEN IF YOU DO NOT SPEAK A FOREIGN LANGUAGE

• DO A MANICURE DESPITE CHRONIC FATIGUE AND A COMPLETE LACK OF FREE TIME
• ASK AGAIN
• NOTICE ABOUT LATE
• CHOOSE A BUSINESS SUIT
• NEWS WEEKLY
• BE WITH THE COMPUTER ON "YOU"

• "TURN OUT" YOUR SMILE
• BE AVAILABLE TO THE WORLD
• REMEMBER COLLEAGUES' BIRTHDAYS
• FOCUS
• ANSWER (I.E. DON'T ANSWER) QUESTIONS ABOUT YOUR SALARY
• COMPOSING BUSINESS LETTERS
• BE ABLE TO DISCONNECT
• SET GOALS

• Thank you for your attention!

The most important principle of etiquette

It is necessary to act according to etiquette not because it is customary, but because it is more expedient, more convenient, and more respectful towards others and oneself.

• Business ethics is one of the main “tools” for shaping the company’s image. In modern business, the face of the company plays a significant role. Those organizations that do not observe business etiquette lose a lot. Where business etiquette has become the norm, labor productivity is higher and results are better.

• Poses and gestures. When negotiating with a partner, you should not adopt a posture that characterizes aggressiveness: frowning eyebrows, slightly tilted head forward, elbows widely spaced on the table, clenched fists or clasped fingers. You should not wear glasses with tinted lenses so that your partner will feel awkward not seeing your eyes.

Sitting style says a lot about a person. A person who sits down beautifully always evokes a feeling of respect and interest. Many of us like to sit cross-legged. The European fit requires one knee to rest on the other, with the shin pressed against the shin. Then we will look beautiful and collected. Otherwise, our appearance will speak of laxity and disrespect for others. In addition, young people, according to the rules of etiquette, should not sit in this position in the presence of women and girls, and girls cannot allow themselves to sit in this way if there is a woman nearby who is older than her.

When taking a seat on a chair, remember: in public you cannot sit with your side or back to someone. Men should not sit astride a chair in the presence of women, and in general it is better for them not to take up space on armchairs and sofas. Their places are on chairs, and armchairs and sofas are for ladies.

• Smile- a universal means of communication. When meeting, a smile relieves the tension of the first minutes and promotes more confident and calm communication. She expresses the joy of meeting, speaks of goodwill and friendliness. A smile accompanies words of greeting.

• Common image of an entrepreneur- a fit, energetic and collected person. Of course, this does not mean that his gestures should be sharp, and his movements should be impetuous or very fast. You just need to avoid a relaxed or shuffling gait, while talking, do not lower your eyes for long and do not sit in a relaxed position. The modern level of communication in business is high, and a business person’s time is valuable. You can relax during leisure hours, but during working hours, smartness is an integral feature of an entrepreneur. If you are among people who are older than you, then in your demeanor you should be more restrained, collected, and tactful than among your peers.

• Human appearance largely determines cloth. Chichikov, the main character of the novel by N.V., apparently always remembered this. Gogol "Dead Souls". His day began with him thinking about what he should wear to his meeting with his next partner today. Knowledge of the psychology of Russian landowners and the ability to create the image of an enterprising person largely helped businessman Chichikov “realize the dream of buying dead souls.”
• The clothing of employees ceases to be their personal matter and becomes part of the company's image. Today, the most common clothing of an entrepreneur - both men and women - is a suit.

It should be noted that a business suit is a very conservative thing. Fashion changes sports jackets, formal suits, sportswear and casual wear, but not a business suit. Incorrectly selected tie or shirt are capable of introducing discord into the overall style, and the clothes will look chaotic. To constantly maintain your image, you must follow several rules.

Never wear a suit and sports shoes at the same time. These things are incompatible. Just like a suit and a sports bag. It is advisable to carry papers and necessary things in a “diplomat”, briefcase or folder, or, as a last resort, in a bag without bright pictures or stickers, preferably in a dark color.

If you wear a suit, always wear a tie. The exception is sports jackets, which can even be worn over a T-shirt. But such jackets are not used in business communication. It is completely unacceptable to wear double-breasted jackets without a tie.

A shirt worn with a suit must have long sleeves. Wearing short-sleeved shirts in a business setting is not recommended. It is considered elegant if the cuffs of the shirt are visible from under the sleeves of the jacket by about 1.5-2 cm. It is best to choose a shirt without breast pockets, without a pattern, embroidery or pattern.

Do not allow the end of the tie to be visible, protruding from behind the front of the tie. It must be put away either in a shirt or tightened with a special loop.

