Correct pronunciation of brands in Russian. Ten famous brands whose names are difficult to pronounce

Real estate 11.10.2021
Chercher

We all love to show off the latest branded item. But, alas, not all of us, even the most advanced ones, know how to correctly pronounce the names of brands and famous brands clothes. Once again, after listening to the girls around me (by the way, they are often quite stylish), and after watching an episode of the program “America's Next Top Model”, which featured Christian Lacroy and Hermes, which I did not understand, I finally decided to write this post. Today we will learn how to correctly pronounce brand names.

If you want to argue, then please don’t do it here. I checked every entry, so if you haven’t heard with your own ears how Christian Lacroix said that his last name is pronounced “Lakroich”, then please don’t argue with me. I wandered through dozens of websites of people who do not leave fashion shows and checked the correct pronunciation. I did not include those in which there were discrepancies.

Since there is a big problem with the accent icon in the console, I will highlight the accents capital letter. Sometimes several pronunciation options are possible.

Alexander McQueen - [Alexander McQueen]

Giorgio Armani - [giorgio armani]/[giorgio armani]

Balmain - [balmAn]. Here, please pay attention: the brand is French, so the combination ai is read as “a”. Some particularly advanced people, of course, also read “Balmain,” but you’re not one of them, right?

Bulgari - [bulgari]

Burberry - [burberry].

Byblos - [byblos]

Cacharel - [kasharEl]

Carolina Herrera - [Carolina Herrera]

Cartier - [kartE]

Céline - [celine]

Chanel - [chanEl].

Chloé - [cloe]

Christian Dior - [Christian DiOr].

Christian Louboutin - [Christian Louboutin].

Christian Lacroix - [Christian Lacroix]

Clarins - [claRance]

Dior Homme - [diOr Ohm]. By the way, a note. Homme means "male, male" and is always and everywhere read as [Om]. Femme means “female, woman,” and is always and everywhere read as [fAm]. Accordingly, the names of perfumes “for him” - pour homme - will be read [pUR Om], and “for her” - pour femme [pUR fAm].

Dolce & Gabbana - [Dolce End Gabbana]/[DolchengabAna]/[DolchegabAna]

Dsquared - [diskEirt]. There is also a lot of controversy about this name, but that is how it is pronounced.

DKNY (Donna Karan New York) - [DI KEY N UAY, DONNA KARAN NEW YORK]

Emilio Pucci - [emilio pucci]

Escada - [escada]

Estée Lauder - [estE Lauder]. There is also an interesting story here. The name seems French, although the brand is American. Therefore, in such abnormal eclecticism, such a hybrid as [estE lauder] turned out.

Ermenegildo Zegna - [ermenegildo zegna]. But this is a must-know for all men.

Etro - [Etro]

Hermès. A very interesting story is happening with this brand. All over the world, including in Russia, ordinary people pronounce the brand name as “HerMes”. But it's not right. French people, whose land, in fact, gave birth to this brand, read the brand name as “ermE”. And they do it correctly from the point of view of French phonetics - the first letter is silent, the emphasis is on the last syllable, the last letter is not readable. But the French people forget that proper names can be exceptions to any rule. The founder of the brand was called Thierry Hermès, so the only correct pronunciation of the brand is [ermEs], with a slight aspiration on the first syllable.

Hublot - [Yublo]

Guy Laroche - [guy larOche]

Gianfranco Ferré - [genreAnco ferE]

Givenchy - [givenchy]. The founding father of the brand was named Hubert de Givenchy [Hubert de Givenchy]

John Galliano - [John Galliano]

Jean-Paul Gaultier - [Jean-Paul Gaultier]

Jimmy Choo - [Jimmy Choo]

Gucci - [guchi]

Guess - [gEs]. The vowel is somewhere between “E” and “E”

Jimmy Choo - [Jimmy Choo]

Lacoste - [laKost]

Karl Lagerfeld - [karl lagerfeld]. And tell these smart Anglomaniacs that Lagerfeld is German.

Levi Strauss - [Left Strauss].

Loewe - [lOve]. Listen.

Louis Vuitton - [luI vuitOn]/[luI vitOn]/[luI vuitton] - in all three cases the “n” is pronounced through the nose

LVMH (Louis Vuitton Moët Hennessy) - [el ve em ash], [louis vuitton moët hennessy].

