Personnel and technical equipment. Calculation of approximate costs

According to statistics, today every fifth family has a car. And sooner or later it breaks. Not everyone can find and fix a breakdown; in this case, only a car service can come to the rescue.

From this we can draw the appropriate conclusion - as long as a vehicle exists, there will always be a need for automobile services.

Project Description

Car service is a service provided by one person or group of persons to another (car enthusiast) in relation to a vehicle. Any beginning businessman always faces a dilemma: what type of services to give preference to, what type of machines to choose, how to correctly draw up a business project? This is worth talking about in more detail.

Roughly the scope of activity can be divided into five categories:

• Motorcycle repair;
• Repair of passenger cars;
• Repair minibus, minibuses;
• Repair trucks weighing up to 30 tons;
• Repair of agricultural machinery.

The location of the points is not accidental: the lower, the higher the opening costs, however, the payback with profit is corresponding.

It is also important to decide which manufacturer of the vehicle will be a priority - foreign or Russian. The rhetorical question of which car is better and which one breaks down faster has remained so for many years. It all depends on numerous factors, from which we can conclude: the failure rate for both types is approximately the same. This means that when choosing, it is necessary to proceed from the following: spare parts for a foreign car, as well as its repair, are more expensive than domestic spare parts.

Deciding on the direction of activity

Car service is a very broad concept. This includes:

• Car wash;
• Lubrication and filling types of work;
• Repair of the “heart” of a car – the engine;
• Body work, including painting;
• Welding works;
• Installation and dismantling works;
• Steering and system repairs;
• Balancing and tire fitting works;
• Battery charging and repair and so on.

Which of these directions to choose depends on how “savvy” a person is in this area, what kind of finances he has, and how he knows how to organize a business.

As experienced car service owners advise, it is necessary to first cover several types of activities or, if chosen, not to focus on one brand of vehicle - subsequently a niche will be determined and a consumer segment will be formed.

Competitive advantages

In order to have an advantage over competitors, you must first know all the service stations located in the area where your service is located. Visit them and then draw up your action plan to increase competitiveness.

Typically, the main steps are:

• The need to improve the quality of services provided;
• The need to reduce the time required to complete an order;
• The need to expand (diversify) the range of services;
• The need to reconsider the pricing policy. Namely: discounts, preferential prices, promotions, maybe even some kind of barter;
• The need to increase the warranty period for spare parts or labor, or both;
• The need to improve staff professionalism. To a greater extent, this concerns a respectful, friendly attitude towards clients.

By the way, about the location of the car service. Initially, it is worth assessing the infrastructure of the area: cross-country ability is one of the main conditions. It’s great if there is a gas station, garages, and highways nearby.

If this option is not suitable, then you should choose a location, adhering to the requirements of the sanitary and epidemiological service. Namely:

• You cannot locate a car service center at a distance of less than 50 meters from bodies of water and residential buildings;
• the premises must have a centralized water supply, as well as a sewerage system;
• there must be a hole. Although otherwise you will have to purchase lifting equipment;
• the area of ​​the premises depends on the number of employees, since according to the regulations per worker it is five square meters, not including space for equipment.

More about the opening similar business you can watch in the following video:

Expenses

They are constant and variable. Fixed costs– these are those that are carried out monthly. These include: wage employees, payment telephone communication, rent, if the premises are not owned, payment of some utilities. These costs may increase due to, for example, widespread price increases.

Variable costs are another type of expense that increases in proportion to the volume of work or services provided: the purchase of spare parts, tools, materials, fuel, and the like.

In theory it is important initial capital. It is believed that the amount starts at 20 thousand dollars. However, even if there is no such amount, options are always possible. For example, instead of a room, you can use a garage. Instead of buying some rarely used equipment, you can rent it.

Personnel and equipment

Personnel selection is perhaps one of the most crucial moments. Of course, this must be weighed against financial opportunity, but at least two specialists must work at the first stage.

You should select personnel either based on the demand for services, the first of which are body repair and tire fitting, or based on the principle of the employee’s versatility. Naturally, the first option is preferable.

