Open a children's playroom for the holiday. How to open a children's playroom from scratch

Children's playgrounds are an indispensable attribute of large hypermarkets and large shopping and entertainment centers. Many parents are happy to leave their children in the playroom to leisurely go shopping, sit in a cafe or watch a movie. While moms and dads quietly go about their business, their children have fun under the supervision of a teacher. The services of such rooms are inexpensive and affordable for any parent, so playgrounds do not experience a shortage of clients. If you want to try yourself in this business, read how to open a children's playroom and start looking for a shopping center that clearly lacks the organization of children's leisure.

Where to begin?

The most important thing in implementing the idea of ​​a game room is to find a good location. As mentioned above, this could be a shopping and entertainment center or any other place with a large crowd of people where families with children come. In small towns with a poorly developed industry for children's entertainment and leisure centers, such a site will not only serve store visitors, but also attract parents who need to place their child for a couple of hours and go away on their own business. And, of course, the little one can come to the playroom with his parents just for fun: to play, run around, chat with other children.

If a suitable place has already been found, everything else is not very difficult. The procedure for state registration of a business to organize a game room is standard: and choose a preferential tax scheme ().

Such activities do not require licensing. You do not need to obtain permission from Rospotrebnadzor or the fire service, but when preparing the premises you must be guided by sanitary standards for preschool organizations.

There are no special requirements for the qualifications and education of game room employees. All that remains is to equip the room and you can invite the kids to the playground.

Premises: where and what?

Proper location of the game room inside the shopping center building is also important. Typically, sites are opened next to food courts or individual cafes.

The games room should be well lit, have ventilation, but at the same time be closed from drafts. The ceilings of the room must be high to accommodate the gaming equipment. It is better to make walls or partitions separating the room from other rooms transparent so that parents can watch their children from the outside.

There must be a bathroom nearby.

The minimum area for a game room is from 30 sq.m. As for the cost of rent, as a rule, it is possible to negotiate preferential prices, since shopping centers themselves are interested in this kind of services.

Play equipment

Of course, the main thing in a playroom is the equipment and toys. Children should be interested in staying on the playground for quite a long time. Therefore, a labyrinth, a trampoline, and a pool with balls will come in handy, which can keep children occupied for a long time. You can make slides, install swings.

The child needs to be provided with the opportunity to change the type of activity, relax, and do something calm, so tables are needed for drawing, modeling and other creative activities.

For children's things, install lockers so that you can leave shoes, outerwear, backpacks and bags there.

Place benches or sofas for parents.

The main requirement for gaming equipment is safety. The equipment must be made of high-quality, environmentally friendly materials and meet the requirements of international standards and GOST.

Staff

It is not necessary to hire employees with a pedagogical education. Both pensioners and students can look after children in the playroom, the main thing is that they are responsible and know how to communicate with children. Employees must have health certificates.

The responsibilities of a children's playroom employee include:

• maintaining order;
• checking the serviceability of gaming equipment;
• organizing children's leisure time in the playroom (familiarizing children with the equipment, modeling, drawing, reading books, games);
• ensuring the safety of children while on the site, responsibility for their life and health;
• providing continuous child care.

Rules for visiting the site

It is very important to develop rules for visiting the game room and post them in a visible place. According to sanitary requirements, the time preschoolers spend in a children's room, where sleep and meals are not organized, cannot be more than four hours. This must be spelled out in the rules and brought to the attention of parents.

The time of “reception and transfer” of children is recorded in a special log. Parents are informed no later than what time they must pick up their child.

Another important rule: children in the playroom must be healthy. The playground employee has the right (and must) refuse entry to a child with obvious signs of illness. The playroom, as an organization, is responsible for the health of the children on its territory. The presence of medical workers on the site is not provided, therefore the refusal to admit a visually unhealthy child is legal and does not violate the law on the protection of consumer rights.

It is advisable to add one more point to the rules: in case of violation of order, manifestation of aggression towards other children on the playground, towards the staff of the playroom, parents undertake to pick up their child at the request of the teachers.

In addition to the rules, the following information is posted in the consumer corner:

• organization details;
• list of services and rules for their provision;
• price-list;
• information about the employee who looks after the children;
• sign with the company name and opening hours.

Financial part

The costs of organizing a game room and their return on investment depend on the size of the room. On a minimum area (30 sq.m.) of equipment, it is possible to install only one labyrinth for 180-200 thousand rubles, and the capacity of such a playground is a maximum of 20 kids. With monthly expenses for maintaining a room and wages of two employees about 50 thousand rubles. opening a mini gaming center will pay for itself in about six months.

