Business ideas that do not yet exist in Russia. Business the European way: the most promising business ideas Foreign business ideas for small businesses

Europe is a recognized leader in the number of creative ideas for new businesses. The specifics of life and mentality contribute to the emergence and subsequent implementation of non-standard projects. They are quickly gaining widespread adoption and impressive revenues. Startups that are successful in the West may well become profitable businesses – both in Russia and in other countries. The new products for 2019 discussed below can become a source of inspiration for finding a successful investment of money and effort.

1. Ideal jeans store for men

It’s a rare man who likes to spend hours walking through shopping centers in search of the necessary thing. The problem is with the visual selection of the model and the appropriate size. A real find for male representatives was the Hointer jeans store. The simple and functional layout of the product, modern technology and the lack of intrusive service attract men like a magnet. The jeans are not folded in neat piles, but are hung with the front side facing the buyer, each in a single copy. Using the QR code on the labels, you can easily find out which of the fitting rooms already contains the desired model of the appropriate size. After trying on the jeans you like are taken to the checkout, those that don’t fit are sent to a special hole. The advantage of such a store is significant savings on square meters and employees.

2. Shopping with delivery to the place of arrival

A relevant service for cities with an airport will be the delivery of groceries after an online order to the place of arrival. Tired passengers will be grateful for the opportunity to go home without queuing at supermarkets. The idea was implemented by the Woolworths chain of stores in Melbourne (Australia).

3. Products without packaging

The Bulk Barn company offers loose, and most importantly, cheap goods: cereals, nuts, teas, pastries, dried fruits and much more in large vending machines with transparent walls. The lack of packaging greatly affects the price. Since its inception, the company has expanded to 200 branches and increased its product line to 4,000 items.

4. Weight controlled restaurant

The fashion trend for a beautiful athletic body has made the idea of ​​opening a restaurant where you can calculate your dinner based on the number of calories truly “golden.” This service is successfully offered by the Hitzberger restaurant (Switzerland).

5. A restaurant with the opportunity to earn money for visitors

The Logbar bar in Japan gives its visitors the opportunity to create their own recipe for the desired cocktail on the iPad. The bartender will mix the ingredients, and the visitor will enjoy the taste of his invention. You can give the drink a name and save it in the bar map. If another visitor chooses the invented cocktail, the author will be credited 50 yen for each new order.

6. Cafe for cyclists

A healthy lifestyle and the desire to help the environment increase the number of bicycles in cities every year. People began to often switch from cars to two-wheeled vehicles, while the infrastructure of cities is well developed for the former, but neglects the latter. In Zurich, cafes where you can have a snack without getting out of the saddle are very popular. There are special tables for parking, where meals are taken. Convenience and accessibility attract not only bicycle riders, but also motorists and pedestrians.

7. Automated bike rental

As with the bike café idea, the offering is influenced by modern lifestyles. For those who do not have the opportunity to buy a bicycle, instead of taxis and public transport, rental services will be in demand. The delivery points are automated and brought to perfection. Anyone can take a vehicle in a few seconds, pay for it in cash or by card, and rent it out for a similar rental without bothering themselves with the journey back.

8. Free gym

Expensive memberships become a barrier for everyone who wants to visit the gym. What are the benefits of opening a free gym? A huge flow of customers and the opportunity to receive large incomes from the sale of related products and advertising space.

9. Pizza in a cone

Pizza in its usual form is a costly food in terms of production time and inconvenient as an “on-the-go” snack. The Italians came up with a way out of the situation. The dough is made in advance and rolled into a cone, which, when ordered, is filled with filling and finished in the oven. Compact in size, convenient for a quick snack, crispy and endlessly tasty, PizzaCono is gaining popularity in all cities of the world. The idea will be a great startup in a city where it has not yet appeared.

10. Vending machine for tourists

Towels, umbrellas, sunglasses, toothpaste and other essential items for any trip are often forgotten at home. In Germany, they came up with the idea of ​​installing the Berlinomat Design Automat, which supplies travelers with everything they need at train stations and airports.

11. Hotel for children

An excellent solution for parents who have no one to leave their child with during an event or trip. The hotel is a camp available at any time of the year, where the baby will be looked after by experienced educators, entertained by animators, looked after by doctors and given delicious food by the chef. Given the busyness of modern parents, the idea has become widespread in the West.

12. Sausages with drawings

An amazing invention for children came from the Feldhues company (Germany). It was proposed to make sausage in such a way that when cut, you get pieces with pictures: bear cubs, hares, dolphins and other cute pictures. Over time, a range for adults and a service for making individual designs appeared. The result of a successful business proposal was the expansion of a small store to three plants with a wide range of products.

13. Tours for tourists with impaired vision

Services for people with disabilities are beginning to be in widespread demand. In the process of preparing trips for people with low or no vision, groups are recruited, half consisting of tourists with good vision, who help the first to enjoy the trip and experience the beauty of the surrounding places.

14. Vending to relieve stress

The European fashion for psychotherapists, trainings and other things that help restore emotional health has moved to a new level. A business idea in the form of placing machines on the street to release negative emotions began to gain popularity. For example, the machine will dispense dishes that can and should be broken. After which a special employee will clean everything carefully and quickly. The service is in demand among young people and teenagers who burn off energy and have fun with the help of power.

15. Shop with food kits based on recipes

The idea is suitable for both gourmets and busy people who don’t want to spend a long time searching the store shelves for the products they need. An example of successful implementation was the Kochhaus chain of stores. All goods inside are on separate tables, on which photos of dishes with descriptions are located and the necessary ingredients are selected in the right proportion. Perishable foods are placed in refrigerators next to tables.

16. Printing short messages

Important, valuable information for many remains forever in our computers and smartphones. Tx.to company offered a unique opportunity to print and save all valuable correspondence as a keepsake. The service makes it possible to archive correspondence from any messenger (viber, whatssapp, and others).

17. Barzahlen service for online stores

For those who do not accept credit cards and are not comfortable with online banking, a system has been developed that allows, when purchasing online, to print a receipt with a barcode and pay for it in any convenient store (which is a partner of Barzahlen) at the checkout, after which the seller online The store will immediately send the goods.

18. Narrow professional consultation

The idea of ​​Michael Franke, an insurer from Germany, became a successful satrap. The entrepreneur helps his colleagues understand the nuances of insurance offers, identify pitfalls, compiles and publishes company ratings.

19. Pay for travel with a smartphone

Every second European from developed countries has an application installed on their phones that allows them to pay for travel directly on their phone. The idea is suitable for proactive entrepreneurs who are able to take on complex organizational issues.

20. Smart technologies

The Babolat Play company (France) proposed a tennis racket that can monitor the game online and analyze its indicators, which makes it possible to adjust the tennis player’s game in time. The idea is also relevant for other areas of life. The introduction of such technologies makes people's lives easier and raises the level.

21. Window rental service for advertising

A new product from Holland is advertising on the windows of buildings. Owners of premises register in the “Add My Window” project, the system evaluates the location and their business. After the assessment, company managers send advertising perforated stickers that transmit light well and do not affect the interior lighting of the premises. Monthly payment to landlords is 150 euros.

22. Mobile hotel

Whitbread's Scandic To Go hotel stays wherever the guest chooses. Fields, meadows, roadside areas: any place accessible for a trailer. The service is becoming increasingly in demand due to the growing desire among tourists for a secluded holiday in comfort. For a night spent in a mobile hotel, you will have to pay $328.

23. Twitter hotel

A hotel called “SolWave” offers sociable tourists a vacation with Twitter services. Guests can chat in a general chat, make acquaintances, participate in competitions and sweepstakes, and talk in private rooms for four. To order drinks, just leave a message with the hashtag #FillMyFridge. With the popularity of social networks, this is a relevant idea in any country.

24. Renting identical cars

The Silvercar company can be considered a successful startup that gained rapid popularity and good income. The peculiarity is that the company rents out cars of only one make and model – AudiA4. Customers do not have to get used to new cars every time, and it is profitable for the company to serve similar models. All the necessary data on city navigation is integrated into the car control panel, and you can order a car from your smartphone through the application.

25. Chocolate construction set

The idea was realized in France by designer Elsa Lambina. The buyer is offered a choice of milk, white and dark chocolate in the form of squares, into which a chocolate bar is usually divided. You can choose any filling and insert it yourself into special holes. There are recesses at the top for decorative elements. Such homemade chocolate is in unprecedented demand as gifts for dear people.

26. Coworking center

Free space for communication or work. A modern alternative to cafes, restaurants, libraries and other places where it is customary to spend free time. Payment occurs only for hours spent inside such a center.

27. Hotel for flowers

For travelers going on a long journey, those who are planning to make repairs or have other reasons to leave flowers without care for a long time, the idea of ​​a plant hotel has appeared and has successfully shown itself.

