Gone are the days when people did their own home renovations. Today, more than 90% of the population turn to special organizations or individual entrepreneurs for help in this matter. Therefore, despite significant competition, it is possible to find your niche in this area, but for this you will have to work hard. To put the apartment renovation business at the proper level, you need not only original idea, but also a carefully thought out plan.

Before building a business, you need to analyze market situation, identify your competitors, evaluate their strengths and weak sides to further rely on this information.

Assessment of the competitive environment and demand

It is difficult to assess the market for apartment renovation services, since a large number of Companies that renovate apartments work according to “black” or “gray” schemes, underestimating the actual volume of revenue in official reporting. Nevertheless, market experts say that the sector of apartment finishing services is very saturated.

In order to break into the market and create sustainable demand, you will need to work on your reputation and expand your customer base. This is due to the fact that in the best possible way attracting customers is the so-called word of mouth.

Therefore, from the very first days of work, it is necessary to pay attention to the quality of the services offered, compliance with deadlines and agreements, polite and attentive treatment of the customer.

Do-it-yourself apartment renovation is gradually becoming a thing of the past; today, more and more families are resorting to the help of professionals in this matter.

Finding a working idea and choosing a target niche

At the start of your business, you need to decide in which price segment you will work.

The premium segment implies a larger volume of investment, the need to have an attractive office to receive clients, and the company’s staff to include designers, architects, landscape designers, etc.

Entering the economy segment is much easier and cheaper, but income in it will be relatively low and competition will be high.

The RUSGLOBAL company provides data that about 60% of clients order cosmetic repairs costing up to 200 thousand rubles, 30% - up to 1 million rubles, and more than 1 million rubles - less than 10%.

The middle segment option can be called optimal - entry costs are acceptable, competition is moderate. At the same time, you will be able to serve clients from any price level, depending on the situation: such narrow specialists as a designer or architect can be outsourced, and meet clients on their territory, at least during the first time of work.

Middle price segment - best option target niche for a beginner businessman

How to organize the work of a company

In parallel with choosing the target segment, you should decide on the concept of work: will you perform only a specific service or will you take responsibility for providing a full list of services that may be of interest to the client. In conditions of fairly fierce competition, the second option seems more appropriate. Even if your team does not have any specialists, you can attract third-party workers on a subcontract basis. Clients will appreciate this approach.

Selection of funding sources

It's great if you have savings that you can invest in the business. Otherwise, you will have to think about a loan. Few banks will finance the creation of a new business, so you will receive the loan as an individual. Interest rate in this case it starts at an average of 14–15%. Another option would be to attract investors - private or corporate. IN Lately this method is becoming increasingly popular.

Once you have decided on the general concept of the work, the target audience and the financing of the project, begin implementing the basic business plan.

Get ready for the fact that at first you will have to finance the business from your own funds.

Detailed business plan of the company

The business plan includes a description of the following stages of work: registering a company, recruiting personnel, drawing up a range of services and a price list, organizing an advertising campaign.

Features of registering a business in the field of apartment renovation

The registration stage does not present any particular difficulties, since, unlike construction, in the field of renovation there is no need to obtain any special permits or licenses.

Your actions could be as follows:

1. Register in the form legal entity. You can choose the form of society with limited liability(LLC) or individual entrepreneur (IP). The last option is simpler and less expensive.
2. Select the form of taxation. Renovation of apartments - household service, so you can choose not only a simplified form of taxation (STS), but also single tax on imputed income (UTII). However, remember that you can apply UTII only by working with individuals. If you also renovate offices and other non-residential premises, you will have to switch to the simplified tax system. This system defines 2 rate options: 6% of the total income or 15% of the difference between income and expenses. You can choose any of them.
3. An important stage is making a seal and opening a current account.

In addition to the above points, do not forget to also make standard contracts for the provision of services that you can subsequently use to work with clients, and in case of unfavorable developments, in court. You will also need a detailed price list describing the list of work performed and prices.

Registering a business will not take much time; a home renovation business does not require special licenses or permits

Recruitment

Personnel are the most important resource for any construction company. After all, the quality of the work performed will depend on the professionalism of your employees, their conscientiousness and commitment. Find competent and hard-working specialists in the field finishing works It’s not easy, but it’s necessary to try, as it will ultimately affect your reputation and the nature of your recommendations.

In a minimum format, you will need specialists in the following specialties:

• tiler;
• finisher;
• electrician.

The functions of an accountant, foreman, and designer at the first stage of activity can be taken over or outsourced.

It is advisable that the business organizer is well versed in the topic of repairs.

As a rule, the form of remuneration for these specialists is piecework and depends on the volume of work performed.

A team of professionals is the key to successful business of the company

Table: calculation of employee salary expenses

Determining the range of services and drawing up a price list of orders

As noted above, it is desirable to provide clients with the fullest possible range of services provided. Services may be:

• dismantling of coverings;
• leveling walls and ceilings;
• wallpapering;
• painting walls and other surfaces;
• laying tiles;
• laying laminate, parquet;
• radiator installation;
• plumbing installation;
• services for electrical work and other work.

Additional services: installation suspended ceilings, Smart Home systems, plastic windows, glazing and insulation of the balcony on a turn-key basis, etc. Third-party companies can be involved in their implementation, partially or completely.

Setting prices for these services will largely depend on the region where the activity is carried out and the prices prevailing in the local market. For a medium sized city average bill renovation 1 sq. a meter of turnkey housing will average 2 - 7 thousand rubles.