Purchasing equipment is another the most important moment. Here, as a rule, there is a choice between two options: a more expensive new one (imported - more expensive, domestic - cheaper) or a less expensive used one. Of course, the second option is preferable when you need a tool whose cost is extremely high.

It is worth noting that depending on the brand of the car being repaired, products vary not only in price, but also in manufacturer.

Suppliers

Why do most car repair shops that have recently started working fail? Due to bad suppliers who do not meet deadlines or supply obviously low-quality goods.

As experts advise, it is necessary to order spare parts in advance, when demand is just beginning to grow - this phenomenon is called “seasonality of demand.” For example, the hottest time for tire fitting is the end of autumn and the beginning of spring.

Catalogs with auto parts are posted on the websites of manufacturers or dealers. It is very comfortable. However, it is worth considering the point: if not many parts are required, there will be no discount from the supplier.

Services with a wide range of services have two models of behavior: or purchase of auto parts with a good supply(more costs, but less headaches, as well as downtime), or working with delivery services via the Internet(costs are inflated, but there are no “mountains” of unclaimed spare parts). The first option is especially interesting when a chain of establishments opens.

It makes sense to open a car shop when servicing: firstly, parts will not be left behind, and secondly, there will be an additional influx of cash.

Advertising and Marketing

What does a customer acquisition plan consist of? It includes:

• Marketing. You can conduct a survey on the topic of what clients lack in terms of service provision. What would they like to improve? It is also worth studying competitors (that is, nearby service stations): quality and quantity of services, price range, weaknesses and strengths.
• USP – unique trade offer . To compile it, it is necessary to answer the question about the target consumer - who is he? What is his income? What are your life priorities and interests? Why should he go to this particular car service center and not another? Having studied the data obtained, you can answer the main question of the USP: what can only I offer?
• Advertising. Outdoor advertising should be bright and noticeable (on the building); in addition, it is worth installing a stationary or remote structure (in the building itself). best place- near the roadway). Additionally, you have access to the Internet, newspapers, magazines, radio, and television. You can distribute leaflets.
• Stimulation. Once a week or two (immediately after the opening of a car service and up to a year), you can distribute leaflets, which must contain the following information: address, list of services, location map, contact numbers, work schedule, promotions, bonuses, discounts.

Opening of the establishment

You should find out about the opening of the service as soon as possible large quantity of people. To do this, you can advertise, for example, on the Internet. Why is this necessary? Firstly, they will know more about you potential clients. Secondly, it is a priori believed that until the company gets promoted, the price range will be pleasing. Thirdly, during the opening it is worth holding a promotion - for example, for showing a driver’s license you will receive a discount on services.

As for the timing of the opening, it is important not just the preparedness of the premises with equipment and tools and the recruited personnel, but also the money for initial payments.

The speed of opening a service station depends on the readiness of the required documents, such as:

• License to engage in this activity. The application is submitted to the licensing company along with:
  • certificate;
  • bank details;
  • land lease agreement;
  • charter of the future service;
  • certificate from the fire department and SES;
  • an order on the responsible persons monitoring the repair of the vehicle:
  • safety order;
  • here it is worth adding a certificate about professional suitability, photocopy of diploma, work book;
  • You will need a certificate from the tax office, thanks to which there will be no problems with taxation in the future.
• Certificate of conformity. It is necessary to provide proof of permission for the work being carried out.
• Premises rental agreement.

As for the work schedule, everything is individual. You can work as standard: 7 days a week, schedule from 9:00 to 18:00. And you can vary it, although best option– work until 20:00 pm.

Every day the number of motorists is steadily growing both in large cities and in small settlements. Many of them are busy people who don't like to spend free time to independently repair the car, even if it is simply necessary. For this reason, many drivers are willing to pay any money for service maintenance car. So why not make money from it? How to open a car service center from scratch? What format of business plan should you use?

The idea of ​​opening a service station is very relevant and promising, if implemented correctly. To do this, it is best to use a car service business plan with calculations, which we will consider today.