If you take a room twice as large, you can count on installing attractions for children of different ages. Based on sanitary standards, 1 sq. m for 1 child, you can invite up to 70 children into the room at the same time, which, of course, is more relevant for a large shopping center. The cost of equipping a large gaming hall will be about 1 million rubles, monthly costs will be 80 - 100 thousand rubles, but the income from such a site will increase proportionally. The payback period will be approximately the same as for a small room.

In order for the game room to recoup the opening costs and begin to make a profit, it is necessary to ensure its maximum occupancy. For this purpose, it is advisable to establish a flexible pricing policy. Payment for children's stay can be charged hourly or even half-hourly.

When drawing up a business plan for a children's playroom, take into account seasonality: in the summer, playground services are less in demand. During the day and the working week, it is necessary to provide for discounts during low-demand hours (in the morning, when most children are at school or in kindergarten, and parents are at work) and price gradations (on weekends they are more expensive than on weekdays). The maximum demand for a children's room will be in the afternoon and until the evening (from 16 to 21 hours).

The cost of an hour-long stay of one child on the playground is on average set at 50 – 150 rubles. You can sell regular customers tickets for several visits at a favorable price.

Additionally, offer services for organizing children's parties and birthdays.

Before you start creating a gaming room, carefully analyze the competitive situation. Despite the attractiveness of the financial side of this business, not everything is as easy as it seems. Firstly, due to the minimum entry threshold and the ease of organizing a gaming room, competition in the market is very high, especially in large cities.

Secondly, many shopping centers, trying to please their customers, prefer to have their own game centers with animators and free entertainment for children of any age. Even grocery hypermarkets, cinemas and restaurants are trying to keep up and are opening children's corners.

Very promising and profitable types of entrepreneurial activity are those associated with children, in particular with their entertainment (see ““). To date, a number of ideas have been proposed, the implementation of which, with the proper approach to doing business, allows you to obtain stable and high profits. However, it should be remembered that a business based on entertaining children requires responsibility from the organizer (entrepreneur in our case), since in this case it is necessary to create all the conditions for the safe stay of children on the attraction, and so on.

In this article, we will take a detailed look at the way to implement a business related to a children's playroom, and we will give you our business plan for a children's playroom. Often such a room is called a children's entertainment center.

General information

What is a children's playroom? In this place, a child (a group of children) spends their time under the mandatory supervision of the institution’s employees.

For the first time such facilities in our country were organized on the basis of large shopping centers at the very beginning of this century. In those days, the main guideline for businessmen was the needs of the people who visited these shopping centers. In simple terms, the entrepreneurs looked after the children of visitors while they were shopping. The development of this type of business was facilitated by the fact that there was an acute shortage of kindergartens and nurseries in the country. For this reason, children's room services generated considerable income. In subsequent years, this area of ​​entrepreneurship developed intensively. This trend is characteristic of our time and will continue for a long time in the future.

Expert opinion

Roman Efremov

Opening a children's playroom is a popular business model that allows you to achieve good efficiency at minimal cost. Among the advantages of this business idea are:

1. High demand for the service. Often parents cannot afford to hire a nanny, or they have no one to leave their child with. A game room is an excellent way out of a problematic situation. For little money, the child will be provided with professional care.
2. Fast payback. Opening a game room does not require unnecessarily large financial investments. At the same time, full payback does not require much time, which makes the business idea popular and competitive.

Profitability and location

It is easier to implement the idea of ​​opening a children's playroom than a child development center, a private kindergarten, and so on. For example, such activities do not require a license to conduct educational work or highly qualified specialists. At the same time, opening a children's playroom does not require large initial investments against the backdrop of subsequent minor costs.

1. To open a soft play room with an area of ​​30 square meters, in which you can simultaneously support 20 children, you will have to spend about 300 thousand rubles. In this case, 15% of the costs will be for repairs, 65% for the purchase of equipment, 10% for renting premises, and the remaining 10% of costs will be associated with registering business activities and paying wages to employees. With the proper approach to doing business, monthly expenses will be 50 thousand rubles, income - 100 thousand rubles, with a net profit of 50 thousand rubles.

2. If your goal is to open a children’s playroom designed for 70 children, then the minimum area should be 70 square meters. In this case, to start a business you will need at least 1 million rubles. Average monthly expenses will be 80 thousand rubles, income – 250 thousand, and net profit – 170 thousand rubles.