28. Virtual presence

LiveLike VR is a project that, using virtual reality, allows fans to “be present” at the stadium where their favorite team is playing in real time.

29. Scented varnish coatings

Nail polishes usually have a strong, unpleasant odor. A solution to the problem, which made fashionistas very happy, was proposed by Revlon. The brand has released a series of Parfumerie coatings. The entire line has pleasant, delicate scents that last for 3 days.

You will find out whether business ideas that are popular in Europe can take root here and how successful they will be. What areas for small businesses from the Old World can be promoted in Russia?

The fashion for small businesses is growing in Russia. Most business ideas are introduced from abroad - from Europe and the USA.

Read our article about how to choose the right idea, implement it, whether it will work at all in the Russian Federation and near abroad, and what mistakes novice entrepreneurs make.

Why are some foreign business ideas different from domestic ones?

The principles of organizing and running a business differ in each country. This is due to different economic development models, cultural differences and mental characteristics of the population.

These factors determine whether a particular product or service will be popular - how much it will be in demand among the local population.

For example, fast food is in greatest demand in the United States. This is due to a number of reasons. First of all, the pace of life and culture of the population. Americans are a nation of entrepreneurs.

They are constantly busy with their own affairs - business, study, sports, etc. Therefore, they do not always have time to cook at home or wait for their order to be prepared in a restaurant. In fast food everything is much faster, hence the high popularity.

In Western Europe there is a high percentage of the population that eats only in cafes and restaurants. For example, in Holland it is cheaper to go to a restaurant than to buy groceries and cook food at home, so the restaurant business is well developed in this country.

Russia also has its own characteristics that must be taken into account. An entrepreneur must adapt his business idea to the needs of the local population.

Can they take root with us?

Most of the business ideas in Russia and other post-Soviet republics came from abroad and began to be actively implemented in the 1990s - after the collapse of the USSR.

Over the course of a quarter of a century, fast foods, coffee shops, supermarkets, shopping centers, credit organizations, delivery services, etc. have appeared in the Russian Federation. All this came from Europe and the USA, transforming to suit the needs of the local market.

This trend does not lose its relevance - foreign ideas are still being actively implemented. Some are successful, some not so much, but most business projects are not new - they come from abroad.

For example, in the mid-2000s, vending appeared in Russia - terminals for replenishing accounts and the Internet, coffee machines, etc. Today, this type of business continues to develop and reaches a new level - fully automated coffee shops, mobile cinemas and self-service stores are being created.

All these ideas come from Europe and the USA and most of them take root well in the Russian Federation, especially in cities with a population of over a million.

Business practices in Russia differ from European ones.

If the European economy is based on small businesses and the state supports small entrepreneurs - with subsidies, tax breaks, a favorable legal framework, then in the Russian Federation everything is more complicated - the legislation is tailored for large players, monopolists predominate, and complex bureaucratic processes frighten novice entrepreneurs.

4 main areas for business in Europe

Small business in Europe is represented by four main areas related to trade and food preparation, comfort, healthy lifestyle and handicrafts.

Let's consider each of the directions in more detail.

Food

Most Europeans do not like to “stand at the stove.” Catering is popular in Europe - cafes, restaurants, fast food, food trucks, coffee shops. The local population either eats entirely in public catering, or partly, so such a business is always relevant in EU countries.

Current ideas for use in the Russian Federation:

• vending – coffee machines, food machines and self-service cafes;
• small brewery;
• preparation and delivery of lunches - especially relevant for large cities;
• mobile fast food.

Comfort

Business on improving comfort and quality of life is relevant for most countries. It is especially developed in Western Europe and the USA. Europeans are trying to improve their living conditions, and local entrepreneurs make money from this.

Current directions:

1. Furniture manufacture.
2. Production and installation of “smart furniture”.
3. Sale of robotic vacuum cleaners.

Healthy lifestyle

Europeans are obsessed with a healthy lifestyle. They visit gyms, fitness centers and prefer healthy eating.

Popular business ideas:

• opening a gym or fitness center;
• sale of fitness trackers;
• fast food healthy food;
• grocery stores for preparing healthy food.

Handmade

“Hand Made” literally translates as “handmade”. This type of entrepreneurship is available to everyone - it only requires free time, creative ideas and minimal investment in material.

Hand Made can be both the main and additional source of income.

Popular niches:

1. Production of handmade chocolate.
2. Soap production.
3. Homemade baked goods - cakes, cookies, buns.
4. Jewelry - bracelets, earrings and other jewelry.
5. Designer clothing - for people and pets.

Sell ​​products through the Internet, friends, acquaintances, advertisements in local newspapers, or open your own store.

TOP 7 successful business ideas from Europe

Europe and the USA are developing faster than Russia in terms of entrepreneurship.

Therefore, most of the “new” business ideas are first born abroad and only then begin to be used in the Russian Federation - you don’t have to have your own idea to build a profitable business - use the experience of your European colleagues.

Ecotourism

Eco-tourism is a trend that is developing all over the world. This type of tourism is in particular demand among residents of megacities - they want to take a break from the bustle of the city, and nature is the best option for them.

This type of business does not require large investments. To organize it, you need to have a natural area that will be of interest to tourists. There are many such places in Russia, so the choice is quite large.

Eco-tourism destinations:

• mountain tourism;
• horseback riding through the forest;
• cycling through picturesque places;
• boating or kayaking;
• visiting protected areas;
• fishing;
• building a tent camp in the forest and living in it;
• walking tours.

This is not a complete list - there are many options for organizing eco-tourism. Each region has its own characteristics that the organizer must take into account. In addition, integrated tours are often organized - mountain tourism is combined with kayaking (if there are bodies of water in the mountains), and hiking with visits to protected areas.

Each organizer usually has its own unique program for such events.

Sale of door handles with disinfecting effect

Banks, cafes, restaurants and large offices are visited by hundreds and even thousands of people every day. Some of them get sick and leave behind germs that spread to other visitors.

All visitors touch the door handle. It is from this that most microbes are transmitted. To counteract this, the British company Altitude Medical began producing door handles with a disinfecting effect.

All popular business ideas are born from daily human needs

These pens contain dispensers that dispense a disinfectant that kills all accumulated germs.

The average cost of one such pen is $200.

Potential clients:

1. Office owners.
2. Catering establishments.
3. Private clients.

Terminals for selling rolls

In Europe, as in Russia, the demand for Japanese cuisine is growing. Rolls are in greatest demand. They are prepared even in ordinary fast foods. But the buyer does not always have the time or desire to wait until his order is prepared.

For this reason, the number of vending machines selling rolls has increased. A smart machine prepares rolls on its own - the client saves his time, and you earn money.

This type of vending business is just gaining popularity, but has favorable conditions for development in Russia and the CIS.

Food truck

The idea is not new. It is used all over the world – including in Russia. Most of these business projects are closed in the first year - due to an illiterate approach to organizing the business.

A mobile snack bar will be relevant only in places with large crowds of people - on the central streets of the city, near business centers, universities, cinemas, and in large parks.

Making clothes for pets

Caring owners order clothes for their pets. Since the mid-2000s, this fashion has become widespread in European countries. It also applies to the countries of the former USSR.

Owners of dogs of different breeds create a special demand for such clothes. For example, in winter, during walks, animals try to dress warmly, because they are accustomed to the warmth and comfort of home.

Bicycle upgrade

An upgrade is an improvement, creating more comfortable conditions for using a bicycle.

Interest in cycling is growing around the world. This is due to convenience and maintaining a healthy lifestyle. Practical and pedantic Europeans try to take care of their health, so they switch to bicycles en masse - they ride them to work, go on bike rides and even travel.

"Smart" furniture

Dutch, Swedish and German companies create furniture that opens, closes and even transforms itself - the kitchen into the living room and vice versa. This niche has not yet been occupied even in the European segment of the market, and even more so in the Russian Federation.

Such unusual furniture makes life easier for its owners and saves their time, and time is the main resource that a person values. Therefore, there are all the necessary prerequisites for the development of this type of entrepreneurship.

For other relevant ideas, watch the video:

Possible reasons for failure to implement a business idea

Every new entrepreneur makes mistakes. But it’s better to learn from other people’s mistakes than to make your own.

Let's look at 4 main mistakes and ways to avoid them.

Reason 1. Mistakes in money management

Money is a resource. They need to be managed wisely.

Common mistakes:

1. Illiterate distribution of start-up capital. Aspiring entrepreneurs spend all available money on office rent, equipment and hiring staff. The emphasis is not on the quality and volume of products produced, but on the image.
2. Incorrect calculation of the required amount to start. After the launch of the project, the need for additional financing is discovered, the need for unplanned expenses arises - everything needs to be calculated in advance. To do this correctly, study your competitors and their experiences.
3. Improper management of working capital. Direct money from turnover to the development of a business project. There is no need to take funds from there for your own needs, otherwise you will not be able to develop.