Stella McCartney - [STELLA MAC CARTNEY]

Mandarina Duck - [Mandarina Duck]

Max Mara - [max mAra]

Miu Miu - [miu miu]

Moschino - [MoskIno]. The designer's name is Franco Moschino

Nina Ricci - [Nina Ricci]

Paul Smith - [Paul Smith]

Pierre Cardin - [pierre cardan]. This is ideal. They often say “kardEn” - this is also acceptable. The main thing is not to be “cardin”.

Prada - [prada]. Designer: Miuccia Prada [miUcha Prada]

Ralph Lauren - [Ralph Lauren] - again a French-American linguistic setup.

Robert Piguet - [robEr pigE]

Salvatore Ferragamo - [selvatore ferragAmo]

Seiko - [seiko]

Sergio Rossi - [SERGEO ROSSI]

Sonia Rykiel - [Sonia Rykiel]

Shiseido - [shiseido]

Tommy Hilfiger - [Tommy HilfIge(r)]. English language, so the last letter is soft to read

Tissot - [tissO]

Ulysse Nardin - [Ulysse Nardin]. "U" is more like "Yu".

Van Cleef & Arpels - [van Cleef & Arpel]

Versace - [versAce]

Viktor & Rolf - [Victor and Rolf]

Wyler Genève - [Wyler Genève]

Yohji Yamamoto - [Yoji Yamamoto]

Yves Saint Laurent - [Yves Saint Laurent]

Zuhair Murad - [ZuhEr Murad]

Which of us girls doesn’t like to show off to a friend an expensive purchase made in a designer boutique or elite online store? But here’s the problem: most of us don’t know how to correctly pronounce the names of all the brands or shoes that we buy for exorbitant amounts of money. Wanting to arouse admiration from our interlocutor, we, on the contrary, find ourselves in an awkward situation. Maybe in the case of Chanel, Prada, Escada, Gucci, a minority will make a mistake, but with rare brands with complex names, it’s not easy for the majority.

Let's learn to pronounce brand names correctly today and pass this knowledge on to our less literate shopaholic friends.

Alexander McQueen– there are no problems with the name Alexander, but his last name is often pronounced incorrectly: you need to say McQueen instead of McQueen.

Alexander McQueen fall-winter 2014

Azzedine Alaia– the three vowels in this designer’s surname should not scare you, his name is Azzedine Alaïa.

Badgley Mischka- this is not the name of one person at all, but the surnames of the founders of this designer brand, Mark Badgley and James Mischka.

Balmain– in English, the name of this brand is pronounced “Balmain”, but it has French roots, so the correct name will be “Balmain”.

Bulgari– the jewelry brand sounds like “Bulgari”, not “Balgari”.

Burberry– there are a lot of discrepancies with this English brand, and in order not to confuse you, we will not list them: correct option- "Burberry."

Carolina Herrera- the first letter in the designer’s surname turns out to be mute, so “Karolina ErEra”.

Cartier– with the emphasis on the last syllable, the correct one would be “Cartier”.

C é line– despite the imaginary accent mark above the letter E, it would be correct to put the emphasis on the last syllable: “SelIn”.

Chlo é - this is a truly French brand, its name is pronounced in the French manner “KloE”, and not “Chloe”.

Chloe fall-winter 2014

Christian Louboutin– the famous shoemaker’s name is , and his shoes are called “Lubis” for short.

Christian Lacroix- Meet Christian Lacroix, and the last letter of his last name is unreadable.

Comme des Gar ç ons– this Japanese brand pronounces its name in the French manner, so the correct name would be “Com de GarsOn” without the final letters C.

Dolce & Gabbana– learn by heart and never make mistakes, this is “Dolce and Gabbana”.

Dsquared– the complex name of this Italian brand is a play on words that reads “DiscuErt”.

Emilio Pucci– Emilio in in this case namely Pucci with the emphasis on the first syllable, but not PUSI or PUKKI.

Etro– the Italian brand has an emphasis on the first letter, therefore “Etro” and not “EtrO”.

Herm è s- in Russia for a long time this brand was called nothing less than “Hermes”, although the correct version, taking into account French phonetics, would be more short name"ErmE" with emphasis on the last syllable.

Herv é L é ger– bandage dresses are produced by the Herve Ledger brand, but definitely not just any Herve Ledger.

Herve Leger fall-winter 2014-2015

Giambattista Valli – this is his colleague Gianfranco Ferre sounds nothing more than JeanfAnco Ferré.

Giorgio Armani– you shouldn’t offend the great designer, so remember that his name sounds like “Giorgio ArmAni”.