It should be remembered that business development directly depends on the location of the children's playroom. For this reason, choosing a place to implement our business idea needs to be taken seriously. As practice has shown, the best places to organize children's playrooms are those where there is a large concentration of potential clients. The best option for implementing the idea would be a place for people to have fun and relax. For example, a cinema would be perfect for our purpose; a shopping mall would be a good option for placing a children’s playroom, and so on. A children's room based in a store specializing in the sale of children's goods can bring good results.

You can implement a children's playroom within a residential area, but this approach to opening a business is rational if there are no other options for locating the facility.

Expert opinion

Roman Efremov

Work experience: 5 years. Specialization: all areas of jurisprudence.

The profitability of the business will depend on the correct choice of location for the children's playroom. Therefore, before making the final choice, you need to consider the following points:

1. Location within the village. It is most logical to place the game room in areas with high traffic. Preference should be given to the central part of the city and residential neighborhoods.
2. Place for rent. Here you also need to focus on the level of traffic; the higher it is, the more profitable the business will be. In addition to shopping centers, cafes and restaurants, recreation centers, airports and railway stations, you can focus on establishments intended for adults. These are fitness centers, beauty salons, bowling clubs, etc. By organizing a game room on their territory, the user will automatically help increase the influx of customers. Considering that the arrangement of children's rooms is in the interests of building owners, they can provide significant discounts and preferences.
3. Location in the building. Here it is worth taking into account fire safety requirements. By law, child care facilities must be located near the entrance. It is advisable that the playroom be on the ground floor, and there is a toilet directly next to it.
4. Room area. The minimum limit of free space per person is approximately 2 square meters. m. Therefore, if the playroom is designed to accommodate 10 children at the same time, they need an area of ​​20 square meters. Considering the fact that it will be necessary to arrange a separate place for employees, a place for sanitary purposes, a room for storing personal belongings and an administrator’s office, the required size of the room will increase to 50-60 square meters.
5. Particular attention should be paid to the requirements for the premises for arranging a children's playroom. The room should be spacious and have good ventilation. The room must receive sunlight. When decorating, it is better to use bright and colorful ornaments and drawings. This will attract the attention of children. The game room should functionally consist of at least 2 zones - for calm educational games, for active pastime. It is also recommended to set up a separate area for holding various events and parties.

Step-by-step instructions for opening a children's playroom

Step 2 – select the OKVED code. As practice has shown, the best code will be 92.7 (organization of recreation and entertainment).

Step 3 – registration in the Pension Fund, as well as in other funds, in particular extra-budgetary ones.

Step 4 – purchase a cash register, which can be replaced with strict reporting forms. In any case, they will need to be registered with the tax authority.

Step 5 – equipping the premises in accordance with the requirements and standards of Rospotreb and Gospozhnadzor.

Expert opinion

Roman Efremov

Work experience: 5 years. Specialization: all areas of jurisprudence.

Step 6. Hiring staff, issuing medical records for workers.Step 7. Focusing on the key provisions of the Federal Law “On the Protection of Consumer Rights”, it is necessary to set up an information stand. It will indicate the name of the company, its details, work schedule, price list and list of services provided to consumers.

Equipment for children's playroom

A small children's playroom will require the purchase of one labyrinth with an area of ​​15 to 20 square meters.

Its cost will be approximately 180-200 thousand rubles. For an employee it is necessary to purchase one table and one chair, which will require about 10 thousand rubles. Lockers will also be needed, one section of which costs approximately 800 rubles. This is the minimum equipment for a children's playroom, which can always be supplemented if desired.

It is impossible to imagine a children's playroom without a labyrinth. - This is a spatial design, which is more practical to order. In this case, it will take approximately one month to make the labyrinth. Often the finished labyrinth can be seen at sales. In this case, do not hesitate to purchase a labyrinth, since there may not be another chance. The variation in the size of the labyrinths is 10-100 square meters. The configuration of the labyrinth can be represented by a slide, a soft module, a passage, an obstacle, a shaft, a dry pool, and so on.

Entrust the preparation of a design project and its implementation to one company. The labyrinths are designed for children aged 3-12 years. A free-standing trampoline would be a good idea. It can be purchased for 70-90 thousand rubles.

If the children's room is also aimed at children aged 1.5 to 4.5 years, then in a separate corner you need to place soft stuffed toys, a construction set, tables on which children could draw, dry pools (fill them with balls) .

This is interesting: read our other articles - “”, “” and.