Reason 2. Working without a goal

If you don't have a goal, you won't have a plan of action. This is unacceptable in business. The development of each project is planned “from” to “to”.

To make it easier, constantly raise the bar. If you achieve one goal, set the next one. This will motivate you to develop. You must know what you want.

Reason 3. Excessive caution

The success of an entrepreneur depends on his personal qualities - the ability to act and make the right decisions.

When you need to make a responsible decision, doubts begin. And this is good - you must think through everything, assess the prospects and risks. But sometimes excessive caution prevents such a decision, especially if the idea is new and has not been used before.

“What if I don’t succeed?”, “What if there are no clients?”, “No one has done this before me” - these and hundreds of other questions hinder the entrepreneur.

How will you know the answers to these questions until you start? Will you wait for someone else to implement the idea? If you have thought everything through, start taking action. There will be mistakes. Take them as invaluable experience that will help you in the future.

Reason 4. The desire to make money

What is your goal - to earn money, build a thriving business, create your life's work? You can also earn money at the factory - they will think for you there, you will not need to make difficult decisions and bear responsibility for them.

In business it is easier to lose than to earn. Success stories are known to everyone - they are actively advertised and written about in the media. But there are many more examples of failures. Inspired by examples of success, you think: “Now I’ll build some kind of business, I’ll make money.” In practice, everything is different - debts, loans and other obligations that need to be fulfilled.

The goal of a successful business is to offer the buyer the number 1 product in a given segment

Your task is to sell a quality product or service. Only on this is real success built. The thirst for quick profit is not the best motivator in business.

In addition, the staff does not constantly improve their qualifications, but changes professions, superficially becoming familiar with each new one. Features of the external environment of Russian business Also, the features of doing business are directly related to the external environment in which the company is forced to operate. The first such feature in Russia is the large institution of mediation. Western businessmen can independently enter the European market to purchase goods; Russian entrepreneurs are rarely able to do without the help of intermediaries.

Corruption is one of the most vexing business problems in Russia. It is extremely difficult for an honest business to operate in our country, given that assistance from the state and the legal framework in Russia are insufficient.

EIC network free search for business partners in Russia and abroad

Attention

This is a new business from Europe and so far it can only be in demand in big cities or megalopolises of Russia. Due to the fact that sushi and rolls are a product that quickly deteriorates, it is better to install vending machines selling them where there is a lot of foot traffic, so that the product is sold out as quickly as possible and fresh is served.

Bicycles for rent. In big cities, an eternal problem is traffic jams. People sometimes travel to work for hours. So, to avoid this trouble, many people in Europe prefer to travel by bicycle.

She offers bicycles to rent. For just a small fee, a cyclist can take a vehicle from a bicycle rental machine and then return it there.

Business abroad that does not exist in Russia: ideas options

American business ideas not represented in Russia America is a pioneer in the field of new products and services in the market. This is where ideas are born that sprout throughout the world.

Today, the most valuable quality of goods and services is practicality, hence the corresponding ideas of American companies. Production of covers for cars Covers for cars Covers can replace the expensive procedure of painting a car.
They protect the car from external influences that can damage its appearance. The design of the cover can be very different, which allows the car to stand out among a number of the same models.
The advantage of such a business is its demand in the service market: the number of cars is growing every year, and an alternative to painting after minor accidents or minor damage will allow car enthusiasts to put their car in order for less money.

Business ideas that do not yet exist in Russia

Business ideas from America and Europe

Ideas that can be borrowed from Chinese businessmen Many people associate China with the business of reselling cheap goods at a higher price. But this idea is “as old as time.” In order to be a successful businessman in such a densely populated country, you need not only dexterity, but also excellent ingenuity and knowledge of the needs of modern society.

And in any case, this allows consumers to save money, because performing such a simple service in a salon costs many times more. There are a lot of users of this service, since films are short-lived.

In Europe, business, the basis of which is small retail, is secured by property rights. European states do not directly regulate business.

5 business ideas that are not in Russia in 2017

According to experts, twenty percent of all retail trade comes from market share.

Speaking about European business in markets, it should be said about the popularity of weekend markets, as well as fish markets in France, Germany and Scandinavian countries. Speaking about the state of small business in Europe, it is enough just to pay attention to the huge number of shops, restaurants and cafes, not only in large cities, but also in small ones. The number of these private enterprises is regulated only by market needs. European business This is not the only thing that makes it different from others. Also, one of the differences is the fact that the manufacturer not only produces the product, but in most cases also sells it himself.

Ways to protect small businesses in Europe.

Speaking about the methods of protection that it has European business, the legislative framework should be highlighted. According to the laws of most European countries, the construction of chain department stores is prohibited in cities and towns where the population is less than forty thousand people. This ban helps protect representatives of small retail trade from dumping by store chain owners. In most European countries, one department deals with various business problems. Direct interaction between the head of this department and the head of state allows for effective work. In small European cities, various boards of trustees have been created that regulate medium and small businesses, as well as control competition in the market. This board of trustees, as a rule, includes established businessmen and entrepreneurs.

European stereotypes.

If you want to open a business in Europe, you should take into account certain specifics of commercial activity in European countries. It's no secret that European goods sell much better and cost significantly more than their domestic counterparts. Opening your European business, a businessman gets the opportunity to easily establish international cooperation with other companies, as well as find the necessary sales markets in all European countries. A business that is opened in Europe will be profitable at least due to stereotypical thinking about the quality of European goods and services. Of course, in order to create the most favorable conditions for the implementation of a business plan for a European business, it is necessary to comply with stereotypical concepts and opinions. These stereotypes make it easier to promote goods or services on the market. Most European companies and firms take advantage of the fact that they can easily afford to create the image they need, and it is thanks to the image, the promotion of the brand, that they will receive more money for the same product than a less popular brand of goods.

Multi-sector business.

European business is a developed system of producing goods and distributing them throughout the world. The benefits of European business also include the provision of various types of services. When talking about investing in business in Europe, experts advise clearly defining the initial direction of the company and the target audience. After, according to the business plan, certain actions are taken to develop the business, and when the payback period for the business ends, experts advise making European business multi-sectoral. The concept of multi-sector business, of course, includes strengthening the business and increasing its profits through the development of additional areas and directions. For example, in the production of bottled water, a good option for strengthening the business would be to provide various related services, such as water delivery, or the sale of disposable cups to corporate clients.

The advantages of European business.

European business has a qualitative difference from domestic business. The main difference between European business is its progressiveness and the absence of conservative boundaries. Every promising European company wants to expand its activities. In order to strengthen European business, it is necessary to establish relationships with foreign partners. Established relationships with foreign partners will make it possible to distribute goods, accordingly increase the number of the actual group of customers and increase the group of potential customers.

Progressive European businesses are attractive to investors precisely because of their sustainability. A multi-sector business system, international partnerships and the spread of the company in many cities and regions of one or more countries, allows the business to become resistant to the financial crisis, bankruptcy and other impacts. The spread of the activities of one company in several sectors allows you to insure the company against bankruptcy. This is possible due to the fact that even in the event of the decline of one of the company’s areas or the negative financial impact of both the structure as a whole and individual competitors, the company continues to exist through additional sales of goods and the provision of additional services.

Other materials:

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Previous materials

The peculiarities of doing business in Russia in 2016, as before, were associated with certain nuances and subtleties. This applies to mental characteristics, established traditions of implementing business processes, and a huge number of difficulties caused by the slowness of the domestic bureaucracy, imperfect fiscal policy, and excessive control by inspection authorities.

At the same time, small businesses in Europe, America and other foreign countries are rapidly developing, offering more and more new ideas, techniques and interesting solutions!

It just so happens that the most popular and profitable type of business in Russia is associated either with the sale of resources, minerals and natural resources, or with ordinary speculation, when goods are purchased as cheaply as possible and sold as expensively as possible.

Yes, even the process of creating a business structure in Russia is sometimes associated with almost insurmountable difficulties! That is why not every business idea in Russia can be implemented without extreme effort, investing a huge amount of resources, time and effort! Despite the fact that the business itself may turn out to be unprofitable! No matter how wonderful the idea itself is!

Conducting business in Russia and abroad: fundamental differences

Things are completely different in foreign countries whose economies are considered the most developed. Practice shows that, in Europe, Asia or America, a new look at the seemingly traditional way of running your own business is the most important component of the country’s entire economic policy.

This is due, among other things, to the fact that the ideas themselves arise thanks to centuries-old traditions that have developed over a long period of time:

• freedom of entrepreneurship, which exists in America, Europe and some Asian countries from the 14th century to the present year 2016, the cultivation of small and medium-sized businesses;
• wide scope for the implementation of the most daring, interesting ideas and innovations related to both trade and the field of service provision or production.