It is important to provide the maximum number of services for the convenience of clients

Table: calculation of income for one construction team

Questions regarding the purchase of equipment and supplies for interior decoration

To carry out repair and finishing work, you will need to purchase equipment and inventory. Minimum necessary list could be like this:

• power tools (hammer, drill, grinder, curtain trimmer, screwdriver, etc.);
• painting tools (rollers, brushes, spatulas);
• plumbing supplies ( spanners, pliers, screwdrivers, hacksaws);
• plumbing equipment (keys, pipe cutters, pliers, etc.).

It is important to understand that in order to perform high-quality repairs, in addition to qualified workers, you will need professional, expensive equipment. On average, the cost of the minimum set will be about 300–400 thousand rubles. At the first stage, these costs will be enough for you to start full-time work. In the future, you can rent a warehouse for storing equipment, building materials

etc.

Buy only high-quality tools and equipment

How to promote your business and attract clients The most effective way attracting clients in the field of home renovation business are considered recommendations from past clients, but this tool will start working only after you have worked client base

• . To do this, use the following proven tools:
• posting advertisements in the entrances of residential buildings, distributing flyers, especially in areas of new buildings;
• placing advertisements in local newspapers. It will not require a lot of money, and the effect will bring from time to time; Internet advertising. Create a web page, preferably in the form of a “one-pager” - indicate the types of services provided, photos with examples of work, reviews real clients
• , various options for contacting you. For your website to start working, place content advertising in search engines (Yandex and Google), maintaining pages on social networks will also help;

Nowadays there is high competition in the topic of repairs, so at the first stage you will have to do the work cheaper, but always with high quality, in order to make a name for yourself, and it spread through word of mouth. At first, you should splurge on expensive and high-quality tools in order to do the job better. Then it will all pay off, plus it will add significance in the eyes of clients - not a “caricature montage”.

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Pros and cons of starting an apartment renovation business

All risks that are typical for the apartment renovation business can be divided into external and internal.

External ones include:

• Availability is high competitive environment. In conditions high competition many companies reduce prices to attract more customers. However, this is not the most effective way: as a rule, only large organizations can afford to greatly reduce prices. If your turnover is low, you will not be able to compete with them. Therefore, it is best to concentrate on the quality of services provided, the professionalism of employees and an individual approach to each client;
• decreased demand for services. Against the backdrop of the current negative economic conditions, a decrease in the purchasing power of the population, the demand for apartment renovation services has decreased;

• seasonal nature of the business. Although repairs can be done at any time of the year, the demand for services in winter decreases significantly, and this must be taken into account when planning your activities.

Internal ones include:

• risk of loss business reputation. It may be associated with poor quality work, failure to meet deadlines and other factors. It is in your power to prevent such moments. Remember that negative publicity about a company spreads much faster and wider than positive publicity;
• risk of non-payment for work performed. To reduce the impact of this risk, be sure to document the relationship with the client;
• risk of downtime. To ensure a constant flow of clients, pay attention to advertising: it is important that it is not episodic, but constant.

In order for your business to prosper, carefully study the risks and think about ways to deal with them

Calculation of profitability and payback

Below is a calculation of key business performance indicators, including profit, profitability and payback period.

Revenue for the year is calculated taking into account risk factors, including seasonality of sales (80% of maximum amount income, and 50% for 6 months in the off-season period).

Expenses include expenses for wages employees, payments for taxes and entrepreneurial contributions (USN and social contributions for oneself), as well as costs for maintaining equipment, advertising events, employee uniforms, and unforeseen expenses.

The initial investment includes the cost of purchasing equipment and primary marketing (website, advertising campaign etc.).

Table: business performance indicators

The payback period for the business will be about 3 months, and the profitability will be about 40%-45%.

Video: recommendations for organizing an apartment renovation business

Apartment renovation business - promising direction activity that can generate sufficient income for its owner, but does not require large initial investments. This type of business should be undertaken by those who are well versed in the field of repair and construction work. Then you will be able to competently organize the work process, monitor the activities of employees and ensure a high level of quality. In the future, you can develop the business and transform the individual entrepreneur into a diversified company. Recent history knows many examples of how entrepreneurs starting their business from scratch managed to become owners of large holdings.

Reading time: 12 minutes. Published 01/03/2020

Do you want to open your own business in decorating and renovating apartments but don’t know where to start? This article will help you understand from “A” to “Z”, what stages your initiative will begin, all the intricacies of entrepreneurship, what should be avoided, and how to most profitably develop this type of activity. How to work with staff and find a compromise with customers.

We register an apartment renovation company and prepare the necessary documents

Why are documents necessary for this business, because you can just play tricks?! It is possible, but there is a risk of being left without payment, because... in court, if the customer refuses to pay, you will not be able to prove anything, and if you present an Agreement drawn up between you and the customer, you may also “deserve” a fine for illegal business. Moreover, even advertising of your work will be limited, because some advertising agencies They will also require proof of your type of activity.

If you are afraid of the unknown before preparing documents that you still do not understand and long queues, it is better to entrust this matter to an experienced lawyer. By the way, this is more correct: everyone should flawlessly do what they know “by heart.” But if you want to save money and you have free time, then you can do it yourself. Since renovation and decoration of apartments is a small business, it is best to register as an individual entrepreneur (individual entrepreneurship).

Required list of documents:

• A copy of the passport certified by a notary.
• TIN (photocopy).
• Types of activities (OKVED).
• Application for "simplified" (such a taxation system). By the way, you need to think in advance about how you will work with or without your materials: if you purchase materials yourself, then it is better to register “income minus expenses”, although the % of tax will be increased, but, according to purchased receipts and other types of costs, it will be taken into account when paying tax. If you do not take into account any expenses, then you can indicate “only income” in the simplified form. Please consult your accountant about this in advance. Or at the interdistrict inspection, where you will register. But a little later we will examine this issue in the article.
• State duty 400 rubles.
• Obtaining a TIN, OGRNIP certificate, extract from the Unified State Register of Individual Entrepreneurs (USRNIP) at the Federal Tax Service.
• Production of stamps and statistics codes.
• Opening a bank account.
• Notification to the tax office : where the company is located (if you rent an office, then a lease agreement) and in which bank the account is opened.
• Registration in the Social Insurance Fund, Pension Fund and the Compulsory Health Insurance Fund.