Staff

The main quality that the workers you hire must have is their ability to work with children. In this business, the employee must be responsible. In addition to the fact that employees work with children, they also monitor the safety of play structures, ensure order in the children's playroom, and so on. Students of pedagogical universities cope well with the role of an employee. A good option is retirees who were previously engaged in teaching. The workforce must be represented by two employees, which will allow them to work in shifts.

Organizational aspects

1. The opening hours of children's playrooms are usually 9:00-21:00. On weekdays, for one hour of using the services of a children's room (in the case of 1 child), parents pay from 100 to 120 rubles, and on weekends and holidays - from 150 to 180 rubles. If the child’s age is less than 3 years, then his parents do not pay for their stay in the children’s playroom, in other cases, that is, when the child’s age is more than 3 years, then the parent pays from 20 to 30 rubles for himself.

2. The maximum duration of stay for 1 child is 4 hours and no more. In this regard, it would be a good idea to post the rules regarding the schedule for visiting the establishment and the requirements for picking up children.

3. An employee of a children's playroom should accept a child only if the parent has a passport, which he must present. Information about what time the child was admitted is recorded in the visit log or in a regular notebook.

4. Children's playroom workers should not accept sick children, as they can cause other children to become sick. In this regard, everything must be strict.

5. On weekdays, the services of the children's playroom are in greatest demand from 16:00 to 21:00, since it is at this time that parents go for various purchases and so on. To increase traffic in the first half of the day, you can resort to such tricks as offering discounts. It is also rational to offer discounts to regular visitors.

6. Remember seasonality. The greatest demand for children's playroom services is typical for the period October-April. This is due to the fact that weather conditions do not allow children to be on outdoor playgrounds. Expect a decrease in demand in the summer.

7. In order to further develop the center and increase income, it will be necessary to organize festive events. For this purpose, various competitions and creative clubs will also be useful. You can set up a children's cafeteria or open a playroom based on it.

The attractiveness of this type of business is due to several objective reasons: while visiting a shopping center, it will be convenient for parents to leave their kids under supervision while they calmly continue shopping. The second reason is the basic shortage of preschool institutions in the country. At the moment, the idea of ​​opening a children's playroom is relevant and, with the right approach, will become very profitable for an entrepreneur.

Market analysis and competitiveness

A well-written business plan will help make this business effective and not waste money. Opening a children's playground cannot be called a highly profitable business: it will not pay off in a couple of months, but it will become an excellent business for the future. In addition, such an enterprise is stable, because the outflow of visitors is possible only in the summer, when children and their parents spend time in the fresh air.

So, it is important to clarify the following aspects:

1. Appropriate place. This is especially important for entrepreneurs living in a small town. It is necessary to select a site with the largest number of potential consumers of this entertainment.
2. Age group. Clearly decide on the least developed segment and focus on it. This will significantly reduce the influence of competitors on your entertainment center.
3. Availability of other game rooms nearby. The ideal option is their absence in the area. If such rooms exist, then you need to visit them. Goal: to find out the marketing component, pricing policy, as well as the target audience of the competitor.

Important! You can get more information about other sites by visiting one of them and asking its employees. This will make it possible to determine the popularity of the center, its workload (how long the child stays there) and various shortcomings in organizational matters.

It is recommended to use the experience of word of mouth. It is enough to place an ad on a social network linked to a locality and monitor the number of reviews received. There are calls and responses to advertising - the business is relevant. Otherwise, the market is already oversaturated with such proposals, and the project will not pay off.

Cost-effectiveness of a children's entertainment room

Before opening such an enterprise, you should draw up a business plan for a playroom for children with calculations: start-up capital, possible risks and probable profits in the future. As an example, we can take an entertainment room with an area of ​​30 m2, which can accommodate about 20 children. Setting up such an entertainment center will require about 300 thousand rubles. Costs include:

• purchase of equipment - 180–200 thousand rubles;
• salaries for employees - from 50 thousand;
• rent payment - 30–40 thousand;
• opening an individual entrepreneur or registering a company - from 15 thousand.

Proper planning and good location of such a room will play a key role in business development. Preference should be given to places with large crowds of people: a shopping center, a cinema, a hypermarket, as well as various institutions. In some cases, even a residential area can be successful in terms of location and bring significant profit. For example, if there are no similar entertainments in the area.