If in Russia the most popular and profitable types of business are the supply of exports of hydrocarbons, natural resources, the maintenance of metal warehouses, or, at worst, the opening of a grocery store, then business in Europe covers almost the entire service sector and most areas of production. Well, there are more than enough new ideas for starting your own business in foreign countries.

A crisis is a crisis, but business is business!

Moreover, even despite the global financial crisis, which broke out three years ago and continued throughout 2016, the majority of new business ideas came from abroad. Unfortunately, in Russia there are practically no innovative and interesting solutions related to running your own business in the real sector of the economy or small business.

Maybe because businessmen themselves do not have the appropriate motivation to implement new solutions? After all, it is known that the idea itself is sometimes half the success of running your own business!

Difficulties of running your own business in Russia

Unlike most developed foreign countries, running your own business in Russia is much more difficult. The reason for this is the following circumstances:

• high price of “entrance ticket” to almost any niche;
• great competition that exists in the most profitable types, areas and areas of business in Russia;
• the inertia of officials and the state bureaucratic apparatus, who more often say “no” than “yes,” sometimes even due to completely formal or far-fetched reasons;
• high level of inflation and volatility of the national currency exchange rate;
• the lack of the number of fiscal and tax incentives that exist in Russia, and which are abundantly present for small businesses in the so-called “developed countries”;
• the criminal component of highly profitable popular types of entrepreneurial activity;
• lack of innovative ideas associated with high risks of doing business, no matter what its focus.

True, in 2016 the situation in Russia changed somewhat, the reason for which was changes in general global economic conditions, the introduction of sanctions by some countries, and active efforts by the leadership of our country to promote and implement the import substitution policy. However, it is business ideas from Europe, the United States of America, China and Japan that are considered to be the most progressive, promising and profitable.

It is not for nothing that the share of small and medium-sized businesses in the total gross domestic product of the European Union reaches 70%, and in America it amounts to almost half of GDP. In Russia, which is still classified throughout the world as a developing economy, the share of private entrepreneurship that exists today barely exceeds 20% of the total welfare index produced by the country.

Popular startup ideas from abroad

However, isn’t it time to move from theory to practice, or more precisely, to specifics? What popular business ideas from Europe, the USA or Japan, including those that appeared in 2016, can be safely adapted to domestic conditions, be feasible from a technical point of view in Russia, and most importantly, make a profit? There are several innovative ideas, solutions and examples of this kind:

• Remote viewing of sporting events and other events via the Internet, creating the effect of presence in a virtual stadium, concert venue or museum. A rather interesting idea received a prize of $50,000, taking first place in a competition held in 2016 at the Graduate School of Business (Stanford);
• Providing rental of packaging materials. A seemingly simple idea was born in the USA. Its essence is that a specialized company, for a low fee, provides the customer with boxes, trunks and other packaging for moving or storing a wide variety of things and items. Upon expiration of the contract, the company picks up the packaging materials and takes them to its warehouse for repeated use;
• Sale of sets of litter trays for cats and other pets. Gradually replaced devices, impregnated with a special composition of varying degrees of intensity, accustom the pet to the toilet;
• Tourist tours to filming locations of successful blockbusters, TV series and television shows. A very profitable business from Europe, which is rapidly gaining popularity in countries of other continents.

Of course, this list is far from a complete list of those foreign business ideas that exist all over the world at the moment, but which have never taken root in domestic spaces.

What new business ideas have appeared in Russia from Europe and the USA (America)?

In 2016 alone, several hundred new business ideas were proposed. Among them were such exotic options as an automatic car wash for elephants or, for example, the idea of ​​​​cleaning apartments after the suicide of the owners or accidents!

The most profitable foreign new trading ideas

Traditionally, the most popular areas of doing business abroad are the areas of car repair and maintenance, the provision of services, production and trade. However, there are also very original, and sometimes downright unexpected, ideas and startups that have brought quite significant profits to their authors and developers! Examples include the following:

• installation in 2016 of automatic lockers along highways, highways and highways, which enriched US businessman Brad Hughes by $5,000,000,000;
• the idea of ​​selling adorable collectible teddy bears, which brought American Ty Warner more than $4.5 billion;
• a business based on the processing and use of obsolete fruits and vegetables for the production of juices and pureed soups, which increased the capitalization of the rather mediocre French store Intermarché by several billion euros;
• Another example of a business idea in Europe is catering (home delivery) of products that are offered to passengers of domestic and international flights, thanks to which the official suppliers of the German Lufthanza - Air Food One and LSG Sky Chefs - earned at least 2 billion euros.

Innovative business ideas in manufacturing

The production sector, even despite the fact that the global economy has suffered a certain stagnation, also regularly surprises the public with new ideas and developments that do not exist in Russia. Here are just a few popular areas of business, the development of which promises to be quite profitable:

• original novelty: construction of block houses made on a 3D printer from clay;
• production of edible packaging for food and drinks, the main components of which are brown algae and calcium chloride;
• production of marzipan figurines, which is rapidly gaining worldwide popularity due to its low cost and high profitability.

It should be noted that Americans, Japanese, Chinese and especially Europeans attach great importance to environmentally friendly production and strive to use energy-saving ideas, technologies and techniques that cause minimal harm to the environment and natural resources. In this sense, the Russian manufacturing sector can safely be called a still developing market, for which such high standards still remain unattainable.

Foreign ideas in the service sector

The service sector in the USA, Europe and most Asian countries is almost entirely left to small and medium-sized businesses. Again, unlike Russia. What new can European business offer in terms of providing a variety of services?

• Ecotourism. A very fashionable and profitable trend, which consists in organizing tourist trips to farms, nature reserves, national parks, and so on;
• Eco-weddings. Celebrations held outdoors, usually in rural areas;
• Mobile hotel. A rather original business, the essence of which is that a hotel on wheels follows the customer wherever he goes. The client saves significant financial resources by not having to pay serious money for permanent hotel rooms, which at the same time removes quite large restrictions on the degree of freedom of movement;
• No address restaurant. A business idea of ​​Dutch chefs who conduct paid master classes for everyone in various restaurants or even museums.

As you can easily see, there are a huge number of new business ideas that provide very wide and varied opportunities not only for residents of Europe, Asia or America. Most of them can be implemented in Russian spaces.

In addition, many of these ideas do not even require serious financial investments, the cost of purchasing appropriate equipment, tools or materials, in any country in the world, including Russia! And at the same time, this type of business is so accessible that it can bring quite a significant profit!

A promising European business that can be implemented in Russia in 2018

European countries actively practice conducting various types of business. They do this quite successfully. Every year, all sorts of new products appear that are aimed at increasing the comfort of life of a potential consumer. In this article we will look at what European entrepreneurs are betting on, and also what could well serve as an ideal example for Russian business.

What makes European business unique?

First and foremost, with business, Europeans have the opportunity to express their perspective and creativity, as well as gain a good source of income. To ensure high competitiveness, you need to constantly develop new products, which usually contain the following qualities:

1. Demand in the market.
2. Good profitability.
3. High interest from potential clients.
4. The modernity of the idea being implemented.

Read also: What business can you open in Russia from America?

For Europeans, it is very important to choose an idea that will be popular for a long time. Certain innovations in the European business sector that have appeared quite recently have a right to life in Russia. Other ideas, in turn, can be implemented in individual regions due to their own specifics.

Let's now figure out which European business is applicable in the vastness of Russia, as well as from our own experience.

Pizza delivery in cups

This is quite an interesting idea, which has become a kind of know-how in the food industry. The business appeared in the homeland of pizza and is distinguished by its novelty and unusualness. The idea became very popular among the active population.

This type of dish is called cono pizza. The product is a regular pizza that is topped with an edible cup (usually crispy) that is reminiscent of traditional ice cream. This invention of the Italians was a direct confirmation of the fact that everything ingenious is simple. The new pizza format quickly gained recognition and is outselling the traditional dish.

The main advantage of this type of pizza is its excellent taste and convenience during the meal. If you need to eat a regular one only at the table, at home or in a cafe, then a glass can be eaten anywhere. Compared to regular pizza, this type of pizza is made with the same assortment of toppings. Standard fillings include ham, cheeses, sausages or even sweets.

To implement such a business idea, it is enough to organize a small stall. What equipment will be needed:

1. Small van.
2. Good microwave.
3. Showcase for displaying finished pizza.
4. High-quality utensils for preparing fillings.
5. Various consumable products.

Having familiarized yourself with this idea a little, you can immediately begin to implement it.

Personal fitness trainer

Recently, business based on a personal favorite hobby has been rapidly gaining popularity. Savvy entrepreneurs are confident that absolutely any activity can bring not only moral satisfaction, but also a significant financial increase.

Read also: Growing in a greenhouse: what are the benefits?