Don't stand out with your clothes during working hours. In everyday conversation, a discreet suit is considered good manners. This can be achieved by following a few rules :

• do not wear suits that are too light;
• the most common colors of suits for every occasion are dark blue and dark gray,
• do not wear dark and colorful shirts,
• choose ties that are not too bright and without flashy patterns,
• wear dark-colored socks.

WHAT IS IMAGE? Image (from the English Image) “image”, “image”, “reflection”) is an artificial image formed in the public or individual consciousness by means of mass communication and psychological influence. The image is created by PR, propaganda, advertising with the aim of forming a certain attitude towards the object in the mass consciousness. It can combine both real properties of an object and non-existent ones attributed to it.

IMAGE OF AN OBJECT The image of an object is a rational or emotional opinion about an object (person, object, system), which arose in the psyche of a group of people based on the image formed in their psyche as a result of their perception of certain characteristics of this object. A business image is specifically designed in the interests of a person or company, taking into account the specifics of the activity, internal and external qualities.

IMAGE OF AN ORGANIZATION The image of an organization can be defined as a formed, effective, emotionally charged image of an organization or its individual components, endowed with certain characteristics based on real or ascribed perceptual properties of a particular organization that have social significance for the perceiver. Factors influencing the formation of a positive image: Financial situation of the organization. History of the organization, company, its tradition and reputation. Personality of the leader. Publicity advertising fame. Caring for staff. Social responsibility to society. Organization management. Form style. Ethical activities and relationships.

BUSINESS WOMAN'S WARDROBE At this stage, one must be guided not only by personal characteristics and taste preferences, but also take into account the type of activity, place of work, as well as modern, fashionable trends. When purchasing “office” style outfits, give preference to blouses and suits in solid colors, as well as with small checkered or striped patterns. Modern, fashionable and complex shades, distinguished by elegant depth and noble restraint, can become a striking addition to the feminine and successful image of a business woman. Avoid black and dark brown shades, poisonous colors and overly bright, catchy combinations, contrasting patterns. The basis of a “businesswoman’s” business wardrobe is, of course, a classic, elegant suit with a straight, laconic silhouette, which is the embodiment of comfort, ease and sophistication. Its main components can be a jacket or jacket with trousers or a skirt, which are ideally combined with shirts, turtlenecks, thin jumpers and a variety of blouses.

THE ROLE OF FOOTWEAR AND ACCESSORIES The secret to the success of replenishing a business wardrobe lies in the obligatory presence of classic elegance for all times - pumps with low, stable heels, in harmony with the colors of your outfit or neutral, dark tones. According to the rules of business etiquette, shoes with an open heel are allowed, but you can afford to wear shiny, patent leather shoes only in the evening. At any time of the year it is necessary to wear transparent tights or stockings of flesh or dark color. To complete your business look, pay special attention to accessories: give preference to classic handbags made of natural suede and leather, modest and elegant miniature gold and silver jewelry. High-quality jewelry, small watches, and dim scarves are also quite appropriate.

THREE GOLDEN RULES FOR A BUSINESS WOMAN'S HAIRSTYLE A stylish business hairstyle should: be done on perfectly clean hair, first wash your hair, dry it thoroughly and apply a small amount of styling mousse; match the overall look and match the makeup; not be weighed down by various large and flashy accessories and are carried out in compliance with the clarity of all lines. Following these rules, you can use a variety of techniques, from lightly curling your strands to give them a wavy look, to braiding your hair and creating ponytails and buns.

BUSINESS MAKEUP Do not forget that the main rule is naturalness. Colleagues and clients should pay attention to your professionalism. The tones of cosmetic products used should be as close as possible to the natural shades of your skin, hair and eyebrows. Brown and gray shades are perfect to replace your favorite colored and black pencils. Use foundation or powder in two shades, or pay attention to browsers; a beautifully sculpted face will look expressive without losing its naturalness. When using blush, stick to the most natural shades possible. Give preference to matte lipsticks in neutral or classic berry shades.

CULTURE OF BEHAVIOR OF A BUSINESS PERSON Business etiquette is the most important aspect of the morality of the professional behavior of a business person. Knowledge of it is a necessary professional quality that must be acquired and constantly improved. Imaging technology is of no small importance - a kind of “code of conduct” for a business person (knowledge of business etiquette, decent manners, ability to behave in society). The key to success in business is a businessman’s ability to negotiate, knowledge of official etiquette, entering into contracts, how to dress for work - in a word, everything that helps to make a favorable impression in society. Business speech should be as brief, clear and precise as possible. A business person should always know when, to whom and what can and should be said. Business speech should be impressive and persuasive. This means that it must attract the attention of the interlocutor, arouse increased interest, be remembered, make one think, it must convince with its judgments and arguments. Persuasiveness is the main synthetic criterion of business speech. The ability to listen to your interlocutor is also important.