Registration of activities

Unlike a kindergarten or development center, an entrepreneur will not need approval from government agencies or obtain a special license. This type of activity can be legalized in the following way:

1. Register as an individual entrepreneur or LLC. The first one is more profitable in this regard: less tax and a simpler registration process.
2. Get OKVED code. In this case, “Other activities for organizing recreation and entertainment” under No. 92.7 is suitable.
3. Register with extra-budgetary funds, including PF.
4. Equip the premises in accordance with the requirements of Gospozhnadzor and Rospotrebnadzor.
5. Buy a cash register or use a strict reporting form.

The same rule applies to opening a children's cafe with a playroom, for example. However, then additional documents will be required. There are no official requirements for the conditions for organizing such rooms, and supervisory authorities will be guided by standard regulatory documents. There are several important rules regarding the creation of children's playrooms:

• the site must have lighting and ventilation;
• The room should be wet cleaned regularly;
• employees are required to have medical records;
• There should be no children with symptoms of acute respiratory infections, ARVI, etc. on the territory of the complex.

A fully completed and functioning entertainment center will bring a good profit to its owner. The main thing is to draw up a business plan, complete the documentation required by law, and have start-up capital. A well-designed project will allow you to successfully develop a business in the children's entertainment industry. You can take a competitive platform that has a good return on activity as an example.

Equipment purchase

It is important to properly organize the purchase of components for the operation of an entertaining children's room. The installation process of standard complexes can take about a week or two. If we are talking about an individual project from scratch - about a month. The target audience is children, which means the equipment must be safe. The best option is a professional manufacturing company. It is not recommended to save money by buying handicraft samples. It is better to choose a manufacturer based on the following criteria:

1. Availability of all certificates for manufactured products.
2. Website of the manufacturer's store with a catalog of offered copies.
3. Reputation of the manufacturing company in this market segment.

Advice! For greater safety, as well as to monitor the work of staff and the behavior of visitors, it is recommended to equip children's entertainment areas with video surveillance systems.

Choosing the right place

Location is one of the most important points, therefore, when developing a business plan for a children's playroom, this must be taken into account. The profitability of this business will depend on the correct location chosen. It is recommended to pay attention to 2 options:

1. Shopping mall. Everything is simple here: a large flow of people in a short period of time. Parents will be happy to leave their children to have fun while continuing their journey through the shopping center in peace. The owners of the shopping center understand this very well and provide free space to entrepreneurs who want to open a playroom for children. Rent can be discussed on individual terms. Usually this is 10-20% of the playground's profit.
2. Sleeping area of ​​the city. A densely populated microdistrict in a metropolis with all its traffic jams and traffic is extremely inconvenient for residents who want to leave their children in the shopping center while shopping. A playground opened next to a residential building, school or kindergarten will be a good solution for individual entrepreneurs.

1. The area of ​​the room is at least 30 square meters. This will accommodate about 20 children at once.
2. The room should be spacious, bright, with cosmetic repairs and a ventilation system.
3. In shopping centers, children's playgrounds should be located at the entrance. This will immediately attract the attention of parents and make them want to leave their child there.
4. In a residential area, the best option would be the first floor of the house.
5. It is better if there are toilets next to the rooms.

When choosing a room to rent, you should be guided by your own financial capabilities. The larger the area, the higher the payment. If the starting capital is small, it is better to start with an area of ​​20–30 square meters.

Benefits of a children's playroom

When drawing up a business project on an entertainment theme, you need to take into account the main factors described above. This will help you save money and avoid many mistakes at the initial stage of opening. The advantages of such a business include:

1. Stability and payback. This type of activity works for the future. The demand for entertainment rooms remains strong and growing. This is due to growing employment among the population, especially in megacities.
2. Fast start. Promotion does not require significant financial investments. The purchase and installation of equipment for sites can be entrusted to professional companies.
3. Lack of paperwork. To open such a center, you do not need a special permit or license to operate. It is enough to register yourself as an individual entrepreneur or LLC.
4. Significant demand. Many parents will only be happy with such a service. It's completely inexpensive and safe. A good alternative to a nanny or kindergarten.

To summarize, it can be noted: to run a business in children's entertainment rooms, it is enough to conduct a market analysis. You cannot do without a well-thought-out business plan that will indicate the necessary financial investments, as well as all kinds of risks. A successful choice of premises will have a positive impact on the profitability of the business, and a high-quality advertising campaign will speed up the promotion process. All that remains is to purchase equipment and hire efficient staff.

A children's playroom (children's entertainment center) is a place for a child or group of children to spend their leisure time under the supervision of the establishment's staff.