Service sector

At the moment, the vehicle fleet in Russia has tripled, which has led to an expansion of the structure of the auto service market. Currently this includes:

Private repair services. There are now a huge number of such individual masters; their services are the cheapest, but not always the highest quality.

Single car services. One of the most popular market segments, advertising itself due to the ideal combination of price and quality.

Specialized car services. They work with a specific car brand, which greatly reduces the number of potential customers, but identifies a clear target audience.

Depending on your capabilities, personal goals and market conditions, you need to choose one of these segments to work with.

If they are very popular in your city commercial transportation, then it is reasonable to use a business plan for a truck service center with calculations, an example of which will help determine the average amount of investment.

Private and single car services are more profitable in terms of initial costs, but their return on investment may suffer due to serious competition from more large companies. Especially hot this problem felt in big cities.

Network service stations are best opened in places where there is no popular brand in this domain. Here the main costs will be spent on advertising promotion of the brand.

The franchise car service was advertised by her, but for this the owner of the chain imposes certain requirements on the businessman, ranging from maintaining a certain appearance office, ending with the tactics of selecting each employee. IN in this case The business plan (sample with calculations) for a car service may change, as investments in advertising are being reduced.

Market situation analysis

A new auto repair shop has a good chance of success if it correctly assesses the environment in which it will have to operate. In order to choose the right direction of activity, possible specifications and territorial location, it is necessary to conduct an analysis market situation, without which a business plan (example with calculations) for a car service will not be relevant.

To begin with, it’s worth objectively assessing the number of your competitors, the range of services they provide, their cost and target audience. If you feel that your garage cannot compete with neighboring garages, you may be better off choosing a different specialization, there are a number of jobs that you will perform at a higher level or at a lower cost, or focus on a specific brand of car that you want to service.

Having learned all the weaknesses of competitors, you can safely use the business plan (example with calculations) of a car service for your own purposes. An approximate calculation of investments will help you navigate the possibility of organizing such a business.

Services provided

The car service business plan with calculations, the example of which we are considering, is designed to provide a wide range of services: major repairs of the main components of the car, diagnostics and repair of electrical parts, body and metalwork, tire fitting, painting and much more. As additional services It is worth considering work on the selection and installation of acoustics, alarms, gas equipment, airbrushing, vinyl application, interior reupholstery, etc.

The most profitable from this list are repairs to the gearbox, engine, clutch, and steering gear. It brings less income, but it is simply impossible to refuse it.

It is best to choose for a service station narrow specialization, which will reduce business maintenance costs. However, this tactic can greatly reduce the number of potential customers.

Room

Once you have decided on the direction commercial activities, you need to choose the room in which you will carry it out. At the moment, rent or construction are available for a businessman.

The latter option is used extremely rarely, since it requires the execution of additional agreements with the local administration, waiting for the decision of the commissions and then purchasing the rental rights. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and rent land plot- about 200 thousand rubles per year for 7-9 acres.

It is cheaper to rent a room, but it is difficult to find a suitable option, since many of them either do not meet the requirements of a businessman or do not comply with fire regulations. If you're lucky, you can rent the required space for a service station for 200-300 thousand per month.

In all cases, a business plan (example with calculations) for a car service center must take into account the future size of the workshops and the required area for the tire fitting and electronics departments.

Equipment

The resulting room will have nothing but bare walls, so the next stage is the selection of equipment. The main expenses here go to diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that the work also requires small tools: hammers, vices, side cutters, etc., which can cost up to 30 thousand rubles.

In fact, a business plan for a car service with calculations, an example of which is given here, includes standard characteristics of a service station, which can be improved by investing more impressive amounts.

Staff

Not only the quality of work and the number of clients, but also the image of the company itself depends on who will work at the service station. Therefore, you should be careful when choosing personnel. For a small car service, 2-3 technicians, a manager and a customer service specialist are enough. Thus, for a staff of 5 people, the average salary ranges from 100 to 150 thousand rubles. This amount should also be included in the initial expenses, since at the beginning the business may not bring the desired income.

If the service station has a different focus, then the staff should be expanded. So, a business plan for a truck service center requires at least 10-15 people.