After all the legwork, you will be notified what documents, where and when you can get them. Now you can get to work boldly and with a clear conscience before the state.

Another question arises: is frightening everything required? construction organizations SRO approval? If you do not intend to carry out thermal insulation and facade work, then an SRO is not required.

As the list of SROs states: “Permission is not required for such types of work as:

1. Finishing and repair work in apartments and offices
2. Installation of plumbing."

We select personnel to open an apartment renovation business

In such a small type of activity, a strong backbone is most often gathered - a friendly and well-coordinated team of several people, where everyone does their own job of repairing and finishing. But we must not forget that even with very relationships of trust disagreements may arise. If you do not clearly delineate the chain of command from the beginning, the team may soon fall apart.

If the organization is open to you, then make it clear to the employees that you are in charge at work, no familiarity, since you are responsible for everything that happens. Outside of work, you can go to a barbecue and relax for the whole weekend, but at work, no, no. By the way, to maintain a good atmosphere in the team, the director sometimes needs to organize a corporate vacation.

For a full complement of workers at the site, the following professionals are desirable:

• Painter - plasterer.
• Finisher.
• Plumber.
• Electrician.
• Ceiling and flooring installers.
• Helper .

How many specialists there will be is up to you to decide.

Due to your busy schedule, you will sometimes have to be away from the team, even if you work together and perform some kind of activity at the site. As an option, you can hire a foreman, but as experience shows, this is an extra cost for his salary in a small team. It is better to appoint a “right hand” foreman who would work together with the team and monitor the timing and quality of work in your absence. Of course, he is the one who receives some additional payment for his responsibility.

• Accountant . This must be a proven and reliable person. Not only is he fully responsible for finances, he should not yet be a “sent Cossack”, because it is no secret that bypassing some overly strict rules and laws invented by the state, one must maneuver cunningly. Lest this cooperation later “turn sideways” for you with big troubles. As an option (one of the best) - this is an accountant for hire during the period of any reporting or calculation of salaries to employees. You just need to carefully file all checks, acts and other documents confirming your income and expenses.
• Estimator . In principle, it is not needed if you yourself have calculated an estimate based on the compiled price list, taking into account all the expenses and the cost of services, right down to the nail driven into the wall, and the customer is satisfied with this. The simpler and more intelligible the estimate for the customer in his apartment (office), the easier it will be to come to an agreement with him. But sometimes, for example, if a customer - the owner of a very large office with warehouses - requires a RIK estimate, you can contact a specialist estimator who will competently draw it up.

However, staff for such small jobs is no longer needed if you don’t want to “feed extra mouths.” Large organizations require chief accountants and their assistants, heads of departments and personnel officers, and a smart director of a small company is his own personnel officer and secretary.

The main thing is that people work conscientiously on site and deliver the work on time - this is the main indicator of the company’s integrity.

And now a little about estimates.

What services should be included in the price list for apartment renovation - list of work provided

When compiling your own price list, you need to take into account competitors’ estimates. As in any business, you have to be cunning if you want to succeed. Look on the Internet to see how much other organizations offer for their services, or ask them to send you an estimate from your competitors under the guise of a customer. There is nothing to be ashamed of - almost everyone does it. Moreover, you are not “spoofing” your competitor; you are simply gaining experience in your business.

The list of repair and finishing works includes:

• Installation and repair of plumbing equipment.
• Electrical repair and electrical installation.
• Ceiling stretching.
• Flooring.
• Wall decoration at the request of the customer.

By the way, in a well-coordinated team with a full “set” of all professionals, work will be carried out faster and easier. Let's say we need to install plumbing, a shower stall with newfangled "bells and whistles" with a panel various functions. But he is not good at “buttons” - so he has an electrician to help him.

Business plan for an organization, an apartment renovation company - calculation of expenses and income, profitability and payback periods

Calculate the average, acceptable price, taking into account the wages of all employees and people who provide you with services (accounting, transport, etc.). Take taxes into account. Calculate all the work with the same above-mentioned nail, carried out every meter of the groove for wiring electricity, each square meter painting the wall, etc.

And now in more detail, why is it better to work in construction under the simplified taxation system “Income minus expenses”, where tax must be paid at 15% of the cost of income. Let’s say you took on an object that costs, taking into account all costs and materials, 200,000 rubles. If your tax includes only income (6%), you will pay 12,000, but all your expenses will not be taken into account. But you have so many expenses: your own materials, ordering transport for large materials, wages, services, which are accompanied by contracts and certificates of work performed, phone calls, own gasoline, stationery, office furniture, etc., etc.... In the end, absolutely net profit you spent 50,000 on the organization. And you pay tax only 7,500 rubles .

As for the payback period, it depends on the number of orders, a well-calculated estimate and an agreement with the customer. To begin with, you will still need to spend money out of your own pocket when starting a business. But more on that later.

What equipment will be needed to develop an apartment renovation business?

First of all – quality. By purchasing goods at a bargain price, you risk buying the same thing several times, since a cheap tool breaks very quickly. As a result, you risk overpaying and even delaying the work, given the time it takes to travel and purchase a new product.

If you have a “simplified” income minus expenses, then it is advisable to purchase the tool after receiving all the documents for the organization . First of all, it is necessary to create the “face” of the company - to dress and shoe the entire team in one work uniform with a logo, for example, “IP Ivanov”. Provide people with gloves, welding safety glasses, headlamps, respirators, etc. Be sure to have a first aid kit in case of injury at work.