The first such business areas began to be organized in Russia at large shopping centers about 10 years ago. First of all, entrepreneurs focused on the needs of visitors to these centers. Or more precisely, to the need of parents to accommodate their children during a long shopping trip. The shortage of preschool institutions in the country was also taken into account. Both factors have contributed to the fact that children's playrooms have become a very profitable and actively developing line of business.

About the profitability of a children's entertainment center and the importance of the place

Opening a game room is much easier than a children's development center and, even more so, than a private kindergarten. There is no need to obtain a license to carry out educational activities, highly qualified personnel are not required, and the business can be organized at relatively low cost.

1. When opening a soft play room of 30 m2, designed for a maximum of 20 children per day, you will need about 300 rubles. (this will include the cost of repairs (15%), equipment (65%), rent (10%), company registration (5%), salary for staff (5%). With average monthly expenses of 50 tr. and income of 100 tr. net profit will be about 50 tr.
2. If you organize a gaming entertainment complex for children of approximately 70 sq. m, designed for a maximum of 70 children per day, then you will need at least 1 million rubles. With average monthly expenses of 80 tr. and income of 250 tr. net profit will be about 170 tr.

It happens that game rooms find their niche in residential areas, but this is the exception rather than the rule. This mainly applies to remote places, where such a corner can become perhaps the only way to organize leisure time for children and adults.

Franchise on topic:"Town of Masters" (children's playroom franchise, investment 390 thousand rubles, profit from 90 thousand rubles.

Normative base

Before opening a business, you should try to carefully study the regulations relating to its organization. You can find out about them by contacting the territorial bodies of Rospotreb and Gospozhnadzor. Employees of these services must notify about sanitary standards and safety regulations, compliance with which is necessary for opening a children's care room. They will also provide guidance on the legislative framework of local significance.

• For example, the Moscow Consumer Market Department has developed special “Recommendations for keeping children in children’s playrooms...”.
• It is also important to understand federal documents. In particular, with those regulations that relate to children's play equipment. It must comply with the requirements of international (EN - 1176) and Russian (GOST R 52169-2003, GOST R 52168-2003, GOST R 52167-2003, GOST R 52299-2004, GOST R 52300-2004, GOST R 52301-2004) standards security.
• In accordance with the Law of the Russian Federation “On the Protection of Consumer Rights”, Art. 9, 10 (clause 2) and Government Decree No. 1025, it is necessary to ensure the presence of a sign or stand that would indicate the details of the organization, work schedule, list of services provided, the procedure for their provision, prices, company rules, etc.
• It is necessary to ensure in advance that employees have medical records. (Order of Rospotrebnadzor No. 402). Special education credentials are not required.
• When preparing the premises for a children's playroom, you must be guided by SanPin 2.4.4.1251-03 and SanPin 2.4.1.2660-10. Daily wet cleaning of surfaces, washing of toys, etc. must be carried out.
• It is also worth knowing about the types of criminal and administrative liability that are provided for causing harm to the life and health of a child in the event of certain actions or inactions of playroom employees (69 Code of Civil Procedure, Article 79 of the Criminal Procedure Code, Article 118 of the Criminal Code, 109 of the Criminal Code, Article 1068 of the Civil Code , Article 1064 of the Civil Code of the Russian Federation, Article 151 of the Civil Code, Article 1081 of the Civil Code).
• The “Technical Regulations” dedicated to fire safety requirements will also be useful.

What is needed to open

1. The company is registered with the tax office (LLC or individual entrepreneur). We recommend registering as an individual entrepreneur (individual entrepreneur). This will cost less and will allow the use of preferential tax regimes in the future - UTII, simplified tax system, and, from 2013, a patent form of taxation.
2. Next you need to decide on OKVED codes. We recommend specifying: 92.7 - etc. activities for organizing recreation and entertainment.
3. Then you should register with the Pension Fund and other extra-budgetary funds
4. You will need a cash register or strict reporting forms. They are subject to registration with the tax authorities
5. The premises for the game room must be brought into compliance with the requirements of Rospotreb and Gospozhnadzor

Equipment for children's playroom

In order to organize a small playroom, it is enough to purchase one children’s labyrinth of 15-20 m2, which will cost at least 180-200 tr. You will also need a table and chair for an employee - 10 rubles and lockers for clothes (about 800 rubles for 1 section). The set is minimal; in the future it can be supplemented as much as the owner’s imagination and finances allow.

Three-story labyrinth for children's playroom

Nowadays, not a single children's playroom is complete without labyrinths. These spatial structures are usually made to order (about 1 month). However, sometimes, especially on sales, you can purchase them ready-made. Labyrinths can be of any size (from 10 to 100 m2) and configurations (slides, obstacles, shafts, passages, stairs, soft modules, climbing elements, dry pool with balls, etc.)