All kinds of hobbies and interests can be easily converted into a business of the European standard. For example, today the most popular new product is working as an individual fitness trainer. Previously, if we go back 10 years, only well-off European citizens could afford such a service. But at the moment it is available to everyone. Your growth in professionalism will be reflected in the amount of your income.

The popularity of sports services in the form of personal trainers is constantly growing due to the active promotion of a healthy lifestyle.

We invite you to analyze your hobbies right now and think about what you can do with it. How can this be turned into a business?

People who are inclined towards this type of business receive a large number of advantages:

• selection of a narrow specialization in which you are a master;
• flexible work schedule;
• no large start-up capital is required.

In the case of fitness, you don’t need to rent your own training space. Classes can be conducted at home, as well as in fitness rooms.

Special farms for growing snails

This is probably the most interesting business in Europe, which has a great know-how effect. The idea is very applicable to our country. The creation of your own snail farm is due to the rapid increase in demand for this type of product.

This business operates successfully in Poland, Belgium, Greece, Spain, and Italy.

Every year in these countries they eat at least 100 thousand tons of snail meat, which has a lot of useful properties. The high protein content makes this delicacy indispensable in the diet of athletes and the public who monitor their health. A more specific type of business could be the production of snail caviar - this is an expensive product that is considered a delicacy.

Some more business ideas from Europe in 2017-2018

Now we will briefly look at several obvious business ideas that have already found application in Russia, but there is still room for improvement:

1. Evaluate the possibilities of starting a business that will be related to computer technology. This area is rapidly gaining momentum in Russia, but so far our Runet does not have a set of technical resources that can be found abroad.
2. The medical sector is also not particularly developed. Consider implementing testing points and opening laboratories.
3. The construction business can be viewed from the service sector, namely major repairs.
4. Online shopping is our future. In Europe, this area is quite developed, and customers have a high level of trust in online retail outlets. Try to build your own brand for selling something and repeat their success.
5. In Europe, the environmental niche has not yet been fully mastered. To this end, it is already possible to implement consulting/training centers for children and adults in Russia with the aim of teaching people how to properly manage natural resources.
6. An interesting idea is to imitate natural phenomena - this is quite unusual for the population. Implementing weather control for your home is truly a know-how idea.

Thus, there are plenty of ideas that have not yet been implemented in the vastness of Russia. You can easily use your hobby in business, and it will pay you back a hundredfold. Despite the fact that millions of businesses are already open across our country, we still have some way to go.

Business ideas from Europe: top 12 ideas for October 2018

Looking at the experience of foreign entrepreneurs, one may get the impression that we are lagging behind. And indeed it is. All this happens based on the difference in mentalities. European businessmen focus primarily on the novelty of the idea and, preferably, on the purchase of an existing business. At the same time, the post-Soviet space practices starting a business from scratch in those niches where there are more competitors than we would like, instead of thinking about a completely new approach to starting one’s own business.

Read also: How to breed worms at home

Take another look at the ideas presented in this article, analyze the situation in your city, and we are 100% sure that you will find the kind of know-how that will create an amazing effect among your potential clients.

Experiment, don’t be afraid to make mistakes, and everything will work out for you!

New home business ideas from abroad. Business in Europe: Main directions and features of doing business

For many years, EU experts have been inclined to evaluate the entire structure of small and medium-sized businesses in Spain as almost exemplary, not only in the form of its organization, but also in the results of its activities. Perhaps the main argument for such an assessment is the 72% of GDP that this type of business provides.

Small and medium-sized businesses in Spain began to form and actively develop in the 1970s. High economic indicators were achieved thanks to the high degree of development of small businesses. Small and medium-sized enterprises helped rid the country of unemployment and contributed to the overall recovery.

The share of small and medium-sized businesses in Spain in some industries reaches 80% (agriculture), in other industries - on average 25-30% (construction, industry, shipbuilding). The main sectors of small and medium-sized businesses are the agro-industrial complex (agriculture, grain), ferrous and non-ferrous metallurgy, food industry (production of food, confectionery, winemaking), construction, tourism, etc.

Spain has developed a large number of programs to support and develop small and medium-sized businesses. For those who are planning to start their own business, various assistance programs have been developed and are successfully used. For the first five years, the entrepreneur does not pay taxes, and also has the right to an open-ended loan for business development. The main attention of the Spanish government is paid to small businesses that have high social significance for Spain, create jobs for socially vulnerable groups of the population (students, women, immigrants, etc.), and contribute to the rise of underdeveloped regions and areas. In Spain, the state stimulates many organizations and funds to support small businesses.

As the most important positive factor in the development of small and medium-sized businesses in Spain, it is worth noting the minimum level of bureaucracy. You can register an enterprise and obtain a license in 24 hours without unnecessary red tape on the part of officials. Moreover, even any citizen of another state can do this. And at the same time, the control functions of government agencies are reduced to a minimum.

By 2008, according to data from the Institute for National Statistics, almost 2/3 of the country's working population was employed in the private sector and only slightly more than 20% in the public sector. By the beginning of the economic crisis in Spain, there was a completely balanced ratio of employed and temporarily unemployed people, but with the prospect of their employment. The 2009 crisis sharply aggravated the situation: the decline in business activity, the financial collapse of hundreds of large and medium-sized firms and thousands of small ones caused a logically understandable increase in layoffs of workers in many industries, primarily construction, furniture, service and tourism and others. But even despite this, small and medium-sized businesses receive strong government support. And not every country in the European Union has such favorable conditions for the development of small and medium-sized businesses.

1.3 Small and medium-sized businesses in Europe (France)

Currently, about 3 million small and medium-sized enterprises are registered in France. Of these, 1.5 million

Business ideas from Europe

works in the service sector, 780 thousand - in trade, 350 thousand - in construction, 303 thousand - in industry. Every year, about 250 thousand small enterprises open in the country, and 50 thousand go bankrupt. At the same time, 40–50% of new jobs created in France are accounted for by small enterprises. Of the 3 million small enterprises, about 1.5 million are individual or family businesses and operate without hired personnel at all, and 1,200 enterprises employ less than 10 people. The income of firms and small businesses does not have clear and legislative restrictions.

The following can be noted as state support for small and medium-sized businesses in France.

Over the past quarter century, the country has created an impressive state system for stimulating small and medium-sized businesses. New small businesses are exempt from joint stock company taxes and local taxes for two years. For them, income tax and tax on the invested part of the profit are reduced. The state shows special loyalty to those who decide to open their own business in economically depressed areas. Such entrepreneurs are subject to discounts and cancellations of payments to social security funds (health care, pension fund, fund for large families, benefits fund for the unemployed). For unemployed people who decide to start their own business, their own support system has been developed. They are exempt from taxes not for two, but for three years and for a year from mandatory social payments to social insurance funds. Unemployed people who become entrepreneurs are given special books, with tear-off checks from which they can pay for management, jurisprudence, accounting, etc. Almost all small business owners can count on receiving preferential loans, loans and subsidies.

Encouraging and creating enterprises and preventing their bankruptcies is one of the key areas of cooperation between the state and business. This is carried out by a special institution - the National Agency for the Creation of Enterprises (ANSE), which not only assists future private entrepreneurs, but also seeks possible purchases of enterprises when there is a threat of bankruptcy.

Also, government assistance in the creation of enterprises is provided by bodies of ministries for the development of territories, chambers of commerce and industry, elected bodies of local government - regional and general councils, as well as private funds created by large corporations, which in turn receive targeted tax benefits.

The leading organization created to lobby the business community is the French Entrepreneurs' Movement. Owners of small businesses quite firmly and decisively defend their rights in dialogue with the state, especially when it comes to taxes and contributions to various funds.

In the context of the global financial crisis, French President Nicolas Sarkozy announced the creation of a fund with a volume of 2 billion euros, the funds of which will be used for investments and loans to small and medium-sized businesses. It also provided for a reduction in the social tax rate for small and medium-sized enterprises and a number of other tax breaks.

In general, we can conclude that the conditions for the development of small and medium-sized businesses in France are quite favorable, as in Spain. Government support for such enterprises is provided at a high level, as in the United States.

For entrepreneurs who have opened their own business in our country, it would be useful to learn how business is conducted in Europe, which has long-standing traditions enshrined at the legislative level. Since in any European country small and medium-sized businesses are one of the largest taxpayers, and they also create a huge number of jobs, the attitude towards them is very respectful.

Main directions and features of doing business

The main direction of European business is retail trade. It is organized in the form of small shops, cafes and restaurants; market trade is no less popular, especially at weekend markets or fish trade in Germany, France or Scandinavian countries.

Among the features of doing business in Europe are the following:

minimal influence of the state;
the number of enterprises is regulated only by the market;
the manufacturer independently sells the products;
ease of establishing international cooperation.