Tools required at the repair and finishing site: hammer drill, drill, screwdriver, jigsaw, welding machine, laser length gauge and level. And also: spatulas, paint brushes and rollers (and trays for them), tape measure, pliers, screwdrivers, buckets, hammers and mallets, rags, containers for diluting paints and glue, stationery knives and scissors, marker, sandpaper and other small items , if needed.

Every evening, after finishing work for the day, an expensive tool must be handed over to the responsible person against signature.

At a construction site, like in no other type of activity, tools can mysteriously disappear, and none of the workers admits to their guilt.

Tools and materials as the main cost item

It would seem that there are little things that when working on site you don’t notice how you spend them, but in the end it turns out to be a tidy sum. For example, drill bits for a drill or bits for a screwdriver. They tend to wear out. Sandpaper will rub, knives and pliers will break. As a result, costs increase slightly from the initial estimate. .

If any Decoration Materials If the customer himself wants to choose, then he will agree with him that you will take all receipts from purchases for your reporting. Even if finishing and decorative materials are not included in the estimate, well, to be honest, they will still be taken into account when spending and the tax will be less.

Advertising and marketing to help develop an apartment renovation business

Special attention is paid to this topic, especially at the very beginning of the development of the organization, because in the future it affects.

1. If you are not yet known to anyone as a company that performs renovation and decoration of apartments, it is initially best to resort to the services of « word of mouth» . Contract, for example, to renovate the apartment of your friends’ acquaintances. You completed the work efficiently and on time - now you have good reputation and advice from the customer to other people who need your services.
2. Newspaper advertising It doesn’t seem to always work - there are huge rows of speakers from competitors in the same spirit, and it’s not a fact that you will be chosen. A knight's move - for example, order a printing house to place your advertisement“upside down” and the customer will definitely fall for such a cunning trick.
3. Post advertisements on the doors of entrances (newly completed houses with apartments on a “black key” basis are best suited for this) and dilapidated houses where apartments require renovation.
4. Make promotional business cards or flyers , and go around each apartment, handing them out. Of course, a larger percentage of leaflets will end up in the trash, but some clients will be interested.
5. The Internet is no exception either . Place your ads in an original style (not just “team, we’ll do it, on time”), but some creativity won’t hurt either. It is advisable to insert your photographs from past, successful objects. The more sites where your ads are, the sooner you will be noticed.

Risks associated with opening an apartment renovation and finishing company

The main risks are inconsistency in the team or inadequate customers.

• Warn the team immediately - there are no irreplaceable people, and there will be no concessions . If a worker goes on a drinking binge, the first time he will limit himself to a warning and “hit him in the pocket with a ruble.” The same picture repeated - immediately fire him and look for a replacement. But conscientious and responsible employees it is necessary to reward them with a bonus - their performance will only increase.
• With customers, no matter what they are, always behave politely and tactfully . Even if he is rude for no reason, find a compromise. For example, according to the contract and estimate, the socket is installed 10 cm from the floor, but when buying a refrigerator, such a socket did not suit him, it needs 20 cm. It doesn’t matter - draw up an additional estimate and contract, taking into account the work of the electrician, dismantling and installation. If the employee himself “messed up”, it will be his problem; accordingly, he will have to redo it without additional payment.
• Be sure to take an advance payment (advance payment) before work, at least for materials, so as not to take risks in the event of force majeure , spending out of your own pocket and not getting paid at all. If, after the work has been completed, the customer refuses to pay and hides in every possible way, then everything must be resolved in a civilized manner, without resorting to crime. Of course, sue, taking into account moral damages and costs for each day of delay (this must initially be indicated in the Agreement).
• All documents must be perfect before starting work: contracts, estimates, and later – certificates of work performed. Yes, the trouble and risk is that when you get to the site of a defaulter, you will later have to answer to the team - they did their job, and your problem is to solve the payment from the customer. Here you will have to fork out your own ruble to the employees in order to maintain a reliable team.

However, there is no need to be afraid of new beginnings - with a competent and conscientious attitude to work, you can work in construction. And the renovation and finishing of apartments and offices will be the first starting point in your business.

* The calculations use average data for Russia

As soon as a person stopped using natural caves for shelter from the weather and learned to build houses, he also needed interior decoration of the house - repairs. How are things going today in this ancient and eternal market?

Previously, when there was no business in Russia, but there was repair, everyone who worked in this area were “black” entrepreneurs. Later, when the opportunity arose to legally organize one’s own business, “white” entrepreneurs appeared. However, the principles of operation of companies that have licenses are not much different from those that do not have a license and never will. This business was black and remained so in 90% of cases. Tax officials, neither theoretically nor practically, can track anything; money flows in real banknotes from one wallet directly to another wallet.

The number of repair and construction companies in Russia is not quantifiable. Only one thing is clear - there are a lot of them. In Moscow alone there are at least five thousand of them. There is enough work for everyone.
There are so many new houses appearing in Moscow that the situation for business is simply fabulous.

Firstly: in the country full swing construction is underway, and the houses are being rented out as standard or with minimal finishing;

Secondly, 70 thousand transactions are made annually on secondary market housing. There are no more than 5% of those who try to do the repairs themselves, because people do not buy an apartment with their last money, which means that they set aside certain funds for repairs and the purchase of furniture.

Thirdly, each apartment needs routine repairs every 7-10 years.

Repairs are divided into three categories: cosmetic, economy class, luxury.