Foreign versions of labyrinth game complexes

As a rule, one organization is involved in drawing up a design project, manufacturing and installing a labyrinth. This play element is intended for children aged 3 to 12 years. You can separately install a children's trampoline, which on average will cost 70-90 rubles.

Children's trampoline

If your business is also aimed at children aged 1.5 - 4.5 years, then you need to create a separate corner with soft stuffed toys, construction sets, tables for drawing, and dry pools with balls.

Staff

Company employees must be able to work with children and understand the high degree of responsibility that is assigned to them. They are obliged to monitor the safety of equipment, order in the premises, and compliance with the rules by visitors. Usually, pedagogical students are accepted for such work. universities or retired former teaching staff. The work is carried out by 2 people in shifts.

Organization of activities

1 Game rooms are usually open from 9 am to 9 pm. The average fee for 1 hour of a child's stay is 100-120 rubles on weekdays and 150-180 rubles on holidays and weekends. Parents with children under 3 years of age usually enter for free, and adults accompanying children over 3 years of age are charged an additional 20-30 rubles.

2 The time the 1st child stays in the room should not exceed four hours. The rules need to stipulate the obligation of visitors to pick up their children after this period.

3 An employee of the center must receive the child upon presentation of a passport by the parent. Information about the child and the time of his admission must be entered in a separate notebook or accounting program.

4 Company employees must ensure that incoming children are healthy. Children with obvious signs of illness should not be allowed into the playroom. Otherwise, the organization’s reputation may be damaged; some clients will not want to return to places where children’s health issues are treated irresponsibly.

5 On weekdays, the most visitors occur from 16 to 21 hours, when parents pick up their children from schools and kindergartens and go shopping. In the first half of the day, you can try to increase the number of visitors by offering them discounts. They can also be installed for regular customers.

6 Consider seasonality. Children's rooms are in great demand from October to April, when the weather outside is less conducive to outdoor play. The decline occurs in the summer. During this season, they try to take many kids out to the countryside and spend more time with them outside.

7 If you are committed to further developing the center and increasing its profitability, then be sure to consider opening such areas as organizing holidays, competitions, creative clubs, and creating a children's cafe.

Nowadays, in many cities, entertainment centers are very popular. Children's play complexes are no exception. The age of children does not mean that prices for their entertainment will be lower than for adults. Many parents spare no expense for the happiness and smile of their heirs, so this business is very promising. This article is intended to tell you how to open a children's entertainment center.

Competition in the field of children's entertainment is growing every year, but it is noted that the service market is still not oversaturated, and there is an abundance of clients. However, there are two serious points to keep in mind. The first is starting capital. To organize a medium-sized entertainment complex will require considerable investment. The second is the organization of order control.

In a business that is in any way connected with children, all safety rules must be observed. If something happens to a child on the territory of the entertainment complex, the consequences are expected to be extremely unpleasant: the owner will have to pay for the treatment of the victim and pay moral compensation for the harm caused.

Analyzing the market

First, to start a business, it is worth analyzing the area where the complex is planned to open. As mentioned above, such an institution is expensive, so it will not be possible to make it accessible to everyone. Otherwise, the children's play complex will not pay off.

Based on this, it is necessary to determine whether the residents of this locality will be able to afford this kind of vacation for their children. Statistics show that if the average salary in a city is below 12-15 thousand rubles, such a project in this place is not worth starting. Otherwise, the entertainment complex for children will be unclaimed.

However, the salary of residents is not the main criterion for making a decision. A more important point is the presence of competition. Based on the general information, a final decision can be made.

Register with the Federal Tax Service

First you will need to register as a legal entity. Registration of a legal entity takes place at the Federal Tax Service, where you will need to choose the organizational form of doing business and the form of taxation.

The recommended form for running this business is individual entrepreneur. Next, you will need to decide on OKVED codes (92.7 - other activities for organizing recreation and entertainment), register with the Pension Fund and other extra-budgetary funds. To work, you must purchase a cash register or strict reporting forms, which are subject to registration with the tax service.

To register this business, no special permits or licenses are required, but it is still worth studying the regulations related to the organization. You can, of course, use the Internet and study the regulatory framework, but it will be easier to contact the Rospotrebnadzor authorities and state fire supervision authorities.

Employees of these organizations will talk in full about the requirements of sanitation and fire safety, and the current regulatory framework. Cases involving children attract particularly close attention from regulatory authorities. If you fail to comply with all requirements, you will face a large fine.