Mechanisms for protecting small businesses in Europe

The main mechanism for protecting any type of business activity in European countries is a stable and well-established regulatory framework. Particularly instructive in this regard is the law in force in most European countries banning the construction of large supermarkets in settlements with a population of less than 40 thousand people. This makes it possible to develop trade in small private stores, which solves many problems with employment and filling local budgets.

In addition, most cities create boards of trustees for small businesses that represent their interests in contacts with government agencies. These same councils deal with regulatory policy and also ensure that competition in markets is fair. They include the most authoritative entrepreneurs in the area where such a council is being created. They are the ones who do not allow competitors into their markets who are capable of pursuing dumping policies in order to monopolize certain sectors of the market.

The European market works for the entrepreneur

Let us reveal the secret why many entrepreneurs, as soon as they have a sufficient amount of capital, rush to invest it in the European market. Everyone knows that “products from Europe” are a kind of brand that allows you to initially set a higher price for them than for their domestic counterparts. European entrepreneurs have worked for centuries to create such an image, and anyone who manages to gain a foothold in this market can enjoy the fruits of this work.

Unlike domestic business, which is literally suffocating from all sorts of intermediaries, any European businessman can independently enter international markets, naturally, to a certain extent. For people who own enterprises, both here and in Europe, enormous maneuvering opportunities are opening up, which bring significant profits.

For example, a product produced in our country at appropriate costs can be sold under a prestigious brand. But this already applies to large businesses that can afford such deals.

Why the European market remains attractive

At first glance, it may seem that the European market, which has developed over centuries, is “populated” so densely that a newly minted entrepreneur does not have a single chance to break into it. But this is not true at all. The main difference between European business and domestic business is its progressiveness. It is the constant focus on expanding and strengthening cooperation in the international arena that makes it so dynamic.

The second attractive feature of Europe is its well-established legislative framework. It is this that allows a business to face all the adversities of global crises with dignity, since if the rules are known, it is much easier to predict the results of its activities. Due to the absence of a rigid bureaucratic system in business regulation, European companies are developing multi-sector models that best meet the needs of the global economy. If one sector becomes unprofitable, the others will prevent the company from going bankrupt.

What types of businesses are popular in Europe? The answer to this question depends on the goal. From the point of view of a tourist, it is profitable to engage in agriculture, restaurants and hotels, and the production of luxury goods; It is also known that Europe is a trendsetter in clothing, shoes, bags, and cars. From an investor's point of view, finding a truly profitable niche in the European Union is not easy.

Business the European way: pros and cons

1. Business in Europe is based on centuries-old traditions. The most in-demand and popular types of commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, the French Richard de Bas, which is engaged in paper production, is 20 years younger, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share of family businesses in the most popular destinations is high; it is difficult for an outsider to “squeeze” into this company.
2. The Eurozone has high taxes and restrictions on opening businesses by non-residents. From this perspective, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as ancient as wine-making firms.
3. Small business is respected and honored here. Loan conditions and interest rates in banks are loyal, corruption is tolerated, and there is no pressure from inspection bodies. Small businesses feel comfortable and protected here.

By area, popular types of small businesses in Europe can be divided into 4 blocks:

• food business
• on comfort
• on a healthy lifestyle
• handmade products.

Food trade and catering

You can make money on food in any country in the world – Europe is no exception. Mobile hot food outlets, vending machines, lunch delivery, small breweries - all these areas of small business are in demand. Europeans are busy with other pleasant things and feel less and less desire to “stand at the stove.”

Food truck

Opening a full-fledged restaurant in Germany or France is expensive and risky, but a standard snack bar will bring profit to the owner. Europeans love to travel, organize festivals, and various sporting events. Hot sandwiches, pizza, pancakes, potatoes - everything is in demand in crowded places.

Buying a van on wheels will cost 10,000 €. Additional expenses (products, disposable tableware, salaries, advertising) – about 5,000 €. This startup can be mastered with minimal investment without knowing the language, the main thing is to cook deliciously and quickly serve customers.

• The newest business ideas from Europe: TOP 12 ideas 2020
• Business ideas from Europe: how to find them

Most entrepreneurs dream of coming up with a new “million-dollar idea” that will bring millions in profits and elevate them to business Olympus. Promising ideas do not appear so often, but do not despair - if you cannot come up with anything interesting, you can use the example of your Western colleagues. The ideas of many projects were borrowed from Western startups, and this in no way prevented them from becoming successful: for example, Pavel Durov took advantage of Mark Zuckerberg’s idea and created the VKontakte network, which, although it did not “surpass” Facebook in the world, still became the most popular social network in Russia and the CIS.

The United States has long been considered the trendsetter in business, but European businessmen can also demonstrate creativity and bring to life extraordinary ideas that can easily be used here. Ecotourism, women's repair teams, production of Euro-timber - these and many other European ideas are successfully working on the Russian market.

The newest business ideas from Europe: TOP 12 ideas 2020

1. Bicycle cafe .

Everyone knows what “Makavto” is - McDonald's and other cafes serve customers right in the car. A similar business aimed at cyclists recently appeared in Zurich. A person can come to a cafe and drink coffee/eat without getting up from a bicycle, which is “parked” right on the territory of the cafe directly at the table.

It's no secret that bicycles are a very popular form of transport in Europe, and in Russia, in recent years, special parking lots for bicycles have appeared.

By the way, you can do another business on bicycles, and this idea also came to us from Europe: more precisely, from the most “cycling” country - Holland. This is an automated bicycle rental point, where anyone can literally take a bicycle in a matter of seconds for little money, and then return it - to this point or to any other similar rental point in the city.

Such machines have already reached Russia, but so far the idea has been implemented only in a few large cities.

2. Free gym.Many people don't go to the gym because they require you to pay for an annual or monthly membership right away. A person may not have such a sum, or he may not buy a subscription, doubting that he will go there regularly for a month or, even more so, a year.

Therefore, free gyms have already appeared in Europe - which, nevertheless, make great money by selling additional services or sporting goods. This could include consultations with a personal trainer, sports nutrition and drinks, sportswear and shoes, as well as the sale of advertising space in the gym.

Is it possible to organize such a business in Russia? Yes - but you need to carefully calculate everything so that the income from sales is greater than the losses from those who simply go to the gym “for free”. Alternatively, you can make a free visit in the first months of the gym’s operation to attract customers.

3. Cone Pizza.Fast food is the trend of our time. People don’t have time to have breakfast (they’re in a hurry to get to work), they don’t have time to have lunch (they’re busy at work), and in the evening after work, the last thing they want is to stand at the stove.

This is one of the secrets of the popularity of pizza. However, pizza has one significant drawback - it takes up a lot of space and is inconvenient to eat on the go. The Italians found a way out: they came up with pizza in a cone - Pizza Cono. This is the same pizza, but more compact, because the filling is inside the dough, which is rolled into a cone. Thanks to this, pizza can be eaten away from the table, without a knife and fork.

You can organize such a business in Russia and in any other country - wherever there are pizza lovers, but especially in office areas. In addition, it will allow you to stand out among other pizzerias.

4. Unusual vending.Vending machines for coffee, soda and chocolate have long been popular. German entrepreneurs went further - they installed vending machines at train stations in large cities with sunglasses, towels and other things that travelers often forget.

This idea can take root in any country, because people spend a lot of time at train stations and willingly spend money there. Moreover, if you believe the statistics, the number of Russians traveling is growing every year.

Another unusual vending shop sells... sets of rolls! Japanese cuisine is very popular, but you can order rolls in Russia only in cafes and sushi bars. But in Europe there are already special machines for selling rolls.

If you install such machines in crowded places, the idea may well work. Do not forget that rolls, unlike chocolate, water and crackers, have a short shelf life, so choosing the location of such a machine is of paramount importance

5. Children's hotels. This idea will certainly appeal to parents who dream of taking a short break from their children - or who are forced to go on a business trip. Not everyone has grandmothers or other relatives who can stay with the child, and not everyone trusts nannies. A children's hotel is essentially an analogue of a children's camp: the menu and room design are created taking into account the interests of the little guests. In addition, such hotels must have a medical worker and a psychologist.

This idea will probably take root in large cities - both in Russia and in other countries, because the number of working parents is only growing, and relatives are not always eager to take care of other people's children.

6. Table-bed 2 in 1: an idea for workaholics. Not everyone leaves work at 18:00 - employees often have to stay at work until late. At the same time, not every company is equipped with a break room. The solution is a table that turns into a bed. In its normal form, it is no different from a regular office desk, but once you lower the back panel and fold back the side cover, the desk transforms into a place to rest. In addition, there is a small TV.

The idea of ​​transformable furniture is far from new, but only this table combines furniture for work and relaxation.

It is difficult to say how far this idea can take root in Russian offices - after all, few employees are so “hot at work” that they need a place to sleep. But for small-sized apartments, of which there are plenty in our country, this can be a real godsend.