Please never use the word “euro” as a prefix to indicate the “quality” of the goods you sell. There are no words in the Russian language to express how unfashionable this is. If our population uses this word, it is in a purely ironic context; printed on advertising brochures, it will ruin your reputation, much like the habit of speaking on a mobile phone, hiding from your partner under the table and whispering into the phone: “I’ll call you back, bro! »

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How to open your own repair and construction business

So, cosmetic renovations are the cheapest - on average $50 per sq. m. m. For this money, the simplest work is done, giving the room the appearance of a non-existent virtue: clean wallpaper, ceiling, replacement of tiles.

At the other extreme is “Lux”. It costs $100-$150. During such renovations, builders impart (or create the illusion for the customer that they impart) Euclidean geometry to walls, ceilings and floors erected in non-Euclidean space and use the best materials (from the local market) for finishing.

In this vein, economy class renovation plays the role of a kind of “golden mean”. Its cost is from $70 to $80 per 1 sq. m. Why is it cheaper?

For example, not the entire wall is leveled, but only 20 cm from below and above... This was practiced in the era that preceded the era of jeans and T-shirts. Clerks who had no opportunity either to buy snow-white men's shirts or to care for them (wash, iron and starch) tied paper cuffs, a paper collar and a paper napkin shirt-front, designed to hide their bare hairy chest, and then put it on all this splendor put on their only business suit and went to the office. But it was rather a bachelor's option. Statutory fathers of families who belonged to the middle class, as a rule, sported shirtfronts made of thin Dutch linen... Therefore, when V.V. Mayakovsky wrote that “except for a freshly washed shirt/he, frankly, doesn’t need anything,” then it must be understood in the context that Mayakovsky wanted to both be and appear to be both a dandy and an aristocrat.

Ready ideas for your business

“It is most profitable to do economy class renovations,” say today’s middle class theorists. – It requires less time and labor than
luxury, but more expensive than “cosmetics”.

What is the order fulfillment algorithm?

1. Call potential client to the company.

2. Free call for a foreman, estimator (and, if necessary, an architect). They find out on site the scope of work and the approximate cost.

3. Drawing up an estimate with a detailed list necessary materials and labor costs.

4. Signing the contract.

5. If the customer is satisfied with the amount, work begins in three days.

Majority small firms works by delivering materials from the market. But the warehouse becomes profitable, allowing you to purchase materials in bulk if there is a lot of work.

Ready ideas for your business

– The first to appear at the site are non-construction breakers, whose task is to demolish interior partitions. These are the lowest paid workers, 300 rubles per day. Their main tool is a sledgehammer. This is often done by immigrants from the republics of the former USSR, students who want to earn extra money.

You don't need a permanent staff of salaried workers. It is profitable to pay for work piecework.
By the way, companies that value their reputation try not to use the services of visiting migrant workers.
– A person advertising his services on a cardboard sign charges $120 per square meter, that is, his prices are practically “proprietary”, but there is no guarantee. During an emergency construction companies We also occasionally use the services of “construction pimps” to find workers. True, “foreign” workers need to be
check in action. Otherwise, they may damage the materials.

After the demolishers come specialized specialists - plasterers, tilers, parquet floorers, electricians, plumbers. Sometimes there are generalist workers who combine several related professions at once, for example, tiler-plumber.

If 20 people work sequentially in one apartment, this allows for almost assembly-line precision.

The busiest time for renovations is spring and summer. Everything comes to a standstill for the New Year.

A three-room apartment is finished in luxury class for three months.

Two-room apartment - for two (with daily work with one day off). It doesn’t work faster, if only because some materials take a long time to “dry” and before they “dry”, repairs cannot be continued.

A one-room apartment can be renovated in a week and a half (with cosmetic repairs) and with minimum quantity of people.

Ready ideas for your business

There are almost no companies that do luxury renovations, because no one needs such renovations, and people here don’t believe that anyone a) wants to b) will be able to carry out such renovations. Firms are switching to cheap and fast orders because there are many of them.

Different types of work have completely different profitability. The most profitable ones are the installation of air conditioners, double-glazed windows, and electrics. In them, profit can reach up to 50%. For example, installing one socket or switch in Moscow costs $8, chiseling a hole (a channel in the wall for laying cables) costs another $2-3 per linear meter.

– At first glance, it seems that the prices for some types of work are low, but in fact, in a three-room apartment, a complete electrical installation will cost a thousand dollars. That's a pretty decent estimate. Therefore, it is beneficial to keep an electrician on staff

Plumbing work is also very profitable. Scrapping remains one of the most profitable operations: with low costs for unskilled labor, it can bring up to several hundred percent of profit. A couple of workers in one apartment can destroy $100 worth of walls in a day. But tiling and painting work is on the verge of breaking even. For example, a customer pays $10-12 per square meter of tiling. But many companies do not refuse to paint even a few meters of the wall. After this, the customer can be persuaded to do something else if he is satisfied with the quality.

Mistakes always happen. Builders fix them without question, at their own expense: reputation is more valuable. The most common problem is meeting deadlines.
Almost all builders have a clause in their contract about penalties for violating deadlines, although at first it seems that it is better to do without it. The fact is that if the amount of the fine is not documented, the customer can make a claim for any amount. As a rule, the penalty is 0.5% of the total estimate for each day of delay. Wherein total amount payments cannot exceed 10%.

Where to find a client

The main clients are residents sitting in front of their broken down construction site. Direct your activity to areas under construction. Distribution to new homes advertising brochures– the simplest and most intelligible way to express yourself. But this is only the first step.
Up to 80% of customers come by recommendation,” says Azamat Khasanov. – The remaining 20% ​​is via the Internet.
But there is no benefit from advertising in the press. They didn't give anyone a single customer. Booklets, the Internet and personal contacts are the surest ways to make yourself known.

How much should you invest in business?

Investments in a renovation and construction company can be quite modest. In general, you need to “invest” in personnel selection - start looking for masters. At first, you can do without an office.