Legislation

The law requires strict compliance with the regulations regarding service stations. Thus, the operation of a car service must be coordinated with the fire service, traffic police and sanitary and epidemiological supervision. The room in which the work is being carried out must be connected to the central sewerage system and located no closer than 50 meters from residential buildings.

Particular attention must be paid to labor protection. A service station is a place of increased danger, so compliance labor code, namely the chapters on personnel safety, are required very strictly. It is in the interests of the businessman himself to follow the rules fire safety, do not reduce the area of ​​the premises in order to save money, introduce rules for storing flammable substances, and provide workers with uniforms and protective equipment.

Advertising

If the service station does not operate under the wing of a franchise, then it is worth highlighting a separate chapter dedicated to advertising in the expense item. Promotion methods can include advertisements in newspapers and magazines, distribution of information flyers, outdoor advertising on banners and in transport, advertising on TV and radio, website design and promotion. Such a comprehensive set can cost 400 thousand rubles. However, in a small service station you can meet 50-100 thousand rubles monthly. Then the costs will gradually decrease, as your own will appear and the so-called “word of mouth” will start.

Final count

For those who are thinking about how to open a car service center, it is better to use the business plan as a recommendation. Constant changes in the exchange rate, economic events, and increased competition can affect the amount of investment required to open a business. This is the reality at the moment.

A business plan (example with calculations) for a car service includes the following expense items:

1. Initial costs:

purchase and installation of specialized equipment - 1.5 million rubles;

coordination with other authorities - 50 thousand rubles.

rental of premises - 200 thousand rubles;

salary for employees is 15 thousand rubles.

consumables - 100 thousand rubles.

So, investments in the first month of work will be about two million rubles. If done correctly, the monthly revenue of a service station can exceed 600 thousand rubles, of which about 200 thousand rubles are net profit.

Thus, I was able to answer the question of how to open a car service, even of an approximate nature.

The number of cars in Russia is steadily growing every year and such a fast pace is clearly not going to slow down soon. It is logical that car service services are currently extremely popular, which will definitely remain in the future. Owners of new cars practically do not visit service stations - they only need to change tires twice a year and purchase consumables.

However, with a competent approach, you can make good money from this. And what about the old cars that ply the vast expanses of our country in abundance? great Motherland, and there’s no need to say – there’s always something to fix and something to replace. It is also worth noting that with the rapid development of technology, vehicles began to be equipped with complex devices and systems, which not every person can handle on their own. Thus, opening a car service is a profitable business idea that allows you to provide yourself with a decent life.

The success of any business largely depends on the right choice niches.

Today the most popular types car service are:

1. . The peak demand for the services of such service stations occurs at the end of autumn - beginning of spring, when all owners without exception Vehicle It is necessary to change summer tires to winter ones or vice versa. It is worth noting that problems with tires arise among car enthusiasts much more often, since everyone knows that roads are among the main problems in our country.
2. Repair work. Such establishments include a wide range of services for repairing and replacing all kinds of car parts, assemblies and components.
3. Bodywork. Unfortunately, road traffic accidents are not uncommon today, and after such unpleasant situations it is almost always necessary to correct body defects. It also happens that a person for a long period dreams of changing the gray color of his car to snow-white. And here you are.
4. Diagnostics and correction of identified defects electronics.
5. Cargo service. Truck servicing.
6. Pre-sale preparation. Have you decided to say goodbye to your old lady and get a new “iron horse”? In order to sell an old car at a decent price, it needs to be given marketable condition– diagnose all equipment, repair all faults and clean it to a shine.
7. Tuning. It is very popular among young people. Includes installation of additional options, reconfiguration of equipment, changes in internal and external appearance.
8. . It is very popular at any time of the year.

Opening a full-fledged car service involves combining all of the above services into a single whole. If your financial capabilities are limited, but you are not ready to give up the idea of ​​such a business, choose a couple of directions or even one and become the best in this area - you will definitely not end up with clients.

Production plan

Building a new car service center is not an easy task, as it requires an incredible investment of time, effort and money.