Givenchy- not Givenchy, not Givenchy, but only Givenchy.

Jean-Paul Gaultier – With Jean-Paul everything is simple, but there are problems with the last name - it sounds like “GotE”.

Jimmy Choo is a brand of shoes and is pronounced JIMMY CHOO.

Guess– please, not GuYos, but just “GES”.

Lacoste- read as written, but with an emphasis on the letter O.

Loewe– as long as they don’t distort the name of this Spanish brand, although it sounds quite simple: “LoEve”.

Louis Vuitton- not Luis, but LuI, and not ViutOn, but VuitOn. Write it down as a cheat sheet!

Marchesa– according to Italian rules, the name should be read as “MarcEsa”, not “Marcheza”.

Miu Miu – almost like a meowing cat: “MIU MIU.”

Moschino– the name of the brand comes from the surname of its founder, Franco Moskino.

Yesterday's events inspired the topic for writing this post. Maybe someone will find it useful and informative.


Do we correctly pronounce the names of brands that are present in our everyday life? Let's take a little look at this topic, right and wrong, and whoever remembers, add it in the comments, or write it down and remember it!

Converse

Let's start with the beloved brand Converse - which comes not from the English verb “to conv?erse”, but from the surname of the brand’s creator, Marcus K?onverse, so let’s remember and now say correctly: converse - [k?onverse] – [?k ?nv??s]

Coccinelle

Coccinelle - Coccinelle (which translates as “ladybug”) is a French word, but borrowed by the Italians; in Italian it is pronounced cochinelle and is also translated as ladybugs, only in the plural. So this is an exception and it is customary to say as the Italians do when talking about their brand.

Desigual

Desigual is a Spanish brand that can be found in our shopping centers. The word translated from Spanish means “not like everyone else,” “not the same,” or “unequal,” which is fully proven by the optimistic, bright collections designed for young guys and girls who want to stand out from the crowd. So, what is the correct way to pronounce this word desigual? al or desigu? al. Personally, in my practice, the Spaniards pronounced - desigu "al

Dsquared2

Dsquared2 - A brand of men's and women's clothing and accessories, founded by twin brothers from Canada Dean and Dan Caten, known for their collaboration with show business stars (with the help of the ubiquitous Madonna). The name of the brand comes from the first letters of the brothers’ names – D in a square. This is a “disqueed”, not a “disquared”, and it is not a Canadian brand at all, but an Italian one, since since 1991 the brand has been registered in Milan.

Loewe

My favorite Spaniards are Loewe - in honor of the founder of the brand, we pronounce Loewe

TOUS

Spanish bears TOUS, here we pronounce it as we spell it - Tous

Hublot

Hublot (Ublo) is a famous Swiss brand specializing in the production of luxury watches. The brand was founded in 1980 and is currently subsidiary company international holding Louis Vuitton Moet Hennesy (LVMH). History The creator of Hublot watches, Carlo Crocco, grew up in an Italian family of watchmakers.

Guy Laroche

Guy Laroche - The English have a name called Guy and they pronounce it “Guy”, but the French call their Guys “Guy”. The milliner from the Atlantic hinterland of France, who began his career in “practical” haute couture and then in pret-a-porter in the late 40s of the 20th century, was called Guy Laroche.

Philipp Plein

One of the common mistakes is the pronunciation of the name of the German designer Philipp Plein. Philip was born in Germany, so his name should be pronounced in the German manner, “Plein,” and not in English, “Plein.”

Louis Vuitton

The name of the fashion house Louis Vuitton is correctly pronounced “Louis Vuitton”, but not “Louis Vuitton” or “Louis Vuitton”.

Alber Elbaz

The head of the Lanvin brand is Alber Elbaz. And the brand under his leadership is pronounced “Lanvan”. These are features of French pronunciation. So forget about Lanvin or Lanvin.

Levi's

Levi's - Having emigrated to America, Bavarian Loeb Strauss changed not only his life, but also his name. He adapted it in the American style - Levi Strauss. Therefore, your favorite jeans should be called “Levi” and nothing else.

Marchesa

Brand name Marchesa (brand of stunning couture dresses self made) should be read according to Italian rules: "Marchesa", not "Marchesa" in English, because the company got its name in honor of the Italian aristocrat Marchesa Luisa Casati.

Moschino

According to the same rules, the name of the Moschino brand is read - “Moschino”

Nike

Nike - The name of the sportswear and equipment company is of Greek origin, it is the English version of the name of the ancient Greek goddess of victory Nike. It sounds like Nike. This is how the company name is pronounced.

