They offered to start a VKontakte business. How to create a VK group to provide services

In our new article we will talk about making money on VKontakte. This is the most popular network in Russia, which is already more than 10 years old. Business on this social network can be established in several ways. Let's look at the most interesting and profitable ones.

The attractiveness of business in VK

We have previously talked about making money in. The turn has come for VKontakte. According to statistics, every 3rd inhabitant of our planet is registered in at least one social network. It turns out that the number of users is several billion. And these are, as a rule, young active and financially independent people. Just imagine the number of potential customers for your products or services if you decide to start a business on this social network!

Who is this way of earning money suitable for? Yes, for almost anyone! This could be a student who decided to earn extra money in his free time from studying, or a young mother on maternity leave. VKontakte business is also suitable for a freelancer who is looking for additional or main income. All you need is a computer or smartphone, Internet access and a little time.

Agree, you still sit on social networks, aimlessly scrolling through your feed or chatting with friends, for the most part, about nothing. So why not use this time to generate income? Plus, you won't have to put in almost any effort.

5 popular ideas for making money on VKontakte

So, what options exist for generating income on this social network? Let's consider the most interesting, accessible and understandable methods.

1. Earning money from communities and groups

Any VKontakte user knows that this social network is primarily based on useful and interesting groups and communities. Each of them, as a rule, is subordinated to a specific topic. Most popular topics:

• Work and business
• beauty and health
• Hand-made
• Chinese products
• Medicine
• Design and renovation
• Online Games
• Jokes.

A group is an association of interests, as well as a promising type of income. There are several ways to earn income from communities:

How to find a job as a moderator? To do this, it is advisable to understand the topic of the group. It is also necessary to be online regularly, especially if the community is popular.
A moderator is a watchful eye that monitors all users

1. Earning money from comments and likes

This type of work is not paid as highly as a moderator, but it will still bring additional income. And this is much better than just surfing the Internet.

To start making money from likes and comments, you just need to meet the following simple conditions:

• Have your own VKontakte page
• Join the desired group
• Like, repost posts, comment on them
• Add to user group
• Join other groups
• Post news, photos, videos

That is, you are doing what you did before on social networks, only you get money for it.

What is it for? Primarily to promote the group. The more likes, comments and reposts a news story has, the more people want to read it and join the group. This means that the popularity of the community is growing and, along with it, the income of its owner.

Every like brings you money

1. Community Design

For a group to be successful, it is not enough to attract a large number of users. It is very important that she is visually attractive.

VKontakte communities are decorated in different ways, making them more vibrant and memorable. First of all, you will need a high-quality banner, a convenient menu, and regular posting of funny pictures.

To make money on this type of service, you need to understand this. The amount of income depends on your professionalism.

How much can you earn from group design? The average cost of turnkey page design is 3,500 rubles and more.

1. Selling goods and services

As we said earlier, VKontakte has collected a huge number of users. Perhaps nowhere else are there so many potential buyers of any product or service. All that remains is to make sure that as many people as possible know about your offer.

VKontakte already sells clothes, tours, provides translation services, website creation, organizing holidays and much more.

If you decide to sell through a social network, you need to pay great attention to design, content and promotion.

To attract new customers and increase sales, it is worth regularly holding various promotions, sweepstakes, and sales.

Business in VK is simple and interesting. Even if you have absolutely no understanding of any of the proposed ideas, you just need to spend a little time studying the necessary information. Go for it, you will definitely succeed!

We invite you to watch a video about how to make money on VKontakte:

Social networks do not remain unchanged, constantly being updated with new features and capabilities. Therefore, it is not surprising that one of the most pressing issues of interest to users now is how to create a VKontakte group to sell goods.

The mentioned issue acquired such great importance relatively recently, after the network administration introduced a new function. It lies in the ability to offer products to visitors and community members. At the same time, potential customers will have the opportunity to instantly evaluate the merits of a future purchase and decide whether it is worth spending the money.

Another positive side of the new service is the appearance of convenient feedback, which allows you to immediately understand what item is being discussed and immediately serve the client.

It is worth adding that in the near future, trading on the social network will become even easier, since the administration and developers of VK are actively implementing an internal payment system.

There is no universal answer to what is best for selling services and networking business. Each type of community has its own strengths and weaknesses that need to be taken into account. So, a public page stands out because:

1. intended for dissemination of information;
2. available for viewing even by unregistered users;
3. there is the ability to create “events”;
4. allows you to send newsletters using the “tell friends” button.

The advantage of the last point is that such mailings are a softer, non-intrusive form of attracting subscribers.

The most important positive features of groups are:

• • the opportunity to gather a community of interests;
  • the administration has the right to independently select participants (in closed communities);
  • presence of a link to a specific geolocation;
  • wider functionality.

The last advantage is especially important. It allows you to customize the page to suit the existing needs and the intentions of its owners.

Creating a group on VK for business - step-by-step instructions

The procedure for creating a VKontakte group for business is no different from registering a community of another type. The first steps are extremely similar in all existing cases, regardless of the focus of the page. To create a public page for selling things, you will need:

Particular attention is required to the description. It should clearly indicate the main purpose of the public space so that visitors do not leave it after the first opening.

The creation of a unique VK address will increase user convenience. It must be memorable and strongly associated with the store.

Adding a list of products

The function of adding products, which appeared relatively recently, should improve the quality of store management and simplify interaction with customers. That is why group administrators must understand how to replenish the range of available products and fill out offer cards. To add a new item you will need:

• look in the management section and enable the “products” function;
• indicate the parameters of the service, including the delivery region, the currency used in the price, contacts for feedback and a description of the online store;
• in the store description, users will be asked to indicate how delivery and payment are made;
• The last step is to save the changes made, after which a line with a list of available products will appear on the start page.