7. Selfie mirror. Selfies are a real trend in recent years. To avoid appearing in the frame with your arm outstretched. Special “selfie sticks” had already been invented, but the French went even further and developed a special selfie mirror - Pixglass. After installing a special application on your smartphone, you no longer have to choose a pose for a photo - the mirror itself will take a selfie and send it to your smartphone, and your hands can be anywhere.

It's hard to say how popular this idea might be - most likely, the mirror can be bought by real selfie fans who don't mind paying for such a thing for the sake of their favorite hobby. In addition, a large selfie mirror can be rented for various events.

8. Varnish with aromas.The company Revlon, known to all women, has released a new collection of Revlon Parfumerie varnishes - 24 colors with scents that match the desired shade. For example, a Bordeaux-colored varnish has not only the color, but also the aroma of Bordeaux wine. The scent is said to last up to 3 days.

The fact is that ordinary varnishes have a rather sharp and specific smell, which irritates many fashionistas. The creators of this series have eliminated this problem, and other businessmen working in the beauty industry are ready to follow their example. The same hair dyes also have an unpleasant odor, and ideas have already appeared on how to give them a better aroma.

9. Travel on public transport using a smartphone.To board a plane, you no longer have to present a printed ticket - air tickets have become electronic. In large Western cities, applications have already appeared that allow you to buy tickets for other types of transport - while the ticket remains in your smartphone.

By the way, a similar project called “Mobile Ticket” was recently launched in Moscow. Now, to pay for the metro fare, you need to touch a mobile phone that supports NFC technology to the turnstile. Something similar could well be created in other megacities.

10. Tours for blind and visually impaired tourists.According to statistics, 8% of the Russian population are visually impaired, and their number is growing every year. Excursion services for people with disabilities are a significant sector in the modern tourism industry. However, people with low vision may not be able to enjoy the ride 100%. An interesting idea came to the mind of the visually impaired travel agency owner Amar Latif - he began organizing special tours for the blind.

During the preparation of the tour, mixed groups are created, and sighted tourists help the blind to experience all the beauty of the places visited.

Creating conditions for people with disabilities is a very popular type of business and area of ​​social policy in the West. Most likely, this fashion will soon reach us.

11. Business on clean shoes. “I myself can’t stand dirty shoes,” said the unforgettable Alexei Batalov in the film “Moscow Doesn’t Believe in Tears.” In fact, many people don’t like dirty shoes - but what should we do if in some regions of our country there is dirt and slush on the streets for ten months of the year?

The solution may be a special liquid called Ultra Ever Dry: after treating your shoes with it, your shoes will repel dirt, water, and even sand. This liquid is successfully sold in Europe. In Russia, this business can work in large cities.

12. Restaurant that counts calories.Many people care about their figure, so some restaurants indicate not only the weight and price of each dish, but also the number of calories. But the owners of one Swiss restaurant went even further: they indicate the number of calories and fat consumed not only on the menu, but also on the bill. By the way, this restaurant has 2 Michelin stars and is very popular.

The advantage of such a business idea is its simplicity. You just need to enter the calorie content of the dishes into the system and add one line on the invoice. People who take care of their shape will certainly not ignore such a restaurant.

Business ideas from Europe: how to find them

If you are looking towards the West and want to use their developments in the Russian market, there are two ways to find ideas.

1. If you have friends, family or acquaintances living abroad, ask them what exciting new developments have arrived in their market. You can also subscribe to groups of Russian emigrants in Europe on social networks and find the necessary information through them.
2. Regular monitoring of foreign business websites. If you speak foreign languages, it is better to subscribe to foreign sites - while this information will be found and reprinted on Russian-language resources, it may become slightly outdated.

Don't limit yourself to Europe and look for ideas everywhere, including around you. Sometimes a good idea can literally lie under your feet. Remember that a good product must satisfy the client’s real needs - only in this case will he be willing to pay for it. And here you should not focus on your personal preferences - look for what will be in demand on the market.

How to test a business idea

A good business idea is one that will be in demand, in other words, one that people are willing to pay for. How can an entrepreneur make sure that an idea will bring profit and not loss?

You need to determine the demand for the product - this is the most logical method to test a business idea.

• Create a landing page and set up advertising to see if people are interested in your product or service.
• Post an advertisement for sale on Avito or another free classifieds board.
• Formulate a search query and see the number of similar queries on Yandex Wordstat
• Monitor forums and social networks (communities where your target audience is).

The test from business school teacher J. Kraus involves a quick ten-second assessment of any business idea. A good idea might be:

• Oxygen - that is, a vital commodity;
• Medicine (Aspirin) - something you can do without, but it’s difficult;
• A jewel. - products that may not be necessary, but are in demand due to the positive emotions from owning such a thing.

If your idea is neither one nor the other, nor the third, you should think very seriously about its viability.

But Walt Disney used the made-up word Imagineering for tests, made up of two English words meaning “imagination” and “development”. The essence of the method is that 3 teams work to create a product.

• The first ones are dreamers, they simply generate ideas (even the craziest ones).
• The second are realists, trying to turn empty dreams into a real product.
• The third are critics who criticize the product in every possible way.

Take this method into service and run all emerging ideas through the prism of realism and harsh criticism!

It often happens that a sought-after Western business has simply not yet had time to reach our latitudes, and whoever can be the first to implement this idea in Russia can make good money from it. Look for business ideas from Europe, analyze them and implement the most successful ones!

Why are they interesting to us? business ideas from Europe? They attract our enterprising compatriots mainly with their novelty, creativity and uniqueness of the solution.

Of course, they need to be adjusted to our conditions - adapted. A businessman who managed to implement European ideas for entrepreneurship, you can be awarded the title of pioneer.

Let's look at those that will take root or have already taken root and are adapted to our mentality, geographical and economic conditions.

— Protective liquid for surfaces "Ultra Ever Dry" . The essence of the action; water-repellent and dirt-proof function. Before using the surface, it is coated with this product. After use, they are removed, and the item or thing remains dry and clean. A very useful thing. Useful at work and at home.

This is not a common case among us. The niche is almost free - take it and do it for those who are interested.

— "Bicycle rental by machine" . The innovation was introduced by the company bikedispenser.com in Amsterdam. To improve the bicycle rental service and the speed of the operation itself, which takes only 15 seconds, they installed rental machines. Where you rent a car for a couple of euros, and you can return it there or to another similar rental point.

This type of activity is called vending. There are almost no competitors in our country. The field for collecting fruits is wide and few people will interfere.

— The next innovation is use of snow for advertising purposes . A well-known London advertising agency called Curb has always been distinguished by the use of natural materials in its activities.

For the first time, Curb used winter wealth in an advertising campaign for the Extreme TV channel. About two thousand TV company logos were created in the snow. Residents immediately took notice of this innovation. An original approach to advertising brought results.

The result is that our winters will not let us go to waste. The main thing is imaginative thinking, imagination and, of course, clients.

— Another relevant winter type of income, rental of New Year's costumes. Quite a profitable business, although not very widespread due to its inconstancy. You won’t make money from this business all year round. But those who risked doing it do not complain and are happy.

- Became widespread in Europe cafe with menu designer . Having come to the establishment to eat, the client does not choose from the existing menu. And he is provided with a wide range of food products, where he selects the ingredients and composes his own dish. He can even take part in its preparation. Quite interesting, and not common among us. Many clients would use such a service.

Now let's consider business ideas from America, which have taken root in the territory of post-Soviet countries.

— Car wash - the thing is not new. But our roads always pay off. Because we don’t have them, and if you drive along them even in dry weather, you may not recognize your four-wheeled friend.

Covered with dust and dirt, it just begs to be washed.

– Employment agencies – took root in the CIS countries after the collapse of the Soviet Union, due to the invasion of continuous unemployment.

The essence of making money is finding specialists for employers interested in them. Income will come from the number of contracts concluded by the employer and the client.

To do this, you need to open your own office and equip it. Create a client base.

— Vending machine business , not new, also came to us from America. There are vending machines selling coffee, cigarettes, drinks, rolls, etc. You need to purchase one or more of these mechanisms. Rent space for them and install them. Should be installed in public places.

They will pay for themselves in a month, verified.

— Another thing that came to us from America is cleaning and restoration of pillows. Over time, the feathers become filled with dust, stretched with moisture, and foreign objects also get in there. The feather cap also wears out and needs to be replaced. So this type of income will always be relevant.

are not only born in the USA, but also in a number of other countries of the American continents. They came up with something interesting in Mexico and Argentina:

— On the Mexican island of Cozumel they created a unique underwater, oxygen bar Clear Lounge. It is located on a busy street in the form of a parallelepiped. Before diving, people undergo safety instructions. Having put on special helmets, to which special oxygen hoses are attached, they begin the dive.