CONCLUSION The ability to behave in society is one of the conditions for success in any business. Culture of behavior is the actions and forms of communication of people based on morality, aesthetic taste and adherence to certain norms and rules. Business etiquette includes strict adherence to the rules of a culture of behavior, which presupposes, first of all, deep respect for the human person. Whether you like it or not, a business person must correspond to a certain image, especially if we are talking about a leader. The rules of business etiquette and culture of behavior help bring together the economic and financial interests of traders and businessmen. Submission to the rules of the game by the determining party created the basis for the success of the transaction. Thus, business etiquette is the most important aspect of the morality of professional behavior of a business person, entrepreneur. Knowledge of it is a necessary professional quality that must be acquired and constantly improved.

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The image is realized only in the process of communication between a person and another person, a special group, with himself, nature and the objective world. Image is an integral attribute of the subject of communication. Rather than listen to a sermon, it would be better for me to look. And it is better to lead me than to show me the way. The eyes are smarter than the ears and will understand everything without difficulty. Words are sometimes confused, but an example is never.

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Suits and skirts A well-cut suit for a woman becomes a stable investment in the future. The best option would be a classic, stylish business suit that will look good for several years. Plus, it's versatile. Ideally, parts of a classic suit should be easily combined with jackets or skirts from other suits. The suit should fit slightly loosely, and for a more formal look, small hangers are required. Accessories can be quite varied. Choose a few classic skirts to wear with your suit jackets. Skirts can be straight, flared or pleated with a closure at the back or side. Of course, a suit is not necessary in every situation. A dress with a classic cut may be acceptable, and when paired with a matching jacket it will look more formal.

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Dresses and Blouses Dresses can be worn with a suit jacket as long as the colors, styles and fabrics coordinate. The colors of the dresses can be brighter than the colors of the suits. The blouse to be worn with the suit can be colored or plain and can be combined with a scarf or a modest necklace. A smooth shoulder is better than a gathered shoulder, although the latter option looks better without a jacket and is more fashionable. Sleeveless blouses are not suitable for business style. However, short or three-quarter length sleeves are acceptable in most cases.

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Sweaters While not an acceptable option for men in conservative sales situations, sweaters are perfectly acceptable for women. A plain sweater is the best option, and it doesn't have to be too big. Keep in mind that a sweater always looks more casual than a blouse.

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Shoes Shoes should be a basic color such as black, navy, brown or dark brown, depending on the dominant colors of your wardrobe. The color of your shoes should be the same shade or darker than the rest of your clothes. Genuine leather will provide comfort and quality, because both are necessary when a person walks or stands a lot. Avoid white, pastel and trendy colors. They draw attention to your legs and may be considered too frivolous. The most reliable option is pumps with a small heel (one to one and a half inches high; 2 inches for a very short woman). Sandals are too frivolous. Choose stockings in neutral colors.

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Jewelry Tasteful earrings, decorative pins and watches help complete a businesswoman's wardrobe. These accessories should be extremely modest. Wear a simple, functional watch, preferably with a metal bracelet or leather strap. Of course, real gold or silver will look best, but high-quality jewelry is also quite acceptable. A string of real or high-quality faux pearls will add elegance to any business suit or dress. You can choose one bracelet, but you should not wear bracelets on your ankles. Jewelry should be visible, but not audible: avoid knocking or ringing objects. Avoid wearing dangle or hoop earrings or shiny jewelry. Earrings should have a classic design such as a circle, knot or diamond. Limit yourself to one ring on each hand, not counting your wedding or engagement ring. Plastic rings are not suitable for business attire.

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Handbags and briefcases To carry bulky items, such as documents, it is more convenient to use a briefcase rather than a handbag. At the same time, there are many situations when a leather notebook and a small handbag will be enough for you. If protocol calls for a briefcase, never exchange it for a purse, and never carry both at the same time. All the cosmetics you need will easily fit in your briefcase. The briefcase should be made of genuine or good artificial leather. Choose a dark base color such as burgundy, brown or black. A handbag is the most important accessory, so choose the best option available to you. It should also be made of leather of a dark primary color, that is, brown, black, burgundy or dark blue. The handbag should never appear large or overcrowded and should coordinate in style with the rest of your outfit, especially your shoes. Both the handbag and the briefcase should vary depending on the height and size of the person.

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Other accessories A silk scarf looks good. Make sure your cloak completely covers your dress. Your wallet should be a dark shade, such as burgundy. It should only contain what you will need when selling. Choose a wallet that matches your purse. A hat, in principle, is too flashy an item of clothing, but if you are wearing it for warmth, then you should choose it in accordance with the style and color of the rest of your clothing. Belts are also a fashion statement, so go for a classic style. Wear gloves only in winter, and they should be in harmony with the coat. Try not to wear glasses that are too fashionable.