Particular close attention should be paid to the contacts mentioned above, where you need to enter a link to the account of the person accepting applications for the purchase of goods. The same person is responsible for consulting visitors.

Filling out the catalog

After the product list line appears, all that remains is to fill out the catalog. Without these steps, users will not be able to understand how to correctly create a VKontakte group for selling goods. To add a product list you will need:

• click “add product” and wait for a new tab with a special service to load;
• if necessary, add a separate selection (category), for example, “clothing”;
• upload an image reflecting the content of the collection (resolution – at least 1280 x 720);
• press the button prompting you to add new items;
• after opening the window with a description of the item, you will have to enter its name and information;
• add the main image and, if required, additional ones (maximum 4);
• select a category, selection and fill in the “cost” field;
• complete the process by clicking the button prompting you to add an item.

A similar procedure will have to be done for other items being sold.

Management and configuration

To make changes to already saved information and quickly manage the community, its owners can go to the settings menu. It is located under the main avatar and opens by clicking on 3 dots. After clicking, a drop-down menu opens consisting of:

1. management;
2. advertising;
3. statistics;
4. functions for changing public status;
5. and some other acceptable actions.

Using each point mentioned will not cause difficulties for both experienced administrators and novice entrepreneurs. It should be noted that the management section allows you to:

• add sections and blocks;
• allow and disallow comments;
• add and remove links to third-party resources and portals;
• indicate managers;
• manage the black list;
• manage messages and connect bots for communication;
• make applications.

That is, with the help of the settings section, page owners are able to quickly manage it, giving the public an optimal appearance and customizing it to meet current business needs.

What should you pay attention to?

Having understood the procedure described above and understood how to create a selling VKontakte group, you need to take a closer look at some important nuances and recommendations to attract the attention of subscribers and participants. Owners of online stores in VK should take into account that:

1. information about services and sales must remain relevant and be updated regularly;
2. the description of the products must correspond to their content;
3. fresh news should be added to the community regularly;
4. It is more effective to post a smaller amount of news, but constantly, than to post a large number of posts simultaneously, but rarely (a reasonable piece of advice would be to create a kind of unspoken schedule for creating posts);
5. previously created rules must be followed;
6. Concise, but relevant and informative entries are most attractive.

If you adhere to the above conditions, the development of the public will be quite rapid. But it's important to remember that working with the community requires creativity to help you get the attention of others. But at the same time, you need to show honesty so that customers always know that the store can be trusted.

They are not only a means of communication and information exchange between participants, but also a powerful marketing tool that allows you to raise your business to a completely new level of operation. Let us further analyze what exactly promotion on social networks gives a business, as well as how to create a VKontakte group for business.

The benefits of thematic groups on social networks

Firstly, the creation of a VKontakte group is its full-fledged representation on the Internet. This indicator is especially relevant for businessmen who do not have their own website. VK group for business is an excellent alternative to the latter.

At the same time, promoting your product and attracting the attention of an additional audience is sometimes achieved here faster and easier than in the case of a website. It is enough to publish something catchy and unusual, and community members will immediately spread it throughout the network.

Secondly, there is a real opportunity to attract potential clients. You can invite residents of certain cities or countries, people of a certain age, gender, with similar life principles and interests to your VK group. In the case of your own website, this is not always easy to do.

Thirdly, it has long been noticed that a considerable number of World Wide Web users search for the product they are interested in not through search engines, but by asking the corresponding request in their favorite social network. It is not surprising that individual VKontakte groups are gradually turning into full-fledged online stores with many different products.

Fourthly, each user of the group has from several tens to several thousand friends. It is enough for him to recommend the product he likes from your catalog in his feed, and dozens, or even hundreds of visitors will come to the community. Some of them will definitely join the group and turn into your potential client.

Creating a VKontakte group for business

Creating and maintaining a VKontakte group for the purpose of business development takes place in several interconnected stages:

This completes the creation procedure, and then you can begin to design, fill and promote it.

Good day, dears!

Many people ask me the question of how to create a group in VKontakte and correctly fill it and design it so that it inspires trust and a desire to buy right now. Today I will answer this question.

Creating a VKontakte group takes place in several stages, which are interconnected. Now I will tell you a few tricks that will have a positive impact on your group. And my advice is to immediately put the advice into practice so as not to put it off for a long time.

How to create a VKontakte group

Create a group

Go to “My Groups” and click “ Create a community»:



Now we name the group according to your key query, for example “ Eyelash extensions in Perm" and select the type of community " group" You can read more about why we choose “group” in this article.



That's it, the group has been created. Select the theme, location, configure the export and display of blocks:





How to create a VKontakte group for business

Now I will highlight the main points that you need to consider when creating a group.

Name

Adaptation to the search query is important

Brevity and no unnecessary symbols (to the point)

The title must hit the target

Description

What we sell, what services we provide (tasty description and USP)

Why should they choose you (who are you, how are you different from your competitors)?

Full contacts (phone, website, email, Skype, opening hours, address)

Avatar

Designer (bright and attractive), the main thing is that it reflects the essence of the group

Menu for navigation

Banner design + wiki layout

Contacts

It is mandatory to have an avatar for your account, this increases trust

Availability of contacts under each photo and in the album title

Interactive

Surveys (1-2 per week + call for comments)

Discussions (questions for admins, interesting topics)

Promotions (once a month)

Content (information)

No more than 50% commercial posts, always with a photo

Posting entertaining posts (humor, interesting articles, pictures)

Useful content (tips on products/services sold), infographics