Hermes

The Hermes brand is correctly pronounced as “Hermes”, and nothing else. Hermes is the name of the ancient Greek god of trade and profit, and he certainly has nothing to do with modern fashion. In addition, the brand name is often pronounced as “Erme” and, it would seem, according to the rules of French transcription, this is correct. But do not forget that every rule has exceptions. This is exactly the case.

Azzedine Alaia

The name of the French designer of Tunisian origin Azzedine Alaia, whose outfits especially amazed fashionistas this year, is pronounced “Azzedine Alaia.” Usually, three vowels in a row in his last name are thrown into a stupor, but everything is much simpler than it seems.

Badgley Mischka

The wonderful “Baglai Mishka” shoes are not “Baglai” at all. Badgley Mischka is not the name of one person, as it might seem, but the surnames of the founders of the design duo: Mark Badgley and James Mischka. Accordingly, the brand name sounds like this: “Badgley Bear”.

Vionnet

Many pronunciation options can be heard in relation to the name Vionnet: “Vionet” or “Vionnet”. In fact, it's simple: "Vionnet" with an emphasis on the "e". This is exactly what the surname of the founder of the French House, the legendary Madeleine Vionnet, sounded like.

Elie Saab

Remembering the next Elie Saab brand, you will probably be assured that it is again about a woman. But no. The Lebanese designer is male. It is he who creates dresses of heavenly beauty. Oh yes, the correct pronunciation is "Elie Saab".

Proenza Schouler

Proenza Schouler - what kind of sharpie are we talking about? No, this is the new Proenza Schouler collection. The American brand is often called “Shuler”, although it should be “Proenza Schooler”. Almost like school in English. Much nicer than a scammer.


Do you remember sweatshirts treated in the style of cracked paint? What name do they have? That's right, we're talking about the futuristic brand Balenciaga (sounds like Balenciaga).

Givenchy

The house of Givenchy, which amazed us with the aggressive Dobermans on its bags, should be called “Givenchy”, and not in the American manner – “Givenchy”.

Balmain

But in English-speaking countries, the name Balmain is often pronounced incorrectly - “Balmain”, but correctly it should sound like “Balmain”, while the letter “n” at the end is practically not pronounced. The founder of the brand was Pierre Balman.

Comme Des Garcons

The Comme Des Garcons brand is Japanese, but its name is French, so you should say “Comme des Garcons? n." Without the “s” in both cases and with an emphasis on the “o”. This is perhaps the strangest and most unusual brand, whose clothes many street fashionistas want to own.

Christian Louboutin

Of course, we can't ignore our favorite shoes with red soles! Christian Louboutin is pronounced as “Christian Louboutan”. It's easy to make a mistake though. Even in professional circles you can hear “Louboutin”, “Lobutan” or “Louboutin”. We certainly won’t be mistaken in the pronunciation of “red sole”!

Giambattista Valli and Gianfranco Ferre

The seemingly difficult names Giambattista Valli and Gianfranco Ferre are not so difficult when it comes to pronunciation. "Giambattista Valli" and "Gianfranco Ferré" respectively. The excessive abundance of letters does not make it difficult to read correctly.

Hedi Slimane

But Hedi Slimane is also often called incorrectly. But everything is simpler than it seems: “Hedi Slimane”, not “Hedy Slimane”.

Burberry Prorsum

We manage to make mistakes with Burberry Prorsum too. Sometimes it sounds like “Barberry Prorsum”, sometimes like “Burberry Prorsum”. But this is not the same song. “Berberry Prorsum” – check the box and remember..

Mary Katrantzou

Mary Katrantzou was born in Greece, but works in Britain, where she is called "Mary Katrantzou". This brand is loved by young fashionistas around the world. Mary is also known for her numerous collaborations with other fashion brands and mass markets.


Well, that's quite a long list. But these are not all names and fashion houses with difficult pronunciation and interesting story. To stay informed and not fall flat on your face in some fashion boutique, before going to the store, go online and read a couple of new names in the fashion world.



For Louis Vuitton fans, this video will help you practice pronunciation.


Text selectively from fashionbookkids.ru and facelook.kz

Have you ever found yourself looking at the tag on a new dress and having no idea how to combine this sequence of letters into a single word? This happens even to professionals! Especially for such situations, we have prepared a cheat sheet with rules for pronunciation of designer names and brand names.