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Jackets and suits. A classic cut suit is the ideal choice for a business person. The jacket should have two or three buttons, and the width of the lapel should be 7.5 or 9 cm. The fabric pattern for men's suits can be different - smooth, herringbone, with thin light stripes or with muted checks. The stripes give the suit more authority. Natural fabrics such as wool or a polyester/wool blend are preferred.

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Shirts Shirts should be lighter than the suit and tie. Plain shirts, for example white or blue, are the main conservative options for men's shirts, and the white color inspires more confidence in the interlocutor. A thin red or blue stripe is perfectly acceptable. Salespeople working in less conservative lines of business may wear shirts in pastel colors, pale pink, or light solid colors with white collars and cuffs. Short sleeve shirts are generally not acceptable.

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Ties Ties, as small accessories, may be the only wardrobe detail that allows business men to follow fashion and express their individuality. Keeping in mind considerations of taste and conservatism, sellers may choose ties in colors and patterns that are not acceptable for the main items of clothing, that is, for suits. A prerequisite is high quality products, and silk ties look best. This is an element of your wardrobe that you shouldn’t skimp on too much. Compared to a suit, a tie is a relatively inexpensive way to convey flair and variety. It is better not to wear bow ties: the same can be said about tasteless or humorous ties.

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Boots Leather boots with laces in black or dark brown are ideal for your suits. Loose, lightweight shoes are often seen as too frivolous in many areas of business. For less conservative industries they are acceptable in combination with a jumper and trousers. In most situations, two-tone shoes, white boots, or shoes that are lighter than your suit will not be an acceptable option. Socks should cover your calves. It is better to wear plain socks; they should be dark in color.

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Briefcase Your briefcase or folder for papers should be large enough, that is, to contain all the necessary documents without looking overcrowded. You can use briefcases with hard or soft sides. A soft briefcase can be placed near your feet and you can take out the necessary items from it without disturbing the order inside. The size of your briefcase depends on your proportions, and in any case it should be dark in color. Maroon will go with any suit of any color and is more versatile than black or brown.

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Other Accessories Your wallet should be burgundy, black or brown and made from high quality leather. Don't wear more than one ring on each hand. An engagement ring or signet ring will look good in contrast to large stones and shiny gold. Wear a simple wristwatch, do not use bracelets, pins or earrings. Crosses and chains should not be visible. Cufflinks and belt buckle should be small and formal. Your raincoat or coat should cover your knees and your umbrella should be black or brown.

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If you want to succeed, you must: HANDLE YOUR HANDS WRITE YOUR RESUMES SURROUND YOURSELF WITH THE “RIGHT” THINGS SPEAK FLUENTLY IN AT LEAST ONE FOREIGN LANGUAGE DICTATE YOUR EMAIL ADDRESS CORRECTLY, EVEN IF YOU DO NOT SKILL A FOREIGN LANGUAGE

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Recommendations Women: Short skirts, shoulder pads, low-cut and tight-fitting blouses do not comply with the strict business dress code. Cosmetics - foundation, lip gloss, mascara and light eau de toilette. Shoes with medium and low heels (up to five centimeters) are an ideal office option. Very high platforms, cork soles and flip-flops are excluded. Dark moccasins or pumps may be the best change. Three-piece suit: jacket, skirt and trousers made of the same material. Complementing it with sweaters, jumpers and blouses, you can look different every day, in accordance with different dress codes. Showing up at the office in a skirt without tights is considered unacceptable even in the hottest time of the year. Accessories are a very important part of a business suit. Neckerchiefs and light scarves complement the costume well. Decorations should be small and discreet. You should wear what you feel confident in to work. If you have to constantly pull or adjust something in your suit, it means that the clothes were chosen incorrectly.

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Recommendations Men: There should be at least 2 suits per season, shirts - at least 10. The jacket and vest are never fastened with the bottom button. If the pockets have lapels, they should not be tucked in. More than two patterns cannot be combined in an ensemble. The tie can be complemented with a scarf in the breast pocket. They don't have to be the same, but the scarf should match the color scheme of the tie. If there is a tie, the corners of the shirt collar are covered by the jacket. The tie clip should not be visible if the three-button jacket is buttoned. The belt should match the color of the shoes, but may differ in texture. The buttonholes on the sleeves of a good jacket can be undone. The cuffs of the shirt should protrude from underneath jacket sleeves by 2-2.5 cm. A tie should never be worn with a short-sleeved shirt.

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