– Now the threshold for entering a business starts from $10 thousand.

1. Of this, $3 thousand will be spent on organizational issues (registration, obtaining a license)

2. the purchase of a professional tool will require approximately $5 thousand

3. Plus money to buy a car. Even the smallest company will have a hard time without Gazelle.

Office conversions are more profitable because office space is often much larger than apartment space.

The best thing is when the company gets very big corporate order. But this game is played by different rules. As absolutely all builders admit, it is possible to receive a large order only for a “kickback”. Its size, as a rule, is up to 10% of the estimate.

How much can you earn

On such financial results A Moscow company can count on renting out four properties every month - apartments with an average area of ​​60 square meters. meters each - with a repair cost of $100 per sq. meter.

What can I say finally? If you are a good organizer, if you can find honest, conscientious craftsmen who do not suffer from star fever, and if you do not grab orders that you cannot fulfill, then just from recommendations from neighbor to neighbor you will earn yourself both reputation and money . You don’t have to be afraid of competition, because you simply won’t have competitors.

Nazarenko Elena based on materials from the magazine “Your Business” especially for the project

*The article is over 8 years old. May contain outdated data

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The market for renovation and design services is extremely saturated. Licensed companies that have the right to carry out this type of activity are faced with competition from numerous teams of coven workers, the cost of whose services are usually low, but the quality of their work is at the same level. The demand for construction services is stable, which means this business is profitable. Not everyone knows how to open an apartment renovation company, but there are many who want to start this one. And it’s not surprising: with a competent approach, this type of activity will bring considerable income.

Where to begin?

First of all, you need to decide on the right form of activity. There are two options here: if you plan to work mainly on your own or with a small number of assistants, then it would be wiser to register as individual entrepreneur. If you have large-scale plans and the goal is to cover as wide a spectrum of the market as possible, then it is recommended to register as an LLC (limited liability company). This will make it possible to work with legal entities: conclude contracts and make payments both in cash and non-cash.

Next, you will need to take care of obtaining a license to perform repair and finishing work. In accordance with Federal Law"About licensing individual species activities" in the section "Finishing works" the following list is indicated:

• plastering and molding works;
• decorative and finishing;
• glass works;
• facing;
• installation of suspended (stretch) ceilings, panels and slabs with front finish.

The license can be obtained for a period of 2 months and 5 years. This is not a difficult task, you just need to assemble the whole package necessary documents. Large customers prefer to work with licensed companies, as this indicates their reliability and seriousness of intention to stay in the company for a long time. As of October 2013, the cost of a license for the simplest type of finishing work (plastering) is 1,300 rubles. Another 1500 thousand rubles. you need to pay for a consultation with a specialist who will explain what documents you will need to provide and when to expect to receive permission to carry out the work. As the list of services provided increases, the cost of the license also increases.

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Search for personnel and formation of teams

In the early stages of establishing a company, you can get by with a minimum number of specialists. Just four are enough: plasterer, electrician, plumber, carpenter. It is highly desirable that half of them have higher education. The fact is that prerequisite To obtain a license, the company must have just such specialists on staff, and their number must be at least 50% of all company employees. There are also certain requirements for the qualifications of workers. If he is a young specialist, and no more than 3 years have passed since he graduated from university, then he does not need to confirm his qualifications. In all other cases, you will have to take courses to improve it.

In relation to the members of your team, you need to be a demanding, but at the same time democratic leader. It is considered bad manners to withhold money or skimp on workers' salaries. It should be understood that such an attitude will not give the company good reputation. And rumors about a dishonest manager spread quickly, and soon you may find yourself faced with the fact that only mediocrities and unprofessionals agree to work for you. Good specialist He won’t come to work for such a company. Therefore, from the very beginning, it is important to develop the right policy in relation to those who work for you, and to fulfill all promises regarding the payment of earned money.

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How to look for clients

The most effective way to find someone who needs repairs is to post advertisements directly at the entrances of residential buildings. It needs to be done regularly, as these pieces of paper tend to disappear quickly. To prevent the company from having any claims from housing and utility companies, recently it has become possible to enter into agreements with them to place advertisements on special notice boards that are located at each entrance. The amount needed to pay for the permit will be small, but it will save a lot of nerves.

Another effective way to find clients is to rent advertising posters in public transport. This method of attracting people interested in home renovation services has two goals at once: finding a client and advertising your company. Over time, the name of the company will be remembered, and it will gain some fame. But you can’t rely only on apartment owners. There are many businesses and institutions that need cosmetic or major renovations. It makes sense to pay attention to schools, kindergartens, canteens, shops, offices. It will be more relevant to leave booklets and business cards there.

In this material:

Laying laminate flooring in a room, tiles in a bathroom, leveling walls are a small part of the procedures typical for renovating an apartment. And if earlier people tried to do everything with their own hands, saving on work, today preference is given to construction and repair teams. When deciding to engage in this type of business, it is necessary to draw up a business plan for apartment renovation, which provides not only the staff and scope of work, but also answers all questions of interest to clients and takes into account requests target audience and analyzes possible risks.

Apartment renovation as a business: description of the idea

The best option for an apartment renovation business is to open a company that provides the relevant services. There are 3–4 teams on staff generalist, as well as a foreman, designer and telephone operator. In this case, you need serious investment both in organizing a business and in its promotion.

The second option is for the entrepreneur to lead the finishing work team, personally accept applications from clients, inspect the premises and announce the cost. In the future, this type of business develops into a company, because as the volume of work increases, the businessman will have to hire new workers and move into management himself.

The third option is when an entrepreneur does not go beyond the scope of situation No. 2 described, i.e. he works for himself, but has 2-3 people as partners. In this case, the number of orders is limited by the capabilities of the team and time. On the other hand, with a large flow of orders and a good reputation, a businessman has the right to choose the most advantageous offers from several dozen orders.