Philipp PleinPhilipp Plein– the designer was born in Germany, so his name should be pronounced exactly like that, in the German manner, and not in English – Plain, as is usually done. We call Calvin Klein by Calvin Klein, their names are phonetically similar.

designer Nicolas Ghesquière at the urgent request of the company's press service, it should be called Nicolas Ghesquière, not Nicolas Ghesquière, but a brand under his control Louis Vuitton in Russian it is pronounced as “ Louis Vuitton”, but not “Louis Vuitton” or “Louis Vuitton”.

Belgian designer Ann Demeulemeester worth calling Ann Demeulemeester– there are a great many variations on the theme of her name.

Fashion house Lanvin pronounced like " Lanvan", these are features of French pronunciation. So forget about " Lanvin" or " Lanvin" And the brand manager's name is Alber Elbaz.

The brand name is read using the same rules Moschino – « Moschino».

Hermes - Ermes- and nothing else. And Hermes is the name of the ancient Greek god of trade and profit. Additionally, the brand name is often pronounced as " Erme"and, it would seem, according to the rules of French transcription this is correct. But do not forget that every rule has exceptions. This is exactly the case.

Name of French designer of Tunisian origin Azzedine Alaia pronounced like " Azzedine Alaïa", usually three vowels in a row in his last name are thrown into a stupor.

Badgley Mischka- this is not at all the name of one person, as it might seem, but the surnames of the founders of the design duo - Mark Badgley and James Mischka. Accordingly, the brand name sounds like this: “ Badgley Bear».

There are often different pronunciations of the name Vionnet"Vionet" or "Vionnet". In fact, it's simple: Vionnet with emphasis on "e". This is exactly what the surname of the founder of the French House, the legendary Madeleine Vionnet, sounded like.

Bandage dresses Hervé Leger Everyone knows, but many people have no idea how to pronounce the brand name. Correct answer - " Herve Leger”, not “Herve Ledger” or “Herve Lege”.

Name Elie Saab sounds like " Elie Saab" And, by the way, the Lebanese designer is a man, not a woman, as many people think.

His fellow countryman, close to him in spirit and style, - Zuhair Murad. In Russian it sounds like this - Zuhair Murad. “E” is not pronounced clearly, but close to “A”.

Frenchman Thierry MuglerThierry Mugler. Nothing complicated!

American brand Proenza Schouler pronounced like " Proenza Schooler”, even if sometimes you want to call him “Sharpie”.

Brand name Balenciaga sounds like " Balenciaga».

House Givenchy should be called Givenchy, and not in the American style - “Givenshi”.

In English-speaking countries the name Balmain often pronounced as "Balmain", but correctly it should sound like " Balman”, while the letter “n” at the end is practically not pronounced.

Brand Comme Des Garçons Japanese, but its name is French, so it should be said “ Comme de Garçon" Without the "s" in both cases.

As soon as they don’t pronounce the name of the Spanish brand Loewe! Indeed, the rules for the pronunciation of this word are difficult to explain. The result should be something between " Loewe" And " Lowewe", but always with a vowel sound at the end.

Name Rei Kawakubo may look complicated, but it’s quite easy to pronounce – “ Rei Kawakubo».

The name of the world famous shoe designer Christian Louboutin according to the rules it sounds closest to “ Christian Louboutan" Although it is easy to make a mistake, even in professional circles you can hear "Louboutin", "Lobutan" or "Louboutin". In order not to complicate their lives, many fans of the brand affectionately call their new shoes “ Lubis».

One of the main hoaxes fashion world– correct pronunciation of the brand name Nike. Only in Russia has the incorrect version of “Nike” become so popular that it can even be heard on TV screens. In fact, all over the world the brand is called " Nike».

Complicated-looking names Giambattista Valli And Gianfranco Ferre turn out to be not so difficult when it comes to pronunciation - Giambattista Valli And Gianfranco Ferré respectively.


Grandmother of knitwear and lover of cheerful colors Sonia Rykiel need to be called Sonia Rykiel.


Hedi Slimane is also often called incorrectly, but everything is simpler than it seems: Hedi Slimane, not Hedy Slyman.


Burberry Prorsum sounds like " Burberry Prorsum", not "Barberry Prorsum" or "Burberry Prorsum".


Belgian designer Dries Van Noten should be called Dries Van Noten.


At the beginning of the 20th century Elsa Schiaparelli was no less famous than Coco Chanel. Then the Italian fashion house fell into decline and the rules of pronunciation of the founder’s name were forgotten. Now the company is experiencing a rebirth, so it’s time to brush up on your knowledge - Elsa Schiaparelli.