It is better to opt for a spacious garage or production facility.

For small car service with 5 workstations, storage space for spare parts and consumables, rooms for clients and an office, about 300 square meters will be required. If possible, parking should be organized - it will be relevant both for repaired cars and for those waiting for their time.

It will be great if you manage to get a place to open a service station near a place with a large crowd of people - a highway, a gas station or a garage complex.

Despite the fact that the opening of this business does not require a license, do not forget about certain rules requirements for such establishments:

1. It is not permissible to have a car service center in a residential area.
2. The minimum distance of the service station to residential real estate is 15 meters, to schools, kindergartens, and medical institutions - 50 meters.
3. During the cold season, the car service area should be warm.
4. A ventilation system is required.
5. Lighting must be completely safe.
6. The inspection pit and walls must be lined with ceramic tiles
7. One employee must have at least 5 sq. meters of working space.
8. A shower and toilet must be present.
9. All employees must be provided with clothing and personal protective equipment.

How to open a car service center from scratch is described in the following video:

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Recruitment

Finding highly qualified employees, true professionals in their field, is very difficult in our time, and every employer knows this. The automotive repair and maintenance industry is no exception. It is possible that you will have to poach good mechanics from your competitors. In this matter, the main thing is to offer them conditions that they cannot refuse.

Don’t be alarmed by the costs of personnel - with a high degree of probability, the famous guru will bring with him more than a dozen clients and will more than recoup all expenses. Often, car owners prefer to use the services of trusted people, going almost to the other end of the city to do this. Over time, try to attract new people to the car service and train them - this way you will be calm if suddenly the best employee is forced to leave you for some reason.

For a car service, literally a few people will be enough - one per person. workplace, as well as a person who will work with clients and place orders.

Wage In the vast majority of cases, employees are formed by adding a small fixed amount and a percentage of the work performed, which can reach half of the monthly income.

Selection of suppliers

Every car service center, regardless of its type, needs to regularly replenish supplies of spare parts and consumables. It is best to decide on suppliers of all the things necessary for work before opening a service station, since in order to arrange supplies, you need to sign a considerable number of documents and resolve many organizational issues.

At the very beginning of your entrepreneurial journey, you can try to cooperate with “made-to-order” suppliers if they are able to deliver all the necessary parts to the destination in the shortest possible time. However most requested parts It’s better to always have it with you, at least with a small supply. Otherwise, you will lose all the customers who need to change the light bulb, and you will ask them to wait a couple of days. Also, do not forget about the seasonality of such a business and prepare in advance for the boom consumer demand. If during the work process there are extra parts left after purchasing, it’s okay - open a small store.

Financial plan

Main expenses for opening a car service are:

• rent for premises;
• purchase of equipment.

Do you have plans to open a full-fledged car service center with a wide range of services? be ready spend on your idea from 3 to 5 million rubles. A more modest service station will cost the entrepreneur approximately 1.5 million. Income similar establishments that provide several of the most popular services are about 200 thousand rubles, and this is far from the limit - it all depends on the businessman’s acumen, his ability to deal with this area and a little luck.

To open a very small auto repair shop, say a tire shop, you will only need 350 thousand rubles. However, the income in this case will be an order of magnitude lower than in the cases described above - about 30 thousand rubles monthly.

Car service costs range from 20 to 40%, and the maximum payback period is 3 years.

Marketing plan

Without advertising, a newly opened car service, like any or, is practically doomed to failure. Outdoor advertising in the form of banners and small bright signs gives excellent results, attracting the attention of potential clients and all concerned. In the case of opening a car service center, it makes sense to place advertisements in places where there are large concentrations of car owners - for example, in parking lots, in garage complexes. No less effective is advertising in printed publications and in the vastness of the virtual network.

If possible, you can make a couple of hundred business cards with contact details of your service station and leave them in large stores, nearby offices.

Drivers listen the most radio– take advantage of this and place an ad on one of the popular ones in your locality radio station.

Makes a good impression on potential clients image– take care of your employees, develop a bright and easy-to-remember car service logo.