Opening an apartment renovation business is not difficult if you start with the simplest tasks, doing the work yourself. However, if a legal entity is initially opened to provide a wide range of construction services, then the business plan and financial calculations necessary.

Reference. The main difference between the activities of an entrepreneur as an employee and the functioning of a company is that in the first case, minimum investment. Organizing a legal entity requires serious financial costs and correct calculations.

Relevance

There is no need to talk about the demand and demand for apartment finishing. This is especially noticeable now, when the majority of the population does not spend time, effort and money on repairs on our own, but turns to specialized companies or finds a team based on an advertisement. Paying for the work, naturally, costs a lot, but the homeowner receives:

• professional repair;
• original design;
• work guarantee;
• minimum deadlines;
• discounts on next orders.

The relevance of the apartment renovation business is also explained by:

• the growing number of new buildings that are sold without finishing;
• regular resales of secondary real estate, the new owners of which are trying to give their apartment a “fresh” look;
• frequency of repairs, which is recommended every 5 years.

Thanks to the above points, the relevance of the business not only does not fade, but, on the contrary, it grows every year, regardless of competition.

Advantages and disadvantages of business

Positive sides:

1. No difficulties in organizing the work process, be it a personal team or a large company.
2. High income. Renovating an apartment or even one room is an expensive pleasure. It is worth considering that the material is purchased at the client’s expense or included in the estimate. The crew's expenses are just a tool.
3. High demand - after completing several orders, the entrepreneur automatically acquires an initial customer base. If the work is good, the homeowner will recommend the finishers to relatives, friends and acquaintances.

TO negative aspects This includes only controversial issues that arise with clients regarding the quality of work, as well as minor difficulties in finding employees. Problems are resolved by concluding a contract for the provision of services, which specifies the nuances of future events. The search for employees is carried out on specialized construction portals. It is advisable that the applicant has education or recommendations from a previous place of work.

Reference. It is not recommended to hire or organize a business with close relatives, since if controversial issues the chance of losing an employee and a good relationship rolled into one is extremely high. Output - compilation employment contract and the exclusion of family ties in the workplace.

How is the workflow organized from the client’s call to the delivery of the object?

Algorithm of actions when providing apartment renovation services:

1. Client call - in 60% of cases, people call several organizations to obtain information about prices, list of services and speed of work. At this stage, it is necessary to interest the client as much as possible by describing the capabilities, work criteria and cost.
2. Meeting – the homeowner personally visits the office, if available, and examines the company’s portfolio. Another option is for a foreman to go to the site and draw up a preliminary estimate.
3. Agreement – ​​with the client’s consent, a service agreement is drawn up, which specifies all the necessary actions and their cost. If the work is urgent, the date of completion of the object is indicated.
4. Work – within the allotted time, the team carries out the repair activities specified in the contract.
5. Delivery of the object - the client accepts the work if there are no inaccuracies.
6. Payment – ​​the amount and frequency of payments is specified in the contract. The client can make an advance payment and pay the rest upon completion of the repair. Or deposit the entire amount of funds initially.

Reference. The owner of the property does not have the right to refuse payment just because he “didn’t like it”, but at the same time all the clauses of the contract were complied with. In this case, the businessman needs to go to court to resolve the conflict.

Market analysis in this niche

Proposals for apartment renovations are found everywhere:

• announcements on the entrance and pillars of the residential area;
• newspapers, magazines, advertising brochures;
• commercials on TV and radio;
• TV tickers;
• contextual advertising;
• banners, banners and electronic displays in the city;
• announcements on social networks;
• spam by e-mail and in SMS messages.

Businessmen build up a client base, which can never be many. However, you shouldn’t think that people don’t have work and are trying to somehow find clients.

The target audience

50% of the target audience are property owners in new buildings. It is there that a good half of the apartment finishing activity is in full swing. The remaining 50% is successfully divided between:

• owners of secondary housing;
• tenants of non-residential real estate on the first floors of apartment buildings;
• real estate agencies.

The average age of clients is 30–55 years old, mostly men.

How much competition is there?

Competition in the apartment renovation industry is enormous. But it is almost impossible to analyze the activities of other companies or individual teams, except for the cost and list of services.

This is explained by the fact that more than 50% of all finishers work illegally or semi-legally, hiding their real income. In the repair industry, this is quite simple, especially for those who work without registration entrepreneurial activity.

Important: for tax evasion or illegal conduct of business activities in Russia, both administrative and criminal liability are provided.

On the other hand, huge competition does not in any way prevent you from successfully joining this business, since the demand for finishing work in large cities exceeds supply. Repair is not one day, or even a week, which still depends on the amount of work. And people never want to wait in line. This leads to the conclusion that repair teams are almost always busy, and clients have to look for more and more specialists. The demand for services is growing exponentially.

Possible risks

The apartment renovation business involves the following risks:

• Lack of mutual understanding with clients - there are often cases when, after the work is completed, the owner refuses to pay for the services. There is only one way out - official registration of business activities and drawing up an agreement, so that in the future you can provide documentation to the judicial authorities.
• Lack of mutual understanding with subordinates - team members may complain about low wages, perform poor quality work, or deceive the entrepreneur. The solution is careful selection of personnel.
• Associated risks associated with the purchase of low-quality tools or materials. And if the tools are purchased personally by the entrepreneur, then building mixtures the client often buys on his own. Wanting to save money, cheap, low-quality material is chosen. Workers are obliged to immediately warn about the possible consequences of repair actions, indicating this in the contract.