Business plan is your assistant

In order to avoid making mistakes (mainly financial), you will need to develop a business plan for a children's play center. It will help you see from the outside the positive and negative sides of the proposed project, what will need to be invested in first, and what will need to be decided later. A business plan will answer basic questions. You will understand how to open a children's play center, where to start, and what this opening should ultimately lead to.

Selecting a room

In order for a children's play complex to bring joy to children and parents, as well as profit to the owner, you must first choose the right premises. This is one of the most important parts of the project. For such an establishment, both a separate room and a site in a shopping center are perfect.

The optimal size of the complex to accommodate all equipment should be at least 130 square meters. In large cities, the complex can be located in a residential area, while in small towns a more suitable option would be to place it in the center. Of course, high traffic will be a big plus for the establishment. If there is a kindergarten or school nearby, this can also have a positive effect on business.

What is better: a shopping center or a separate premises?

How can you decide whether to open an entertainment complex in a shopping center or in a separate room? Many people think that children's play complexes for shopping centers have greater traffic, and rent there is several times cheaper - this is a misconception.

It is assumed that children disturb parents while shopping, and they leave them in such complexes. The owners of shopping centers are happy about such business and offer low rents. Yet this is not so.

The average cost of children's holidays in the entertainment complex is about 500 rubles. Typically, trips there are planned and done for the children's enjoyment, so being located in a shopping center is not a particular advantage. In addition, large shopping centers have specially created children's rooms. Parents can leave their child there completely free of charge.

From the above we can conclude that a successful children's play complex can be located in a shopping center or in a separate room.

We select equipment

The next step is to select equipment for the project. At the same time, the main task is to cover the age group as widely as possible. What will be interesting to children aged 5-7 years old will not appeal to 10-12 year olds at all. Therefore, when choosing equipment, you need to take into account the needs of different age groups - this will help increase the number of visitors to the establishment.

The set of equipment for a children's entertainment center usually includes: soft trampolines, multi-level game labyrinths, various game simulators, small rubber slides; sports equipment - balls, educational games and other things.

Some complexes have plasma TVs on which children can watch cartoons. The set can be supplemented with something new over time. The cost of equipment varies depending on the quality and manufacturer of the product.

A game labyrinth can cost approximately 400,000 rubles, and an inflatable trampoline can cost 100,000 or more. To begin with, it is recommended to purchase a minimum set, which will include one children's labyrinth (20 m2, about 200,000 rubles), a chair and table for an employee (about 10,000 rubles), lockers for clothes (about 800 rubles for 1 section). With further development of the business, equipment can be purchased.

When purchasing equipment, the main condition is the availability of documents confirming that the product is not dangerous for children and is made in accordance with all standards. The manufacturer is also obliged to organize assistance with installation, since the installation of the kit must be carried out in accordance with safety regulations. Please review the requirements carefully before installation.

We select personnel

One of the most important steps in organizing a business is recruiting personnel. There is a misconception that young girls are suitable for the position of educator in such a complex. Only people with pedagogical education can cope with such responsibilities, since children can be very capricious.

The staff is responsible for the children and teenagers who are in the playroom, as well as for the equipment, ensuring compliance with the rules, order and cleanliness. The ideal option is people with pedagogical and medical education who are retired.

Payment for gaming complex services

There are various forms of payment for the services of the complex: hourly payment, one-time payment for entrance, subscriptions for a certain number of visits.

A 30-minute visit to such a room on weekdays will cost about 90 rubles; on weekends and holidays the price can be increased. Typically, in playrooms parents are allowed to accompany a child under 3 years of age free of charge; for accompanying older children a separate fee is charged (from 30 rubles). It will be necessary to set the maximum time the child can spend in the playroom.

An entertainment complex for children will make a profit depending on the season: when it gets colder outside, kids are often sent to such rooms; in the summer, on the contrary, they try to take them out of town, into fresh air, so you shouldn’t count on big profits in the summer months. Also on weekdays, visits will be larger after 6 o'clock, when parents pick up their children from kindergartens and go shopping, leaving their children in the playrooms. It would be more convenient to schedule the work from 9:00 to 21:00.

Main conclusions

To open a children's entertainment complex, about 1,500 million rubles will be required, and most of it will be spent on the purchase and installation of equipment. Such an establishment will be able to pay for itself within a year.

So, this article should help in deciding the question of how to open a children's entertainment complex. A business plan will also help you with this.