Through an oxygen hose, the visitor can choose from ordinary air, improved quality air, concentrated oxygen with various aromatic additives.

The cost of visiting is 38 dollars, the time spent in the bar is from 20 to 30 minutes, the water temperature is always maintained at 31 0 Celsius. This is the only establishment of this type in the world. And also all technology is patent patent.

— Mexican Javier Lopez Ancona made his dream come true in 1999 called “Kinzania”. This park for children with adult life and developed infrastructure. Children do investigations, put out fires, conduct financial transactions, trade and much more. There are about 80 types of professions represented in the park. There is its own currency, “kizo,” which is issued by the customs officer at the entrance, that is, by the ticket attendant. And in order to replenish his wallet with local currency, a child needs to work hard. For this purpose, tools are issued, the form corresponding to a particular profession. Entrance is allowed for children from 2 to 15 years old. The profit from such an attraction can be said to be “amazing”, up to 35 million dollars.

— In Argentina, the publishing company “Eterna Cadencia” found a solution in stimulating readers to read books and buy new ones, the so-called "disappearing book" It is printed with a special ink that disappears from the pages when exposed to light after 2 months. The publication is released from the publisher in sealed packaging.

Let's pay attention to new business ideas in America, which can be implemented with us:

— Providing pet care services . Many people keep animals at home. And due to the nature of their work, they have no time to care for their pets. To do this, they use special services for transportation, walking and caring for animals, and they pay very decent money.

— Hotels for the same ones pets. Everyone knows what a business trip is, and it sometimes drags on from one day to several. A person who keeps a dog or cat at home can safely hand over his pet for “storage” to this institution and go about his business. A pet taxi service is also available. The cost of these services is considerable. This can also be done in our big cities.

— Mobile hotel is a van or bus converted into a hotel room with all amenities; bedroom, bathroom, toilet shower, kitchen, etc. Designed for people who value their time and money. A hotel on wheels is always at hand, whether you are relaxing on the beach by the sea in your own country or abroad. The profit from such a business is approximately 60% of the investment.

— "Scent to order" creation of customized perfumes. Each person's sense of smell is different, and smells are perceived differently. This approach to the customer was proposed by the company « Tijon". Activities in this direction will be profitable and popular especially among women.

— Nowadays, it’s probably difficult to find people who don’t have at least a simple mobile phone, not to mention tablets and smartphones.

All these technical gadgets have become an integral part of our lives, and have the ability to discharge at the wrong moment. This problem was first solved in New York in 2015 by installing gadget charging stands on the streets.

Racks should be installed in crowded places; shopping centers, shops, cafes, cinemas, public transport stops, restaurants, snack bars, etc., having previously agreed with the owners or management of the establishments for the right to install.

For us, this problem is very relevant. And for those who put this into practice, it will be profitable, since there are practically no competitors in this direction.

— And in Canada they came to help for housewives . As we know, new and improved kitchen appliances appear every year. And also smart, with the ability to perform several functions simultaneously or sequentially without human intervention.

Someone has the opportunity to buy them, and the kitchen is cluttered, so there is nowhere to turn around later. Others have nothing, but another time it would be useful. And in Toronto they found a solution to these two problems by organizing "Kitchen library" Now any housewife will allow her “beloved” to get creative in the kitchen. The library bank contains not only amateur devices, but also professional ones. The cost of a yearly subscription is $50. Fines for careless behavior with equipment and rendering it inoperative are also withdrawn. Mechanics are given for use for a period of 5 days, and electronics for 3 days. Such a “library” would very quickly take root with us and pay off well.

— The original idea was brought to life by two Canadians, creating a service « Flatter Me » . The essence of the service is to offer odes of praise to a person over the phone. The service justified itself, turning out to be quite in demand.

His task is to bring the “ordered individual” out of despondency and lift his spirits. Companies use this service to motivate employees and activate their performance at a certain time.

All calls are made by the creators themselves, without any call centers. The cost of one call is $5, lasting from 30 seconds to a minute. You can order 4 per month for 10 USD.

The implementation of such a service in our conditions is more relevant today than ever. There would be enough clients for several years to come.

are formed on the basis of the multinational population. On their culture, centuries-old traditions, the specifics of life and religious views and beliefs. As a result of this symbiosis, interesting and sometimes extravagant ideas are born.

Let's start getting to know them:

— It is known that the population of the United States ranks first in obesity in the world. The reason for this is their great love for fast voodoo.

And to combat the heavy weight of employees, many corporations and companies began to involve their employees in sports at work, without leaving your place of work . The bottom line is that you are hired as an individual trainer and enter into an agreement with a company to provide fitness services. Each such contract brings a good profit. The advantage is that you don’t need to rent a room for training. This brings good savings of your hard-earned money.

A good idea was implemented in the USA. This packing things people who are moving but want to spare themselves the boring pleasure of packing and unpacking boxes and bags of things.

Some businessmen in the United States have made a good fortune from tourist trips to the filming locations of famous films and TV series.

“The people of the states are terrified of all sorts of secrets and classified information, not without the participation of the special services, and at the same time they are still distrustful. But there were enterprising people who managed to make money from it. So called "secret destroyers", they come to the frightened owner of secret documents and use a paper cutting tool to scrap them. The cost of such pleasure is approximately from 10 to 100 American rubles.

— Due to the crisis not only in the world, but also in the United States, many small construction companies have gone bankrupt. Against this background there appeared "independent foremen" with specialized education . They control the construction process, carry out complex calculations, control the purchase of materials, and also monitor the quality of the work performed.

In principle, this type of entrepreneurship has been implemented in our country for a long time. Only there are those who haven’t really learned how to build, but they are better at stealing than anyone else.

— Very interesting organization production of women's jewelry for babies . This decision killed two birds with one stone - teething babies can gnaw on them calmly, and mothers don’t have to worry about getting hurt or choking.

Quite promising in our conditions.

— Denim pants, that they can charge mobile devices . For the USA, the topic is quite real and popular. But for residents of the CIS countries it is doubtful; a tiny part of the population will be able to shell out a few hundred bucks for such a gadget.

They fascinate with their novelty and extravagance. The French are not lagging behind in their new solutions:

— The French company Pixglass, proposed a unique approach to selfies, created photographing mirror . For those who like to take pictures of themselves, this is probably the best gift for “selfists.”

The mirror has a built-in camera and Wi-Fi module for transferring files between devices.

According to the creators, their brainchild will not only be in demand for individual use, but also in fitting rooms of clothing stores, ateliers, and dance halls. But one problem is the protection and confidentiality of photos of customers and visitors.

— A unique hotel project was implemented in Paris "Hotel of the Seven Deadly Sins" (Vice Versa Hotel). The hotel is seven storeys. Each floor corresponds in its interior design to each sin. Clients are unobtrusively assigned to numbers according to their status, financial capabilities, and their interests and psychological inclinations.

Now let's turn our attention to Italy. The Italians have always been distinguished by their practicality and energy, and let’s look at their new products in the business field:

— Stationery manufacturing company "Favini" proposed new technology for the production of paper from various organic wastes ; fruit, grains, nuts, seed waste, due to their pressing. This mixture for paper production consists of 30% organic matter, which reduces wood consumption.

Quite a practical innovation for implementation in the CIS countries, but there is plenty of such waste.

— In Italy there is strong competition among cities in the tourism sector. To attract tourists, they can’t come up with anything. So the small town of Volterra did not stand aside, by organizing a restaurant in the prison. The prison itself is located in the Fortezza Medicea fortress with a five-hundred-year history.

You must reserve a table in advance; upon arrival for dinner, your passport will be checked, you will also be asked to leave your bags and mobile phones at the entrance and will be subject to a personal search. You will eat from plastic dishes for safety reasons, only chefs have an exception.

The cost of such a dinner will be 25 euros. Now the prison supports itself.

In this section of the article we will give a general overview of what small business ideas in Europe popular. A person with really good entrepreneurial acumen always pays attention to current ways of introducing a business;

— ICT technologies – if you are well versed in computer technology and know how to create software. You can implement your startup in this direction.

— Network sales using the Internet . To do this, you need to open an online store. But before that, decide what category of goods you will sell, and also create a long-term development plan. Find potential clients that you can turn into regular ones over time.

— Professional builders have always been valued. If you feel like a professional construction industry, means this is where you come. The main thing is not to be lazy and not to cheat.

— Eco - business includes recycling of waste, as well as recycling of the same paper and plastic. This area brings in pretty good money.

— Furniture manufacturing a worthy niche to start a business. The main thing is that they have a professional understanding of this field, and that the design has always been novel and creative. Plus the products were always of high quality.

At the end of the article, we looked at five destinations that are very popular in Europe today. Choose one of these niches and move forward to success. But, if you have your own interesting and original idea and are confident in it, start implementing your brainchild. And finally, “Forward to the Stars.”