Organizational plan

Where to start an apartment renovation business is the most pressing question for young entrepreneurs. The choice consists not only in determining the status of the activity (individual entrepreneur or LLC), but also in the range of services, because the need to obtain a license to carry out construction work or the lack thereof depends on this.

Registration of an apartment renovation company

If an entrepreneur plans to personally furnish apartments in the company of several employees, then it is enough to register an individual entrepreneur.

If the goal is to open a company with several finishing teams, an office and additional staff, then you need to immediately proceed to the establishment of a legal entity.

Taxation system – simplified tax system or UTII. “Simplified” provides for a tax levy of 6% on income. “Imputation” – 15% of the estimated income, regardless of actual indicators.

Drawing up a list of services

The list directly depends on the type of activity. For companies that are going to provide full list construction services, you must obtain permission to work by joining an SRO ( self-regulatory organization). The procedure is accompanied by additional expenses:

• single contribution – from 300 thousand rubles;
• entrance fee – 5 thousand rubles;
• monthly fee – 5 thousand rubles;
• insurance – 3 thousand rubles.

SRO approval allows you to carry out any construction and repair work, including the elimination of load-bearing walls, dismantling of gas equipment, and reconstruction of floors.

In the absence of SRO approval, the entrepreneur has the right to engage in the following types works:

• plastering;
• carpentry;
• painting;
• finishing;
• laying flooring.

Simply put, a businessman without SRO permission can engage in all types of work that do not involve remodeling premises or changing load-bearing structures.

Renting office space

The need for office space arises when organizing several teams working in parallel. Considering that the building is required only for administrative work and possibly tool storage, then the minimum requirements are:

• area – 15–25 sq. m.;
• location – in fact, it does not affect the work process, but if possible, it is better to choose the first floor of an apartment building in a residential area or closer to the central part of the city, so that it is easier for employees to get to;
• rent is average for the city.

An office is necessary for an operator who receives and processes applications, as well as for bookkeeping and accounting of work by a businessman.

Purchase of equipment and tools

The type of tools for repair work directly depends on the specifications of the company. If this is laying tiles, then the main working tool will be a tile cutter, a drill with a construction mixer, and spatulas.

When installing windows - a hammer drill, a chisel, consumables (spray foam).

Minimum set for any type of work:

• hammer;
• level;
• drill;
• screwdriver;
• perforator;
• pliers;
• screwdriver.

It would be useful to purchase a mini-concrete mixer, because mortar and building mixtures are required in many types of finishing work.

Selection of craftsmen and laborers

For achievement quality results The business will need a considerable staff of employees:

• plasterer;
• painter;
• electrician;
• plumber;
• tiler;
• general workers;
• foreman or estimator;
• operator in the office.

Hiring such a number of people for each team is a costly affair. However construction professions almost always overlap, so the majority of masters have 2-3 skills at the same time. This is exactly what you need to start from when selecting personnel.

Thus, it is possible to form several full-fledged teams working in parallel.

Help: to determine the level of knowledge of employees, it is necessary to pay attention to both the applicant’s education and previous places work.

Advertising of repair team services

A marketing plan for apartment renovation does not include standard actions, such as launching a TV commercial, streamers, or banners. People don’t pay attention to such advertisements, which quickly flash on TV, but at the same time you need to have time to write down the phone number.

You need to act purposefully:

• accommodation free ads in newspapers and on websites in relevant sections;
• posting advertisements in the area of ​​new buildings;
• sign on the office.

After the first orders, rumors about the company will spread like word of mouth, but you should not stop using free resources. In the future, it is recommended to create your own website with a description of services, prices and portfolio.

Financial plan

The calculations described below are aimed at a businessman with the status of an individual entrepreneur without SRO approval. The number of teams involved is 4.

Investments in the project

Costs at the time of business organization (in rubles):

• paperwork – 20,000;
• office rent – ​​40,000;
• purchase of equipment – ​​150,000;
• advertising – 15,000;
• renovation of the premises and ordering a sign – 40,000;
• unforeseen expenses - 30,000.

Result: 295,000 rubles.

Current expenses

After purchase necessary equipment and prepayment for rent office space All that remains are the costs of wages, maintenance of transport and tools.

Expenses in the first month (in rubles):

• Rent – ​​40,000.
• Salary – 270,000 (4 teams of 4 people plus a telephone operator. Fixed salary of 30,000 each).
• Payment for fuels and lubricants and consumables – 100,000.
• Payment utilities office – 7,000.

Result: 417,000 rubles.

Revenue

The average cost of repair and finishing work varies from 5,000 rubles per square meter. The area of ​​a 1–2-room apartment is 40–60 sq. m. m. The cost of repairs is 250,000 rubles. Lead time 2 weeks.

With rough calculations, it can be established that one team is capable of performing 2 full repairs per month, which is 500,000 rubles. Four teams will earn 2 million.

The calculations are very approximate, but even if the work is carried out in a smaller volume, the time spent will be less. As a result, workload and profits will remain in place.

Profit calculation

Net income is calculated by subtracting monthly expenses from gross profit.

2,000,000-417,000-15% (UTII) = 1,345,550 rubles.

Naturally, at first you will have to make some concessions in order to get as many clients as possible, which is reflected in a reduction in the base rate for services. But in any case, income cannot be less than 1 million rubles.

Is the apartment renovation business profitable and when will the investment pay off?

Profitability is calculated using the formula:

R=ratio of net income to gross income multiplied by 100%.

Profitability is – 1,345,550/2,000,000*100=67%

An apartment renovation business can break even in the second month.

80% of entrepreneurs who organize a business for repairing and finishing apartments have construction professions. Some of them started with independent work, others, if they had a budget, immediately opened companies providing a wide range of repair services. A competent business plan, financial calculations, responsible and Friendly team– the key to a successful business.