Mary Katrantzou born in Greece but works in Britain. They call her there Mary Katrantzou.

Usually, Hermes handbags are often carried around in the city subway, in local clubs, female students attract males with Givenchy scents, purchased at an 80% discount on some website, and in the Troeshchina Haute Couture showroom you can find good options for jeans “ Disconnected2."

Are you a little stressed by your knowledge of “brands”? Well, this is approximately how we strain those who know how famous brands are actually pronounced correctly. I admit, I myself am far from ideal and until today I called poor Christian Louboutin “Louboutin” and disgraced myself in Brocard by buying my mother lipstick from Clarins (although I doubt that sales consultants themselves know how to correctly pronounce the products they promote).

And if you laugh at those who drink a cup of aromatic espresso every morning, then it is possible that someone will quietly laugh at your Moshino. To be ready to show off your fashion knowledge in situations where someone is cutting your sensitive ear with a knife called a Barbary, I suggest you test your knowledge of the fashion world.

Do you pronounce brands correctly? Let's check.

Clarins

The aforementioned “Clarins” lipsticks, which, as you already know, my mother is delighted with, are actually called "Clarens", and nothing else.

Chantecaille

I myself used to pronounce this long name of the French cosmetics brand as something like “Chantel”. But if you still have collected enough money to buy their not-so-cheap products, tell the seller with a knowing look "Chantecaille".

Hermes

If you call this brand “Hermes”, then you are very close to the truth. Remove the rural “Ge” from your memory and you will succeed beautiful name "Ermes". But if you say “Herme,” you will flatter the French pastry chef Pierre Herme.

Lanvin

Lanvin Eclat d'Arpege is one of my favorite perfumes. True, earlier instead "Lanwan"Lanvin said. I will improve.

Loewe

This cute Spanish brand name is often pronounced "Löwe" or "Lov". And one might think that in his song “Lova-Lova” Dorn sings precisely about this brand, if not for one “but”: it’s correct to say "Loeve".

If you are embarrassed to name this brand "Moskino" and oppress politics with Moshino, Uzbekistan - the first option will be correct.

Sisley

Until today I myself called this cosmetic brand “Sisli”. However, knowledgeable people will probably correct you by kindly suggesting the name "Sisley».

Yohji Yamamoto

The Japanese know how to confuse Slavic people with their names. And if you can still cope with the surname of the designer of the brand, then his name causes some difficulties. "Yoji Yamamoto- that’s how it will be right.

Balenciaga

If you're used to saying "Balenchia", forget it. Learn the word Balenciaga.

Givenchy

Very often, in order to show off their knowledge, fitness students languidly pronounce “Jivenshi.” You'll be doing them a big favor if you correct them "Givenchy".

Balmain

I admit, I myself called this brand “Balmain”. Now I know what's right "Balmain".

Let's take a look at several designers separately.

I have always liked the exquisite and non-trivial dresses of this wonderful designer. And it’s good that we don’t know her personally, otherwise she would have killed me for “Herrera.” "Carolina Herrera"- her real name.

Dean and Dan Caten have created a wonderful brand that everyone, for convenience, calls “Disquired.” What the twins really meant was "Disqueed". Is it difficult to pronounce? Why bother...

Tommy Hilfiger

This designer constantly attracts me with his cool shoe models, which I cutely call “tomics”. And someone shamelessly calls him “Halfiger.” And the fashion designer's name is just "Tommy Hilfiger".

Calvin Klein

I remember back in the 8th or 9th grade on Darynka my mother and I snatched some cool Calvin Klein trousers, which the designer, of course, did not supply there. I didn’t care, and I was very proud that I had singed, but still, pants from "Calvin Klein". What’s most interesting is that I named him correctly the first time.

With the Lebanese designer everything is simple: as it is written, so is heard - "Elie Saab". And yes, this is a man.

And for a snack, our favorite ones.

Burberry Prorsum

“Barberi” and “Burberry” are already a thing of the past. It is fashionable to call brands by their proper names. "Burberry Prorsum" and nothing else.

And everyone’s favorite dear uncle, who doesn’t even suspect that half of Kyiv wears his Louboutins from the local market, is actually called "Christian Louboutan". Did you know?


P.S. In case anyone is wondering, the Parmode blog is actually pronounced "Parmode" and not "Parmode" at all. Although, for ease of perception, I often say this myself.

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